Automate complex processes
Model and automate repeatable business processes across departments using the process-driven CRM and no-code builder.
bpm’online CRM
CRM
Verified CRM
bpm’online CRM discount for founders: Free trial available
bpm'online CRM, now Creatio — a process-driven, no-code CRM and workflow platform with embedded AI agents for marketing, sales, and service teams.
- Deep workflow automation
- No-code app building
- Embedded AI agents
- Vertical-ready
SaaSTweaks Score
46/100Situational★★★★★
A powerful, process-driven CRM platform with strong capabilities for mid-market and enterprise, but limited by custom pricing, a steep learning curve, and lack of transparent terms.
- Deal Strength3.0/10
INPUTS show only a free trial is available as a 'verified deal mechanic' with no public discount or coupon; editorial confirms custom-quoted pricing and a 14-day trial, which caps score at 3 per rubric for access-only.
- Value for Money5.0/10
Editorial states pricing is custom-quoted, typically $25–$50/user/month for cloud, positioning it as 'more affordable alternative to Salesforce' and at the category norm for mid-market/enterprise CRM with BPM, per rubric anchor 5.
- Capability8.0/10
Editorial details a process-driven CRM core with low-code Studio, integrated sales/marketing/service, industry templates, AI automation, and deployment flexibility; live site highlights AI agents, unlimited workflows, and recognition by Gartner/Forrester, indicating broad, few gaps.
- Time to Value3.0/10
Editorial notes it's for complex business process modeling and recommends trying the 14-day trial; no evidence of quick setup, and process-heavy customization suggests a steeper learning curve, aligning with rubric anchor 3 (steep, weeks to value).
- Trust & Reliability5.0/10
Editorial mentions recognition from Gartner and Nucleus Research, and live site cites Gartner/Forrester reports; however, no uptime/SLA, support details, or review counts are provided, so score is conservative at 5 (generally positive) due to thin evidence.
- Flexibility & Exit3.0/10
Pricing is custom-quoted with no public terms; editorial and live site lack details on cancellation, data export, or lock-in, suggesting potential annual commitments or awkward export processes, per rubric anchor 3.
Scored 2026-06-06 · How we score →
About bpm’online CRM
Quick answer: bpm'online CRM is the former name of Creatio, a process-driven CRM and no-code automation platform. It pairs a full CRM suite — marketing, sales, and service — with Creatio Studio, a no-code environment for building apps and AI agents. It is aimed at mid-market teams that want heavy workflow automation without heavy developer cost. Pricing is per user, roughly $25–$85/user/mo by tier.
- What it is: Process-driven CRM plus a no-code app and AI-agent platform (rebranded from bpm'online to Creatio).
- Best for: Mid-market teams that want automation-heavy CRM and to build custom workflows without code.
- Standout: Creatio Studio no-code builder plus embedded AI agents across marketing, sales, and service.
- Pricing: Per user; roughly $25–$85/user/mo across Growth, Enterprise, and Unlimited tiers, plus CRM product add-ons (confirm at signup).
- Rivals: Salesforce, HubSpot, Microsoft Dynamics 365.
What is bpm'online CRM?
bpm'online CRM is the original name of what is now Creatio. The company rebranded, so if you are evaluating bpm'online today you are really evaluating Creatio. Its identity has always been process-driven CRM — software built around business-process automation rather than just contact records. That heritage shows in the product: workflows, not screens, are the organizing idea, which is why it appeals to teams with complex, repeatable processes.
Today Creatio combines two things. First, a full CRM suite covering marketing, sales, and service, with embedded AI agents that offer recommendations, predictive insights, and some autonomous execution. Second, Creatio Studio — a no-code platform where business users design custom applications, processes, and AI agents using visual tools and natural language, without relying on developers. That no-code automation layer is the real differentiator versus mainstream CRMs. It targets mid-market organizations and serves 19+ industry verticals with prebuilt workflows. The trade-off is that this depth carries a learning curve, and the bpm'online-to-Creatio rebrand can cause confusion when you research it.
Key features
Process-driven CRM
CRM built around automated business processes for marketing, sales, and service rather than static records.
Creatio Studio (no-code)
Visual, natural-language no-code platform to build custom apps, workflows, and AI agents without developers.
Embedded AI agents
AI for recommendations, predictive insights, and autonomous execution across CRM workflows.
Marketing automation
Multichannel campaign management, lead nurturing, and segmentation in the marketing module.
Industry workflows
Prebuilt processes for 19+ verticals, including a dedicated financial-services CRM.
Marketplace add-ons
An ecosystem of connectors and add-ons to extend the platform.
bpm'online CRM (Creatio) pricing
Creatio prices per user, and figures vary by source and packaging. The platform plans generally run roughly $25 per user per month for Growth, around $55 for Enterprise, and about $85 for Unlimited, with custom options above that. On top of the platform, individual CRM products (sales, marketing, service) can be licensed as add-ons. Because the value lives in automation and the no-code builder, judge cost against the developer time and separate tools it can replace, not just per-seat CRM pricing. Note that the marketing module may price differently (sometimes by contacts) than sales and service. Confirm the exact tier structure, included products, and any platform fee at signup.
~$25
Growth plan, per user/mo
~$55
Enterprise plan, per user/mo
~$85
Unlimited plan, per user/mo
Add-ons
CRM products license separately
Creatio vs Salesforce vs HubSpot
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Creatio (bpm'online) | Process-heavy mid-market teams | ~$25–$85/user/mo plus add-ons | No-code workflow builder plus embedded AI |
| Salesforce | Large, complex sales orgs | Per-user, scales high | Vast ecosystem and customization |
| HubSpot | Marketing and sales-led growth | Free, then scales steeply | Ease of use and inbound marketing depth |
✓ Use it if you
- Run complex, repeatable business processes
- Want to build custom apps and workflows without code
- Need CRM plus automation in one platform
- Operate in a vertical with prebuilt Creatio workflows
✗ Skip it if you
- Want the simplest possible CRM with minimal setup
- Have a small team and no real process-automation need
- Prefer a tool with a larger, more familiar ecosystem
Is bpm'online CRM worth it?
bpm'online — now Creatio — is a strong choice when your problem is process, not just contact management. The no-code Studio plus embedded AI lets business users automate complex workflows and build apps without leaning on developers, and the per-user platform pricing is reasonable for the depth you get, especially in verticals with prebuilt processes. We land on wait rather than an unconditional buy for two practical reasons: there is a genuine learning curve to use the automation well, and the bpm'online-to-Creatio rebrand means you should confirm you are buying the current product and packaging. For process-heavy mid-market teams it is well worth a serious evaluation; teams wanting the simplest possible CRM will find lighter options.
Capabilities
- • Process-driven CRM for marketing, sales, and service
- • Creatio Studio no-code app and workflow builder
- • Embedded AI agents with predictive insights
- • Multichannel marketing automation
- • Prebuilt workflows for 19+ industry verticals
- • Dedicated financial-services CRM
- • Marketplace add-ons and connectors
- • Per-user platform pricing tiers
What's included
What SaaSTweaks members actually get with bpm’online CRM.
Build apps without code
Use Creatio Studio to create custom applications, workflows, and AI agents visually instead of waiting on a dev team.
CRM plus automation in one
Run sales, marketing, and service on a single platform with embedded AI rather than stitching together separate tools.
How to claim
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Click claim
Hit the button on this page — opens the partner site in a new tab.
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Sign up through the partner link
No code needed — the offer applies automatically when you register through our bpm’online CRM link.
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Offer applies automatically
No surcharge to you — verified by the SaaSTweaks Deal Desk, not the vendor.
Frequently asked
Is bpm'online CRM the same as Creatio?
Yes. bpm'online rebranded to Creatio. If you are evaluating bpm'online today, you are evaluating Creatio, so look for current Creatio documentation and pricing.
What makes Creatio different from other CRMs?
Its process-driven design and the no-code Creatio Studio. Business users can build custom apps, automate complex workflows, and create AI agents visually, which goes beyond standard CRM record management.
How much does Creatio cost?
Pricing is per user, roughly $25 per month for Growth, around $55 for Enterprise, and about $85 for Unlimited, with CRM products available as add-ons. Confirm the exact structure and included products at signup.
Who is Creatio best for?
Mid-market organizations with complex, repeatable processes that want automation-heavy CRM and the ability to build custom workflows and apps without heavy developer involvement.
Does Creatio have AI features?
Yes. It includes embedded AI agents that provide recommendations, predictive insights, and some autonomous execution across marketing, sales, and service workflows, plus AI agent building in Creatio Studio.
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