Best Marketing Analytics (2026)
Verified deals on the marketing analytics tools real teams actually use.
Top Marketing Analytics deals
Semrush
87 score
All-in-one SEO and digital marketing platform with keyword research, site audit, backlink analytics, and competitive intelligence tools.
Verified 2mo ago
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Voluum
80 score
Voluum ad tracker in 2026 — Profit at $119/mo annual (1M events), Scale at $299/mo annual (5M events), Startup at $539/mo annual (10M events). Sub-50ms redirect latency.
Verified 2mo ago
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Mixpanel
77 score
Product analytics that help teams optimise user behaviour without writing SQL.
Verified 2mo ago
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Moz
75 score
Moz Pro is the SEO platform that invented Domain Authority — keyword research, site audits, rank tracking and link analysis with the industry-standard DA/PA metrics used by millions of SEOs.
Verified 2mo ago
Get deal Coefficient
74 score
Live business data inside Google Sheets and Excel — no CSVs, auto-refreshed on a schedule.
Leadfeeder
73 score
Identify the companies visiting your website and turn anonymous traffic into B2B sales leads with CRM-synced visitor intelligence.
Verified 2mo ago
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PostHog
73 score
The open-source product analytics platform engineers actually want to use.
Verified 2mo ago
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Fathom Analytics
68 score
Privacy-first web analytics that doesn't need a cookie banner — and won't slow your site down.
Verified 2mo ago
Get deal Triple Whale
68 score
An ecommerce analytics and attribution platform for Shopify brands, unifying ad data, profit, LTV, and AI insights in one dashboard.
Supermetrics
67 score
The data pipeline that quietly powers marketing reports for 200,000+ brands — Supermetrics review, pricing & verdict
Verified 2mo ago
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50 deals in Marketing Analytics
Filter:
| Tool | Starts at | Highlights | Savings | Action |
|---|---|---|---|---|
| Semrush All-in-one SEO and digital marketing platform with keyword research, site audit, backlink analytics, and competitive intelligence tools. | — |
| — | View deal |
| Voluum Voluum ad tracker in 2026 — Profit at $119/mo annual (1M events), Scale at $299/mo annual (5M events), Startup at $539/mo annual (10M events). Sub-50ms redirect latency. | — |
| 30 days free + 50% off your first three months | View deal |
| Mixpanel Product analytics that help teams optimise user behaviour without writing SQL. | — |
| 1 year free (saves up to $50,000) | View deal |
| Moz Moz Pro is the SEO platform that invented Domain Authority — keyword research, site audits, rank tracking and link analysis with the industry-standard DA/PA metrics used by millions of SEOs. | — |
| Save up to $995/year | View deal |
| | $49/mo |
| Free plan (3 data sources) + 30-day full Pro trial — Starter from $49/mo | View deal |
| Leadfeeder Identify the companies visiting your website and turn anonymous traffic into B2B sales leads with CRM-synced visitor intelligence. | — |
| Free Lite plan; paid from ~$99/mo | View deal |
| PostHog The open-source product analytics platform engineers actually want to use. | — |
| Verified founder pricing | View deal |
| Fathom Analytics Privacy-first web analytics that doesn't need a cookie banner — and won't slow your site down. | — |
| — | View deal |
| | $219/mo |
| Free plan + free trial | View deal |
| Supermetrics The data pipeline that quietly powers marketing reports for 200,000+ brands — Supermetrics review, pricing & verdict | — |
| — | View deal |
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| 20% off with code AFFCOUPON | View deal |
 Google Analytics Google's free analytics powerhouse, rebuilt from the ground up for a cookieless, cross-platform world. | — |
| — | View deal |
 Amplitude The digital analytics platform built to optimise growth, product, and user behaviour. | $49/mo |
| — | View deal |
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| Verified deal via partner link | View deal |
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| Verified deal via partner link | View deal |
 Databox Pull KPIs from 100+ tools into one dashboard — track goals, build scorecards, and get automated performance reports without a data team. | — |
| Free plan; paid from ~$47/mo | View deal |
 Brand24 AI-powered media monitoring and social listening platform that tracks brand mentions, analyses sentiment, and measures share of voice across the web and social channels. | — |
| — | View deal |
 Plausible Privacy-first web analytics that are GDPR compliant out of the box | — |
| Verified founder pricing | View deal |
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| 50% off the first month with code AFFTWEAKS | View deal |
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| 30% off for 3 months with code AFFTWEAKS | View deal |
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| 20% off with code AFF20 | View deal |
 Ahrefs Comprehensive SEO toolset offering backlink analysis, keyword research, site auditing, rank tracking, and competitive research for digital marketers and SEO professionals. | — |
| — | View deal |
 Microsoft Power BI Microsoft Power BI in 2026: still the most cost-effective BI platform if you live inside the Microsoft stack. | — |
| — | View deal |
 OmniSEO AI-search visibility platform from WebFX — track brand mentions and citations across ChatGPT, Gemini, Perplexity, AI Overviews and 6 more answer engines. | — |
| 50% off the first month (Essentials $45 vs $89; Professional $175 vs $349) | View deal |
| | $17/mo |
| 14-day free trial (no credit card) + automatic 15% off annual billing | View deal |
 Segment The Customer Data Platform that collects, cleans, and routes first-party customer data to 450+ tools from one set of tracking calls. | — |
| Free plan; paid from ~$120/mo | View deal |
| | $30/mo |
| Free plan available | View deal |
 Crazy Egg Turn blind website traffic into heatmaps, scroll maps, and session replays — see exactly where users click, scroll, and bounce. | — |
| Free trial available | View deal |
 SimilarWeb SimilarWeb review: the go-to traffic intelligence platform for marketers, sellers, and investors who need the numbers no one else shares. | — |
| — | View deal |
| | $50/mo |
| 14-day free trial | View deal |
 Cometly AI-powered ad attribution that tracks every conversion back to the exact ad — server-side tracking that beats the blind spots in iOS and cookie loss. | — |
| Custom pricing by ad spend | View deal |
| | — |
| Verified deal via partner link | View deal |
| | — |
| Verified deal via partner link | View deal |
 BeMob Cloud-based affiliate marketing tracker — track ad campaigns, measure conversions, and optimise traffic distribution with smart rules and A/B testing for affiliates and media buyers. | — |
| — | View deal |
 ClickMagick Precise click tracking and ad attribution platform for performance marketers — track every visitor, conversion, and sale across channels with bot and fraud protection. | — |
| — | View deal |
 Heap Automatically capture every user interaction without manual event tracking | — |
| — | View deal |
 VWO Testing VWO Testing turns gut-feel redesigns into statistically sound experiments — without a single line of code. | — |
| Free trial available | View deal |
 Piwik Privacy-first analytics for regulated industries and EU compliance | — |
| — | View deal |
 BrightLocal Local SEO automation for multi-location agencies and franchises | — |
| — | View deal |
 SEO PowerSuite Desktop SEO software suite with four integrated tools covering rank tracking, website auditing, backlink analysis, and link outreach management. | — |
| — | View deal |
 RedTrack Performance marketing tracking and attribution platform for affiliates, media buyers, and agencies to measure, optimise, and scale ad campaigns across channels. | — |
| — | View deal |
 Tableau Tableau turns messy spreadsheets into drag-and-drop dashboards — the gold standard for visual analytics, now with Salesforce AI baked in. | — |
| — | View deal |
| | $99/mo |
| 7-day free trial (card required) | View deal |
 Quartile AI-powered retail-media advertising platform — manage Amazon, Walmart, Instacart, Criteo, Google, Meta, and Microsoft ads in one place with patented ML bidding. | — |
| Book a demo — case studies show ~41% average ROAS lift across 5,300+ customers | View deal |
 Optimizely The experimentation platform that turned A/B testing into a full-stack digital experience engine. | — |
| — | View deal |
 ZoomInfo ZoomInfo is the heavyweight B2B contact database that fuels outbound sales — when you can afford the access. | — |
| — | View deal |
 Clearbit B2B data enrichment and intelligence — now HubSpot's Breeze Intelligence — adding firmographic and contact data to records and forms. | — |
| — | View deal |
 Hootsuite Veteran all-in-one social media management platform for scheduling, monitoring, analytics, and team collaboration across major networks. | — |
| — | View deal |
 AdPlexity AdPlexity is a competitive ad-spy suite that reveals winning native, mobile, desktop, push, and ecommerce ads so affiliates and media buyers can model proven campaigns. | — |
| — | View deal |
 Mixpanel Startup Program Startups get their first year of Mixpanel for free. Find product-market fit faster with a full analytics suite, Session Replay, and more. | — |
| Up to 100% off | View deal |
No deals match the current filters.
Marketing analytics tools turn campaign, web and product data into decisions — attribution, dashboards and funnels that show what is working.
Marketers and growth teams use them to track conversions, attribute revenue and cut wasted spend.
Compare on event/seat-based pricing, data retention, integrations, and how privacy and data ownership are handled.
Buying guide
How to choose
Choosing marketing analytics software comes down to where your data lives and how you need to attribute revenue. Start by listing the channels and platforms you need to pull from, then decide whether you need cross-channel attribution or single-channel reporting. Match the tool's complexity to your team's analytical skill set.
- 01
Data Sources and Integrations
Confirm the tool connects natively to your ad platforms (Google Ads, Meta, LinkedIn), CRM, email service, and data warehouse. Poor integrations force manual exports and break attribution. - 02
Attribution Modeling
Look for support for the attribution models you need: first-touch, last-touch, linear, time-decay, or data-driven. Cross-device and cross-channel stitching matters if customers touch multiple properties before converting. - 03
Reporting and Customization
Evaluate dashboard flexibility, custom report builders, and scheduled delivery. Stakeholders outside your analytics team will need clear visualizations and self-service access to key metrics.
Pricing reality
Free tiers exist (GA4, Mixpanel's free plan), but most mid-sized teams pay $100 to $1,000 monthly. Enterprise platforms like Adobe Analytics typically start around $50,000 annually and scale with data volume and seats.
Frequently asked questions
It is software that collects marketing data from websites, ads, email, social, and CRM systems, then measures performance through metrics like conversion rates, CAC, and ROI. The output is dashboards and reports that help teams decide where to invest budget.
Web analytics focuses on on-site behavior such as pageviews, sessions, and bounce rates. Marketing analytics is broader, covering paid media, email, SEO, and offline channels, and is built around campaign and revenue attribution rather than site activity alone.
Not usually. Most marketing analytics tools read from your data warehouse or ad platforms and present pre-built metrics. For custom analysis or combining marketing data with product or finance data, you still need a warehouse like Snowflake, BigQuery, or Redshift.