Streak

• Truly Gmail-native — no second app to learn; pipelines, contacts, and tasks all live in your inbox sidebar.
• Free tier is real — solo users can track up to a few hundred contacts and one pipeline at no cost.
• Now backed by HubSpot — the 2022 acquisition added two-way sync with HubSpot CRM and stronger infrastructure.
• Mail merge + email tracking built in, with open and reply notifications on every thread.
• Best for founders, SDRs, recruiters, real-estate agents, and freelancers — anyone whose pipeline lives in email.

What Is Streak CRM?

Streak is a customer relationship management platform built entirely inside Gmail. Launched in 2011 by Aleem Mawani and Isaac Mosquera, it pioneered an idea that now feels obvious: your inbox already contains most of your customer conversations, so why force them into a separate app?

Instead of a standalone dashboard you have to log into, Streak installs as a sidebar inside Gmail. You organize contacts, deals, candidates, and projects into color-coded "pipelines" that look and behave like Kanban boards, and they sit directly next to whichever email thread you're reading. Every thread, contact, file, and task is associated with a stage in your pipeline, so sales, recruiting, fundraising, and partnership workflows all happen without leaving your inbox.

In July 2022, HubSpot acquired Streak, and the tool now benefits from a larger platform's data infrastructure, support team, and integration roadmap. Streak still works as a standalone Gmail CRM for individual users and small teams, and it now syncs natively with HubSpot's CRM — making it a hybrid Gmail-native + enterprise-ready system that smaller shops can adopt without committing to a full HubSpot rollout.

Key Features

Streak by the Numbers

Streak Pricing (2026)

Streak's pricing is per user, per month, billed annually. The free tier is genuinely usable rather than a trial, which is one of the product's biggest selling points. Paid tiers unlock the features most teams actually pay for: mail merge at scale, multi-pipeline access, automations, and team reporting.

• Free — for solo users; limited to roughly 200 contacts and one pipeline. Email tracking and basic pipeline features included.
• Pro — from ~$49/user/month annually. Adds unlimited mail merge, custom fields, scheduling, and integrations.
• Premium — from ~$99/user/month annually. Adds full workflow automations, advanced reporting, and priority support.
• Enterprise — custom pricing; includes SSO, audit logs, and dedicated support.

Prices change frequently and vary by region; verify current rates on Streak's pricing page before purchasing.

Streak vs Alternatives

Use Streak If You (and Skip If You Don't)

How to Get Started with Streak

1. Install the Chrome extension

   Head to the Chrome Web Store, search for "Streak CRM," and pin the extension. The sidebar will appear inside Gmail automatically after sign-in.

2. Sign in with your Google account

   Streak authenticates through Google, so there's no separate password to manage. Your existing Gmail contacts can be imported in one click.

3. Pick a pipeline template

   Streak offers pre-built pipelines for sales, hiring, bug tracking, and partnerships. Pick the closest match — you can rename and customize stages afterward.

4. Import or capture contacts

   Add a row manually, import a CSV, or simply open an existing email thread and click "Add to pipeline." Streak will pull in the contact, the conversation history, and any attachments.

5. Upgrade only when you hit a wall

   Stay on the free plan as long as it serves you. Upgrade to Pro when you need mail merge volume, custom fields, or third-party integrations like Zapier and Google Sheets.

Frequently Asked Questions

Final Verdict

Streak remains the most polished Gmail-native CRM in 2026, and the HubSpot acquisition has only made it more stable without watering down what made it special. If your sales, recruiting, or partnership workflow lives in your inbox, the time you'll save by not toggling between Gmail and a separate CRM is worth the subscription on its own.

The free tier is good enough for freelancers and solo founders to run a real pipeline, and the Pro tier hits a fair price-to-value ratio for small teams. The only meaningful reason to skip Streak is if you're on Outlook, or if you need a heavyweight marketing automation platform — in which case HubSpot CRM or Salesforce will serve you better. For everyone else who lives in Gmail, Streak is a confident buy in 2026.