GetResponse bundles email, automations, webinars, and a full conversion funnel into one of the oldest ESPs still standing — and the free tie
GetResponse is a Polish-founded email marketing platform launched in 1998, making it one of the oldest cloud ESPs still in active development. Headquartered in Gdańsk, the company now serves well over 400,000 customers across 183 countries and has steadily expanded from a pure newsletter tool into a broader small-business marketing suite.
Today the product line includes email marketing with a drag-and-drop creator, marketing automation workflows, a website and landing page builder, the long-running webinar product (with up to 1,000 attendees on paid plans), an AI campaign generator, paid newsletters, and a built-in conversion funnel that strings opt-in pages, emails, and checkout together. There's also a free CRM and basic e-commerce tools for Shopify, WooCommerce, and PrestaShop stores.
The AI tool drafts email copy, subject lines, and even full campaign flows from a short prompt. It uses your brand tone and the recipient industry to tailor output, and you can regenerate sections without rewriting the whole message.
A guided workflow that assembles a landing page, a thank-you email, an automated follow-up sequence, and (optionally) a checkout — all inside GetResponse. It's a fast way to launch a lead magnet funnel without wiring together three or four tools.
One of the few ESPs that ships a real webinar product. Paid plans support up to ~1,000 live attendees, screen sharing, recorded replays, and a registration page built into the funnel — no Zoom, no Demio, no separate invoice.
Visual workflow builder with triggers (sign-up, tag, score, ecommerce event, date), conditions, waits, and actions. Ecommerce-grade automations — abandoned cart, browse abandonment, post-purchase — are available on the higher tiers.
~200+ templates, a drag-and-drop editor, A/B testing, and a free website builder. Forms and pop-ups share the same builder, and they all feed into the contact database natively.
Stripe-backed subscriptions baked into the platform, so creators can charge for a newsletter without a Substack or Ghost account.
GetResponse uses a sliding scale based on list size, and the price per contact drops as you move up tiers. The list below reflects the publicly advertised entry-level rate for each plan on annual billing; monthly billing is higher, and prices climb as your contact list grows.
Annual plans are typically 30% off vs. monthly, and there's often a deeper promotional discount on first-year sign-up. A 30-day free trial of paid features is available without a credit card. The legacy MAX tier (custom pricing) is offered for very large lists and includes a dedicated account manager and transactional email (Transactional). Verify the exact rate at checkout — pricing is list-size dependent and changes periodically.
| Feature / Pricing | GetResponse | Mailchimp | Kit (ConvertKit) | ActiveCampaign |
|---|---|---|---|---|
| Free plan | Up to 500 contacts | Up to 500 contacts (250 sends) | Up to 1,000 subscribers (limited) | No free plan (14-day trial) |
| Email Marketing starting price (annual) | ~$13/mo | ~$13/mo Essentials | ~$9/mo Creator | ~$29/mo Lite |
| Visual automation builder | Yes (Marketing Automation tier) | Yes (paid tiers) | Yes (paid tiers) | Yes (all paid tiers — best-in-class) |
| Built-in webinars | Yes (~1,000 attendees) | No | No | No |
| Conversion funnel (opt-in → sale) | Yes, native | No (Customer Journey builder instead) | Limited (Commerce product) | No (you assemble it) |
| AI content tools | Email, subject lines, funnel copy | Subject lines, creative assistant | Commerce AI | AI content, predictive sending |
| Ecommerce automations (cart, browse) | Yes (Ecommerce tier) | Yes (paid) | Basic | Yes (best in class) |
| Native landing page builder | Yes, ~200+ templates | Yes | Yes | Yes |
| Best for | Creators + SMBs who want bundled webinars and funnels | Brands already on the Mailchimp ecosystem | Solo creators and bloggers | B2B and high-volume senders |
Spin up a free account in minutes, or grab an annual plan to unlock webinars, the conversion funnel, and ecommerce automations. The platform is best suited to small businesses, course creators, and e-commerce sellers who want email + landing pages + webinars under one roof.
Get started with GetResponse →Yes — especially for small businesses, course creators, and e-commerce sellers who want email marketing, landing pages, automation, and webinars in a single login. The platform has been around since 1998 and is still actively developed, with new AI features shipping in 2024–2025. It loses some appeal once you exceed ~10,000 contacts, but for the SMB sweet spot it remains one of the better-value ESPs on the market.
Yes. The free plan supports up to 500 contacts, unlimited newsletter sends, a website builder, one landing page, and signup forms. The GetResponse branding appears in your email footer and on the free landing page. It is one of the more usable free tiers in the email marketing space — though Mailchimp limits free sends to 500/month and Kit caps free users at 1,000 subscribers with limited automations.
Entry-level Email Marketing plans start at roughly ~$13/month on annual billing (or ~$19/month monthly). The Marketing Automation plan is around ~$49/month, and the Ecommerce Marketing tier ~$99/month. All prices scale with list size, and a 30-day free trial of paid features is offered without a credit card. Annual plans are typically 30% off vs. monthly billing.
Yes — and this is one of its main differentiators. The webinar product is included on the Marketing Automation plan and above, supporting up to ~1,000 live attendees, screen sharing, recorded replays, paid webinar registration, and a built-in registration page. You don't need Zoom, Demio, or any third-party tool.
It depends on your priority. GetResponse is generally cheaper at the entry tier, includes webinars, and offers a slightly more generous free plan. Mailchimp has a bigger brand recognition, a more polished modern interface, and a wider integrations catalog. For pure B2C newsletters under 10,000 contacts, GetResponse is often the better deal; for very large lists or brands already deep in the Mailchimp ecosystem, Mailchimp may still make sense.
Deliverability is generally solid on par with other major ESPs. The platform supports SPF, DKIM, and DMARC authentication, and inbox placement rates in third-party tests typically sit in line with industry averages. As always, results depend on list hygiene, content quality, and authentication setup — and a dedicated IP is available on higher plans for high-volume senders.
Yes. GetResponse has built-in importers for Mailchimp, AWeber, Constant Contact, and generic CSV uploads. The migration tool maps custom fields, tags, and autoresponder sequences. For complex ActiveCampaign or HubSpot setups, you may need to manually rebuild automation workflows, since visual workflow logic doesn't always transfer cleanly.
GetResponse frequently runs a 30% discount on first-year annual plans and occasionally deeper promotional pricing. The cleanest way to capture it is to sign up via the official website during a current promotion, or through partner pages that display the latest deal. There is no permanent public "promo code" — discounts are applied automatically at checkout when active.
GetResponse is the kind of tool that quietly outperforms its reputation. The interface isn't the trendiest, and the brand name doesn't carry the same mindshare as Mailchimp, but the feature mix — email, automation, webinars, funnel, paid newsletter, AI copy — is unusually broad for the price. For a solo creator running a course, a coach selling 1:1 services, or a small e-commerce brand with a few thousand subscribers, GetResponse is a Buy in 2026. The free plan is a great way to validate, and the upgrade path is one of the more cost-efficient ones in the category.
Founders can use GetResponse to manage email campaigns, build landing pages, and automate customer journeys without needing multiple subscriptions. The unified platform helps maintain brand consistency and reduce running overhead.
Marketers in e-commerce can leverage GetResponse for abandoned cart recovery, product recommendations, and post-purchase follow-ups via email and SMS. Its automation builder helps create targeted customer segments and personalized experiences.
Agencies can utilize GetResponse to handle multiple client accounts, each with unique email, automation, and landing page needs. The platform's 'unlimited' features support varied campaign volumes across client portfolios without escalating costs.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the GetResponse partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | GetResponse |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“Good all-rounder but a specialist wins in each category”
“Creator plan let me launch an online course without extra tools”
“Webinar hosting plus email automation is a compelling value combo”
Verified offer
Verified offer
Verified offer
Verified offer
Verified offer
Verified founder pricing
Verified offer
Verified offer
