Selzy

What Selzy actually does

Selzy is an email marketing software platform aimed at small businesses and creators who want to send campaigns without a steep learning curve. You get a drag-and-drop email campaign builder, an AI email assistant that writes copy and builds templates, email automation and autoresponders, segmentation on 70+ criteria, A/B testing, signup forms and pop-ups, plus a landing-page builder. It goes beyond email too, with transactional email and API, bulk and transactional SMS, and even a chatbot builder.

The positioning is squarely as a Mailchimp alternative — same core jobs (list, design, send, automate, measure) at a lower entry price, with 24/7 support even on the free plan and a claimed 99.8% deliverability. For a solo operator or small team, it's a full free email marketing starting point that scales.

Pricing in 2026 — what you'll really pay

Verified from the official pricing page. The Free plan is free forever: 1,000 emails/month to 100 contacts, no credit card (new users also get a 14-day trial of up to 10,000 emails to 2,000 contacts). Paid plans price by contact-list size with unlimited emails: Lite from $5.25/month billed yearly ($63/year, reg. $90) and Standard from $10.50/month billed yearly ($126/year, reg. $180, marked "Best deal"). Both scale up as your list grows, to Enterprise (custom) for 500K+ contacts. Annual billing is a flat 30% off, and an alternative prepaid email-credit model exists for large lists that send infrequently.

Where it shines

Value is the story — a real free forever tier plus paid plans starting near $5/month undercut most rivals, and the contact-based pricing with unlimited sends rewards anyone who emails their list often. The AI copy and template builder speed up campaign creation, 24/7 support on every plan (including free) is unusually generous, and 70+ segmentation criteria give real targeting depth for the price.

Where it falls short

Deliverability can be inconsistent — some reviewers report emails landing in spam even after passing spam-score checks, which for an email tool is the metric that matters most, so warm up and monitor carefully. The integration catalogue and the depth of automation and personalization are shallower than bigger players like Mailchimp or Brevo. And support response times, while 24/7, can be slow, with a few UI quirks (manual save, hard-to-find settings).

Who should buy

Selzy fits solopreneurs, creators and small businesses who want capable email automation without Mailchimp-level pricing — start on the free forever plan, then take an annual paid plan for the 30% saving once your list grows. If deliverability is mission-critical or you need deep integrations and advanced automation branching, test thoroughly first or weigh a heavier platform. For most small senders, it's a strong-value email marketing software pick.