Lusha
CRM Verified May 2026
Lusha turns LinkedIn into a verified B2B contact database — fast, browser-native, and built for quota-carrying reps.
- High accuracy direct dial phone numbers are Lusha's strongest differentiator over email-only tools
- Browser extension reveals contact details on LinkedIn profiles without leaving the prospect's page
- Bulk enrichment uploads a list and returns verified email and phone data at scale
- Free plan provides 40 credits per month — enough to test data quality before committing
How Lusha scored 62/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10There's no exclusive coupon; the value is a free plan (40 credits a month, the browser extension and CRM integrations) that lets a rep reveal real contacts before paying. Lusha also periodically runs promotions like a percentage off annual plans, but the standing offer is the functional free tier rather than a code.
Value for Money
7.0 /10Pricing is reasonable at the low end but scales by credits: free (40 credits), Starter at $49.90/month (400 credits), Professional at $69.90/month (600 credits) and Premium at $399.90/month (3,400 credits), with annual billing cheaper. Since a phone number costs 10 credits versus one for an email, heavy dialing burns credits fast — value depends on your contact mix and volume.
Capability
7.0 /10Lusha's strength is quick, verified contact data — direct-dial phone numbers and emails surfaced from LinkedIn and the web via a browser extension, plus CRM enrichment and bulk lookup. It's excellent for individual and small-team prospecting; its total database breadth and advanced intent and firmographic tooling are lighter than heavyweight platforms like ZoomInfo.
Time to Value
9.0 /10This is where Lusha shines: install the browser extension, open a LinkedIn profile and reveal a verified email or phone number in seconds — no setup project. A rep is prospecting productively within minutes of signing up, and the free credits mean value is demonstrable before any purchase.
Trust & Reliability
7.0 /10Lusha is used by a large base — over 280,000 revenue teams — and emphasizes verified, compliance-conscious data, supporting a solid reputation for contact accuracy. The score sits at a reasonable level rather than the top because B2B data accuracy varies by region and seniority, and coverage depth trails the largest enterprise data vendors.
Flexibility & Exit
6.0 /10Billing is flexible with a free tier, monthly options and annual discounts, and revealed contacts export to your CRM, so the data you pull is yours to keep. There's little hard lock-in — you're buying contact records rather than building irreplaceable workflows — though credit balances and any annual commitment are the main practical considerations when switching.
About Lusha
Quick answer
Lusha is a B2B sales intelligence tool that surfaces verified business emails, direct phone numbers, and company firmographics — primarily through a Chrome extension overlaid on LinkedIn, Sales Navigator, Recruiter, and company websites. It is best suited for SDRs, B2B sales reps, and recruiters who need quick contact data without the contract weight of ZoomInfo. Pricing starts at a free tier (5 credits/month) and scales through Pro, Premium, and Enterprise plans billed annually.
What is Lusha?
Lusha is a B2B contact data and sales intelligence platform founded in 2016 in Tel Aviv. Its core product is a Chrome (and Edge) browser extension that overlays verified business emails, direct dials, and company firmographics on top of LinkedIn profiles, Sales Navigator searches, Recruiter workflows, and any company website you visit. Underneath the extension sits a web app with bulk lookup, list-building, and a CRM enrichment API.
What separates Lusha from a generic scraper is its data verification pipeline. Lusha combines first-party contribution (a community of opted-in users who share and validate their own data in exchange for credits) with licensed data sources and machine-learning checks. That hybrid model is why its phone match rates — historically the hardest data type to get right — tend to outperform most mid-market competitors.
The product is used by over 1 million sales, marketing, and recruiting professionals across more than 30 countries. Lusha has raised funding from PSG, IGP Capital, and others, and is consistently ranked among the top sales intelligence platforms on G2, where it holds badges in the Lead Intelligence and Sales Prospecting categories.
Key features
Browser Extension
Reveal business email and direct phone in one click on LinkedIn, Sales Navigator, Recruiter, Gmail, and Salesforce pages. Works on company domains too — visit any website and Lusha surfaces decision-maker contacts at that account.
Bulk Lookup & Search
Upload a CSV of names, companies, or domains, or build a list with 20+ filters (job title, seniority, industry, company size, location, revenue, department, function). Export enriched records in seconds.
CRM Enrichment & Sync
Native integrations with Salesforce, HubSpot, Pipedrive, Zoho, and Outreach. Records enrich in place; missing emails, phones, and firmographics auto-populate so reps stop searching and start selling.
API & Webhooks
REST API returns contact and company records on demand, with credits deducted per lookup. Useful for RevOps teams that want to enrich inbound demo requests, form submissions, or webinar registrants automatically.
Compliance Engine
GDPR, CCPA, and SOC 2 Type II aligned. A built-in compliance filter lets admins set Do-Not-Contact lists and align outreach to regional regulations without bolting on a separate tool.
Engagement Add-Ons
Optional email sequences, a dialer with click-to-call, and meeting scheduling are available as paid add-ons, though Lusha's heart is contact data — not a full sales engagement suite.
By the numbers
Lusha pricing (2026)
Lusha sells on a credit-based model. Credits are consumed each time you reveal a contact record (typically 1 credit per email, 5 credits per phone number, though bundled pricing varies by plan). All paid plans are sold annually, and pricing changes periodically — always confirm on the Lusha pricing page before purchase.
- Free: 5 credits per month, basic filters, single-user. Genuinely usable for trying the data quality before committing.
- Pro: Starting in the ~$36–49/user/month range annually, with more credits, advanced filters, CSV export, and the full browser extension on all major sites.
- Premium: Higher credit allowances, team management, API access, and priority support. Custom-priced for most teams.
- Enterprise: SSO, custom data retention, advanced compliance controls, dedicated CSM, and volume credits. Talk to sales.
Pricing note: exact credit allotments and per-seat costs are published on lusha.com/pricing and can shift mid-quarter. We link to the live page in the CTA below.
Lusha vs the alternatives
| Feature | Lusha | ZoomInfo | Apollo.io |
|---|---|---|---|
| Browser extension on LinkedIn | ✓ Best-in-class | ✓ Available | ✓ Available |
| Direct phone (mobile + dail) accuracy | Strong | Strongest | Moderate |
| Intent / buying signals | ✗ Not native | ✓ Built-in | ✓ Limited |
| Org-chart & reporting hierarchy | ✗ | ✓ | Partial |
| Built-in email sequences & dialer | Add-on | Via Sales Engage | ✓ Native |
| Free tier | ✓ 5 credits/month | ✗ | ✓ Limited |
| Typical SMB annual price | ~$432/seat | ~$1,500+/seat | ~$588/seat |
| Best fit | Reps prospecting on LinkedIn | Enterprise ABM | All-in-one outbound teams |
Who should (and shouldn't) use Lusha
✓ Use Lusha if you:
- Are an SDR/AE/recruiter living in LinkedIn and Sales Navigator every day.
- Run a small-to-mid sales team (under ~50 seats) and want a credit-based, no-bloat pricing model.
- Need direct phone numbers as a primary outreach channel.
- Want a free trial that actually lets you test the data, not a 7-day demo call wall.
- Need GDPR/CCPA-aligned contact data without building a compliance program from scratch.
✗ Skip if you:
- Run a large enterprise ABM motion that requires buying intent, technographics, and org-chart mapping.
- Need a full sales engagement platform (sequences, dialer, calendar) in one vendor.
- Operate in a heavily regulated industry where every contact requires a documented consent trail.
- Prospect primarily in APAC or LATAM regions where data coverage is thinner than US/EU.
What's included
- B2B contact database with direct dials and verified business emails
- Chrome extension for capturing contact data from LinkedIn and company websites
- Prospecting filters by job title, industry, company size, location, and technology
- Bulk enrichment for uploading lists and appending phone and email data
- CRM sync pushing contacts and activity into Salesforce and HubSpot automatically
- Intent signals identifying prospects actively researching your category
- Team management with shared credits and usage analytics per seat
- API for programmatic data enrichment in custom workflows and applications
- SaaSTweaks-verified affiliate deal
- Vendor-direct activation flow with editorial pros + cons review
Lusha pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Free | $0 | forever | 40 credits/mo; email reveals cost 1 credit, phone reveals cost 10 credits |
| Starter | $37.45/mo | annual | $49.90/mo monthly; 4,800 credits/year; browser extension, CSV export |
| Professional | $52.45/mo | annual | $69.90/mo monthly; 7,200 credits/year; bulk enrichment, advanced filters |
| Premium | $299.95/mo | annual | $399.90/mo monthly; 40,800 credits/year; API access, priority support, team management |
| Enterprise | Custom | custom | Custom credits, SSO, dedicated CSM, admin controls, SLA |
Getting started
4 steps. The last one is the part most people skip.
- 1
Open Lusha through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Compare the tiers against what you actually use
The pricing table on this page lists what each plan includes. Match it to real usage rather than the tier the vendor highlights.
- 3
Start on the smallest plan that fits
Most vendors let you move up mid-cycle and bill the difference, so starting low costs you nothing but starting high does.
- 4
Check the renewal terms before you commit
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Lusha wins and loses
What works
- High accuracy direct dial phone numbers are Lusha's strongest differentiator over email-only tools
- Browser extension reveals contact details on LinkedIn profiles without leaving the prospect's page
- Bulk enrichment uploads a list and returns verified email and phone data at scale
- Free plan provides 40 credits per month — enough to test data quality before committing
- GDPR and CCPA compliant with transparency reports and opt-out mechanisms for contacts
What doesn't
- Phone reveals cost 10 credits vs 1 for email — heavy phone prospectors exhaust credits quickly
- International coverage for non-English-speaking markets is weaker than US and UK data
- No native outreach sequencing — data must be exported to a separate sales engagement tool
- Premium plan pricing jump from Professional is steep for mid-size teams
The bottom line
Lusha turns LinkedIn and the web into a fast source of verified B2B emails and direct-dial phone numbers, right from a browser extension. It's quick to adopt and accurate on contacts; a credit model that gets pricey and mid-market data depth are the trade-offs, but for prospecting teams it's a buy.
Lusha has a free plan (40 credits/month) plus paid tiers: Starter at $49.90/month (400 credits), Professional at $69.90/month (600 credits) and Premium at $399.90/month (3,400 credits), with Scale custom-priced for larger teams. Annual billing is meaningfully cheaper, and revealing an email costs one credit while a phone number costs ten.
Yes, there's a free plan with 40 credits a month plus the browser extension and CRM integrations — enough to reveal a small number of verified emails or phone numbers and test the workflow. Because a phone number costs 10 credits, the free tier goes further for email lookups; heavier prospecting requires a paid plan.
Each data reveal spends credits: one credit for a verified email address and ten credits for a direct phone number. Plans include a monthly credit allowance (40 free, up to 3,400 on Premium), so your effective cost depends on whether you're pulling mostly emails or phone numbers — dial-heavy teams consume credits far faster.
Lusha focuses on verified B2B contact data and is trusted by 280,000+ revenue teams, with generally strong accuracy on direct emails and phone numbers surfaced from LinkedIn and the web. As with any provider, accuracy varies by region and seniority, and no database is perfect — but for fast, individual-level contact lookup it's well regarded.
Lusha is lighter, faster and cheaper for individual and small-team prospecting, excelling at quick browser-based contact reveals, while ZoomInfo offers a far larger database with deeper intent and firmographic data at enterprise pricing, and Apollo bundles data with a full sales-engagement suite. Choose Lusha for speed and simplicity over breadth.
Two things: the credit model makes phone-heavy prospecting expensive (ten credits per number), so costs climb with volume, and its total database breadth and advanced intent/firmographic features trail enterprise vendors like ZoomInfo. It's a superb quick-lookup tool rather than a comprehensive sales-intelligence and engagement platform.
