Speed up landing page copy iteration
Marketers running frequent A/B tests use Smart Copy to quickly generate alternative headlines and body text variants directly on their live pages, reducing manual rewrite time.
AI-powered landing page builder with Smart Copy and Smart Traffic — create, test, and optimise landing pages that convert with drag-and-drop simplicity.
Unbounce is a dedicated landing-page builder for marketing teams that send paid traffic. It bundles the page builder, AI copywriting (Smart Copy), AI traffic routing (Smart Traffic, which sends each visitor to the variant most likely to convert them), and A/B testing. It is more expensive than generic builders, but the conversion-optimisation tooling is the differentiator.
You build pages with a drag-and-drop editor (a classic builder and a newer AI-first builder are both available). Smart Copy generates headlines, body, and CTAs from a prompt. Smart Traffic enables itself once a page reaches a couple of hundred conversions and starts personalising variant routing. Forms post to your CRM directly; popups and sticky bars are included.
Three tiers as of 2026: Build at $99/month, Experiment at $149/month, and Optimise at $249/month — all annual prepay. Monthly billing adds about 25%. Smart Traffic and AI generation are included on all paid tiers; conversion limits and traffic limits scale with the tier.
Watch the conversion limits — paid traffic teams can blow past them mid-campaign and trigger overage fees.
| Tool | Starting price | Best for |
|---|---|---|
| Unbounce | $99/mo | Paid traffic, AI optimisation |
| Instapage | $199/mo | Enterprise PPC teams |
| Leadpages | $49/mo | Cost-conscious marketers |
| Webflow + Framer | $23 to $30/mo | Design-led teams, slower iteration |
Pick Unbounce if you run paid campaigns weekly and want fast page iteration plus built-in conversion-optimisation. Skip it if you only build landing pages a few times a year (your CMS or Webflow will do), or you are deeply integrated in HubSpot (its pages module covers most needs).
Marketers running frequent A/B tests use Smart Copy to quickly generate alternative headlines and body text variants directly on their live pages, reducing manual rewrite time.
Founders with rough draft copy can expand paragraphs and tighten messaging inside the Unbounce builder, accelerating the launch of campaign landing pages.
Designers building client pages in Unbounce can refine client-provided copy on the spot, ensuring text fits the layout without leaving the design environment.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Unbounce partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | Unbounce |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“Best landing page tool we've used over 5 years”
“Industry-leading landing page platform — well-deserved reputation”
“Smart Traffic lifted conversion rate 18% without any changes”
Verified offer
25% CASHBACK
1 year Pro free (saves ~$900)
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Verified offer
20% CASHBACK