Calculators, quizzes and assessments that turn content into qualified leads
Outgrow is an interactive content platform that builds calculators, quizzes, assessments, polls, surveys and giveaways without code. We picked it because it sits in a sensible middle ground: more structured and B2B-friendly than Typeform, cheaper and more transparent than Jebbit, with a calculator builder that handles real ROI logic. It is the right tool when "interactive" means "shows me a number" rather than "feels conversational".
You start with a template (mortgage calculator, ROI calculator, fitness assessment, gift finder, B2B readiness quiz) or build from scratch. The formula builder is genuinely usable for non-technical marketers — variables, conditional logic and weighted scoring all in a visual editor. Results pages personalise text, recommendations and discount codes based on inputs.
Embeds work as iframe, popup, slide-in, full-page or chatbot styles, on any site. Leads push to HubSpot, Marketo, Mailchimp, Salesforce, ActiveCampaign and 1,000+ Zapier connections. Conversion tracking includes GA4, Meta Pixel and Google Tag Manager events.
Freelancer at $14/month suits one calculator with low traffic. Essentials at $25/month adds more content and lead caps. Business at $95/month is the realistic mid-market plan with white-labelling and integrations. Higher tiers (Marketer, Agency, Enterprise) add team seats, advanced features and SSO. Lead caps are the gotcha — high-traffic calculators can hit limits faster than expected, so model traffic before choosing a tier.
| Tool | Strength | Weakness vs Outgrow |
|---|---|---|
| Outgrow | Calculators and quizzes with transparent pricing | — |
| Jebbit | Brand-grade ecommerce quiz UX | Opaque enterprise pricing, less calculator-friendly |
| Typeform | Conversational form UX | No real calculator logic, weaker B2B styling |
| Custom-built calculator | Total control | Engineering cost, no built-in tracking or CRM push |
Buy if you are a B2B or SaaS marketer building lead magnets that need real maths — ROI calculators, savings calculators, readiness assessments, scoring quizzes — and want them live without an engineer sprint.
Skip if you only need pretty contact forms (Typeform), or you are a brand ecommerce business that wants premium quiz design above everything else (Jebbit).
Click through the verified link for the current Outgrow promotion. We re-check pricing monthly.
SaaS teams use Outgrow to build assessments that identify which buyer personas and use cases match their product. Scoring logic routes high-fit leads to sales, mid-fit to nurture sequences, and low-fit to content libraries. Outgrow's integrations push qualified leads into Salesforce or HubSpot with segment tags pre-applied.
Advisors and fintech teams deploy retirement calculators, mortgage affordability tools, and investment risk assessments on their websites. Outgrow captures contact info at the start or end, then shows personalized results. Leads arrive in the CRM with income, risk profile, and asset data already populated.
Recruiters use Outgrow skills quizzes and role-fit assessments to pre-screen applicants. Branching logic routes candidates to relevant job families or training tracks. Outgrow integrates with ATS platforms to populate candidate profiles with assessment scores and recommendations.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Outgrow partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | Outgrow |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“Product recommendation quiz improved our conversion rate”
“Graded assessments build authority while generating leads”
“ROI calculator generates 3x more leads than our whitepaper downloads”
30% CASHBACK
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90% Discount
20% Discount
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30% CASHBACK
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