01
Personalizes emails based on purchase history
Campaigner's purchase behavior tracking and dynamic content allow for post-purchase sequences, cart abandonment flows, and product recommendations tailored to individual customer data.
$666 value
Campaigner
Email Marketing
4.0 (3)
Verified Editor's pick EMAIL MARKETING
Campaigner deal: Exclusive Campaigner access
Email and SMS marketing automation platform for brands and agencies with advanced segmentation, A/B testing, dynamic content, and high-deliverability infrastructure.
- Advanced segmentation with 900+ data attributes enables highly targeted campaign personalisation
- Built-in A/B testing on subject lines, send times, and content blocks improves open and click rates
- Dynamic content blocks personalise email body text and images based on subscriber attributes
- Geolocation-based send-time optimisation improves inbox placement by targeting local open windows
Editor's pick
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About Campaigner
Campaigner, in 30 seconds
Campaigner is a veteran email service provider owned by J2/Ziff Davis, sitting in the same stable as Constant Contact and SMTP.com. We picked it because it is one of the few mid-market ESPs that still leans into the boring fundamentals (deliverability, IP management, segmentation, list hygiene) rather than chasing a marketing-cloud narrative. For teams that send hundreds of thousands to millions of emails a month and care about inbox placement, that focus is the value.
How it works
You import your list, set up authentication (SPF, DKIM, DMARC) and pick a sending plan. Campaigner provides drag-and-drop email design, a workflow builder for drip and behavioural automations, and conditional content blocks for segmentation. Reputation Defender, on higher tiers, monitors blocklists and engagement to flag deliverability risk before it tanks open rates.
The eCommerce edition adds Shopify, Magento and BigCommerce integrations, abandoned-cart flows and product blocks. Advanced and Custom tiers unlock dedicated IPs, SMS sends and white-label domains. The interface is functional and a touch dated, but the sending engine is mature.
Pricing reality
Campaigner publishes contact-based pricing. Starter sits around $59/month for up to 5,000 contacts and unlimited sends; Essential lifts to roughly $179/month for 25,000 contacts; Advanced and Custom step up for higher volumes and added features such as SMS and dedicated IPs. eCommerce plans run alongside Essential pricing with extra ecommerce automations included. Annual billing knocks roughly 15% off. The free trial is 30 days, no card required, with full feature access; that is a generous evaluation window for a mid-market ESP.
Versus alternatives
| Tool | Strength | Weakness vs Campaigner |
|---|---|---|
| Campaigner | Deliverability focus, mid-market features at honest pricing | — |
| Mailchimp | Cleaner UI, bigger template library | Pricier above 25k contacts; deliverability commentary mixed |
| ActiveCampaign | Deeper automation builder and CRM | Costs more once contact lists scale into six figures |
| Klaviyo | Strongest ecommerce features | Pricing climbs steeply outside Shopify-heavy use cases |
| Constant Contact | Same parent company, easier UI | Less depth on segmentation and workflows |
Who should buy, who should skip
Buy if you send a lot of email, you care more about inbox placement than visual polish, and you want a single mid-market vendor that handles drip campaigns, behavioural triggers and basic SMS without the eye-watering bill of an enterprise marketing cloud.
Skip if you are a small business sending a newsletter to 2,000 subscribers (Brevo, Mailchimp Free or MailerLite are kinder on the wallet), or if you need a deeply integrated CRM and pipeline view (ActiveCampaign or HubSpot will fit better).
Campaigner deal
Use the verified affiliate link below to start the 30-day free trial. We re-check pricing each month.
Capabilities
- • Email campaign builder with 900+ pre-designed templates
- • Advanced segmentation by behavior, demographics, and engagement score
- • Automation workflows with multi-step triggers and conditional branching
- • A/B and multivariate testing for subject lines, content, and send times
- • Dynamic content blocks personalizing email body by recipient segment
- • SMS marketing channel alongside email within the same automation workflow
- • Deliverability tools including inbox preview, spam testing, and reputation monitoring
- • Transactional email API for order confirmations and triggered messages
What's included
02
Integrates email data with other business systems
API access and SMTP relay services enable this persona to sync subscriber activity with CRM platforms, analytics tools, and custom databases for a unified customer view.
$667 value
03
Manages complex automation for multiple clients
The platform's advanced segmentation, geotargeting, and workflow automation support running sophisticated, multi-stage campaigns across different client industries and audiences.
$668 value
04
Founder office hours
Quarterly access to product leadership.
$262 value
05
Stack credits
Bonus credits redeemable on partner tooling.
$263 value
06
Annual audit
We re-verify the offer every quarter so it never goes stale.
$264 value
How to claim
-
Click claim
Hit the button on this page — opens the partner site in a new tab.
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Apply via your VC or accelerator
Check your investor or accelerator benefits portal for the Campaigner partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
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Discount applies automatically
Renewals stay at the same rate — verified by us, not the vendor.
How Campaigner stacks up
| Feature | Campaigner |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
What members say
“eCommerce plan handles our abandoned cart flows well”
“Great for agencies managing multiple brand email programs”
“Advanced segmentation is Campaigner's biggest strength”
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Frequently asked
How is Campaigner different from Constant Contact?
Both sit under Ziff Davis. Constant Contact targets very small businesses with simpler UI and lighter automation. Campaigner targets mid-market senders who need deeper segmentation, behavioural workflows, dedicated IPs and SMS, with deliverability tooling that scales to millions of sends a month.
Does Campaigner support transactional email?
Campaigner is primarily a marketing ESP. For transactional email, Ziff Davis owns SMTP.com and SendGrid alternatives are common pairings. Some Campaigner plans include limited transactional sending, but if transactional volume is your main need, look at a dedicated transactional provider.
Can I get a dedicated IP?
Yes, on Advanced and Custom tiers. Dedicated IPs require warming and consistent sending volume to be worthwhile, so most senders below 100,000 emails a month should stay on a shared pool.
Does Campaigner integrate with Shopify and WooCommerce?
Shopify, Magento, BigCommerce and WooCommerce all have native integrations on the eCommerce plans, including abandoned-cart, browse-abandonment and post-purchase flows.
Is there a free plan?
No permanent free plan. The 30-day free trial gives full feature access without a credit card, which is more generous than most competitors at this tier.
How does Campaigner handle GDPR?
Campaigner provides DPAs, double opt-in, granular consent capture and the ability to host data with EU processing partners on higher tiers. EU senders should request the EU configuration during signup.