Moosend
Email Marketing Verified May 2026
Moosend deal: 30-day free trial, no credit card required
Email marketing and automation for small-to-mid businesses — unlimited sends on every paid plan, strong deliverability, and friendlier pricing than Mailchimp.
- Unlimited sends on every paid plan
- Real marketing automation
- Pricing scales gently
- Strong deliverability story
How Moosend scored 74/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
8.0 /10The offer is a 30-day free trial with no credit card required, covering up to 1,000 contacts with unlimited sends, automation, and segmentation. There is no exclusive coupon and Moosend no longer runs a permanent free plan, so the real value is a genuinely full-featured month to test deliverability before paying.
Value for Money
8.0 /10Moosend delivers strong value for the money because every paid Pro plan bundles unlimited email sends, automation, and landing pages with no per-send caps. Contact-based pricing starts around $9/month for 500 subscribers and roughly $24/month for 2,000, undercutting Mailchimp at comparable list sizes, with 15% off bi-annual and 20% off annual billing.
Capability
8.0 /10As a Mailchimp alternative, Moosend is deep for SMB email marketing automation: a drag-and-drop campaign editor, branching workflow builder, landing pages, subscription forms, real-time analytics, and an SMTP server for transactional email. Integrations span WooCommerce, WordPress, Zapier, and more. Advanced CRM and multichannel features lag dedicated enterprise suites, but core coverage is broad.
Time to Value
8.0 /10New users typically get a real result within hours. The no-credit-card trial removes the signup barrier, and the drag-and-drop builder plus prebuilt templates and automation recipes let a first newsletter or welcome sequence go live the same day, making it easy to test open rates and deliverability before committing.
Trust & Reliability
5.0 /10Moosend is a CSA-certified sender and is GDPR and ISO 27001 compliant, with SPF/DKIM checks and DMARC guidance built into its deliverability process. It carries a strong reputation among budget-focused marketers, though independent inbox-placement tests land nearer 90% than the 98% it advertises, and it lacks a published uptime SLA.
Flexibility & Exit
5.0 /10Billing is flexible: monthly, bi-annual (15% off), and annual (20% off) contact-based plans, with a 25% nonprofit discount, so teams can scale up or down as their list changes. Standard export keeps subscriber data portable. A Mailchimp Synchronizer eases migration in, but there is no published no-questions refund guarantee.
30-day free trial, no credit card required
Start a 30-day free trial of Moosend with no credit card via the partner link. Pricing (2026): Pro plan scales by contacts (from 500 to 1M+), with monthly, bi-annual (~15% off), or annual (~20% off) options; Moosend+ adds optional enterprise modules; Enterprise is custom-quoted. Verify current pricing at signup.
Affiliate link — same price for you, and it never moves the score.
- Unlimited sends on every paid plan
- Real marketing automation
- Pricing scales gently
- Strong deliverability story
About Moosend
Quick answer
Moosend is an email-marketing and automation platform for small-to-mid businesses with one decisive advantage: unlimited email sends on every paid plan, priced by list size rather than by how often you email. On equivalent contact tiers it typically runs 30–50% cheaper than Mailchimp, includes a genuine branching-automation builder on entry tiers, and offers a 30-day free trial with no credit card. Pro starts around $9/mo for 500 contacts. It's the sensible default for any SMB that has outgrown free Mailchimp and doesn't need ActiveCampaign's complexity.
Moosend pricing vs Mailchimp vs Brevo — the comparison that decides it
Email tools all look similar on a feature checklist, so the real decision is usually about pricing model, not features. Three models dominate the SMB market, and they behave very differently as your list and sending habits grow:
| Platform | Pricing model | Send limits | Automation on entry tier | Free trial |
|---|---|---|---|---|
| Moosend | By contacts | Unlimited sends, every paid plan | Full branching automation | 30 days, no card |
| Mailchimp | By contacts and metered sends | Monthly send caps per tier | Limited on lower tiers | Free tier (capped) |
| Brevo (ex-Sendinblue) | By emails sent | Daily/monthly email quotas | Available, volume-gated | Free tier (300/day) |
The takeaway: if you email a list often — multiple campaigns a week, automations firing continuously — a send-metered model (Mailchimp) or an emails-sent model (Brevo) punishes exactly the behaviour you want to encourage. Moosend charges for the size of your audience and then lets you email them as much as you like. For an active sender, that single structural difference is usually the whole reason to switch.
"Unlimited sends" — why it's the headline number
What you get on a Pro plan
Branching automation
Not just autoresponders — proper workflows with triggers, conditions, delays and goal tracking, available on every paid plan rather than gated to a premium tier.
Drag-and-drop editor
Responsive email templates with a visual editor, plus A/B testing on subject lines, content and send time.
Landing pages & forms
Build landing pages, subscription forms and pop-ups to grow the list the campaigns then email.
Real-time analytics
Campaign analytics and heatmaps show what's read and clicked, with segmentation and tags to act on it.
80+ integrations + API
Native connectors for Shopify, WooCommerce, WordPress and Zapier, plus a public API for custom workflows.
Deliverability & SMTP
CSA-certified sender and SOC 2 compliance, with SMTP server access for transactional sending and dedicated IPs on Moosend+.
Moosend pricing in 2026 — scales by contacts
| Pro · 500 contacts — from ~$9/mo | Unlimited sends, marketing automation, landing pages + forms, SMTP server access. ~20% off annual. |
|---|---|
| Pro · 2,500 contacts — from ~$32/mo | All Pro features, real-time analytics, 80+ integrations, API access. ~20% off annual. |
| Moosend+ — custom | Add-on modules: dedicated IPs, transactional emails, audience discovery, SSO + SAML. |
| Enterprise — custom | Account manager, priority support, deliverability optimisation, SSO + SAML for high-volume senders. |
The price scales roughly linearly as you move from 500 to 2,500 to 10,000 contacts — there's no cliff-edge jump at a tier boundary the way Mailchimp creates. Moosend+ and Enterprise are quote-only, so verify those figures at signup; for most SMBs the contact-tier Pro plan is all you need.
Deliverability and why it quietly decides your ROI
Marketers obsess over open rates and template design, but the metric that silently governs the entire return on email is deliverability — the share of your messages that actually reach the inbox rather than the spam folder or the promotions tab. A campaign that lands in spam has an effective open rate of zero no matter how good the subject line is. This is where Moosend's less-glamorous credentials matter: it is a CSA-certified sender (the Certified Senders Alliance maintains a whitelist that major mailbox providers honour) and is SOC 2 compliant, and it offers dedicated IPs on the Moosend+ tier for senders large enough to want their own reputation. For an SMB, the practical implication is that you inherit the platform's sender reputation on shared IPs from day one — you are not building inbox trust from scratch.
The honest way to evaluate this is empirical, which is exactly why the 30-day no-card trial is generous enough to matter. Import a real segment of your list, send the same campaign you would normally send, and compare the open and click numbers against your incumbent over a few sends. If Moosend's deliverability is at or above what you get today — and for most SMBs migrating off free Mailchimp it is — then the unlimited-sends pricing model turns from a nice-to-have into a clear financial win, because you can email more often without watching a meter.
Who should make Moosend the default — and who shouldn't
Moosend is at its strongest as the sensible SMB default: the e-commerce store running abandoned-cart and post-purchase flows on Shopify or WooCommerce, the SaaS marketer building onboarding and re-engagement drips, the blogger or creator who has outgrown free Mailchimp, and the small agency managing several client newsletters under one account. In every one of those cases the combination of unlimited sends, real branching automation on the entry tier, and a price meaningfully below Mailchimp adds up to a tool that does the job without the bill creeping up every time the list grows or the calendar gets busy.
It is equally important to be clear about where Moosend is the wrong choice, because recommending it everywhere would be dishonest. If your real need is a full CRM with lead scoring and a sales pipeline, Moosend's deliberately light CRM will frustrate you and ActiveCampaign or HubSpot are the right answer. If you sell visually-driven e-commerce and live or die by the depth of your design templates, Klaviyo's library is richer. And if you depend on collaborators or an agency who only know Mailchimp, the retraining cost can outweigh the monthly saving. Moosend is a focused email-and-automation engine that does that job cheaply and well — match it to that job and it is an easy recommendation; stretch it past that job and a dedicated specialist tool will almost always serve you a lot better.
Moosend vs Mailchimp — the honest head-to-head
Moosend vs Mailchimp
Moosend wins on price (typically 30–50% cheaper at the same list size), unlimited sends, and automation depth on entry tiers. Mailchimp wins on template-library breadth, the deepest integrations at its highest tier, and sheer brand recognition — more agencies and freelancers list it as a default. The decision comes down to this: if you email often and want predictable, list-based pricing, Moosend is the better-value engine; if you need the widest template gallery or are locked into an agency that only knows Mailchimp, the switch may not be worth the retraining.
Buy or skip — Moosend decision matrix
✓ Choose Moosend if you:
- Have outgrown free Mailchimp or hate its send caps and price jumps
- Email your list often and want unlimited sends
- Run a Shopify/WooCommerce store needing cart and post-purchase flows
- Want real automation without ActiveCampaign-level complexity
- Care about deliverability (CSA-certified, SOC 2)
✗ Look elsewhere if you:
- Need full CRM lead scoring + sales pipeline (ActiveCampaign/HubSpot)
- Want the deepest e-commerce design templates (Klaviyo)
- Depend on collaborators who only know Mailchimp
- Require a vast third-party app marketplace above all else
See Moosend in action
Start your Moosend free trial — June 2026
What's included
- Unlimited email sends on every paid Pro plan
- Drag-and-drop email editor with responsive templates
- Marketing automation workflows with branching and triggers
- Landing page builder
- Subscription forms and pop-ups
- SMTP server access for transactional sending
- Real-time campaign analytics and heatmaps
- A/B testing on subject lines, content, and send time
- Audience segmentation and tags
- 80+ native integrations (Shopify, WooCommerce, WordPress, Zapier)
- Public API for custom integrations
- SOC 2 compliant; CSA-certified sender for deliverability
Moosend pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Pro (500 contacts) | from ~$9/mo | monthly · ~20% off annual | Unlimited email sends · Marketing automation · Landing pages + forms · SMTP server access |
| Pro (2,500 contacts) | from ~$32/mo | monthly · ~20% off annual | Same Pro features · Real-time analytics · 80+ integrations · API access |
| Moosend+ | Custom | add-on modules | Dedicated IPs · Transactional emails · Audience discovery · SSO + SAML |
| Enterprise | Custom | high-volume senders | Account manager · Priority support · Deliverability optimisation · SSO + SAML |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Moosend through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Start a 30-day free trial of Moosend with no credit card via the partner link. Pricing (2026): Pro plan scales by contacts (from 500 to 1M+), with monthly, bi-annual (~15% off), or annual (~20% off) options; Moosend+ adds optional enterprise modules; Enterprise is custom-quoted. Verify current pricing at signup.
Where Moosend wins and loses
What works
- Unlimited sends on every paid plan Mailchimp meters monthly sends; Moosend does not. For a list that emails often, that single difference pays for the subscription.
- Real marketing automation Not just autoresponders — proper branching workflows with triggers, conditions, and goal tracking, on every paid plan.
- Pricing scales gently The jump from 500 to 2,500 to 10,000 contacts is roughly linear, not the cliff-edge Mailchimp creates around its tier breaks.
- Strong deliverability story CSA-certified sender, SOC 2 compliance, and an enterprise option for dedicated IPs.
- 30-day free trial, no card A real month to import a list, build a workflow, and judge open and click rates against your incumbent.
- Used by serious brands Vogue, Domino’s, WWF, and Sephora are public Moosend customers — a useful credibility signal for an SMB-priced tool.
What doesn't
- CRM is light Moosend is an email + automation platform; if you need full lead scoring and sales pipeline, ActiveCampaign or HubSpot still win.
- Template library is functional, not stunning Templates work and convert, but the design library is not as deep as Klaviyo’s for e-commerce.
- Brand presence is smaller than Mailchimp Fewer agencies and freelancers list it as a default — you may train collaborators on the tool.
The bottom line
Moosend is one of the best-value email marketing platforms for small and mid-sized senders: every paid plan includes unlimited email sends, branching automation, and landing pages, usually at a lower list-size price than Mailchimp. Thinner enterprise trust signals hold it back, but for cost-conscious teams it is a clear Buy.
Moosend uses contact-based pricing that starts around $9/month for 500 subscribers and about $24/month for 2,000, scaling up with list size. Every Pro plan includes unlimited email sends, automation, and landing pages. Bi-annual billing saves 15%, annual saves 20%, and nonprofits get 25% off. Moosend+ and Enterprise tiers are custom-quoted.
Moosend offers a 30-day free trial with no credit card required, but it no longer has a permanent free plan. The trial covers up to 1,000 contacts with unlimited sends, the automation builder, and segmentation, so you can fully test the newsletter software before a paid subscription begins.
Yes, Moosend is a strong Mailchimp alternative for cost-conscious senders because it includes unlimited email sends on every paid plan, while Mailchimp meters sends and contacts more aggressively. Moosend is typically cheaper at the same list size and covers automation, landing pages, and forms, though Mailchimp still leads on ecosystem breadth and advanced reporting.
Moosend is worth it for small and mid-sized businesses that want affordable email marketing automation without send limits. The unlimited-send Pro plans, branching workflows, and same-day setup make it easy to run newsletters and welcome sequences on a budget. Teams needing a full CRM or enterprise SLA may outgrow it, but for core email it delivers.
Moosend's deliverability is solid: it is a CSA-certified sender with built-in SPF/DKIM checks, DMARC guidance, and IP warm-up support. Independent inbox-placement tests generally show around 90% placement, strong for the price though below the 98% Moosend markets. Following list-hygiene and authentication best practices keeps campaigns landing in the inbox.
Moosend lets you build multi-step automation workflows, landing pages, and subscription forms without code. The visual workflow editor triggers welcome series, abandoned-cart flows, and re-engagement campaigns based on subscriber behavior, while the drag-and-drop landing page and form builders capture leads. Real-time analytics and an SMTP server for transactional email round out the toolkit.
