Sender
Email Marketing
Sender deal: Free plan up to 2,500 subscribers
Affordable email and SMS marketing platform with one of the most generous free plans: up to 2,500 subscribers and 15,000 emails a month, automation included.
- Exceptionally generous free plan
- Beginner-friendly
- Affordable as you scale
- Solid deliverability
How Sender scored 78/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
8.0 /10The real draw is Sender's Free Forever plan: up to 2,500 subscribers and 15,000 emails a month with automation, signup forms, popups, landing pages and transactional email included, and no credit card required. There is no exclusive coupon here — the value is a free tier that most rivals gate behind a paid upgrade, with only Sender branding on emails until you move to a paid plan.
Value for Money
8.0 /10Sender is one of the most budget-friendly email platforms available, with paid Standard plans starting at $7/mo and Professional at $14/mo, both scaling with list size. The free tier alone out-limits Mailchimp, Brevo and Omnisend at the entry level, and paid plans bundle SMS and automation that competitors often charge extra for.
Capability
7.0 /10Sender covers the core email marketing workflow well: a drag-and-drop editor, automation flows, segmentation, signup forms, popups, landing pages, A/B testing, transactional email and analytics, plus SMS marketing on paid plans. Automation depth and the integration library are thinner than heavyweight platforms like ActiveCampaign or HubSpot, so power users running complex multi-channel journeys may hit its ceiling.
Time to Value
9.0 /10New users get moving fast, since the free plan starts without payment and the interface is built for beginners rather than marketing specialists. The drag-and-drop builder, ready-made templates and guided automation mean most small teams can send a polished first campaign the same day they sign up, with no onboarding call or technical setup required.
Trust & Reliability
7.0 /10Sender has a solid reputation for deliverability, backed by 24/7 support across all plans including the free tier, which is rare in the category. It is an established email service provider used widely by small businesses and ecommerce stores; enterprise assurances like SSO (SAML), SLAs and dedicated IPs exist but sit on the top Enterprise and higher-volume tiers rather than the entry plans.
Flexibility & Exit
8.0 /10Billing stays low-risk: the Free Forever plan never expires, paid plans scale up and down with your subscriber count, and there is no long-term contract to escape on the standard tiers. Contacts and campaign data can be exported, and cancelling simply drops you back to the free plan rather than locking you out of your list.
Free plan up to 2,500 subscribers
Affiliate link — same price for you, and it never moves the score.
- Exceptionally generous free plan
- Beginner-friendly
- Affordable as you scale
- Solid deliverability
About Sender
Quick answer
Sender is a budget-friendly email and SMS marketing platform best known for an unusually generous free plan, up to 2,500 subscribers and 15,000 emails a month with automation included. It is a great fit for solopreneurs, small businesses, and ecommerce stores that want core email marketing without paying upfront. Confirm current pricing at signup.
What is Sender?
Sender is an email marketing platform built for small businesses, creators, and ecommerce stores that want to send campaigns and run basic automation without a steep learning curve or a big bill. You get a drag-and-drop email editor, signup forms and popups, landing pages, automation workflows, and the option to add SMS, all wrapped in an interface that beginners pick up quickly. It also handles transactional email, so you can send receipts and notifications alongside marketing.
What sets Sender apart is its free-forever plan. It allows up to 2,500 subscribers and 15,000 emails per month and, crucially, includes automation, which many rivals lock behind a paid tier. That makes it a standout entry point compared with Mailchimp, Brevo, and Omnisend, whose free plans are tighter. As your list grows you move to paid plans that scale with subscriber count, and the per-subscriber cost stays competitive. For teams that need deep automation, a built-in CRM, or a large integration ecosystem, heavier platforms still win, but for straightforward, affordable email marketing Sender is hard to beat.
Key features
Drag-and-drop editor
Build responsive emails visually with a beginner-friendly editor and a library of templates, no coding required.
Automation workflows
Set up welcome series, abandoned-cart, and trigger-based flows, included even on the free plan.
Forms, popups, and landing pages
Capture subscribers with embedded forms, popups, and hosted landing pages to grow your list.
Email plus SMS
Add SMS messaging on paid plans to run combined email and text campaigns from one tool.
Transactional email
Send receipts, confirmations, and notifications through the same platform as your marketing.
Analytics and segmentation
Track opens, clicks, and conversions, and segment your audience to target the right subscribers.
Sender pricing explained
Sender uses a subscriber-based model. The Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month with automation and forms included, though emails carry Sender branding. Paid Standard and Professional plans remove branding, raise sending limits, add SMS and more seats, and unlock priority support; at the entry list size Standard starts around $7/mo (up to 5,000 subscribers) and Professional around $14/mo (up to 10,000 subscribers), both rising with your subscriber count. An Enterprise plan adds unlimited sending, SSO, and a dedicated manager. Prices scale with list size and change over time, so confirm the current rate for your subscriber count at signup.
Sender vs Brevo vs MailerLite
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Sender | Budget email with a generous free tier | Free, then ~$7+/mo | Free plan with automation included |
| Brevo | Email plus SMS and basic CRM | Free (send-limited), then per-send | All-in-one with CRM features |
| MailerLite | Clean design and ease of use | Free up to 1,000, then per-subscriber | Polished editor and landing pages |
✓ Use it if you
- Want a genuinely generous free plan with automation
- Are a small business, creator, or ecommerce store
- Value ease of use over advanced features
- Want affordable per-subscriber pricing as you grow
✗ Skip it if you
- Need deep, branching marketing automation
- Want a built-in CRM inside your email tool
- Rely on a large library of native integrations
- Are an enterprise with complex multichannel needs
Is Sender worth it?
For small businesses, creators, and ecommerce stores, Sender is an easy yes, especially at the start. The free plan, 2,500 subscribers and 15,000 emails a month with automation included, is more generous than Mailchimp, Brevo, or Omnisend, and the paid tiers stay affordable as you scale. Deliverability is solid and the editor is genuinely beginner-friendly. The honest limits are that its automation is not as deep as ActiveCampaign or Moosend, it has no built-in CRM, and its integration library is thinner than the big platforms. If you need straightforward, low-cost email and SMS marketing, start on the free plan and upgrade only when your list outgrows it.
What's included
- Drag-and-drop email editor
- Automation workflows on the free plan
- Signup forms and popups
- Hosted landing pages
- Email and SMS campaigns
- Transactional email
- Audience segmentation
- Open, click, and conversion analytics
Sender pricing
Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price |
|---|---|
| Free | $0 |
| Standard | $7/mo |
| Professional | $14/mo |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Sender through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Sender wins and loses
What works
- Exceptionally generous free plan
- Beginner-friendly
- Affordable as you scale
- Solid deliverability
What doesn't
- Limited advanced automation
- No built-in CRM
- Fewer integrations
The bottom line
Sender pairs one of the most generous free tiers in email marketing — 2,500 subscribers and 15,000 emails a month with automation, popups and landing pages all included — with paid plans that start at just $7/mo. Advanced automation and a smaller integration library keep it short of enterprise suites, but for small businesses and creators who want affordable email and SMS in one tool, it is a clear Strong Buy.
Yes, Sender's Free Forever plan is genuinely free, covering up to 2,500 subscribers and 15,000 emails per month with no credit card required. It includes email automation, signup forms, popups, landing pages and transactional email, plus 24/7 support. The main trade-off is that campaigns carry Sender branding until you upgrade to a paid plan.
Sender's paid plans start at $7/mo for the Standard plan and $14/mo for Professional, with the price scaling as your subscriber list grows. Standard removes Sender branding and adds SMS marketing and A/B testing, while Professional layers on advanced automation, richer reporting, priority support and free SMS credits. Enterprise pricing is custom for larger senders.
Yes, Sender includes SMS marketing on its paid Standard and Professional plans, letting you run email and text campaigns from one platform. The Professional plan sweetens this with free SMS credits equal to your monthly subscription fee. SMS pricing then varies by destination country, so international audiences cost more per message than domestic sends.
Sender offers a more generous free plan and lower per-subscriber pricing, with automation and SMS included where Mailchimp gates similar features behind higher tiers. Mailchimp counters with a far larger integration marketplace, more advanced marketing and CRM tooling, and deeper analytics. Sender wins on affordability and simplicity; Mailchimp wins on ecosystem breadth.
Sender is a strong fit for small businesses, solopreneurs, creators and ecommerce stores that want affordable email and SMS marketing without paying for enterprise features they will not use. Its generous free tier lets you validate email marketing before spending anything, and $7/mo paid plans stay cheap as you grow. Teams needing deep CRM integrations or complex automation may outgrow it.
Sender's main limitation is depth: its automation builder and integration library are lighter than platforms like ActiveCampaign, HubSpot or Klaviyo, so advanced multi-step journeys and niche app connections can hit a ceiling. Enterprise-grade extras such as SSO, SLAs and dedicated IP addresses are reserved for the top-tier and high-volume plans rather than the affordable entry tiers.
