Selzy
Email Marketing Verified July 2026
Selzy deal: Free forever (1,000 emails/mo) + save 30% billed yearly — paid from $5.25/mo
Email marketing platform with unlimited sends, AI copy and automation — priced by contact-list size, with a genuinely free forever tier.
- Genuinely free forever plan
- Unlimited sends, priced by list size
- AI copy + automation built in
- 30% annual discount + 24/7 support
How Selzy scored 75/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
8.0 /10Selzy pairs a free-forever plan (1,000 emails a month to 100 contacts, no card required) with a flat 30% cut for paying annually, dropping Lite to roughly $5.25/month and Standard to about $10.50/month. A 14-day trial also unlocks 10,000 emails to 2,000 contacts, so the runway to test the platform is unusually generous.
Value for Money
8.0 /10Paid plans start near $5/month and, crucially, bill by contact-list size while leaving email volume unlimited, so high-frequency senders never get penalised for shipping more campaigns. That undercuts Mailchimp and most contact-priced rivals, making Selzy one of the cheapest ways for a small list to run real email marketing.
Capability
7.0 /10Selzy covers the core email marketing job well: a drag-and-drop and AI email builder, an AI writing assistant for subject lines and copy, automation and autoresponders, segmentation across 70+ criteria, A/B testing, landing pages, forms and pop-ups, plus SMS, RCS and a Telegram chatbot. Automation depth and third-party integrations trail heavyweight suites like ActiveCampaign or HubSpot.
Time to Value
8.0 /10Selzy is built to get a first campaign live in about 15 minutes: the free tier needs no credit card, templates and the AI builder handle the design, and the import-and-send flow is deliberately short. Most newcomers to email marketing are sending a real broadcast within their first session.
Trust & Reliability
6.0 /10Selzy is well regarded, holding roughly 4.8 out of 5 across 488 reviews and advertising a delivery rate above 99% with 50,000-plus clients and over a billion emails sent monthly. That said, some independent reviewers report inconsistent inbox placement, so warming up a domain and cleaning the list before scaling remains worthwhile.
Flexibility & Exit
7.0 /10Selzy keeps commitment low: the free-forever plan means no card to try it, and paid plans can be run month to month, with the 30% saving reserved for those who prepay annually. Contacts and campaign data export in standard formats, so there is no meaningful lock-in if a team decides to move on.
Free forever (1,000 emails/mo) + save 30% billed yearly — paid from $5.25/mo
Affiliate link — same price for you, and it never moves the score.
- Genuinely free forever plan
- Unlimited sends, priced by list size
- AI copy + automation built in
- 30% annual discount + 24/7 support
About Selzy
Quick answer
Selzy's real offer is a free forever plan (1,000 emails/month to 100 contacts, no card) and a flat 30% discount on annual billing — Lite from $5.25/month, Standard from $10.50. Paid plans price by contact-list size with unlimited sends, so you're paying for audience, not per email.
What Selzy actually does
Selzy is an email marketing software platform aimed at small businesses and creators who want to send campaigns without a steep learning curve. You get a drag-and-drop email campaign builder, an AI email assistant that writes copy and builds templates, email automation and autoresponders, segmentation on 70+ criteria, A/B testing, signup forms and pop-ups, plus a landing-page builder. It goes beyond email too, with transactional email and API, bulk and transactional SMS, and even a chatbot builder.
The positioning is squarely as a Mailchimp alternative — same core jobs (list, design, send, automate, measure) at a lower entry price, with 24/7 support even on the free plan and a claimed 99.8% deliverability. For a solo operator or small team, it's a full free email marketing starting point that scales.
Pricing in 2026 — what you'll really pay
Verified from the official pricing page. The Free plan is free forever: 1,000 emails/month to 100 contacts, no credit card (new users also get a 14-day trial of up to 10,000 emails to 2,000 contacts). Paid plans price by contact-list size with unlimited emails: Lite from $5.25/month billed yearly ($63/year, reg. $90) and Standard from $10.50/month billed yearly ($126/year, reg. $180, marked "Best deal"). Both scale up as your list grows, to Enterprise (custom) for 500K+ contacts. Annual billing is a flat 30% off, and an alternative prepaid email-credit model exists for large lists that send infrequently.
Where it shines
Value is the story — a real free forever tier plus paid plans starting near $5/month undercut most rivals, and the contact-based pricing with unlimited sends rewards anyone who emails their list often. The AI copy and template builder speed up campaign creation, 24/7 support on every plan (including free) is unusually generous, and 70+ segmentation criteria give real targeting depth for the price.
Where it falls short
Deliverability can be inconsistent — some reviewers report emails landing in spam even after passing spam-score checks, which for an email tool is the metric that matters most, so warm up and monitor carefully. The integration catalogue and the depth of automation and personalization are shallower than bigger players like Mailchimp or Brevo. And support response times, while 24/7, can be slow, with a few UI quirks (manual save, hard-to-find settings).
Who should buy
Selzy fits solopreneurs, creators and small businesses who want capable email automation without Mailchimp-level pricing — start on the free forever plan, then take an annual paid plan for the 30% saving once your list grows. If deliverability is mission-critical or you need deep integrations and advanced automation branching, test thoroughly first or weigh a heavier platform. For most small senders, it's a strong-value email marketing software pick.
What's included
- Drag-and-drop email campaign builder + templates
- AI email assistant — generated copy + AI template builder
- Automation, autoresponders and workflows
- Audience segmentation on 70+ criteria + A/B testing
- Signup forms, website pop-ups and landing-page builder
- Email verifier + list cleaning (claims 99.8% deliverability)
- Transactional email + API; bulk + transactional SMS
- Integrations: Zapier, Shopify, WooCommerce, Salesforce
Selzy pricing
Verified July 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | forever — 1,000 emails/mo to 100 contacts, no card |
| Lite | $5.25/mo | from, billed yearly ($63/yr, reg. $90) — unlimited emails, scales with contacts |
| Standard | $10.50/mo | from, billed yearly ($126/yr, reg. $180) — Best deal, adds deliverability boost |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Selzy through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Selzy wins and loses
What works
- Genuinely free forever plan
- Unlimited sends, priced by list size
- AI copy + automation built in
- 30% annual discount + 24/7 support
What doesn't
- Deliverability can be inconsistent
- Shallower than bigger rivals
- Support speed + UI quirks
The bottom line
Selzy is one of the best-value email marketing platforms a small business can start with: a genuine free-forever tier, unlimited sends on every paid plan, and an AI email builder that gets a first campaign out in about 15 minutes. Shallower integrations and mixed independent deliverability reports keep it from a top score, but as a low-cost Mailchimp alternative it is a clear buy.
Yes. Selzy offers a genuine free-forever plan that sends up to 1,000 emails a month to 100 contacts with no credit card required. New accounts also get a 14-day trial that raises the ceiling to 10,000 emails and 2,000 contacts, so you can pressure-test the automation, templates and deliverability before paying anything.
Selzy's paid plans are priced by contact-list size with unlimited email sends. The Lite plan starts around $7.50 a month (about $5.25 billed annually) and the Standard plan, marked Best deal, starts around $15 a month (about $10.50 annually), both scaling with your list. Paying yearly saves a flat 30%, and Enterprise pricing is custom for large senders.
For small businesses, yes. Selzy is a strong-value Mailchimp alternative with a free-forever tier, cheaper entry pricing and unlimited sends instead of monthly email caps. It covers the essentials, campaign builder, AI copy, automation and segmentation, but has fewer native integrations and less automation depth than Mailchimp, so power users with complex stacks may outgrow it.
Yes. Selzy includes visual email automation and autoresponders alongside an AI email builder and writing assistant that drafts copy, subject lines and templates. You also get segmentation across 70+ criteria, A/B testing, signup forms and pop-ups, plus transactional email, SMS, RCS and a Telegram chatbot, covering most triggered and behavioural email marketing workflows out of the box.
Selzy advertises a delivery rate above 99% and backs it with list-verification tools and authentication checks, having sent more than a billion emails monthly for 50,000-plus clients. Even so, some independent reviewers report occasional inbox-placement inconsistency, so warming up your sending domain and cleaning the list first is the safest way to protect inbox rates.
Selzy charges by the size of your contact list rather than by how many emails you send, and every paid plan includes unlimited sends. That structure rewards frequent senders, a store emailing daily pays the same as one emailing monthly at the same list size, and it makes budgeting predictable, since your bill only moves when your subscriber count grows.
