Best CRM (2026)
Verified deals on the crm tools real teams actually use.
Top CRM deals
Zoho CRM
82 score
A feature-rich, affordable CRM with AI (Zia), deep automation, and omnichannel sales — enterprise capability at a fraction of Salesforce pricing.
Verified 2mo ago
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Apollo
81 score
All-in-one B2B sales intelligence + engagement platform: a 275M+ contact database, email sequences, and a dialer in one tool.
Verified 2mo ago
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Bigin by Zoho CRM
80 score
A refreshingly simple, affordable CRM built for small businesses — pipeline management without the bloat, from about $7 per user a month.
Verified 2mo ago
Get deal tawk.to
80 score
100% free live chat, ticketing, and knowledge-base software with unlimited agents and sites, monetized only through optional add-ons like branding removal and AI Assist.
HoneyBook
79 score
Clientflow platform for independents — invoices, contracts, scheduling and payments in one place, with a 30-day no-card trial and 60-day refund.
Verified 11d ago
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Freshsales
79 score
Freshsales packs AI lead scoring, built-in phone/email/chat, and a free tier into one of the most approachable CRMs for SMB sales teams.
Verified 2mo ago
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Visible.vc
78 score
The investor reporting and portfolio tracking platform that finally replaces clunky spreadsheets for VCs and founders.
Verified 2mo ago
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Bitrix24
78 score
Free all-in-one business suite: CRM, project management, tasks, telephony, and team collaboration in a single platform.
Verified 2mo ago
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Pipedrive CRM
78 score
Pipedrive in 2026: the visual sales CRM with AI Sales Assistant on every plan — Lite at $14/seat, Growth at $39/seat, Premium at $49/seat, and Ultimate at $79/seat (annual billing).
Verified 2mo ago
Reveal code 
Lemlist
78 score
Cold outreach platform for personalised email and multichannel sales sequences — used by SDRs and growth teams to send high-converting personalised cold email at scale.
Verified 2mo ago
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67 deals in CRM
Filter:
| Tool | Starts at | Highlights | Savings | Action |
|---|---|---|---|---|
| Zoho CRM A feature-rich, affordable CRM with AI (Zia), deep automation, and omnichannel sales — enterprise capability at a fraction of Salesforce pricing. | — |
| Save up to ~42% with annual billing | View deal |
| Apollo All-in-one B2B sales intelligence + engagement platform: a 275M+ contact database, email sequences, and a dialer in one tool. | — |
| Free plan + paid tiers from ~$49/user/mo | View deal |
| Bigin by Zoho CRM A refreshingly simple, affordable CRM built for small businesses — pipeline management without the bloat, from about $7 per user a month. | — |
| Free plan; paid from ~$7/user/mo | View deal |
| | $29/mo |
| 100% free core platform | View deal |
| | $29/mo |
| 30-day free trial (no card) + save up to 18% annually — 60-day money-back | View deal |
| Freshsales Freshsales packs AI lead scoring, built-in phone/email/chat, and a free tier into one of the most approachable CRMs for SMB sales teams. | — |
| Free plan + free trial available | View deal |
| Visible.vc The investor reporting and portfolio tracking platform that finally replaces clunky spreadsheets for VCs and founders. | — |
| Free Starter Plan | View deal |
| Bitrix24 Free all-in-one business suite: CRM, project management, tasks, telephony, and team collaboration in a single platform. | — |
| Free unlimited-user plan; paid from ~$49/mo flat | View deal |
| Pipedrive CRM Pipedrive in 2026: the visual sales CRM with AI Sales Assistant on every plan — Lite at $14/seat, Growth at $39/seat, Premium at $49/seat, and Ultimate at $79/seat (annual billing). | $14/mo |
| 20% off for 12 months | View deal |
| Lemlist Cold outreach platform for personalised email and multichannel sales sequences — used by SDRs and growth teams to send high-converting personalised cold email at scale. | — |
| Founder rate via SaaSTweaks + 20% off annual + Lemwarm included free | View deal |
 Kaspr LinkedIn prospecting tool that reveals verified phone numbers and emails — GDPR-compliant B2B contact data with a genuinely free forever plan. | $65/mo |
| Free forever plan (no card) + save ~25% billed yearly — Starter from $65/user/mo | View deal |
 Aira AI sales-intelligence agent covering 65M European companies and 140M decision-makers — real-time alerts, meeting briefs, and CRM sync. | — |
| 14-day free trial, no card required | View deal |
| | $9/mo |
| Close for Startups: 30-60% off for 12 months (accelerator/VC-network members, under $2M raised) + 14-day free trial, no card required | View deal |
 Zoho A 45+ app business operating system — CRM, accounting, projects, email, HR, and more — under one affordable license with Zoho One. | — |
| Many free apps; Zoho One ~$37/user/mo | View deal |
| | $13.79/mo |
| Free plan (250 contacts) — Basic from $13.79/user/mo billed annually | View deal |
 Customer.io Customer.io review: a developer-grade messaging platform for behavior-triggered campaigns across email, push, SMS, and in-app. | — |
| Up to 20% off with annual billing | View deal |
 Auth0 Auth0 review: the developer-friendly identity platform that quietly powers logins for thousands of SaaS and B2C apps. | — |
| Verified founder pricing | View deal |
 Clerk Clerk is the developer-first auth and user-management platform that drops into your app in minutes — no auth boilerplate, no migrations dram | — |
| Verified founder pricing | View deal |
 Flowlu All-in-one business management for SMBs — CRM, projects, invoicing, finance, and knowledge base in one affordable platform. | — |
| Free plan; paid from ~$29/mo (flat team) | View deal |
 HubSpot CRM HubSpot CRM: free forever for unlimited users, Sales Hub Starter at $15/seat/mo, Professional at $90/seat/mo — 4.4/5 on G2 across 12,000+ reviews. | $15/mo |
| 75% off + 6 months free | View deal |
 Streak The CRM that lives inside Gmail — turn your inbox into a pipeline without switching tabs. | — |
| Free trial available | View deal |
 Insightly A CRM with built-in project management — close the deal and deliver the work in one tool, with linked relationships and post-sale delivery for SMBs. | — |
| Free plan; paid from ~$29/user/mo | View deal |
 ActiveCampaign ActiveCampaign is the automation-first email platform that turns subscriber behavior into revenue with deep CRM and visual workflows. | — |
| — | View deal |
| | $24/mo |
| 14-day free trial with all premium features (no card) | View deal |
 BookYourData BookYourData review: pay-as-you-go B2B contacts with built-in verification and no monthly subscription lock-in. | — |
| — | View deal |
 Freshworks Freshworks Freshsales delivers Salesforce-grade CRM muscle at SMB prices — and Freddy AI finally makes the basics feel smart. | — |
| — | View deal |
 Joomla Joomla is a free, open-source CMS that can power lightweight CRM workflows — but it isn't a standalone sales CRM out of the box. | — |
| Free plan available | View deal |
| | — |
| Free to start; paid from ~$42/mo | View deal |
 Zoho Creator Build custom business apps fast on a low-code platform — automate workflows, create databases, and deploy on web and mobile without a dev team. | — |
| Free trial; paid from ~$8/user/mo | View deal |
 Crisp All-in-one customer messaging — live chat, shared inbox, chatbot, CRM, and helpdesk — with refreshingly flat pricing that doesn’t punish you for growing. | $45/mo |
| Free plan; paid from ~$45/mo (flat) | View deal |
 Leverly Speed-to-lead software that phones your sales rep within seconds of a new lead — connecting you to prospects while they’re still hot to dramatically lift conversions. | — |
| Free trial; paid from ~$45/user/mo | View deal |
 vcita All-in-one business management for service providers: online scheduling, invoicing & payments, client CRM, and marketing in one app. | — |
| Free trial; paid from ~$29/mo | View deal |
 Attio AI-native CRM with a flexible data model — Free up to 3 seats, Plus at $29/seat/mo annual, and Pro at $69/seat/mo for scaling GTM teams. | $29/mo |
| — | View deal |
 Lusha Lusha turns LinkedIn into a verified B2B contact database — fast, browser-native, and built for quota-carrying reps. | — |
| — | View deal |
 Act! The veteran CRM that small businesses keep coming back to — familiar, affordable, and quietly capable in 2026. | — |
| Free trial available | View deal |
 HighLevel The all-in-one CRM and marketing platform built for agencies — CRM, funnels, email/SMS, automation, and white-label SaaS mode to resell under your own brand. | — |
| 14-day trial; from ~$97/mo (unlimited) | View deal |
 Nimble CRM A simple relationship CRM that works inside your inbox and across social — auto-enriches contacts and surfaces the right people to engage, without data-entry busywork. | — |
| 14-day trial; one plan ~$25/user/mo | View deal |
 Vendasta The white-label platform and marketplace for agencies — resell digital marketing products to local businesses under your own brand, with CRM and fulfillment built in. | — |
| Free to start; paid tiers + wholesale products | View deal |
 Contentful Contentful is the composable content platform powering multi-channel content for engineering-led teams — powerful, mature, and priced for th | — |
| — | View deal |
 User.com Marketing automation, live chat, CRM, and knowledge base in one workspace | — |
| — | View deal |
 Microsoft Dynamics 365 Microsoft’s modular CRM + ERP suite — Sales, Customer Service, Finance, and Business Central apps that plug straight into Microsoft 365 and Power Platform. | — |
| From ~$65/user/mo per app | View deal |
 LinkedIn Sales Navigator The most trusted B2B prospecting layer on the planet's largest professional network — powerful, but priced for serious sellers. | — |
| — | View deal |
 Copper Copper CRM review: the Google Workspace-native CRM that turns Gmail into a sales engine — features, pricing tiers, and a 2026 verdict. | — |
| — | View deal |
| | $34/mo |
| 14-day free trial | View deal |
 HubSpot The all-in-one customer platform that helps growing teams centralise sales, marketing and service. | $15/mo |
| — | View deal |
 Zendesk Customer service and support platform offering ticketing, live chat, AI agents, knowledge base, and CRM tools for customer-facing teams at all scales. | — |
| — | View deal |
 Drupal Drupal isn't a traditional CRM — it's a flexible, open-source platform you can shape into one. Our 2026 review covers pricing, modules, and | — |
| Free plan available | View deal |
 Salesforce The original cloud CRM — still the most complete customer platform, now stitched together with Slack, Tableau, and Einstein AI. | — |
| Free plan + free trial available | View deal |
 Keap Keap bundles CRM, email, automations, and payments into one platform built for service-based small businesses scaling past the spreadsheet s | — |
| — | View deal |
 Common Room Common Room unifies community, product, and CRM signals so revenue teams can act on real buying intent — not cold guesses. | — |
| — | View deal |
 Kentico CMS Kentico CMS review: a marketing-first DXP with built-in CRM contact management, lead scoring, and automation for mid-market and enterprise t | — |
| — | View deal |
 Outreach The enterprise sales execution platform: AI-powered sequences, deal management, conversation intelligence, and forecasting for 30+ rep teams. | — |
| Custom enterprise pricing — book a demo | View deal |
 ZoomInfo ZoomInfo is the heavyweight B2B contact database that fuels outbound sales — when you can afford the access. | — |
| — | View deal |
 Thryv An all-in-one small-business platform combining CRM, scheduling, invoicing, marketing, and reputation tools — built to run a service business from one dashboard. | — |
| Custom quote; free Command Center tier | View deal |
 Blinq Blinq is a top-rated digital business card platform for individuals and teams, with NFC cards, CRM sync, analytics, and an AI notetaker, plus a strong free plan. | — |
| — | View deal |
 Appian Enterprise low-code platform for process automation — combine workflow, case management, RPA, AI, and a data fabric to build complex business apps fast. | — |
| — | View deal |
 Gong Gong is the leading revenue intelligence platform, capturing every sales call, email, and meeting to surface deal risk, coaching insights, and accurate forecasts. | — |
| — | View deal |
 bpm’online CRM bpm'online CRM, now Creatio — a process-driven, no-code CRM and workflow platform with embedded AI agents for marketing, sales, and service teams. | — |
| Free trial available | View deal |
 Sitefinity Progress Sitefinity is a hybrid-headless CMS and digital experience platform for marketers and developers who need multisite, multilingual content with built-in personalization. | — |
| — | View deal |
 OpenText ECM Enterprise content management for regulated, large-scale organizations — document and records management, workflow, and deep SAP, Salesforce, and Microsoft integration. | — |
| — | View deal |
 Salesloft AI-powered revenue platform unifying sales engagement, cadences, conversation intelligence, deal management, and forecasting for B2B sales teams. | — |
| — | View deal |
 VEA AI business-management platform with autonomous agents — centralizes CRM, accounting, and projects, then flags at-risk accounts and revenue opportunities for service firms. | — |
| Free trial via partner link | View deal |
 Salesforce for Startups Salesforce for Startups gives early-stage teams discounted CRM access, mentoring, and AppExchange perks through the Startup Hub. | — |
| Discounted Salesforce CRM access for qualifying startups | View deal |
 Attio Startup Program Apply to Attio's Startup Program to get up to 80% off the Annual Pro Plan and $5,000 in marketplace credit to build a tailored CRM and scale efficiently. | — |
| Up to 80% off | View deal |
 DevRev for Startups Early-stage startups receive up to $10,000 in DevRev credits, 12 months of free Pro access, and a 50% discount on the following year, along with expert technica | — |
| $10,000 in credits | View deal |
 Freshworks FreshStack Startup Program Get $3,000 in credits for Freshworks' suite of customer experience and business software solutions | — |
| $3,000 in credits | View deal |
 HubSpot for Startups HubSpot for Startups offers 90% off in Year 1 and 50% off in Year 2 — the most generous CRM, marketing and sales hub discount available for qualifying early-stage companies. | — |
| 90% off year 1, then 50% year 2 | View deal |
No deals match the current filters.
CRM software is the single source of truth for every prospect, deal and customer interaction across your sales, marketing and support teams — with HubSpot the dominant benchmark most operators measure alternatives against.
Revenue teams, SDRs, account managers and founders use a CRM to track pipeline stages, automate follow-ups, log calls and attribute closed revenue back to the campaign or channel that sourced it.
Compare on contact limits, pipeline flexibility, email-sync depth and what reporting actually costs once you reach a working team size — headline seat prices rarely include everything you need.
Buying guide
How to choose
Most CRM regret comes from buying for headline features rather than daily workflow fit. These five criteria cut through the noise before you commit to annual seats.
- 01
Contact and pipeline limits
Entry tiers often cap contacts, custom properties and active pipelines. Map your 24-month contact growth and the number of distinct sales motions you run before picking a tier — hitting limits mid-year forces an expensive migration under pressure. - 02
Email and calendar sync depth
Two-way sync with shared inboxes, calendar booking and sequence sending should be native, not a paid add-on. Test thread logging, BCC drop and meeting links against a real rep workflow — not a demo environment with clean data. - 03
Reporting and forecasting
Pipeline weighting, multi-currency and revenue attribution often sit behind higher tiers. Confirm whether dashboards are user-built or admin-locked, and whether historical snapshots are retained long enough for meaningful win-rate analysis. - 04
Automation and workflow depth
Lead routing, deal-stage triggers and task creation should run without code. Check action limits per workflow, branching logic depth, and whether webhooks are included or sold separately — those three factors separate basic workflow tools from proper automation. - 05
Permissions and audit trail
Field-level permissions, team-based pipelines and an audit log matter once you cross ten reps. Single-tier products work for early-stage, but mid-market teams should insist on role-based access and data-change history before signing an annual contract.
Pricing reality
<p>Free tiers cover two to five users with basic contact storage and limited pipelines. Real working seats land between £25 and £90 per user per month once email, automation and reporting are bundled in. Enterprise tiers with forecasting, custom objects and SSO typically start near £120 per user per month and require annual commitments with minimum seat counts.</p>
Common pitfalls
- Buying on a feature checklist instead of running the vendor through a real rep workflow with your actual data
- Underestimating data-import time — historical contact and deal cleanup routinely takes several weeks
- Ignoring contact-tier limits that trigger forced plan upgrades six to twelve months in
- Stacking marketing automation, support and CRM seats across departments without auditing for duplicate users
Frequently asked questions
A CRM stores every contact, conversation and deal in one searchable record so sales and support teams stop working from disconnected inboxes and spreadsheets. It tracks pipeline stages, fires automated follow-up tasks and reports on conversion rates and revenue by source. The practical payback is faster follow-up, fewer dropped leads and a reliable forecast number that does not live in someone's head.
Real working tiers run £25 to £90 per user per month once email sync, automation and reporting are included. Free tiers exist but cap contacts, pipelines and integrations. Enterprise plans with forecasting, custom objects and advanced permissions typically start near £120 per user per month on annual contracts with minimum seat counts.
Once more than one person is handling deals or you have more than a few hundred active contacts, a CRM pays back quickly through faster follow-up and fewer leads falling through the cracks. Solo founders can run on structured spreadsheets for a while, but most teams move to a CRM within the first year of consistent outbound or inbound activity.
A CRM is the record of contacts, deals and pipeline activity — its job is revenue tracking and sales-team coordination. Marketing automation drives campaign sequences, lead scoring and nurture flows against that data. Many platforms bundle both, but the core CRM function is deal management while marketing automation focuses on top-of-funnel engagement at scale.
Lightweight rollouts for under ten users finish in two to four weeks if your existing data is reasonably clean. Mid-market deployments with custom objects, integrations and historical data migration typically take eight to sixteen weeks. Multi-business-unit enterprise rollouts with complex permissioning and ERP integration can run six to twelve months end to end.
Two-way sync with mainstream email and calendar providers is standard across most modern CRMs, including thread logging, shared-inbox support and meeting booking links. Test it against a real rep workflow before committing — sync depth, BCC-drop reliability and shared-inbox handling vary considerably between vendors and are rarely fully demonstrated in a sales demo.