EZ Texting
Email Marketing Verified May 2026
SMS marketing and two-way texting built for small US-based teams
- Simple SMS marketing platform accessible to non-technical teams
- Keyword-based opt-in campaigns easy to set up for in-store promotions
- Two-way texting for customer service conversations
- US-based support with SMS compliance guidance (TCPA, CTIA)
How EZ Texting scored 53/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10The offer is a 14-day trial with 50 free messages through a partner link — no coupon and no published discount. It is a way to test sending, not a lower price.
Value for Money
4.0 /10Plans run from $20 to $100+ a month, but 10DLC carrier pass-throughs push the real all-in cost 20–40% above the headline. Twilio is cheaper at scale and ecommerce specialists do more for the money.
Capability
7.0 /1010DLC registration, keyword auto-replies, MMS, list management, contact-card design, automations and integrations come bundled. Ecommerce flows are lighter than Klaviyo or Postscript, and it is built for US sending.
Time to Value
8.0 /10Registration is fast and needs no credit card, and EZ Texting handles 10DLC and carrier vetting for you. An owner-operator can realistically be sending compliant campaigns this week.
Trust & Reliability
6.0 /10EZ Texting has run since 2004, claims 230,000+ customers and billions of messages sent, and manages carrier compliance for you. Those are its own marketing claims — no uptime SLA or independent review consensus is published.
Flexibility & Exit
5.0 /10Plans are monthly message-credit bundles with overage billing, so you are not tied to a year. Cancellation and data-export specifics are not published — check how you would take your contact list with you.
About EZ Texting
Quick answer
SMS marketing and two-way texting built for small US-based teams
EZ Texting, in 30 seconds
EZ Texting is a US-focused SMS marketing platform that has been running since 2004. We picked it because it remains one of the most approachable ways for a small business to send compliant promotional and two-way texts without learning Twilio. It bundles 10DLC registration, keyword auto-replies, MMS, list management and a contact-card design tool into a single dashboard that an owner-operator can run.
How it works
You register a 10-digit long code (10DLC) or a toll-free number through the EZ Texting onboarding flow. EZ Texting handles The Campaign Registry and TCR brand/campaign vetting on your behalf, which has become the painful gateway to legitimate US SMS sending since 2023. Once approved, you build keyword campaigns (text JOIN to 12345), schedule one-off blasts, set up two-way conversations and run automations triggered by replies or contact attributes.
The composer supports MMS, AI-assisted writing and Shutterstock image search. Integrations cover Mailchimp, HubSpot, Zapier and Shopify; ecommerce flows are lighter than Klaviyo or Postscript.
Pricing reality
EZ Texting publishes plan tiers based on monthly message credits. Launch starts at roughly $25/month for 500 messages; Boost runs around $75/month with more credits and basic automations; Scale at $125/month adds more sending and shortcodes; Enterprise is custom. Overage messages are billed per credit. On top of that, US carriers now charge 10DLC registration and per-message fees that EZ Texting passes through. Plan for a real all-in cost that is 20–40% higher than the headline plan price once you factor in 10DLC pass-throughs.
Versus alternatives
| Tool | Strength | Weakness vs EZ Texting |
|---|---|---|
| EZ Texting | Easy onboarding, 10DLC done for you, owner-operator UX | — |
| SimpleTexting | Comparable UX, slightly cleaner UI | Similar pricing, fewer mature integrations |
| Twilio | Cheaper per message at scale | Developer-required; no UI for non-technical users |
| Klaviyo SMS | Tight to ecommerce email and segmentation | Costs more once SMS volume grows; not stand-alone |
| Postscript | Specialist for Shopify SMS | Shopify-only and pricier |
Who should buy, who should skip
Buy if you run a US small business (clinic, gym, retail store, real-estate office, restaurant chain) and you want to start collecting opt-ins and sending compliant text campaigns this week without learning carrier compliance.
Skip if you are sending high SMS volume from an existing ecommerce stack (Klaviyo or Postscript will integrate better), or if you have engineers who can run Twilio directly at lower per-message rates. Outside the US, regional providers usually beat EZ Texting on coverage and price.
What's included
- Flat-rate pricing with no per-contact surcharges
- Two-way messaging and keyword triggers built in
- Campaign templates and scheduling without code
- Low barrier to entry under $20/month
- SaaSTweaks-verified affiliate deal
- Vendor-direct activation flow
- Editorial pros + cons review
- Tracked savings claim with refresh date
EZ Texting pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Value | $20/mo | annual billing, 200 credits | 200 SMS credits/mo · 1 phone number · Keywords · Basic templates · List management |
| Essentials | $30/mo | annual billing, 500 credits | 500 credits/mo · 2 phone numbers · Opt-in tools · Basic automations · Email support |
| Professional | $50/mo | annual billing, 2,000 credits | 2,000 credits/mo · 5 numbers · Full automation · API access · Priority support |
| Premium | $100+/mo | custom credits | Custom credits · Unlimited numbers · Dedicated account manager · Advanced integrations |
Getting started
4 steps. The last one is the part most people skip.
- 1
Open EZ Texting through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Compare the tiers against what you actually use
The pricing table on this page lists what each plan includes. Match it to real usage rather than the tier the vendor highlights.
- 3
Start on the smallest plan that fits
Most vendors let you move up mid-cycle and bill the difference, so starting low costs you nothing but starting high does.
- 4
Check the renewal terms before you commit
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where EZ Texting wins and loses
What works
- Simple SMS marketing platform accessible to non-technical teams
- Keyword-based opt-in campaigns easy to set up for in-store promotions
- Two-way texting for customer service conversations
- US-based support with SMS compliance guidance (TCPA, CTIA)
What doesn't
- Credit-based model becomes expensive vs cost-per-message competitors at high volume
- Feature set less advanced than Attentive or Klaviyo SMS for e-commerce
- No native e-commerce platform integrations on lower tiers
- Reporting is basic — limited analytics beyond send/open stats
The bottom line
A straightforward, compliance-handled SMS platform for US small businesses, but the affiliate-only deal and added carrier fees limit its appeal.
10DLC stands for 10-digit long code, the US carrier framework for application-to-person SMS. Since 2023, all US business SMS senders must register their brand and campaigns with The Campaign Registry. EZ Texting submits this on your behalf during onboarding.
Yes, EZ Texting supports international SMS to over 100 countries, but coverage and pricing vary widely. Australian, UK and EU senders typically get better rates from local providers like ClickSend or MessageBird.
Native integrations exist for Mailchimp, HubSpot, Salesforce, Shopify and Zapier. For deeper workflows, Zapier covers most CRMs and the public API is documented.
A 10DLC is a regular 10-digit phone number registered for business SMS. A short code is a 5-6 digit number that supports very high volume but costs hundreds to thousands per month and takes weeks to provision. Most small businesses should use 10DLC.
Yes, MMS supports images, GIFs and vCards. The composer integrates Shutterstock for stock imagery. MMS messages count as more credits than SMS depending on your plan.
No permanent free plan. The 14-day trial with 50 free messages and no card required is the evaluation path. After the trial you must pick a paid plan to continue.
