◆ 31 verified deals
Best Email Marketing deals
Email marketing platforms send broadcast campaigns, automated behavioural flows and transactional messages from a managed subscriber list — with deliverability, segmentation precision and revenue attribution the factors that genuinely separ…
Ranked by SaaSTweaks Score
Every email marketing deal we've verified.
Scored on the same six criteria as everything else on the site. Featured placements never move a score.
Lemlist Founder rate via SaaSTweaks + 20% off annual + Lemwarm included free 78 
Selzy Free forever (1,000 emails/mo) + save 30% billed yearly — paid from $5.25/mo 75 
Moosend 30-day free trial, no credit card required 74 
Customer.io Up to 20% off with annual billing 73 
AWeber 14-day free trial + up to 4 months free on annual billing — from $12.50/mo 72 
Kit Verified founder pricing 72 
Beehiiv The newsletter platform built to help creators grow, monetise, and operate like media businesses. 69 
Hello Bar Free plan; paid from ~$29/mo 66 
NeverBounce Email verification with deep ESP integrations, now part of the ZoomInfo stack. 66 
MailerLite Email marketing and automation platform known for simplicity, competitive pricing, and clean design tools for creators, small businesses, and agencies. 65 
Postmark Postmark is transactional email infrastructure built for inbox placement — separate sending streams for transactional vs. marketing email keep your delivery reputation clean. 65 
Emailable Email verification with real-time API and bulk list cleaning to protect sender reputation. 62 
Act! Free trial available 61 
Zenler All-in-one webinar, course, and email platform built for creators who want fewer subscriptions and more revenue. 60 
Mailmodo 25% CASHBACK 59 
SMTP.com 20% CASHBACK 58 
Ghost Ghost is an open-source publishing and membership platform — self-host free on your server, or use Ghost(Pro) managed hosting with native newsletter and subscription tools built in. 57 
Instantly Scale cold email outreach with unlimited inboxes, built-in warmup, and a massive B2B lead database — built for agencies. 57 
Keap Keap bundles CRM, email, automations, and payments into one platform built for service-based small businesses scaling past the spreadsheet s 54 
Mailwarm Automated inbox warm-up that builds sender reputation by mailing a private network of real inboxes. 52 
Brevo Startup Program Up to 75% off 
ConvertKit for Creators Free for up to 10,000 subscribers 
Mailchimp Free Plan Free forever email marketing plan with up to 500 contacts an 
MailerSend for Startups Free 3,000 emails/month tier plus eligible startup credits Nothing matches that filter. Search all deals.
How to choose email marketing
Email marketing platforms send broadcast campaigns, automated behavioural flows and transactional messages from a managed subscriber list — with deliverability, segmentation precision and revenue attribution the factors that genuinely separate vendors at scale.
Ecommerce operators, SaaS founders, newsletter creators and agencies use these platforms to nurture leads, retain customers and generate repeatable revenue from owned audiences without relying on paid channels.
Compare on list size, automation trigger depth, ecommerce integrations and whether the deliverability infrastructure suits your sending volume — template quality and drag-and-drop editors matter far less than inbox placement rates.
Email platform decisions are harder to reverse than they look — your list, automations and historical data all live inside the tool. Get these five criteria right before you migrate or sign up.
","criteria":[{"title":"Deliverability infrastructure","body":"Shared IP pools, dedicated IP availability, DKIM/DMARC setup and postmaster tooling determine whether your emails land in inboxes or spam folders. Ask vendors for their average inbox placement rate on your sending domain type, and check whether dedicated IPs are included or cost extra.
"},{"title":"Segmentation and list hygiene tools","body":"Tag-based, behaviour-based and custom-field segmentation should be available without writing code. Built-in bounce management, unsubscribe suppression and engagement-based list pruning tools protect your sender reputation — a dirty list erodes deliverability faster than any other single factor.
"},{"title":"Automation trigger logic","body":"Time-based drip sequences are table stakes. Evaluate whether the platform supports event-triggered flows (purchase, page visit, cart abandon), branching conditional logic and multi-channel triggers. The depth of trigger logic determines whether you can replace a specialist marketing automation tool or need both.
"},{"title":"Analytics and revenue attribution","body":"Opens and clicks are vanity metrics without revenue tie-back. Look for per-campaign revenue attribution, flow-level conversion tracking and the ability to filter attribution windows — especially if you sell on longer consideration cycles where last-click attribution misleads.
"},{"title":"Pricing model and list-size economics","body":"Most platforms price on subscriber count, some on emails sent. Model your 12-month list growth against both approaches. Subscriber-based pricing penalises fast-growing lists; send-based pricing penalises high-frequency senders. Unsubscribed contacts counting against your limit is a common trap — check the small print.
"}],"pricingReality":"Entry tiers for lists under 1,000 subscribers are often free or under £20 per month. Mid-tier plans for lists of 10,000 to 25,000 contacts typically run £60 to £200 per month depending on send frequency and automation depth. High-volume senders with lists above 100,000 contacts should budget £500 to £2,000 per month for a platform with robust deliverability infrastructure and dedicated IP options.
","commonPitfalls":["Choosing a platform for its template library rather than its deliverability infrastructure","Not modelling list-size pricing growth before committing — bills can triple in 18 months","Ignoring whether unsubscribed contacts count against the subscriber limit","Assuming all automation triggers are equal — event-based logic varies enormously between platforms"]}Email marketing sends promotional and relationship-building messages to opted-in subscribers — campaigns, newsletters and automated nurture flows. Transactional email sends system-triggered messages tied to a specific user action, such as order confirmations, password resets and receipts. They use different infrastructure and often different tools, though some platforms handle both.
Deliverability determines whether your emails land in the inbox or in spam. It is the single most important technical factor in email performance. Check it using seed-list testing tools, monitor your postmaster dashboard for spam-rate signals, and watch your engagement rates over time — a sharp drop in opens often signals a deliverability problem rather than a content issue.
Newsletter tools are optimised for editorial content, clean reading experiences and subscriber growth from a public sign-up page. Full email marketing platforms add automation, behavioural triggers, ecommerce integrations and revenue attribution. If you are building a content business, a newsletter tool often suffices. If you are running lifecycle marketing for a product or ecommerce store, you need the full platform.
Most free tiers support lists up to 500 to 1,000 subscribers with basic broadcast capability. Once you hit 2,000 to 5,000 subscribers and start using automation, it is worth paying for a platform with proper segmentation, deliverability controls and flow logic. The cost of poor deliverability on a larger list outweighs the subscription fee many times over.
Export your subscriber list as a CSV with all custom fields, tags and subscription status. Import into the new platform and map fields carefully. Re-confirm your DKIM and SPF DNS records for the new sending domain. Rebuild automations manually — they do not transfer. Warm up your sending reputation on the new platform gradually if you have a list above 10,000 contacts.
Track click-to-open rate (CTOR) rather than raw open rate, as open rate is inflated by email client pre-fetching. Track revenue per email sent for commercial campaigns, unsubscribe rate per send and spam complaint rate. For automated flows, track conversion rate and revenue attributed per flow entry. Open rate alone tells you almost nothing useful at scale.