Insightly is a unified CRM platform with three connected apps: CRM, Marketing and Service. We picked it because few mid-market platforms tie post-sale project management to deals as elegantly as Insightly does. For agencies, consulting practices and implementation-heavy SaaS teams, "deal won" is the start of work, not the end.
How it works
You manage leads, contacts, organisations and opportunities in the CRM, then convert won deals into projects with tasks, milestones and pipelines. Marketing (Insightly Marketing) handles email campaigns, journeys and landing pages. Service handles tickets and SLAs. Workflows and AppConnect (Insightly's integration platform) extend automation across the three apps and external tools like Slack, Xero and Mailchimp.
The Insightly Sidebar for Gmail and Outlook surfaces records and lets reps log activities without leaving their inbox.
Pricing reality
The free plan supports 2 users with limited records and features, useful for evaluation. Paid plans (annual): Plus $29/user/month, Professional $49/user/month, Enterprise $99/user/month. Marketing and Service are separate add-on modules with their own per-user fees, so a "full Insightly" deployment can be 1.5–2x the headline CRM price. AppConnect adds another monthly fee on top. Annual billing knocks roughly 15–20% off month-to-month rates.
Versus alternatives
Tool
Strength
Weakness vs Insightly
Insightly
CRM + projects under one roof
—
HubSpot Sales/Marketing/Service Hubs
Better marketing automation
No native project management for post-sale work
Pipedrive + Asana
Cleaner UX in each tool
Two bills, no shared object model
Zoho CRM + Projects
Cheaper per app
Looser integration than Insightly's shared records
Who should buy, who should skip
Buy if your sales hand-off to a delivery team is the moment things break today, and you want CRM, project pipelines and post-sale work to share contacts, milestones and reporting.
Skip if you sell a transactional product with no implementation, you have a serious in-house marketing team that needs HubSpot- or Marketo-grade depth, or you already use a project tool you love.
Insightly deal
Click through the verified link for the current promotion. We re-check pricing monthly.
Early-stage founders need to see which prospects are stalled and which are ready to close. Insightly's pipeline board and activity log replace scattered email and spreadsheets, cutting deal review time from 2 hours to 30 minutes per week. Founders also use project tasks to link sales and delivery milestones.
$723 value
02
Manage clients and upsell opportunities
Agencies track retainer renewals, upsell chances, and project delivery in one place. Insightly ties client contacts to projects and revenue, so account managers see the full relationship health. Mobile app lets teams update client status from meetings without returning to the office.
$722 value
03
Enforce pipeline discipline across reps
Ops leaders use Insightly to standardize deal stages, required fields, and activity logging. The platform prevents reps from hiding deals in 'other' and flags overdue follow-ups. Dashboards show which reps are hitting targets and where coaching is needed.
$721 value
04
Founder office hours
Quarterly access to product leadership.
$141 value
05
Stack credits
Bonus credits redeemable on partner tooling.
$140 value
06
Annual audit
We re-verify the offer every quarter so it never goes stale.
$139 value
How to claim
1
Click claim
Hit the button on this page — opens the partner site in a new tab.
2
Apply via your VC or accelerator
Check your investor or accelerator benefits portal for the Insightly partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
3
Discount applies automatically
Renewals stay at the same rate — verified by us, not the vendor.
How Insightly stacks up
How Insightly compares to alternatives across pricing and features
Feature
Insightly
Free trial
14 days
Cheapest paid plan
$0/mo
Annual discount
Up to 25%
Refund window
30 days
Setup time
< 1 hour
Best for
Founders
What members say
“Functional but the UI needs modernizing”
“Solid mid-market CRM at a reasonable price point”
“Best CRM for professional services that delivers after the deal closes”
Insightly has native project management tied to deals, which HubSpot does not. HubSpot has stronger marketing automation. The choice depends on whether post-sale delivery or pre-sale marketing is your bigger pain.
Is the free plan permanent?
Yes, for up to 2 users with limited records and features. Useful for evaluation and very small operations.
Can I integrate Insightly with QuickBooks or Xero?
Yes, through AppConnect or third-party connectors. Both accounting platforms have mature Insightly integrations for invoice and contact sync.
Does Insightly support GDPR?
Yes, with EU data hosting available, DSAR support and configurable consent management.
How much do the Marketing and Service modules cost?
Each is billed separately per user with its own tier structure. A full three-product deployment can be 1.5–2x the CRM-only price.
Is Insightly enterprise-ready?
For mid-market it is. True enterprise buyers (1,000+ seats, complex territory and compensation) usually still default to Salesforce or Dynamics.