Sales intelligence and engagement platform combining a 275M+ contact database, email sequences, dialer, and AI-powered enrichment for revenue teams.
Apollo (Apollo.io) is the sales intelligence platform that pairs a 275M-strong B2B contact database with a sequencer, dialler, conversation intelligence and a lightweight CRM. We picked it because it is the rare tool that bundles "find", "reach" and "track" without forcing you to integrate ZoomInfo, Outreach and Salesforce on day one.
You search the database with filters (industry, headcount, technology stack, intent signals, hiring activity), build saved lists and push contacts into sequences. Sequences blend email, calls, LinkedIn and SMS, with A/B testing and AI-suggested copy. The Chrome extension enriches LinkedIn profiles and company sites in real time. Apollo's built-in dialler and Conversations module record, transcribe and summarise calls.
Apollo can be your CRM for lean teams or sync into Salesforce, HubSpot or Pipedrive as the data and engagement layer.
Free plan with capped monthly credits is good for evaluation. Paid annual: Basic $59/user/month, Professional $99/user/month, Organisation $149/user/month. Mobile-number credits, AI credits and bulk exports are metered separately. For heavy outbound, price the bundle — including SMS, dialler minutes and AI — not just the base seat.
| Tool | Strength | Weakness vs Apollo |
|---|---|---|
| Apollo | Database + sequencer + light CRM | — |
| ZoomInfo | Larger US enterprise database | 3-5x the price, no sequencer |
| Outreach + ZoomInfo | Best-in-class for enterprise | Multiple bills, integration tax |
| Lusha + HubSpot Sales | Cleaner UX | Two contracts, less unified intent data |
Buy if you run B2B outbound and currently pay for database, sequencer and CRM separately. Apollo collapses two bills into one and is competitive on the third.
Skip if you sell into regulated enterprise where ZoomInfo's data depth and compliance posture still win, or you do no outbound at all.
Click through the verified link for the current promotion. We re-check pricing monthly.
Pension funds, endowments, and sovereign wealth funds utilize Apollo to access private credit, equity, and real estate, enhancing portfolio diversification and seeking uncorrelated returns.
Financial advisors and wealth managers partner with Apollo to offer their high-net-worth clients access to sophisticated alternative investment strategies and retirement solutions.
Retirement plan sponsors and insurance companies leverage Apollo's Athene platform to manage and grow assets, providing stable income and capital preservation for their beneficiaries.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Apollo partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | Apollo |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“Free plan converted us into paying customers within a week”
“Best value B2B data + sequencing combo available”
“Apollo replaced ZoomInfo and Outreach at a fraction of the cost”
Free plan + free trial available
Free plan + free trial available
Verified offer
Free plan available
Verified offer
Verified offer
Free trial available
Verified offer
