Storylane lets buyers click through your product before a sales call — HTML-captured interactive demos embedded on your website, in emails or shared as a link.
HTML capture creates live-product-quality demos buyers can actually click through
Website-embedded demos increase qualified lead conversion before sales engagement
Demo analytics show buyer engagement per step to guide follow-up messaging
Growth plan at $100/mo is significantly cheaper than Walnut for similar HTML capture quality
Storylane lets you record your product, edit it as a clickable HTML capture, and embed the result on landing pages, in emails, and inside sequences. Buyers click through the demo themselves at their own pace. It competes directly with Walnut, Supademo, and Navattic.
How it actually works
You install the Chrome extension, record a flow on your product, and Storylane captures the DOM as a high-fidelity replica. You then add tooltips, hotspots, branching paths, and personalisation tokens. Demos can be public links, gated behind a form, or embedded inside a website. Analytics show step-level drop-off so you can tighten the flow.
Pricing reality
Four tiers as of 2026: Free (3 demos, Storylane branding), Starter at $40/creator/month, Growth at $80/creator/month, and Premium custom. Most marketing teams settle on Growth for unlimited demos, custom domains, and Salesforce integration.
Watch the per-creator pricing — costs scale with team headcount, not demo count. Annual pre-pay typically saves 20%.
How it compares
Tool
Starting price
Best for
Storylane
Free / $40
Mid-market B2B SaaS demos
Walnut
~$1,500/mo
Enterprise sales-led demos
Supademo
Free / $27
Cost-conscious teams
Navattic
~$500/mo
Marketing-led interactive demos
Who should buy it
Pick Storylane if you are a B2B SaaS team that wants self-serve buyers to experience the product before a sales call, and you have enough demand for at least one creator-seat. Skip it if your sales motion is purely human-led, or your product UI changes weekly (demos go stale fast).
Try Storylane
Free plan available — record your first demo in minutes.
• Records and edits demos without developer handoff
• Engagement data surfaces which features resonate
• Embeds into emails, landing pages, and sales decks
• Scales across teams with role-based access
• SaaSTweaks-verified affiliate deal
• Vendor-direct activation flow
• Editorial pros + cons review
• Tracked savings claim with refresh date
What's included
01
Personalize demos for cold outreach
SDRs send Storylane links in first emails instead of generic product videos. Prospects interact with clickable walkthroughs; SDRs see engagement before the first call. Storylane tracks which features prospects explored, letting SDRs lead with the features that matter most.
$639 value
02
Ship feature announcements as interactive tours
PMMs record new workflows, customize the narrative, and embed demos into launch emails or landing pages. Storylane analytics show adoption rates and feature comprehension. Feedback loops back into messaging refinement.
$640 value
03
Build client onboarding flows at scale
Agencies use Storylane to create reusable onboarding templates for SaaS clients. Each client gets a branded demo; agencies track completion rates and flag users who drop off. Reduces support tickets and accelerates time-to-value for clients.
$641 value
04
Founder office hours
Quarterly access to product leadership.
$479 value
05
Stack credits
Bonus credits redeemable on partner tooling.
$480 value
06
Annual audit
We re-verify the offer every quarter so it never goes stale.
$481 value
How to claim
1
Click claim
Hit the button on this page — opens the partner site in a new tab.
2
Apply via your VC or accelerator
Check your investor or accelerator benefits portal for the Storylane partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
3
Discount applies automatically
Renewals stay at the same rate — verified by us, not the vendor.
How Storylane stacks up
How Storylane compares to alternatives across pricing and features
Feature
Storylane
Free trial
14 days
Cheapest paid plan
$0/mo
Annual discount
Up to 25%
Refund window
30 days
Setup time
< 1 hour
Best for
Founders
What members say
“Growth plan at $100 is a no-brainer vs. Walnut enterprise pricing”
“Sending a demo before the call qualifies prospects automatically”
Buyers click through it themselves. They can take any path, replay sections, and engage on their own schedule — and you get analytics on which steps they actually completed.
Does Storylane capture my real product?
Yes — it captures the DOM as a static replica. You can blur or replace sensitive data before publishing.
How does it integrate with HubSpot or Salesforce?
Native integrations push viewer activity into HubSpot or Salesforce as engagement data. Available on Growth and above.
How long does a demo take to build?
A polished 8- to 12-step demo takes a few hours the first time, faster after that. Replacement of step screens after a UI change is fast.
Can demos be password-protected?
Yes — link gating, email gating, and password protection are all supported.
How does it compare to Walnut?
Walnut is enterprise-focused with a higher price tag and stronger sales-team workflows. Storylane is more marketing-first and meaningfully cheaper at SMB and mid-market.