Best Email Marketing (2026)
Verified deals on the email marketing tools real teams actually use.
Top Email Marketing deals
Brevo
80 score
Brevo (formerly Sendinblue) is an all-in-one email and SMS marketing platform — the free tier covers 300 emails/day and unlimited contacts, making it the most generous entry point in the category.
Verified 2mo ago
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Lemlist
78 score
Cold outreach platform for personalised email and multichannel sales sequences — used by SDRs and growth teams to send high-converting personalised cold email at scale.
Verified 2mo ago
Get deal Sender
78 score
Affordable email and SMS marketing platform with one of the most generous free plans: up to 2,500 subscribers and 15,000 emails a month, automation included.
Selzy
75 score
Email marketing platform with unlimited sends, AI copy and automation — priced by contact-list size, with a genuinely free forever tier.
Verified 8d ago
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Moosend
74 score
Email marketing and automation for small-to-mid businesses — unlimited sends on every paid plan, strong deliverability, and friendlier pricing than Mailchimp.
Verified 1mo ago
Get deal SendPulse
74 score
SendPulse bundles email, SMS, web push, chatbots and a free CRM into one multichannel marketing platform with a genuinely usable free tier.
EngageBay
74 score
An affordable all-in-one CRM, marketing and support suite for small businesses — with a real free plan.
Customer.io
73 score
Customer.io review: a developer-grade messaging platform for behavior-triggered campaigns across email, push, SMS, and in-app.
Verified 2mo ago
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Kit
73 score
Kit is the email platform built for creators — automations, commerce, and a Creator Network that actually grows your list.
Verified 2mo ago
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AWeber
72 score
Email marketing built by one of the oldest names in the business — running since 1998, with autoresponders, automation, landing pages, ecommerce and 750+ integrations.
Verified 4d ago
Get deal All Email Marketing side-by-side
49 deals in Email Marketing
Filter:
| Tool | Starts at | Highlights | Savings | Action |
|---|---|---|---|---|
| Brevo Brevo (formerly Sendinblue) is an all-in-one email and SMS marketing platform — the free tier covers 300 emails/day and unlimited contacts, making it the most generous entry point in the category. | — |
| Save up to $5,661/year | View deal |
| Lemlist Cold outreach platform for personalised email and multichannel sales sequences — used by SDRs and growth teams to send high-converting personalised cold email at scale. | — |
| Founder rate via SaaSTweaks + 20% off annual + Lemwarm included free | View deal |
| | $7/mo |
| Free plan up to 2,500 subscribers | View deal |
| Selzy Email marketing platform with unlimited sends, AI copy and automation — priced by contact-list size, with a genuinely free forever tier. | $5.25/mo |
| Free forever (1,000 emails/mo) + save 30% billed yearly — paid from $5.25/mo | View deal |
| Moosend Email marketing and automation for small-to-mid businesses — unlimited sends on every paid plan, strong deliverability, and friendlier pricing than Mailchimp. | — |
| 30-day free trial, no credit card required | View deal |
| | $8/mo |
| Free plan available (up to 500 subscribers) | View deal |
| | $13.79/mo |
| Free plan (250 contacts) — Basic from $13.79/user/mo billed annually | View deal |
| Customer.io Customer.io review: a developer-grade messaging platform for behavior-triggered campaigns across email, push, SMS, and in-app. | — |
| Up to 20% off with annual billing | View deal |
| Kit Kit is the email platform built for creators — automations, commerce, and a Creator Network that actually grows your list. | — |
| Verified founder pricing | View deal |
| AWeber Email marketing built by one of the oldest names in the business — running since 1998, with autoresponders, automation, landing pages, ecommerce and 750+ integrations. | $12.5/mo |
| 14-day free trial + up to 4 months free on annual billing — from $12.50/mo | View deal |
 Beehiiv The newsletter platform built to help creators grow, monetise, and operate like media businesses. | $43/mo |
| — | View deal |
 GetResponse GetResponse bundles email, automations, webinars, and a full conversion funnel into one of the oldest ESPs still standing — and the free tie | — |
| — | View deal |
| | $39/mo |
| Free trial (no card) + 30-day money-back — from $39/mo (500 texts) billed annually | View deal |
 Omnisend Email + SMS marketing automation built for ecommerce — pre-built Shopify/WooCommerce workflows, unlimited segmentation, and a usable free plan. | — |
| 30% off for the first 3 months on paid plans (free plan available) | View deal |
 NeverBounce Email verification with deep ESP integrations, now part of the ZoomInfo stack. | — |
| — | View deal |
 ActiveCampaign ActiveCampaign is the automation-first email platform that turns subscriber behavior into revenue with deep CRM and visual workflows. | — |
| — | View deal |
 Hello Bar Simple website popups, notification bars, and lead-capture forms that turn visitors into subscribers and leads — no code required. | — |
| Free plan; paid from ~$29/mo | View deal |
 Postmark Postmark is transactional email infrastructure built for inbox placement — separate sending streams for transactional vs. marketing email keep your delivery reputation clean. | — |
| — | View deal |
 MailerLite Email marketing and automation platform known for simplicity, competitive pricing, and clean design tools for creators, small businesses, and agencies. | — |
| — | View deal |
 Brevo (formerly Sendinblue) Email, SMS, and marketing automation without an enterprise contract — now rebranded Brevo | — |
| — | View deal |
 Pabbly Pabbly Connect is a no-code automation platform with a unique one-time pricing option — connect 1,000+ apps in multi-step workflows without a monthly subscription forever. | — |
| 25% CASHBACK | View deal |
| | $39/mo |
| 50% off first month of Pro ($49.50 instead of $99) + 25% off annual billing | View deal |
| | — |
| Free to start; paid from ~$42/mo | View deal |
 Emailable Email verification with real-time API and bulk list cleaning to protect sender reputation. | — |
| — | View deal |
 SmartReach AI Multi-channel sales engagement with AI-powered sequence building and deliverability tools | — |
| 20% CASHBACK | View deal |
 Klaviyo E-commerce-focused email and SMS marketing automation platform with deep data integrations, predictive analytics, and revenue-attributed campaign reporting. | — |
| — | View deal |
 Act! The veteran CRM that small businesses keep coming back to — familiar, affordable, and quietly capable in 2026. | — |
| Free trial available | View deal |
 Zenler All-in-one webinar, course, and email platform built for creators who want fewer subscriptions and more revenue. | — |
| — | View deal |
 Kartra All-in-one marketing, sales, and membership platform — landing pages, email, funnels, checkout, courses, and webinars under one login. | — |
| 14-day free trial, then plans from $59/mo | View deal |
 Mailmodo Interactive AMP emails that let recipients book, pay and submit forms inside the inbox | — |
| 25% CASHBACK | View deal |
 Mailchimp Email marketing and automation platform for small businesses offering campaign creation, audience segmentation, A/B testing, and e-commerce integrations. | — |
| — | View deal |
 SMTP.com High-volume SMTP relay with Reputation Defender for deliverability-critical senders | — |
| 20% CASHBACK | View deal |
 User.com Marketing automation, live chat, CRM, and knowledge base in one workspace | — |
| — | View deal |
 Ghost Ghost is an open-source publishing and membership platform — self-host free on your server, or use Ghost(Pro) managed hosting with native newsletter and subscription tools built in. | — |
| — | View deal |
 Smartlead Cold email infrastructure platform with unlimited mailboxes, AI personalisation, and email warm-up — built for agencies and growth teams running high-volume outreach. | — |
| — | View deal |
 Instantly Scale cold email outreach with unlimited inboxes, built-in warmup, and a massive B2B lead database — built for agencies. | — |
| — | View deal |
| | $29/mo |
| 14-day free trial | View deal |
 SendGrid Twilio's email workhorse for transactional and marketing senders who care about deliverability. | — |
| — | View deal |
 Keap Keap bundles CRM, email, automations, and payments into one platform built for service-based small businesses scaling past the spreadsheet s | — |
| — | View deal |
 EZ Texting SMS marketing and two-way texting built for small US-based teams | — |
| — | View deal |
 Constant Contact Constant Contact review 2026: beginner-friendly email marketing with phone support, a 60-day free trial, and AI tools — worth it for SMBs? | — |
| — | View deal |
 Mailwarm Automated inbox warm-up that builds sender reputation by mailing a private network of real inboxes. | — |
| — | View deal |
 Campaigner Email and SMS marketing automation platform for brands and agencies with advanced segmentation, A/B testing, dynamic content, and high-deliverability infrastructure. | — |
| — | View deal |
 Braze Braze orchestrates real-time, cross-channel customer engagement across email, push, SMS, in-app, and WhatsApp, giving large brands one platform to personalize the entire lifecycle. | — |
| — | View deal |
 WebEngage WebEngage is a full-stack customer engagement and retention platform that unifies email, push, in-app, SMS, and WhatsApp with journey automation, built especially for consumer businesses. | — |
| — | View deal |
 ConvertKit for Creators Kit (formerly ConvertKit) gives startups a free email tier for up to 10,000 subscribers — rare scale for zero dollars. | — |
| Free for up to 10,000 subscribers | View deal |
 MailerSend for Startups Free transactional email API with 3,000 sends/month plus startup perks for early-stage companies | — |
| Free 3,000 emails/month tier plus eligible startup credits | View deal |
 Brevo Startup Program Brevo's Startups & VCs Program empowers startups with essential tools and resources to unlock their full growth potential. The program partners with global VC f | — |
| Up to 75% off | View deal |
 Mailchimp Free Plan Free forever email marketing plan with up to 500 contacts and 1,000 monthly email sends, perfect for small businesses and startups | — |
| Free forever email marketing plan with up to 500 contacts an | View deal |
No deals match the current filters.
Email marketing platforms send broadcast campaigns, automated behavioural flows and transactional messages from a managed subscriber list — with deliverability, segmentation precision and revenue attribution the factors that genuinely separate vendors at scale.
Ecommerce operators, SaaS founders, newsletter creators and agencies use these platforms to nurture leads, retain customers and generate repeatable revenue from owned audiences without relying on paid channels.
Compare on list size, automation trigger depth, ecommerce integrations and whether the deliverability infrastructure suits your sending volume — template quality and drag-and-drop editors matter far less than inbox placement rates.
Buying guide
How to choose
Email platform decisions are harder to reverse than they look — your list, automations and historical data all live inside the tool. Get these five criteria right before you migrate or sign up.
- 01
Deliverability infrastructure
Shared IP pools, dedicated IP availability, DKIM/DMARC setup and postmaster tooling determine whether your emails land in inboxes or spam folders. Ask vendors for their average inbox placement rate on your sending domain type, and check whether dedicated IPs are included or cost extra. - 02
Segmentation and list hygiene tools
Tag-based, behaviour-based and custom-field segmentation should be available without writing code. Built-in bounce management, unsubscribe suppression and engagement-based list pruning tools protect your sender reputation — a dirty list erodes deliverability faster than any other single factor. - 03
Automation trigger logic
Time-based drip sequences are table stakes. Evaluate whether the platform supports event-triggered flows (purchase, page visit, cart abandon), branching conditional logic and multi-channel triggers. The depth of trigger logic determines whether you can replace a specialist marketing automation tool or need both. - 04
Analytics and revenue attribution
Opens and clicks are vanity metrics without revenue tie-back. Look for per-campaign revenue attribution, flow-level conversion tracking and the ability to filter attribution windows — especially if you sell on longer consideration cycles where last-click attribution misleads. - 05
Pricing model and list-size economics
Most platforms price on subscriber count, some on emails sent. Model your 12-month list growth against both approaches. Subscriber-based pricing penalises fast-growing lists; send-based pricing penalises high-frequency senders. Unsubscribed contacts counting against your limit is a common trap — check the small print.
Pricing reality
<p>Entry tiers for lists under 1,000 subscribers are often free or under £20 per month. Mid-tier plans for lists of 10,000 to 25,000 contacts typically run £60 to £200 per month depending on send frequency and automation depth. High-volume senders with lists above 100,000 contacts should budget £500 to £2,000 per month for a platform with robust deliverability infrastructure and dedicated IP options.</p>
Common pitfalls
- Choosing a platform for its template library rather than its deliverability infrastructure
- Not modelling list-size pricing growth before committing — bills can triple in 18 months
- Ignoring whether unsubscribed contacts count against the subscriber limit
- Assuming all automation triggers are equal — event-based logic varies enormously between platforms
Frequently asked questions
Email marketing sends promotional and relationship-building messages to opted-in subscribers — campaigns, newsletters and automated nurture flows. Transactional email sends system-triggered messages tied to a specific user action, such as order confirmations, password resets and receipts. They use different infrastructure and often different tools, though some platforms handle both.
Deliverability determines whether your emails land in the inbox or in spam. It is the single most important technical factor in email performance. Check it using seed-list testing tools, monitor your postmaster dashboard for spam-rate signals, and watch your engagement rates over time — a sharp drop in opens often signals a deliverability problem rather than a content issue.
Newsletter tools are optimised for editorial content, clean reading experiences and subscriber growth from a public sign-up page. Full email marketing platforms add automation, behavioural triggers, ecommerce integrations and revenue attribution. If you are building a content business, a newsletter tool often suffices. If you are running lifecycle marketing for a product or ecommerce store, you need the full platform.
Most free tiers support lists up to 500 to 1,000 subscribers with basic broadcast capability. Once you hit 2,000 to 5,000 subscribers and start using automation, it is worth paying for a platform with proper segmentation, deliverability controls and flow logic. The cost of poor deliverability on a larger list outweighs the subscription fee many times over.
Export your subscriber list as a CSV with all custom fields, tags and subscription status. Import into the new platform and map fields carefully. Re-confirm your DKIM and SPF DNS records for the new sending domain. Rebuild automations manually — they do not transfer. Warm up your sending reputation on the new platform gradually if you have a list above 10,000 contacts.
Track click-to-open rate (CTOR) rather than raw open rate, as open rate is inflated by email client pre-fetching. Track revenue per email sent for commercial campaigns, unsubscribe rate per send and spam complaint rate. For automated flows, track conversion rate and revenue attributed per flow entry. Open rate alone tells you almost nothing useful at scale.