Apollo
CRM Verified May 2026
Apollo deal: Free plan + paid tiers from ~$49/user/mo
All-in-one B2B sales intelligence + engagement platform: a 275M+ contact database, email sequences, and a dialer in one tool.
- 275M+ contact database with work emails, direct dials, and firmographic data across industries
- Sequences tool automates multi-step outreach across email, phone, and LinkedIn in one workflow
- Real-time intent data signals identify accounts actively researching solutions in your category
- AI enrichment fills in missing contact and account details from web and social signals automatically
How Apollo scored 81/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
8.0 /10Apollo.io's free plan is the real draw: it hands new users 50 credits and almost every core feature at no cost, so teams can prospect and send sequences before paying a cent. There is no exclusive coupon here, but paid tiers start at just $49 per user per month on annual billing, undercutting enterprise data vendors dramatically.
Value for Money
9.0 /10Apollo delivers an unusually strong price-to-capability ratio for B2B sales intelligence. A 240M+ contact database, unlimited email sequencing, and a dialer bundled from $49 per user per month land well below ZoomInfo, whose comparable seats often cost several times more, making Apollo the value leader in its category.
Capability
9.0 /10Apollo.io is a genuine all-in-one sales platform, pairing a 240M+ verified contact database and 30M+ company profiles with email sequencing, a built-in dialer, CRM enrichment, intent data, and a Chrome extension for prospecting inside LinkedIn. Breadth is the standout; only raw data accuracy lags the pricier specialists.
Time to Value
8.0 /10New users reach value fast: free sign-up takes minutes, and the Chrome extension lets reps pull verified emails and phone numbers straight from LinkedIn and company sites on day one. Native syncs with Salesforce and HubSpot mean data flows into existing workflows without a lengthy implementation.
Trust & Reliability
7.0 /10Apollo is trusted by sellers at more than 600,000 companies and holds SOC 2, ISO/IEC 27001, GDPR, and CCPA compliance, a solid enterprise-grade footing. It falls short of a perfect score because contact-data accuracy trails specialists like ZoomInfo and the company publishes no formal uptime SLA.
Flexibility & Exit
6.0 /10Billing flexibility is Apollo's weakest area. The best rates require an annual commitment, monthly billing costs roughly 20% more, and the Organization tier carries a three-seat minimum. Contacts can be exported to CSV or synced to a CRM, but enriched-data workflows create real switching friction once a team is embedded.
Free plan + paid tiers from ~$49/user/mo
Affiliate link — same price for you, and it never moves the score.
- 275M+ contact database with work emails, direct dials, and firmographic data across industries
- Sequences tool automates multi-step outreach across email, phone, and LinkedIn in one workflow
- Real-time intent data signals identify accounts actively researching solutions in your category
- AI enrichment fills in missing contact and account details from web and social signals automatically
About Apollo
Quick answer
Apollo.io is an all-in-one B2B sales intelligence and engagement platform combining a 275M+ contact database with email sequencing, a dialer, and CRM enrichment. It is the go-to prospecting tool for SMB and mid-market sales teams who want ZoomInfo-style data plus outreach automation without the enterprise price tag. There is a genuinely useful free plan, with paid tiers from around $49/user/month.
What is Apollo.io?
Apollo.io is a B2B sales intelligence and engagement platform that merges three tools most teams used to buy separately: a massive contact and company database (275M+ contacts), a sales engagement suite (multi-step email sequences, calls, tasks), and data enrichment that keeps your CRM clean. For lead generation and outbound prospecting, that combination is why Apollo has become the default stack for SDR and account-executive teams at startups and mid-market companies.
The platform layers buyer-intent signals, technographic and firmographic filters, and a Chrome extension that pulls verified emails and direct dials straight from LinkedIn — so reps can build a targeted list and start a sequence in the same session.
Key features
275M+ contact database
Search by title, industry, company size, technology, and intent, with verified emails and direct-dial phone numbers.
Email sequences
Build multi-step, multi-channel cadences (email, call, LinkedIn task) with A/B testing and automated follow-ups.
Built-in dialer
Click-to-call with local presence, call recording, and dispositions logged straight to your CRM.
CRM enrichment
Auto-enrich and de-dupe Salesforce/HubSpot records so your pipeline data stays accurate.
Buyer intent data
Surface accounts actively researching your category so reps prioritize the warmest prospects.
Chrome extension
Pull contact data and add prospects to sequences directly from LinkedIn and company websites.
Apollo.io pricing explained
How much does Apollo cost? Apollo has a free plan (limited credits, basic sequencing) plus paid tiers billed per user: Basic (~$49/user/mo), Professional (~$79/user/mo), and Organization (~$119/user/mo), all cheaper paid annually. Higher tiers unlock more email/export credits, advanced sequences, and dialer minutes. Compared with ZoomInfo — which is quote-only and often 5–10× the cost — Apollo is dramatically more affordable, which is its core appeal. Confirm current per-credit limits at signup, as Apollo revises packaging often.
Apollo vs ZoomInfo vs Lusha vs Cognism
The B2B data market trades off coverage, accuracy, and price. ZoomInfo leads on enterprise accuracy and compliance; Apollo wins decisively on all-in-one value; Cognism leads on EU/GDPR phone data.
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Apollo.io | SMB / mid-market | Free + ~$49/user/mo | Data + engagement in one |
| ZoomInfo | Enterprise | Quote (high) | Accuracy + intent depth |
| Lusha | Quick lookups | From ~$36/user/mo | Simple, fast enrichment |
| Cognism | EU outbound | Quote | GDPR-compliant phone data |
✓ Use it if you
- Run SMB/mid-market outbound and want data + sequencing in one tool
- Need an affordable ZoomInfo alternative
- Want verified emails + direct dials from LinkedIn
- Are scaling an SDR team and need cadences
✗ Skip it if you
- Need the absolute highest enterprise data accuracy (ZoomInfo)
- Sell primarily into strict-GDPR EU markets (Cognism)
- Only need occasional one-off lookups (Lusha is simpler)
- Have no outbound motion at all
Is Apollo.io worth it?
Is Apollo worth it? For SMB and mid-market sales teams, yes — it replaces a separate database, sequencer, and dialer with one tool at a fraction of ZoomInfo’s cost, and the free plan lets you prove value before paying. The trade-off is data accuracy, which is very good but not quite enterprise-grade; if you need the cleanest possible records for a large field-sales org, ZoomInfo still edges it. For everyone building outbound on a budget, Apollo is the highest-ROI sales-intelligence platform in 2026.
What's included
- B2B contact database with verified emails and direct dials
- Email sequencing with automated follow-ups and reply detection
- Chrome extension for prospecting directly from LinkedIn and company websites
- Intent signals showing prospect companies actively researching buying keywords
- CRM sync keeping Salesforce and HubSpot contact and activity data current
- AI-generated email personalization based on prospect LinkedIn and news signals
- Dialer for click-to-call with recording and outcome logging
- Analytics tracking open rates, reply rates, meetings booked, and pipeline created
- SaaSTweaks-verified affiliate deal
- Vendor-direct activation flow with editorial pros + cons review
Apollo pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Free | $0 | forever | 50 email export credits/mo, basic sequences, 5 mobile credits |
| Basic | $39/user/mo | annual | $49/user/mo monthly; 1,200 export credits/yr, unlimited email sends, basic filters |
| Professional | $79/user/mo | annual | $99/user/mo monthly; 2,400 credits/yr, advanced filters, LinkedIn integration, A/B testing |
| Organization | $119/user/mo | annual | $149/user/mo monthly; 4,800 credits/yr, call recordings, AI recommendations, advanced analytics |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Apollo through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Apollo wins and loses
What works
- 275M+ contact database with work emails, direct dials, and firmographic data across industries
- Sequences tool automates multi-step outreach across email, phone, and LinkedIn in one workflow
- Real-time intent data signals identify accounts actively researching solutions in your category
- AI enrichment fills in missing contact and account details from web and social signals automatically
- Free plan is genuinely usable for solos testing outbound — not artificially crippled
What doesn't
- Credit system means heavy prospectors can exhaust monthly limits faster than expected
- Email accuracy varies — higher-level titles and niche industries sometimes have dated contacts
- LinkedIn automation features can risk account flags if used aggressively at high volume
- Mobile phone credit limits are tight even on paid plans for SDRs doing high-volume calling
The bottom line
Apollo.io packs a B2B contact database, email sequencing, and a built-in dialer into one platform for a fraction of what ZoomInfo charges, making it the strongest all-in-one prospecting tool for SMB and mid-market sales teams. Data accuracy that trails the enterprise incumbents and annual-first billing are the only real caveats, leaving it a clear Strong Buy.
For US/Canada B2B mid-market and SMB, accuracy is competitive with ZoomInfo at a fraction of the price. Validate a sample for your ICP before scaling.
For lean teams under 20 reps, Apollo's native CRM is workable. Larger teams typically use Apollo for prospecting and engagement and sync into Salesforce or HubSpot.
Limited monthly credits, basic sequencing, the Chrome extension and a small dialler allowance — enough to validate the workflow on a single rep.
Apollo offers EU data residency, DSAR support and deletion mechanisms. EU buyers should review the DPA and configure suppression lists.
ZoomInfo wins on US enterprise data depth and compliance; Apollo wins on price, sequencer inclusion and self-serve onboarding for mid-market.
Yes, on Professional and above. You can pull contacts, push activities and read sequence performance without an enterprise contract.
