Walnut is the enterprise interactive demo platform for sales-led B2B SaaS — codeless HTML capture, CRM-linked demo analytics and personalised demo environments per prospect.
Walnut is the most enterprise-leaning of the interactive-demo platforms. It targets sales engineering and demand-generation teams at mid-market and enterprise SaaS companies — the kind of organisation with named accounts, dedicated SE resources, and a real cost attached to a botched live demo. Walnut prices accordingly.
SE teams record core product flows in Walnut, edit them with branching paths, and assemble personalised demos for named accounts. Reps can swap data, branding, and language per account from a template library. Analytics show prospect engagement and feed Salesforce. The platform also supports live demos with a guided overlay and synchronous click-through.
Walnut does not publish pricing. Customer reports indicate starting deals around $1,200 to $1,500 per month for small teams, scaling to $50,000+ per year for enterprise rollouts. Pricing is typically per editor seat, with viewer access uncapped.
Annual contracts only. Implementation and training are usually bundled into the first-year price.
| Tool | Pricing | Best for |
|---|---|---|
| Walnut | $1,200+/mo | Enterprise SE teams |
| Storylane | $40/creator | Mid-market marketing teams |
| Reprise | $1,500+/mo | Enterprise, similar profile |
| Supademo | $27/creator | SMB and bootstrap teams |
Pick Walnut if you have a sales-engineering function, named-account selling, and a demo budget. Skip it if you are pre-Series-B, marketing-led, or comparing on price — Storylane and Supademo deliver 80% of the capability at a fraction of the cost.
SDRs send personalized Walnut links to prospects after discovery calls. Engagement metrics flag hot leads before the next meeting. Walnut reduces back-and-forth scheduling and surfaces which features resonate with each buyer segment.
RevOps teams use Walnut's dashboards to benchmark demo completion, time-to-close, and win rates by demo variant. They A/B test messaging and product positioning, then scale winning demos across the team.
Founders and product marketers build and update Walnut demos in-house—swapping screenshots, copy, and CTAs without filing dev tickets. Agencies use Walnut to deliver client-branded demos at scale.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Walnut partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | Walnut |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“SEs now control the demo environment — no more waiting on dev”
“Demo analytics changed how we coach the sales team”
“Personalized demos at scale — every prospect gets their name in the UI”
Verified offer
25% CASHBACK
1 year Pro free (saves ~$900)
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20% CASHBACK
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