CRM, automation, and client portal in one stack — built for agencies
HighLevel (often branded GoHighLevel or GHL) is the agency-focused all-in-one that bundles CRM, funnels, email and SMS marketing, websites, calendars, payments, reputation management and a white-label SaaS mode into one platform. We picked it because it has eaten a real chunk of the agency tooling market over the last three years by collapsing the ClickFunnels + ActiveCampaign + Calendly + Twilio stack into one bill.
You spin up a sub-account per client, drop in their domain and branding, and assemble funnels, websites, automation workflows, pipelines and review-request flows on their behalf. The Agency Pro/SaaS tier lets you white-label the whole thing under your own domain, set your own pricing and resell HighLevel as if it were your own product.
The workflow builder is the spine: triggers from forms, calls, payments or pipeline stages fire branching automations across SMS, email, voicemail drops and tasks. The native AI features include conversation AI, voice AI for inbound calls and content/image generation.
Three published tiers: Starter at $97/month (single business, capped sub-accounts and contacts), Agency Unlimited at $297/month (unlimited sub-accounts), and Agency Pro/SaaS at $497/month (white-label, rebilling, advanced API). Crucially, SMS, email send volume, voice minutes and AI usage all run through Twilio/Mailgun rebilling, so usage is genuinely metered. Plan for a real all-in cost rather than the headline number.
| Tool | Strength | Weakness vs HighLevel |
|---|---|---|
| HighLevel | White-label SaaS resale, deep agency features | — |
| Vendasta | Marketplace of resellable apps | Less native CRM/funnel depth |
| HubSpot Marketing | Cleaner UI, better email designer | Not built to white-label or resell |
| ClickFunnels + ActiveCampaign | Specialist depth in funnels and email | Two bills, two integrations, no SaaS resale |
Buy if you run a marketing or coaching agency, you want to resell software as a recurring revenue stream, and you can stomach a learning curve to set up snapshots and rebilling correctly.
Skip if you are a single in-house team that just needs a CRM and a marketing tool. HighLevel's strengths (sub-accounts, rebilling, white-labelling) become overhead in that scenario.
Click through the verified link to get the current trial extension or discount. We re-check the offer monthly.
Agencies managing 20+ client accounts use HighLevel to eliminate tool sprawl. Each client gets a branded portal, automated workflows run across email and SMS, and the agency team tracks everything in one CRM. Reduces monthly SaaS spend and client onboarding time.
Solo founders and small teams use HighLevel's automation and client portal to handle lead capture, follow-up, and client communication without hiring a dedicated ops person. Workflows auto-send SMS reminders, email sequences, and task assignments.
RevOps teams use HighLevel to enforce consistent client onboarding, follow-up sequences, and reporting. The per-client workspace model makes it easy to replicate workflows across accounts and track agency-wide KPIs in one dashboard.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the HighLevel partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | HighLevel |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“The all-in-one platform that actually covers everything”
“Powerful for agencies — complex to learn but worth it”
“Replaced seven different tools with one subscription”
Free plan + free trial available
Free plan + free trial available
Verified offer
Free plan available
Verified offer
Verified offer
Free trial available
Verified offer
