Sales software helps revenue teams manage pipelines, automate outreach, track deals, and forecast revenue. Used by SDRs, account executives, sales managers, and RevOps professionals in B2B and B2C organizations.
Discounted Salesforce CRM access for qualifying startups
Salesforce for Startups gives early-stage teams discounted CRM access, mentoring, and AppExchange perks through the Startup Hub.
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Seamless.AI
Free forever plan with 50 credits + Pro trial available
Real-time B2B contact database — verified emails, direct dials, and cell phones for any prospect, with a free tier and 50 credits to start.
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Expertise AI
Free trial via partner link — pricing custom per use case
AI sales agent (formerly Chatsimple) that turns website visitors into booked meetings — visitor ID, voice AI and HubSpot-native workflows.
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Aira
14-day free trial, no card required
AI sales-intelligence agent covering 65M European companies and 140M decision-makers — real-time alerts, meeting briefs, and CRM sync.
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Apollo for Startups
Up to 50% off
Join Apollo for Startups to access discounted sales intelligence tools, exclusive B2B data, and tailored growth resources designed for emerging companies.
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Salesforce
Free plan + free trial available
The original cloud CRM — still the most complete customer platform, now stitched together with Slack, Tableau, and Einstein AI.
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Streak
Free trial available
The CRM that lives inside Gmail — turn your inbox into a pipeline without switching tabs.
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F
Freshsales
Free plan + free trial available
Freshsales packs AI lead scoring, built-in phone/email/chat, and a free tier into one of the most approachable CRMs for SMB sales teams.
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Apollo.io
Save 50% in year one
All-in-one B2B sales intelligence and engagement platform with 275M+ contacts — find, enrich, and contact ideal buyers with AI-powered outreach automation.
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Insightly
Pipeline visibility and deal tracking for lean sales teams
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Nimble CRM
Social-first CRM built for lean sales and marketing teams
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Proposify
Polished proposal software with built-in e-signatures and win-rate tracking
Choosing sales software starts with identifying your team's core workflow gaps—whether that's lead capture, outbound sequences, deal tracking, or forecasting. The right tool depends on whether you need a full CRM replacement or a specialized layer that integrates with your existing stack. Match the tool to your sales motion (inbound, outbound, enterprise) and the technical skill of your reps.
01
CRM vs. sales engagement vs. specialized
Full CRMs like Salesforce or HubSpot manage the entire customer lifecycle, while sales engagement platforms like Outreach and Salesloft focus on outbound sequences and call tasks. Specialized tools handle one function well, like prospecting (Apollo, ZoomInfo) or forecasting (Clari).
02
Integrations and data sync
Sales tools must connect cleanly with your email, calendar, marketing automation, and data providers. Poor integration creates manual data entry and stale records, which quietly kills adoption across the team.
03
Reporting, forecasting, and admin controls
Look for customizable dashboards, pipeline reports, and AI-assisted forecasting if your managers need visibility. Also weigh admin features like role-based permissions, territory management, and data hygiene automation.
Pricing reality
Most sales software is priced per user per month, typically ranging from $25 to $150+ per seat depending on the tier and feature depth. Free tiers or trials are common, but meaningful functionality usually requires a paid plan with annual commitment.
Frequently asked questions
Sales software is a category of tools that help revenue teams manage contacts, track deals through pipeline stages, automate outreach, and forecast revenue. It includes CRMs, sales engagement platforms, prospecting tools, and conversation intelligence products.
It depends on your stack. Sales engagement platforms like Outreach and Salesloft typically need a CRM as the system of record for contacts and deals. However, some all-in-one platforms like HubSpot combine CRM, engagement, and reporting in a single product.
Pricing varies widely. Basic CRM plans start around $10-$25 per user per month, mid-tier sales engagement platforms run $75-$150 per user per month, and enterprise suites like Salesforce Sales Cloud can exceed $300 per user per month with add-ons.