HighLevel
CRM Verified May 2026
HighLevel deal: 14-day trial; from ~$97/mo (unlimited)
The all-in-one CRM and marketing platform built for agencies — CRM, funnels, email/SMS, automation, and white-label SaaS mode to resell under your own brand.
- All-in-one stack — CRM, email/SMS marketing, funnels, booking, pipelines in one subscription
- SaaS Mode lets agencies white-label and resell the platform as their own product
- Unlimited contacts and users on all plans — no per-seat or per-contact fees
- Replaces Mailchimp, ClickFunnels, Calendly, and multiple other tools at a lower combined cost
How HighLevel scored 61/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10There's no exclusive coupon; the value is a 14-day free trial with full feature access, so an agency can build funnels, workflows and a client sub-account before paying. It's a genuine try-the-whole-platform offer rather than a discount.
Value for Money
8.0 /10The value is unusual: a flat monthly agency price with unlimited contacts and users, so one subscription replaces a stack of separate CRM, email, SMS, funnel, booking and automation tools. Starter is $97/month (3 sub-accounts), Unlimited $297 (unlimited sub-accounts), and Agency Pro $497 (SaaS mode). Usage-based AI and telephony charges apply on top, which is the cost to watch.
Capability
9.0 /10Capability is the headline: CRM and pipelines, website and funnel builder, email and SMS marketing, inbound/outbound calling, social management, workflow automation, booking calendars, payments, a Conversation AI, a mobile app, and white-label SaaS mode to rebill the platform under your own brand. It's a sprawling all-in-one; that breadth is its strength and the source of its complexity.
Time to Value
6.0 /10This is the honest trade-off: because it does so much, HighLevel takes real setup — configuring sub-accounts, funnels, automations and integrations is a project, not an afternoon, and new users face a learning curve. The 14-day trial helps, but agencies typically invest days to weeks building out their systems before the platform hits full stride.
Trust & Reliability
5.0 /10HighLevel is a fast-growing, widely adopted platform with a large agency community and active development, supporting a reasonable reputation. The score stays mid-range because it's a younger, rapidly evolving product where breadth can come at the cost of occasional rough edges, and it publishes limited formal reliability detail such as an uptime SLA.
Flexibility & Exit
5.0 /10Billing is flexible month to month with no long lock-in contract, but the operational lock-in is heavy: an agency's clients, funnels, automations, calendars and — for SaaS-mode resellers — an entire white-labeled product live inside HighLevel, so migrating away means rebuilding the business's core infrastructure. That stickiness is intentional and significant.
14-day trial; from ~$97/mo (unlimited)
HighLevel Promo Code: Get Log in to view offer on HighLevel with NachoNacho. See estimated savings in your account.
Affiliate link — same price for you, and it never moves the score.
- All-in-one stack — CRM, email/SMS marketing, funnels, booking, pipelines in one subscription
- SaaS Mode lets agencies white-label and resell the platform as their own product
- Unlimited contacts and users on all plans — no per-seat or per-contact fees
- Replaces Mailchimp, ClickFunnels, Calendly, and multiple other tools at a lower combined cost
About HighLevel
Quick answer
HighLevel (GoHighLevel) is an all-in-one CRM and marketing platform built specifically for agencies — combining CRM, sales funnels, email and SMS marketing, automation, booking, reputation management, and more, with a white-label “SaaS mode” that lets agencies resell the platform under their own brand. It’s built for marketing agencies and freelancers who want to replace a stack of tools and create recurring revenue. Plans start around $97/month after a 14-day trial.
What is HighLevel?
HighLevel is a marketing and CRM platform designed around the agency business model. In one login it provides a CRM and pipelines, funnel and website builder, email and SMS marketing, marketing automation workflows, appointment booking, reputation/review management, call tracking, and more — so an agency can run clients’ entire marketing operations without subscribing to ten separate tools.
Its killer feature is SaaS mode / white-label: agencies on the higher plan can rebrand HighLevel as their own software, set their own pricing, and resell it to clients as a recurring SaaS product. That turns the platform from a cost center into a revenue stream, which is why it has become enormously popular with marketing agencies — with the trade-off of a real learning curve given the breadth.
Key features
CRM & pipelines
Manage leads, contacts, and sales pipelines with automation.
Funnels & websites
Build landing pages, funnels, and sites with a drag-and-drop builder.
Email & SMS marketing
Run multi-channel campaigns including email, SMS, and voicemail drops.
Automation workflows
Powerful triggers and workflows to automate marketing and follow-up.
White-label SaaS mode
Rebrand and resell the platform to clients under your own brand.
Reputation & booking
Review management, calendars, and appointment booking built in.
HighLevel pricing explained
How much does HighLevel cost? After a 14-day trial, HighLevel has three main tiers: Starter (~$97/mo) for a single business with unlimited contacts, Unlimited (~$297/mo) for agencies with unlimited sub-accounts and white-label, and SaaS Pro (~$497/mo) which unlocks full SaaS mode to resell with rebilling. For an agency, the math is compelling: one subscription replaces many tools and can be resold to dozens of clients at a margin. Confirm current tier features at signup.
HighLevel vs HubSpot vs Keap
| Platform | Best for | Pricing | Standout |
|---|---|---|---|
| HighLevel | Agencies (resell) | From ~$97/mo | White-label SaaS mode |
| HubSpot | In-house growth teams | Free + steep paid | Polish + ecosystem |
| Keap | Small biz CRM + automation | From ~$249/mo | Sales + marketing automation |
✓ Use it if you
- Run a marketing agency or freelance practice
- Want to replace a stack of tools with one
- Want to white-label and resell software to clients
- Need CRM, funnels, and automation together
✗ Skip it if you
- Are a non-agency wanting the simplest polished CRM (HubSpot)
- Have no appetite for a learning curve
- Only need one feature, not the whole suite
- Don’t serve clients or resell services
Is HighLevel worth it?
Is HighLevel worth it? For marketing agencies and freelancers, yes — it consolidates a sprawling stack (CRM, funnels, email/SMS, automation, reputation, booking) into one subscription, and its white-label SaaS mode uniquely turns the platform into a recurring revenue product you resell to clients. That dual benefit — cost consolidation plus a new income stream — is why agencies adopt it despite a genuine learning curve. The trade-off is that breadth: a non-agency wanting the most polished single CRM may prefer HubSpot. But for agencies, HighLevel is close to an operating system, and the ROI is hard to beat.
What's included
- Single dashboard for CRM, email, SMS, and scheduling
- Per-client workspace billing, not per-seat pricing
- Built-in client portal and white-label options
- Automation rules run across channels without Zapier
- SaaSTweaks-verified affiliate deal
- Vendor-direct activation flow
- Editorial pros + cons review
- Tracked savings claim with refresh date
HighLevel pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Starter | $97/mo | monthly | 3 sub-accounts, unlimited contacts and users, all core features; $970/year annual |
| Unlimited | $297/mo | monthly | Unlimited sub-accounts, user/agent reporting, rebill usage with no markup; $2,970/year annual |
| Agency Pro | $497/mo | monthly | SaaS Mode — resell HighLevel as your own branded product; advanced API; $4,970/year annual |
| Enterprise | Custom | annual | White-label mobile app, HIPAA compliance, dedicated success manager, custom development |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open HighLevel through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
HighLevel Promo Code: Get Log in to view offer on HighLevel with NachoNacho. See estimated savings in your account.
Where HighLevel wins and loses
What works
- All-in-one stack — CRM, email/SMS marketing, funnels, booking, pipelines in one subscription
- SaaS Mode lets agencies white-label and resell the platform as their own product
- Unlimited contacts and users on all plans — no per-seat or per-contact fees
- Replaces Mailchimp, ClickFunnels, Calendly, and multiple other tools at a lower combined cost
What doesn't
- Very broad feature set creates a steep learning curve — takes weeks to fully configure
- Interface quality is functional but not as polished as specialist tools in each category
- Additional costs for SMS, calls, and AI features on top of base subscription
- Sub-accounts limit on Starter (3) is restrictive for agencies with many clients
The bottom line
HighLevel is the all-in-one platform agencies rally around: CRM, funnels, email and SMS, calls, calendars, automation and — crucially — white-label SaaS mode to resell it as your own product. Enormous capability at a flat agency price; a real learning curve and usage add-ons are the trade-offs, but for agencies it's a buy.
HighLevel has three main plans billed monthly: Starter at $97/month (3 sub-accounts), Unlimited at $297/month (unlimited sub-accounts, rebilling, basic API) and Agency Pro at $497/month (SaaS mode with automated sub-account creation and markup rebilling), plus custom Enterprise. All include unlimited contacts and users, with usage-based charges for AI and telephony on top.
SaaS mode, on the Agency Pro plan, lets you resell HighLevel as your own white-labeled software: you set your own pricing, automatically provision client sub-accounts, and rebill phone, email and AI usage with a markup. It turns the platform into a productized recurring-revenue business for agencies — the main reason many choose the top tier.
HighLevel bundles a CRM and pipelines, website and funnel builder, email and SMS marketing, inbound/outbound calling, social media management, workflow automation, booking calendars, payment processing, a Conversation AI and a mobile app, plus white-label options. It's designed to replace a whole stack of separate marketing and CRM tools with one platform.
For agencies serving multiple clients, generally yes — flat pricing with unlimited contacts and sub-accounts, plus SaaS mode to resell it, makes the economics compelling versus paying per client across many tools. Solo users or businesses needing just one function may find it overkill, and everyone should budget for the learning curve and usage-based AI/telephony fees.
HighLevel is broader and cheaper per capability than HubSpot, and unlike ClickFunnels it bundles CRM, calls, SMS and white-label reselling, all aimed squarely at agencies. HubSpot is more polished and enterprise-oriented; ClickFunnels is funnel-focused. Agencies wanting an all-in-one, resellable platform typically pick HighLevel; those wanting refinement over breadth may prefer the alternatives.
Complexity and stickiness. Its enormous feature set means a real learning curve and meaningful setup time, and usage-based AI and telephony charges add to the flat fee. Because an agency's entire client infrastructure — and, in SaaS mode, its product — lives inside HighLevel, switching away later is a major undertaking.
