bpm’online CRM
CRM Verified May 2026
bpm’online CRM deal: Free trial available
bpm'online CRM, now Creatio — a process-driven, no-code CRM and workflow platform with embedded AI agents for marketing, sales, and service teams.
- Deep workflow automation
- No-code app building
- Embedded AI agents
- Vertical-ready
How bpm’online CRM scored 46/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10There is no coupon or public discount — only a 14-day free trial, with everything beyond it custom-quoted. The link gets you into the trial; it does not lower what you eventually pay.
Value for Money
5.0 /10Pricing is custom-quoted, typically landing at $25–$50 per user per month for cloud deployment. That is the category norm for a mid-market CRM with built-in BPM, and it positions the platform as a more affordable alternative to Salesforce.
Capability
8.0 /10A process-driven CRM core pairs with a low-code Studio, integrated sales, marketing and service modules, industry templates, AI agents, unlimited workflows and a choice of deployment. Gartner and Forrester recognition backs the breadth, and there are few obvious gaps.
Time to Value
3.0 /10This is built for modelling complex business processes, and that shows in setup: heavy configuration, a steep learning curve and weeks before it is productive. Start with the 14-day trial to see how much modelling your team can absorb.
Trust & Reliability
5.0 /10The platform appears in Gartner, Forrester and Nucleus Research coverage, which counts for something at the enterprise end. It publishes no uptime SLA, no support terms and no third-party review counts, so day-to-day reliability is hard to assess.
Flexibility & Exit
3.0 /10Pricing is custom-quoted with no published terms, and neither the site nor the documentation covers cancellation, notice periods or data export. Expect an annual commitment and an awkward extraction process if you decide to leave.
Free trial available
Affiliate link — same price for you, and it never moves the score.
- Deep workflow automation
- No-code app building
- Embedded AI agents
- Vertical-ready
About bpm’online CRM
Quick answer
bpm'online CRM is the former name of Creatio, a process-driven CRM and no-code automation platform. It pairs a full CRM suite — marketing, sales, and service — with Creatio Studio, a no-code environment for building apps and AI agents. It is aimed at mid-market teams that want heavy workflow automation without heavy developer cost. Pricing is per user, roughly $25–$85/user/mo by tier.
What is bpm'online CRM?
bpm'online CRM is the original name of what is now Creatio. The company rebranded, so if you are evaluating bpm'online today you are really evaluating Creatio. Its identity has always been process-driven CRM — software built around business-process automation rather than just contact records. That heritage shows in the product: workflows, not screens, are the organizing idea, which is why it appeals to teams with complex, repeatable processes.
Today Creatio combines two things. First, a full CRM suite covering marketing, sales, and service, with embedded AI agents that offer recommendations, predictive insights, and some autonomous execution. Second, Creatio Studio — a no-code platform where business users design custom applications, processes, and AI agents using visual tools and natural language, without relying on developers. That no-code automation layer is the real differentiator versus mainstream CRMs. It targets mid-market organizations and serves 19+ industry verticals with prebuilt workflows. The trade-off is that this depth carries a learning curve, and the bpm'online-to-Creatio rebrand can cause confusion when you research it.
Key features
Process-driven CRM
CRM built around automated business processes for marketing, sales, and service rather than static records.
Creatio Studio (no-code)
Visual, natural-language no-code platform to build custom apps, workflows, and AI agents without developers.
Embedded AI agents
AI for recommendations, predictive insights, and autonomous execution across CRM workflows.
Marketing automation
Multichannel campaign management, lead nurturing, and segmentation in the marketing module.
Industry workflows
Prebuilt processes for 19+ verticals, including a dedicated financial-services CRM.
Marketplace add-ons
An ecosystem of connectors and add-ons to extend the platform.
bpm'online CRM (Creatio) pricing
Creatio prices per user, and figures vary by source and packaging. The platform plans generally run roughly $25 per user per month for Growth, around $55 for Enterprise, and about $85 for Unlimited, with custom options above that. On top of the platform, individual CRM products (sales, marketing, service) can be licensed as add-ons. Because the value lives in automation and the no-code builder, judge cost against the developer time and separate tools it can replace, not just per-seat CRM pricing. Note that the marketing module may price differently (sometimes by contacts) than sales and service. Confirm the exact tier structure, included products, and any platform fee at signup.
Creatio vs Salesforce vs HubSpot
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Creatio (bpm'online) | Process-heavy mid-market teams | ~$25–$85/user/mo plus add-ons | No-code workflow builder plus embedded AI |
| Salesforce | Large, complex sales orgs | Per-user, scales high | Vast ecosystem and customization |
| HubSpot | Marketing and sales-led growth | Free, then scales steeply | Ease of use and inbound marketing depth |
✓ Use it if you
- Run complex, repeatable business processes
- Want to build custom apps and workflows without code
- Need CRM plus automation in one platform
- Operate in a vertical with prebuilt Creatio workflows
✗ Skip it if you
- Want the simplest possible CRM with minimal setup
- Have a small team and no real process-automation need
- Prefer a tool with a larger, more familiar ecosystem
Is bpm'online CRM worth it?
bpm'online — now Creatio — is a strong choice when your problem is process, not just contact management. The no-code Studio plus embedded AI lets business users automate complex workflows and build apps without leaning on developers, and the per-user platform pricing is reasonable for the depth you get, especially in verticals with prebuilt processes. We land on wait rather than an unconditional buy for two practical reasons: there is a genuine learning curve to use the automation well, and the bpm'online-to-Creatio rebrand means you should confirm you are buying the current product and packaging. For process-heavy mid-market teams it is well worth a serious evaluation; teams wanting the simplest possible CRM will find lighter options.
What's included
- Process-driven CRM for marketing, sales, and service
- Creatio Studio no-code app and workflow builder
- Embedded AI agents with predictive insights
- Multichannel marketing automation
- Prebuilt workflows for 19+ industry verticals
- Dedicated financial-services CRM
- Marketplace add-ons and connectors
- Per-user platform pricing tiers
bpm’online CRM pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Free Trial | Free | Limited time | Full access to no-code Studio · Core CRM functionality · Process automation engine · Test custom workflows |
| Starter | Contact sales | Annual or monthly | No-code workflow builder · Sales and marketing automation · Basic process automation · Standard support |
| Pro / Custom | Contact sales | Annual or monthly | Advanced BPM engine · Unified sales, marketing, service · Custom application design · Priority support and implementation |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open bpm’online CRM through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where bpm’online CRM wins and loses
What works
- Deep workflow automation
- No-code app building
- Embedded AI agents
- Vertical-ready
What doesn't
- Learning curve
- Rebrand confusion
- Smaller ecosystem than Salesforce
The bottom line
A powerful, process-driven CRM platform with strong capabilities for mid-market and enterprise, but limited by custom pricing, a steep learning curve, and lack of transparent terms.
Yes. bpm'online rebranded to Creatio. If you are evaluating bpm'online today, you are evaluating Creatio, so look for current Creatio documentation and pricing.
Its process-driven design and the no-code Creatio Studio. Business users can build custom apps, automate complex workflows, and create AI agents visually, which goes beyond standard CRM record management.
Pricing is per user, roughly $25 per month for Growth, around $55 for Enterprise, and about $85 for Unlimited, with CRM products available as add-ons. Confirm the exact structure and included products at signup.
Mid-market organizations with complex, repeatable processes that want automation-heavy CRM and the ability to build custom workflows and apps without heavy developer involvement.
Yes. It includes embedded AI agents that provide recommendations, predictive insights, and some autonomous execution across marketing, sales, and service workflows, plus AI agent building in Creatio Studio.
