Best Marketing Analytics deals

{"intro":"Choosing marketing analytics software comes down to where your data lives and how you need to attribute revenue. Start by listing the channels and platforms you need to pull from, then decide whether you need cross-channel attribution or single-channel reporting. Match the tool's complexity to your team's analytical skill set.","criteria":[{"title":"Data Sources and Integrations","body":"Confirm the tool connects natively to your ad platforms (Google Ads, Meta, LinkedIn), CRM, email service, and data warehouse. Poor integrations force manual exports and break attribution."},{"title":"Attribution Modeling","body":"Look for support for the attribution models you need: first-touch, last-touch, linear, time-decay, or data-driven. Cross-device and cross-channel stitching matters if customers touch multiple properties before converting."},{"title":"Reporting and Customization","body":"Evaluate dashboard flexibility, custom report builders, and scheduled delivery. Stakeholders outside your analytics team will need clear visualizations and self-service access to key metrics."}],"pricingReality":"Free tiers exist (GA4, Mixpanel's free plan), but most mid-sized teams pay $100 to $1,000 monthly. Enterprise platforms like Adobe Analytics typically start around $50,000 annually and scale with data volume and seats."}