Sender

• What it is: An email and SMS marketing platform with drag-and-drop campaigns, automation, and signup forms.
• Best for: Solopreneurs, small businesses, and ecommerce stores on a tight budget.
• Standout: A free plan that beats Mailchimp, Brevo, and Omnisend on subscriber and email limits, with automation included.
• Pricing: Free up to 2,500 subscribers; paid plans from about $7/mo (Standard) and $14/mo (Professional) at small list sizes, scaling with subscribers.
• Rivals: Brevo, MailerLite, Mailchimp.

What is Sender?

Sender is an email marketing platform built for small businesses, creators, and ecommerce stores that want to send campaigns and run basic automation without a steep learning curve or a big bill. You get a drag-and-drop email editor, signup forms and popups, landing pages, automation workflows, and the option to add SMS, all wrapped in an interface that beginners pick up quickly. It also handles transactional email, so you can send receipts and notifications alongside marketing.

What sets Sender apart is its free-forever plan. It allows up to 2,500 subscribers and 15,000 emails per month and, crucially, includes automation, which many rivals lock behind a paid tier. That makes it a standout entry point compared with Mailchimp, Brevo, and Omnisend, whose free plans are tighter. As your list grows you move to paid plans that scale with subscriber count, and the per-subscriber cost stays competitive. For teams that need deep automation, a built-in CRM, or a large integration ecosystem, heavier platforms still win, but for straightforward, affordable email marketing Sender is hard to beat.

Key features

Sender pricing explained

Sender uses a subscriber-based model. The Free Forever plan covers up to 2,500 subscribers and 15,000 emails per month with automation and forms included, though emails carry Sender branding. Paid Standard and Professional plans remove branding, raise sending limits, add SMS and more seats, and unlock priority support; at the entry list size Standard starts around $7/mo (up to 5,000 subscribers) and Professional around $14/mo (up to 10,000 subscribers), both rising with your subscriber count. An Enterprise plan adds unlimited sending, SSO, and a dedicated manager. Prices scale with list size and change over time, so confirm the current rate for your subscriber count at signup.

Sender vs Brevo vs MailerLite

Is Sender worth it?

For small businesses, creators, and ecommerce stores, Sender is an easy yes, especially at the start. The free plan, 2,500 subscribers and 15,000 emails a month with automation included, is more generous than Mailchimp, Brevo, or Omnisend, and the paid tiers stay affordable as you scale. Deliverability is solid and the editor is genuinely beginner-friendly. The honest limits are that its automation is not as deep as ActiveCampaign or Moosend, it has no built-in CRM, and its integration library is thinner than the big platforms. If you need straightforward, low-cost email and SMS marketing, start on the free plan and upgrade only when your list outgrows it.