SendPulse

• What it is: An all-in-one marketing automation suite (email, SMS, push, chatbots, CRM, landing pages).
• Best for: Small businesses and freelancers who want multichannel reach without a multi-tool stack.
• Standout: The chatbot builder plus free CRM, bundled with email at a low entry price.
• Pricing: Free up to 500 subscribers; Standard from ~$8/mo, scaling with list size; pay-as-you-go email also available.
• Rivals: Brevo, Mailchimp, GetResponse, ActiveCampaign.

What is SendPulse?

SendPulse is a multichannel marketing automation platform that lets you run email campaigns, SMS, web push notifications, and chatbots from a single dashboard. The chatbot side is unusually complete for a tool at this price: you can build flows for WhatsApp, Telegram, Instagram, and Facebook Messenger and trigger them from the same automation engine that drives your emails. A free built-in CRM rounds it out, so you can track contacts and simple sales pipelines without paying for a separate system.

The platform leans toward small businesses, freelancers, and creators who want to reach customers across channels but cannot justify stitching together a dedicated email tool, an SMS service, and a chatbot builder. SendPulse also includes a drag-and-drop email editor with 140-plus templates, landing pages and subscription forms, and AI assists for subject lines and send-time optimization. It is breadth over depth: each channel is solid rather than best-in-class, but having them unified is the real draw.

Key features

SendPulse pricing explained

SendPulse offers a permanent free plan covering up to 500 subscribers and around 15,000 emails per month, plus the free CRM and basic automation. Paid email plans (Standard, Pro, Enterprise) are priced by list size and start at roughly $8/month for Standard (Pro from around $10/month), with higher tiers adding more sending volume and advanced automation. SMS and chatbot usage are billed separately, and there is a pay-as-you-go option for one-off sends. Prices climb with your subscriber count, so confirm the exact tier for your list size at signup.

SendPulse vs Brevo vs Mailchimp

Is SendPulse worth it?

For small businesses and solo marketers, SendPulse is an easy yes. The free plan is functional rather than a teaser, the chatbot builder is better than you would expect at this price, and folding email, SMS, push and CRM into one tool genuinely cuts your stack and your bill. The trade-off is that no single channel is the absolute best on the market, and pricing rises with list size, so heavy senders should price out the higher tiers first. As a value-led, do-it-all platform, though, it earns its place.