Marketing automation software streamlines and automates repetitive marketing tasks like email campaigns, lead nurturing, social media posting, and customer segmentation. Used by marketing and sales teams to manage leads through pipelines and measure campaign performance.
Up to 20% off with a 12-month commitment (10% off on 6-month)
Subscription-based marketing agency — one cross-functional team (strategy, social, SEO, paid, design, dev) for a flat monthly fee.
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Omnisend
30% off for the first 3 months on paid plans (free plan available)
Email + SMS marketing automation built for ecommerce — pre-built Shopify/WooCommerce workflows, unlimited segmentation, and a usable free plan.
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M
Moosend
30-day free trial, no credit card required
Email marketing and automation for small-to-mid businesses — unlimited sends on every paid plan, strong deliverability, and friendlier pricing than Mailchimp.
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Adwisely
Free trial via partner link
AI-managed Meta and Google retargeting ads for Shopify, BigCommerce, and WooCommerce stores — launch full-funnel campaigns in minutes, not days.
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Customer.io Startup Program
$12,000 in credits
Get up to 12 months of access to Customer.io's powerful customer engagement platform, designed to scale startup marketing efforts with essential automation and
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GrowSurf for Startups Program
Up to 50% off
Qualified early-stage startups receive referral marketing discounts and bonus participants with GrowSurf's platform to accelerate growth.
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Z
Zoho CRM
Free trial available
CRM for sales teams that scales from startup to enterprise
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A
Act!
Free trial available
The veteran CRM that small businesses keep coming back to — familiar, affordable, and quietly capable in 2026.
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I
Instapage
Free trial available
Landing page builder with server-side A/B testing and AdMap — build, test, and personalise post-click experiences at scale.
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Kentico CMS
Kentico Xperience — enterprise DXP combining headless CMS, online marketing automation, and e-commerce on a single .NET platform.
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HubSpot for Startups
90% off year 1, then 50% year 2
HubSpot for Startups offers 90% off in Year 1 and 50% off in Year 2 — the most generous CRM, marketing and sales hub discount available for qualifying early-stage companies.
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B
Brevo
Save up to $5,661/year
Brevo (formerly Sendinblue) is an all-in-one email and SMS marketing platform — the free tier covers 300 emails/day and unlimited contacts, making it the most generous entry point in the category.
Choosing marketing automation software depends on your team size, existing tech stack, and the channels you prioritize. Start by mapping the campaigns and workflows you need to automate, then evaluate platforms against your CRM and integrations. Free trials are common, so test usability before committing to annual contracts.
01
Core automation features
Look for visual workflow builders, drip campaign sequences, behavioral triggers, and lead scoring. Confirm the platform supports the channels you use most, whether email, SMS, social, or web.
02
Integrations and CRM compatibility
The tool should connect cleanly with your CRM, e-commerce platform, and analytics. Native integrations are more reliable than third-party connectors like Zapier for syncing lead data in real time.
03
Reporting and analytics
Check for campaign attribution, conversion tracking, and revenue reporting. Dashboards should let non-technical users build reports and track ROI across channels without engineering help.
Pricing reality
Pricing typically scales by contact database size and feature tier, ranging from free plans for under 1,000 contacts to $1,000+ monthly for enterprise tiers. Most vendors require annual commitments for meaningful discounts, and overage fees for exceeding contact limits are common.
Frequently asked questions
Marketing automation software automates repetitive marketing tasks like email sends, lead scoring, and campaign workflows based on user behavior. It helps teams nurture leads at scale and measure marketing performance across channels.
B2B and B2C marketing teams, sales operations, and growth teams use these tools to manage lead pipelines, run drip campaigns, and align marketing with sales. They are common at companies with a structured sales process and a contact database above a few thousand leads.
A CRM stores customer and deal data and tracks sales interactions, while marketing automation focuses on executing and measuring marketing campaigns and lead nurturing. Many platforms overlap, with CRMs like HubSpot offering built-in automation features.