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SaaSTweaks Benchmark · 2026

Best Email Marketing

Our top email marketing pick for 2026 is Brevo with a SaaSTweaks Score of 80/100 (Strong Buy). Brevo offers a powerful, all-in-one marketing platform with an exceptionally generous free tier and a verified deep discount that delivers outstanding value for growing teams.

How we score → six pillars, no pay-to-rank
# Tool Score From The deal
1 Brevo 80 Custom Save up to $5,661/year
2 Lemlist 78 Custom Founder rate via SaaSTweaks + 20% off annual + Lemwarm included free
3 Moosend 74 Custom 30-day free trial, no credit card required
4 Customer.io 73 Custom Up to 20% off with annual billing
5 Kit 73 Custom Verified founder pricing
6 Beehiiv 69 $43/mo Verified deal
7 GetResponse 68 Custom Verified deal
8 Omnisend 67 Custom 30% off for the first 3 months on paid plans (free plan available)
9 ActiveCampaign 67 Custom Verified deal
10 MailerLite 65 Custom Verified deal
11 AWeber 65 Custom Verified deal
12 Brevo (formerly Sendinblue) 64 Custom Verified deal
13 Pabbly 64 Custom 25% CASHBACK
14 Klaviyo 62 Custom Verified deal
15 SmartReach AI 62 Custom 20% CASHBACK
16 Act! 61 Custom Free trial available
17 Zenler 60 Custom Verified deal
18 Kartra 59 Custom 14-day free trial, then plans from $59/mo
19 Mailchimp 59 Custom Verified deal
20 Mailmodo 59 Custom 25% CASHBACK
21 SMTP.com 58 Custom 20% CASHBACK
22 Smartlead 57 Custom Verified deal
23 Instantly 57 Custom Verified deal
24 User.com 57 Custom Verified deal
25 Ghost 57 Custom Verified deal
26 SendGrid 55 Custom Verified deal
27 Keap 54 Custom Verified deal
28 Constant Contact 53 Custom Verified deal
29 EZ Texting 53 Custom Verified deal
30 Campaigner 51 Custom Verified deal
31 Braze 46 Custom Verified deal
32 WebEngage 46 Custom Verified deal
#1 80/100 Strong Buy
Brevo logo

Brevo

Brevo (formerly Sendinblue) is an all-in-one email and SMS marketing platform — the free tier covers 300 emails/day and unlimited contacts, making it the most generous entry point in the category.

Brevo offers a powerful, all-in-one marketing platform with an exceptionally generous free tier and a verified deep discount that delivers outstanding value for growing teams.

Value for Money 9.0Deal Strength 8.0Capability 8.0
Save up to $5,661/year · from Custom Get Brevo deal →
#2 78/100 Strong Buy
Lemlist logo

Lemlist

Cold outreach platform for personalised email and multichannel sales sequences — used by SDRs and growth teams to send high-converting personalised cold email at scale.

Lemlist offers a strong verified discount with bundled warmup, delivering high capability for personalized outbound, though annual commitment reduces flexibility.

Capability 9.0Deal Strength 8.0Value for Money 8.0
Founder rate via SaaSTweaks + 20% off annual + Lemwarm included free · from Custom Get Lemlist deal →
#3 74/100 Solid — with caveats
Moosend logo

Moosend

Email marketing and automation for small-to-mid businesses — unlimited sends on every paid plan, strong deliverability, and friendlier pricing than Mailchimp.

Moosend offers strong value with unlimited sends and a generous free trial, though trust signals are limited.

Deal Strength 8.0Value for Money 8.0Capability 8.0
30-day free trial, no credit card required · from Custom Get Moosend deal →
#4 73/100 Solid — with caveats
Customer.io logo

Customer.io

Customer.io review: a developer-grade messaging platform for behavior-triggered campaigns across email, push, SMS, and in-app.

A powerful, event-driven messaging platform with a verified discount and strong value, though it requires technical skill and lacks traditional CRM features.

Capability 9.0Value for Money 8.0Trust & Reliability 8.0
Up to 20% off with annual billing · from Custom Get Customer.io deal →
#5 73/100 Solid — with caveats
Kit logo

Kit

Kit is the email platform built for creators — automations, commerce, and a Creator Network that actually grows your list.

Kit offers strong creator-focused value with verified pricing, comprehensive features, and high trust, though deal savings are modest.

Value for Money 8.0Capability 8.0Time to Value 8.0
Verified founder pricing · from Custom Get Kit deal →
#6 69/100 Solid — with caveats
Beehiiv logo

Beehiiv

The newsletter platform built to help creators grow, monetise, and operate like media businesses.

Beehiiv is a highly capable, trusted newsletter platform offering exceptional value with its zero-fee monetization, though the current deal provides only affiliate access.

Capability 9.0Value for Money 8.0Time to Value 8.0
Verified deal · from $43/mo Get Beehiiv deal →
#7 68/100 Solid — with caveats
GetResponse logo

GetResponse

GetResponse bundles email, automations, webinars, and a full conversion funnel into one of the oldest ESPs still standing — and the free tie

A mature, multi-feature platform offering exceptional value by bundling email, webinars, and funnels, though the current deal is access-only.

Value for Money 8.0Capability 8.0Time to Value 8.0
Verified deal · from Custom Get GetResponse deal →
#8 67/100 Solid — with caveats
Omnisend logo

Omnisend

Email + SMS marketing automation built for ecommerce — pre-built Shopify/WooCommerce workflows, unlimited segmentation, and a usable free plan.

A strong ecommerce-focused marketing automation tool with good value and quick setup, though trust signals are limited.

Value for Money 8.0Capability 8.0Time to Value 8.0
30% off for the first 3 months on paid plans (free plan available) · from Custom Get Omnisend deal →
#9 67/100 Solid — with caveats
ActiveCampaign logo

ActiveCampaign

ActiveCampaign is the automation-first email platform that turns subscriber behavior into revenue with deep CRM and visual workflows.

A powerful, automation-rich platform offering exceptional value and capability, though the current deal is limited to affiliate access.

Capability 9.0Value for Money 8.0Trust & Reliability 8.0
Verified deal · from Custom Get ActiveCampaign deal →
#10 65/100 Solid — with caveats
MailerLite logo

MailerLite

Email marketing and automation platform known for simplicity, competitive pricing, and clean design tools for creators, small businesses, and agencies.

MailerLite offers strong value and capability for email marketing with high ease of use and reliability, though the deal is limited to affiliate access.

Value for Money 8.0Capability 8.0Time to Value 8.0
Verified deal · from Custom Get MailerLite deal →
#11 65/100 Solid — with caveats
AWeber logo

AWeber

AWeber is the original email marketing workhorse — still one of the easiest ways for small businesses to send, automate, and grow on email.

AWeber offers reliable, beginner-friendly email marketing with strong support and a valuable free plan, though the deal access is limited.

Value for Money 8.0Time to Value 8.0Trust & Reliability 8.0
Verified deal · from Custom Get AWeber deal →
#12 64/100 Solid — with caveats
Brevo (formerly Sendinblue) logo

Brevo (formerly Sendinblue)

Email, SMS, and marketing automation without an enterprise contract — now rebranded Brevo

Brevo offers strong value with its unlimited contacts model and multi-channel breadth, though its deal is access-only and no single capability leads the category.

Value for Money 8.0Time to Value 8.0Capability 7.0
Verified deal · from Custom Get Brevo (formerly Sendinblue) deal →
#13 64/100 Solid — with caveats
Pabbly logo

Pabbly

Pabbly Connect is a no-code automation platform with a unique one-time pricing option — connect 1,000+ apps in multi-step workflows without a monthly subscription forever.

Pabbly delivers exceptional bundled value for bootstrapped businesses, though its budget brand and cashback deal limit top-tier scoring.

Value for Money 8.0Capability 7.0Flexibility & Exit 7.0
25% CASHBACK · from Custom Get Pabbly deal →
#14 62/100 Solid — with caveats
Klaviyo logo

Klaviyo

E-commerce-focused email and SMS marketing automation platform with deep data integrations, predictive analytics, and revenue-attributed campaign reporting.

A powerful, segment-driven B2C CRM with strong ecommerce integration and AI features, but no verified public discount limits the deal strength.

Capability 9.0Time to Value 8.0Trust & Reliability 8.0
Verified deal · from Custom Get Klaviyo deal →
#15 62/100 Solid — with caveats
SmartReach AI logo

SmartReach AI

Multi-channel sales engagement with AI-powered sequence building and deliverability tools

A capable multi-channel sales engagement tool at a competitive price with a modest cashback offer, though trust signals and exit flexibility are not fully detailed.

Value for Money 8.0Capability 8.0Deal Strength 5.0
20% CASHBACK · from Custom Get SmartReach AI deal →
#16 61/100 Solid — with caveats
Act! logo

Act!

The veteran CRM that small businesses keep coming back to — familiar, affordable, and quietly capable in 2026.

A mature, value-focused CRM for SMBs offering a solid feature set and good flexibility, though its deal is only a standard trial and its interface shows its age.

Value for Money 8.0Capability 7.0Time to Value 7.0
Free trial available · from Custom Get Act! deal →
#17 60/100 Solid — with caveats
Zenler logo

Zenler

All-in-one webinar, course, and email platform built for creators who want fewer subscriptions and more revenue.

A capable all-in-one webinar and course platform offering strong value through consolidation, though the affiliate-only deal limits immediate savings.

Value for Money 8.0Capability 8.0Time to Value 7.0
Verified deal · from Custom Get Zenler deal →
#18 59/100 Situational
Kartra logo

Kartra

All-in-one marketing, sales, and membership platform — landing pages, email, funnels, checkout, courses, and webinars under one login.

Kartra offers strong consolidation value for multi-tool stacks but requires upfront learning time and provides only a standard trial deal.

Value for Money 8.0Capability 8.0Time to Value 6.0
14-day free trial, then plans from $59/mo · from Custom Get Kartra deal →
#19 59/100 Situational
Mailchimp logo

Mailchimp

Email marketing and automation platform for small businesses offering campaign creation, audience segmentation, A/B testing, and e-commerce integrations.

A capable, trusted platform for small business marketing, but its affiliate-only deal and contact-based pricing limit standout value.

Capability 8.0Time to Value 8.0Trust & Reliability 8.0
Verified deal · from Custom Get Mailchimp deal →
#20 59/100 Situational
Mailmodo logo

Mailmodo

Interactive AMP emails that let recipients book, pay and submit forms inside the inbox

A capable AMP-first email platform with a verified cashback offer, though its interactive features are limited by email client support and onboarding requires a week-long setup.

Capability 8.0Value for Money 7.0Flexibility & Exit 6.0
25% CASHBACK · from Custom Get Mailmodo deal →
#21 58/100 Situational
SMTP.com logo

SMTP.com

High-volume SMTP relay with Reputation Defender for deliverability-critical senders

A long-standing SMTP relay with managed deliverability and a modest affiliate cashback, offering solid capability and reliability but dated UI and no strong public discount.

Capability 8.0Time to Value 8.0Trust & Reliability 7.0
20% CASHBACK · from Custom Get SMTP.com deal →
#22 57/100 Situational
Smartlead logo

Smartlead

Cold email infrastructure platform with unlimited mailboxes, AI personalisation, and email warm-up — built for agencies and growth teams running high-volume outreach.

A capable, value-strong infrastructure tool for high-volume cold email, but the deal is access-only and evidence for reliability is thin.

Value for Money 8.0Capability 8.0Time to Value 5.0
Verified deal · from Custom Get Smartlead deal →
#23 57/100 Situational
Instantly logo

Instantly

Scale cold email outreach with unlimited inboxes, built-in warmup, and a massive B2B lead database — built for agencies.

A powerful cold email platform for volume outreach with strong value and capability, though the deal is limited and onboarding requires some setup.

Value for Money 8.0Capability 8.0Time to Value 5.0
Verified deal · from Custom Get Instantly deal →
#24 57/100 Situational
User.com logo

User.com

Marketing automation, live chat, CRM, and knowledge base in one workspace

A broad all-in-one marketing suite offering strong value versus competitors but with a steeper onboarding curve and no verified discount.

Value for Money 8.0Capability 8.0Time to Value 5.0
Verified deal · from Custom Get User.com deal →
#25 57/100 Situational
Ghost logo

Ghost

Ghost is an open-source publishing and membership platform — self-host free on your server, or use Ghost(Pro) managed hosting with native newsletter and subscription tools built in.

Ghost is a strong owned-platform alternative for publishers with excellent value due to 0% revenue cut, but the verified deal offers only access promotion without a clear discount.

Value for Money 8.0Capability 8.0Time to Value 5.0
Verified deal · from Custom Get Ghost deal →
#26 55/100 Situational
SendGrid logo

SendGrid

Twilio's email workhorse for transactional and marketing senders who care about deliverability.

A reliable, full-featured email delivery platform with strong infrastructure but no significant public discounts.

Capability 8.0Trust & Reliability 8.0Value for Money 5.0
Verified deal · from Custom Get SendGrid deal →
#27 54/100 Situational
Keap logo

Keap

Keap bundles CRM, email, automations, and payments into one platform built for service-based small businesses scaling past the spreadsheet s

A powerful, all-in-one CRM and automation platform for established service businesses, but its high price, steep learning curve, and lack of a verified public discount limit its immediate value for casual users.

Capability 9.0Trust & Reliability 8.0Value for Money 5.0
Verified deal · from Custom Get Keap deal →
#28 53/100 Situational
Constant Contact logo

Constant Contact

Constant Contact review 2026: beginner-friendly email marketing with phone support, a 60-day free trial, and AI tools — worth it for SMBs?

A beginner-friendly, reliable platform with strong support but a higher price and limited public discounts.

Time to Value 8.0Trust & Reliability 8.0Capability 7.0
Verified deal · from Custom Get Constant Contact deal →
#29 53/100 Situational
EZ Texting logo

EZ Texting

SMS marketing and two-way texting built for small US-based teams

A straightforward, compliance-handled SMS platform for US small businesses, but the affiliate-only deal and added carrier fees limit its appeal.

Time to Value 8.0Capability 7.0Trust & Reliability 6.0
Verified deal · from Custom Get EZ Texting deal →
#30 51/100 Situational
Campaigner logo

Campaigner

Email and SMS marketing automation platform for brands and agencies with advanced segmentation, A/B testing, dynamic content, and high-deliverability infrastructure.

A capable mid-market email platform with a strong focus on deliverability and segmentation, but the affiliate-only deal limits immediate savings.

Capability 8.0Value for Money 5.0Time to Value 5.0
Verified deal · from Custom Get Campaigner deal →
#31 46/100 Situational
Braze logo

Braze

Enterprise customer engagement platform for cross-channel lifecycle marketing

Braze is a high-capability enterprise platform with steep implementation and annual lock-in, offering access-only deals and premium pricing.

Capability 8.0Trust & Reliability 8.0Deal Strength 3.0
Verified deal · from Custom Get Braze deal →
#32 46/100 Situational
WebEngage logo

WebEngage

Customer engagement and retention platform for consumer apps and websites.

A capable multi-channel engagement platform for consumer apps, but with custom sales-led pricing, no public deal, and a steep implementation curve.

Capability 8.0Value for Money 5.0Trust & Reliability 5.0
Verified deal · from Custom Get WebEngage deal →

How we scored these email marketing tools

Every tool earns a SaaSTweaks Score from 0–100, weighted across six pillars: deal strength (25%), value for money (20%), capability (20%), time to value (15%), trust & reliability (12%), and flexibility & exit (8%). Each pillar is backed by evidence and scored against a published rubric. The ranking above is strictly by total score — we never re-order for commission. Read the full methodology →

Email Marketing ranking — FAQ

What is the best email marketing software in 2026?

Brevo ranks #1 with a SaaSTweaks Score of 80/100 (Strong Buy). Brevo offers a powerful, all-in-one marketing platform with an exceptionally generous free tier and a verified deep discount that delivers outstanding value for growing teams. We rank every tool on six weighted pillars — deal strength, value, capability, time-to-value, trust, and flexibility.

How does SaaSTweaks rank email marketing tools?

Each tool is scored 0–100 across six pillars (deal strength 25%, value for money 20%, capability 20%, time to value 15%, trust & reliability 12%, flexibility & exit 8%). The ranking is strictly by total score — we never re-order for commission. See /how-we-score.

What is the cheapest email marketing tool here?

Effective prices are shown for each tool in the table below; the lowest paid monthly tier (after any verified deal) determines the entry price. Several tools also offer free plans or credits.