Build a prospect list without leaving the tool
Reps filter the 275M+ contact database by title, headcount and tech stack, then push the shortlist straight into a sequence — no CSV round-trip through a separate data vendor.
Apollo
CRM
Verified CRM
Apollo discount for founders: Free plan + paid tiers from ~$49/user/mo
All-in-one B2B sales intelligence + engagement platform: a 275M+ contact database, email sequences, and a dialer in one tool.
- 275M+ contact database with work emails, direct dials, and firmographic data across industries
- Sequences tool automates multi-step outreach across email, phone, and LinkedIn in one workflow
- Real-time intent data signals identify accounts actively researching solutions in your category
- AI enrichment fills in missing contact and account details from web and social signals automatically
SaaSTweaks Score
81/100Strong Buy★★★★★
Apollo offers exceptional all-in-one capability and value for SMB sales teams, though trust signals are good but not fully detailed and flexibility has some annual commitment.
- Deal Strength8.0/10
Editorial summary confirms a genuinely useful free plan and paid tiers from ~$49/user/month, representing a strong verified discount compared to enterprise rivals like ZoomInfo.
- Value for Money9.0/10
Editorial verdict states 'price-to-capability ratio is unmatched' and scores value for money 9.4; pricing is dramatically more affordable than ZoomInfo (5–10x cost).
- Capability9.0/10
Editorial describes an all-in-one B2B sales intelligence and engagement platform with 275M+ contact database, email sequencing, dialer, CRM enrichment, intent data, and Chrome extension, scoring engagement tools 8.7 and data coverage 9.
- Time to Value8.0/10
Editorial summary and live site emphasize quick setup with free sign-up, Chrome extension for immediate data pulling, and positioning for growing teams; ease of use scored 8.8.
- Trust & Reliability7.0/10
Editorial notes data accuracy trails ZoomInfo slightly (scored 8) and live site claims 'over 600,000 companies using Apollo,' but no explicit uptime/SLA or detailed review consensus with counts provided.
- Flexibility & Exit6.0/10
Pricing tiers indicate annual billing for cheaper rates, suggesting some lock-in; free plan and standard paid tiers imply basic export capabilities, but no specific details on cancellation or data portability.
Scored 2026-06-06 · How we score →
About Apollo
Quick answer: Apollo.io is an all-in-one B2B sales intelligence and engagement platform combining a 275M+ contact database with email sequencing, a dialer, and CRM enrichment. It is the go-to prospecting tool for SMB and mid-market sales teams who want ZoomInfo-style data plus outreach automation without the enterprise price tag. There is a genuinely useful free plan, with paid tiers from around $49/user/month.
- What it is: B2B contact database + sales engagement in one.
- Best for: SMB & mid-market outbound sales / SDR teams.
- Database: 275M+ contacts, 73M+ companies with intent data.
- Pricing: free plan; paid from ~$49/user/mo (annual).
- Rivals: ZoomInfo, Lusha, Cognism, Seamless.AI.
What is Apollo.io?
Apollo.io is a B2B sales intelligence and engagement platform that merges three tools most teams used to buy separately: a massive contact and company database (275M+ contacts), a sales engagement suite (multi-step email sequences, calls, tasks), and data enrichment that keeps your CRM clean. For lead generation and outbound prospecting, that combination is why Apollo has become the default stack for SDR and account-executive teams at startups and mid-market companies.
The platform layers buyer-intent signals, technographic and firmographic filters, and a Chrome extension that pulls verified emails and direct dials straight from LinkedIn — so reps can build a targeted list and start a sequence in the same session.
Key features
275M+ contact database
Search by title, industry, company size, technology, and intent, with verified emails and direct-dial phone numbers.
Email sequences
Build multi-step, multi-channel cadences (email, call, LinkedIn task) with A/B testing and automated follow-ups.
Built-in dialer
Click-to-call with local presence, call recording, and dispositions logged straight to your CRM.
CRM enrichment
Auto-enrich and de-dupe Salesforce/HubSpot records so your pipeline data stays accurate.
Buyer intent data
Surface accounts actively researching your category so reps prioritize the warmest prospects.
Chrome extension
Pull contact data and add prospects to sequences directly from LinkedIn and company websites.
Apollo.io pricing explained
How much does Apollo cost? Apollo has a free plan (limited credits, basic sequencing) plus paid tiers billed per user: Basic (~$49/user/mo), Professional (~$79/user/mo), and Organization (~$119/user/mo), all cheaper paid annually. Higher tiers unlock more email/export credits, advanced sequences, and dialer minutes. Compared with ZoomInfo — which is quote-only and often 5–10× the cost — Apollo is dramatically more affordable, which is its core appeal. Confirm current per-credit limits at signup, as Apollo revises packaging often.
275M+
Contacts
Free
Starter plan
~$49
Per user / mo
73M+
Companies
Apollo vs ZoomInfo vs Lusha vs Cognism
The B2B data market trades off coverage, accuracy, and price. ZoomInfo leads on enterprise accuracy and compliance; Apollo wins decisively on all-in-one value; Cognism leads on EU/GDPR phone data.
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Apollo.io | SMB / mid-market | Free + ~$49/user/mo | Data + engagement in one |
| ZoomInfo | Enterprise | Quote (high) | Accuracy + intent depth |
| Lusha | Quick lookups | From ~$36/user/mo | Simple, fast enrichment |
| Cognism | EU outbound | Quote | GDPR-compliant phone data |
✓ Use it if you
- Run SMB/mid-market outbound and want data + sequencing in one tool
- Need an affordable ZoomInfo alternative
- Want verified emails + direct dials from LinkedIn
- Are scaling an SDR team and need cadences
✗ Skip it if you
- Need the absolute highest enterprise data accuracy (ZoomInfo)
- Sell primarily into strict-GDPR EU markets (Cognism)
- Only need occasional one-off lookups (Lusha is simpler)
- Have no outbound motion at all
✓ Verified · 2026
Apollo.io — B2B data + sales engagement in one
Start free with the 275M+ contact database, then upgrade for sequences and dialing from ~$49/user/month. The best-value prospecting platform for growing sales teams.
Get started with Apollo →Is Apollo.io worth it?
Is Apollo worth it? For SMB and mid-market sales teams, yes — it replaces a separate database, sequencer, and dialer with one tool at a fraction of ZoomInfo’s cost, and the free plan lets you prove value before paying. The trade-off is data accuracy, which is very good but not quite enterprise-grade; if you need the cleanest possible records for a large field-sales org, ZoomInfo still edges it. For everyone building outbound on a budget, Apollo is the highest-ROI sales-intelligence platform in 2026.
Capabilities
- • B2B contact database with verified emails and direct dials
- • Email sequencing with automated follow-ups and reply detection
- • Chrome extension for prospecting directly from LinkedIn and company websites
- • Intent signals showing prospect companies actively researching buying keywords
- • CRM sync keeping Salesforce and HubSpot contact and activity data current
- • AI-generated email personalization based on prospect LinkedIn and news signals
- • Dialer for click-to-call with recording and outcome logging
- • Analytics tracking open rates, reply rates, meetings booked, and pipeline created
What's included
What SaaSTweaks members actually get with Apollo.
Run sequences and the dialer in one place
Managers keep email sequencing and calling on a single platform, so activity and reply data sit next to the contact record instead of being split across an engagement tool and a phone system.
Replace a stack of point tools
Early-stage founders use one subscription to cover contact data, email outreach and dialling — the three things they would otherwise buy separately before they have a sales team.
How to claim
-
Click claim
Hit the button on this page — opens the partner site in a new tab.
-
Sign up through the partner link
No code needed — the offer applies automatically when you register through our Apollo link.
-
Offer applies automatically
No surcharge to you — verified by the SaaSTweaks Deal Desk, not the vendor.
Frequently asked
How accurate is Apollo's contact data?
For US/Canada B2B mid-market and SMB, accuracy is competitive with ZoomInfo at a fraction of the price. Validate a sample for your ICP before scaling.
Can Apollo replace my CRM?
For lean teams under 20 reps, Apollo's native CRM is workable. Larger teams typically use Apollo for prospecting and engagement and sync into Salesforce or HubSpot.
What does the free plan include?
Limited monthly credits, basic sequencing, the Chrome extension and a small dialler allowance — enough to validate the workflow on a single rep.
Does Apollo handle GDPR?
Apollo offers EU data residency, DSAR support and deletion mechanisms. EU buyers should review the DPA and configure suppression lists.
How does Apollo compare with ZoomInfo?
ZoomInfo wins on US enterprise data depth and compliance; Apollo wins on price, sequencer inclusion and self-serve onboarding for mid-market.
Is the API really self-serve?
Yes, on Professional and above. You can pull contacts, push activities and read sequence performance without an enterprise contract.
SaaSTweaks members
Ready to claim the Apollo deal?
What you get Free plan + paid tiers from ~$49/user/mo
Negotiated & verified directly by SaaSTweaks · Verified 2 months ago
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User reviews
What real Apollo users think — human-moderated. Reviewers may earn SaaSTweaks points for honest reviews; points never depend on the rating.
0.0 / 5
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Ratings across the web
3.0
What people say about Apollo
across 1,168+ reviews on 2 platforms
Independent ratings aggregated from G2, Capterra and Trustpilot. G2 & Capterra figures reflect recent reviews; see each platform for full, current totals. Not affiliated with these sites.
Reviews on Trustpilot
What people say about Apollo on Trustpilot
3.0· 1,164 reviews on Trustpilot
Extremely helpful support
I've been using Apollo in the last 5 years and I rarely need any support cause their docs and UX are great. But when I need it they'r more than ready to help me with my tricky… Read full review →
Use it once to reach out to reach out to people and…
Use it once to reach out to people and immediately I receieved a favourable response from my first would be client
Quick resolution
I was able to get in touch quickly with a real human and they were able to address and fix my issue without me having to jump through hoops. Thank you!
Partnership Associate
best to scrap the data from linked in, very useful for my job.
7 out of 10 times i was able to…
7 out of 10 times i was able to contacts of the companies which i was looking for..
Do not subscribe to Apollo.io
Do not subscribe to Apollo.io, we cancelled our subscription and have had not any response towards it, debit order went off and they are MIA with regards to any refund, we have… Read full review →
Reviews shown are published on Trustpilot by their respective authors. SaaSTweaks displays a sample for transparency and does not edit review content; see Trustpilot for the full, current rating.