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Best Marketing Automation (2026)

Marketing automation software streamlines and automates repetitive marketing tasks like email campaigns, lead nurturing, social media posting, and customer segmentation. Used by marketing and sales teams to manage leads through pipelines and measure campaign performance.

Top Marketing Automation deals

Ninja Promo logo

Ninja Promo

Up to 20% off with a 12-month commitment (10% off on 6-month)

Subscription-based marketing agency — one cross-functional team (strategy, social, SEO, paid, design, dev) for a flat monthly fee.

Verified 3d ago
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Omnisend logo

Omnisend

30% off for the first 3 months on paid plans (free plan available)

Email + SMS marketing automation built for ecommerce — pre-built Shopify/WooCommerce workflows, unlimited segmentation, and a usable free plan.

Verified 3d ago
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Moosend logo

Moosend

30-day free trial, no credit card required

Email marketing and automation for small-to-mid businesses — unlimited sends on every paid plan, strong deliverability, and friendlier pricing than Mailchimp.

Verified 3d ago
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Adwisely logo

Adwisely

Free trial via partner link

AI-managed Meta and Google retargeting ads for Shopify, BigCommerce, and WooCommerce stores — launch full-funnel campaigns in minutes, not days.

Verified 3d ago
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Customer.io Startup Program logo

Customer.io Startup Program

$12,000 in credits

Get up to 12 months of access to Customer.io's powerful customer engagement platform, designed to scale startup marketing efforts with essential automation and

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GrowSurf for Startups Program logo

GrowSurf for Startups Program

Up to 50% off

Qualified early-stage startups receive referral marketing discounts and bonus participants with GrowSurf's platform to accelerate growth.

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Zoho CRM logo

Zoho CRM

Free trial available

CRM for sales teams that scales from startup to enterprise

Verified 14d ago
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Act! logo

Act!

Free trial available

The veteran CRM that small businesses keep coming back to — familiar, affordable, and quietly capable in 2026.

Verified 14d ago
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Instapage logo

Instapage

Free trial available

Landing page builder with server-side A/B testing and AdMap — build, test, and personalise post-click experiences at scale.

Verified 14d ago
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Kentico CMS logo

Kentico CMS

Kentico Xperience — enterprise DXP combining headless CMS, online marketing automation, and e-commerce on a single .NET platform.

Verified 14d ago
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HubSpot for Startups logo

HubSpot for Startups

90% off year 1, then 50% year 2

HubSpot for Startups offers 90% off in Year 1 and 50% off in Year 2 — the most generous CRM, marketing and sales hub discount available for qualifying early-stage companies.

Verified 14d ago
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Brevo logo

Brevo

Save up to $5,661/year

Brevo (formerly Sendinblue) is an all-in-one email and SMS marketing platform — the free tier covers 300 emails/day and unlimited contacts, making it the most generous entry point in the category.

Verified 14d ago
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All Marketing Automation side-by-side

42 deals in Marketing Automation

Filter:
Tool Starts at Savings Action
Ninja Promo Subscription-based marketing agency — one cross-functional team (strategy, social, SEO, paid, design, dev) for a flat monthly fee. Up to 20% off with a 12-month commitment (10% off on 6-month) View deal
Omnisend Email + SMS marketing automation built for ecommerce — pre-built Shopify/WooCommerce workflows, unlimited segmentation, and a usable free plan. 30% off for the first 3 months on paid plans (free plan available) View deal
Moosend Email marketing and automation for small-to-mid businesses — unlimited sends on every paid plan, strong deliverability, and friendlier pricing than Mailchimp. 30-day free trial, no credit card required View deal
Adwisely AI-managed Meta and Google retargeting ads for Shopify, BigCommerce, and WooCommerce stores — launch full-funnel campaigns in minutes, not days. Free trial via partner link View deal
Customer.io Startup Program Get up to 12 months of access to Customer.io's powerful customer engagement platform, designed to scale startup marketing efforts with essential automation and $12,000 in credits View deal
GrowSurf for Startups Program Qualified early-stage startups receive referral marketing discounts and bonus participants with GrowSurf's platform to accelerate growth. Up to 50% off View deal
Zoho CRM CRM for sales teams that scales from startup to enterprise Free trial available View deal
Act! The veteran CRM that small businesses keep coming back to — familiar, affordable, and quietly capable in 2026. Free trial available View deal
Instapage Landing page builder with server-side A/B testing and AdMap — build, test, and personalise post-click experiences at scale. Free trial available View deal
Kentico CMS Kentico Xperience — enterprise DXP combining headless CMS, online marketing automation, and e-commerce on a single .NET platform. View deal
HubSpot for Startups HubSpot for Startups offers 90% off in Year 1 and 50% off in Year 2 — the most generous CRM, marketing and sales hub discount available for qualifying early-stage companies. 90% off year 1, then 50% year 2 View deal
Brevo Brevo (formerly Sendinblue) is an all-in-one email and SMS marketing platform — the free tier covers 300 emails/day and unlimited contacts, making it the most generous entry point in the category. Save up to $5,661/year View deal
Unbounce AI-powered landing page builder with Smart Copy and Smart Traffic — create, test, and optimise landing pages that convert with drag-and-drop simplicity. View deal
Campaigner Email and SMS marketing automation platform for brands and agencies with advanced segmentation, A/B testing, dynamic content, and high-deliverability infrastructure. View deal
Brevo (formerly Sendinblue) Email, SMS, and marketing automation without an enterprise contract — now rebranded Brevo View deal
User.com Marketing automation, live chat, CRM, and knowledge base in one workspace View deal
Growform Multi-step lead capture forms built to convert paid traffic 30% CASHBACK View deal
Hello Bar No-code popups, sticky bars and slide-ins for lead capture View deal
Mailmodo Interactive AMP emails that let recipients book, pay and submit forms inside the inbox 25% CASHBACK View deal
BrightLocal Local SEO automation for multi-location agencies and franchises View deal
EZ Texting SMS marketing and two-way texting built for small US-based teams View deal
Braze Enterprise customer engagement platform for cross-channel lifecycle marketing View deal
WebEngage Customer engagement and retention platform for consumer apps and websites. View deal
Outgrow Calculators, quizzes and assessments that turn content into qualified leads View deal
HighLevel CRM, automation, and client portal in one stack — built for agencies Log in to view offer on HighLevel with NachoNacho. See estimated savings in your account View deal
Leadpages Drag-and-drop landing pages that turn clicks into customers — without a developer in sight. View deal
Mailchimp Email marketing and automation platform for small businesses offering campaign creation, audience segmentation, A/B testing, and e-commerce integrations. View deal
AWeber AWeber is the original email marketing workhorse — still one of the easiest ways for small businesses to send, automate, and grow on email. View deal
SmartReach AI Multi-channel sales engagement with AI-powered sequence building and deliverability tools 20% CASHBACK View deal
HubSpot The all-in-one customer platform that helps growing teams centralise sales, marketing and service. $15/mo View deal
Klaviyo E-commerce-focused email and SMS marketing automation platform with deep data integrations, predictive analytics, and revenue-attributed campaign reporting. View deal
MailerLite Email marketing and automation platform known for simplicity, competitive pricing, and clean design tools for creators, small businesses, and agencies. View deal
GetResponse GetResponse bundles email, automations, webinars, and a full conversion funnel into one of the oldest ESPs still standing — and the free tie View deal
Common Room Community-led growth platform that turns signals into pipeline View deal
Freshworks Freshworks Freshsales delivers Salesforce-grade CRM muscle at SMB prices — and Freddy AI finally makes the basics feel smart. View deal
Keap Keap bundles CRM, email, automations, and payments into one platform built for service-based small businesses scaling past the spreadsheet s View deal
ActiveCampaign ActiveCampaign is the automation-first email platform that turns subscriber behavior into revenue with deep CRM and visual workflows. View deal
Constant Contact Constant Contact review 2026: beginner-friendly email marketing with phone support, a 60-day free trial, and AI tools — worth it for SMBs? View deal
HubSpot CRM HubSpot CRM: free forever for unlimited users, Sales Hub Starter at $15/seat/mo, Professional at $90/seat/mo — 4.4/5 on G2 across 12,000+ reviews. $15/mo 75% off + 6 months free View deal
Jasper Jasper AI: Creator at $39/seat/mo annual, Pro at $59/seat/mo annual (up to 5 seats), Business custom. Brand voice training and Marketing Agents built in. $49/mo 10k free words View deal
Customer.io Customer.io review: a developer-grade messaging platform for behavior-triggered campaigns across email, push, SMS, and in-app. Up to 20% off with annual billing View deal
Kit Kit is the email platform built for creators — automations, commerce, and a Creator Network that actually grows your list. Verified founder pricing View deal

No deals match the current filters.

Buying guide

How to choose

Choosing marketing automation software depends on your team size, existing tech stack, and the channels you prioritize. Start by mapping the campaigns and workflows you need to automate, then evaluate platforms against your CRM and integrations. Free trials are common, so test usability before committing to annual contracts.
  1. 01

    Core automation features

    Look for visual workflow builders, drip campaign sequences, behavioral triggers, and lead scoring. Confirm the platform supports the channels you use most, whether email, SMS, social, or web.
  2. 02

    Integrations and CRM compatibility

    The tool should connect cleanly with your CRM, e-commerce platform, and analytics. Native integrations are more reliable than third-party connectors like Zapier for syncing lead data in real time.
  3. 03

    Reporting and analytics

    Check for campaign attribution, conversion tracking, and revenue reporting. Dashboards should let non-technical users build reports and track ROI across channels without engineering help.

Pricing reality

Pricing typically scales by contact database size and feature tier, ranging from free plans for under 1,000 contacts to $1,000+ monthly for enterprise tiers. Most vendors require annual commitments for meaningful discounts, and overage fees for exceeding contact limits are common.

Frequently asked questions

Marketing automation software automates repetitive marketing tasks like email sends, lead scoring, and campaign workflows based on user behavior. It helps teams nurture leads at scale and measure marketing performance across channels.
B2B and B2C marketing teams, sales operations, and growth teams use these tools to manage lead pipelines, run drip campaigns, and align marketing with sales. They are common at companies with a structured sales process and a contact database above a few thousand leads.
A CRM stores customer and deal data and tracks sales interactions, while marketing automation focuses on executing and measuring marketing campaigns and lead nurturing. Many platforms overlap, with CRMs like HubSpot offering built-in automation features.