Run client campaigns under your own brand
Manage multiple clients in separated workspaces with white-label branding and shared deliverability tooling.
Woodpecker
Email Deliverability
Verified EMAIL DELIVERABILITY
Woodpecker deal: 14-day free trial
Cold email and outreach platform built for deliverability, with email warm-up, inbox rotation, and a white-label agency panel.
- Deliverability built in
- Excellent for agencies
- Smart, condition-based sequences
- Clean and approachable
SaaSTweaks Score
56/100Situational★★★★★
A deliverability-focused cold email tool with a strong trial but pricing that scales with prospect volume.
- Deal Strength3.0/10
Deal is a 14-day free trial (no card required), which is an access-only trial; rubric caps this at 3.
- Value for Money5.0/10
Editorial summary states pricing is per contacted prospect, bundled with free warm-up and unlimited mailboxes; value is positioned as 'at the category norm' with a verdict value score of 8.0, but pricing can climb fast for large lists.
- Capability8.0/10
Editorial summary highlights multi-step sequences, free email warm-up, inbox rotation, A/B testing, white-label agency panel, deliverability monitoring; described as 'focused, deliverability-first' and strong for agencies, indicating broad capabilities with few gaps.
- Time to Value8.0/10
14-day free trial allows testing sending before commit; editorial summary implies usable within hours for campaign setup and sending from own mailboxes.
- Trust & Reliability5.0/10
Editorial summary mentions deliverability monitoring and built-in warm-up for reputation; no uptime/SLA or review consensus data provided, so score conservatively at generally positive.
- Flexibility & Exit5.0/10
Pricing is monthly per contacted prospect; free trial no card required suggests some flexibility, but no specific evidence on cancellation or data export terms, so assume standard terms and basic export.
Scored 2026-07-05 · How we score →
About Woodpecker
Quick answer: Woodpecker is a cold email outreach tool for B2B sales teams and agencies that sends personalized, multi-step sequences from your own mailboxes while protecting deliverability with built-in warm-up and inbox rotation. It is priced per contacted prospect, with a 14-day free trial (no card required) to test sending before you commit, and paid plans that start around $29 per month and scale up by volume and seats.
- What it is: A cold email and sales-outreach automation platform with deliverability tooling baked in.
- Best for: B2B sales teams, founders doing outbound, and agencies running campaigns for multiple clients.
- Standout: Free email warm-up plus inbox rotation, and a white-label agency panel.
- Pricing: 14-day free trial, then per-contacted-prospect plans (Starter, Growth, Scale, Max) from roughly $29/mo.
- Rivals: Lemlist, Instantly, Smartlead.
What is Woodpecker?
Woodpecker is a cold email outreach platform that lets sales teams and agencies send automated, personalized email sequences from their own Google Workspace or Microsoft 365 mailboxes. Instead of mass-blasting one generic message, you build multi-step campaigns with conditional follow-ups that pause automatically when a prospect replies. The product has always leaned hard into deliverability — the things that keep your messages out of spam — rather than chasing the highest possible send volume.
The core differentiator is that Woodpecker bundles deliverability tooling that competitors often charge extra for: free email warm-up to build sender reputation, inbox rotation so sending is spread across multiple mailboxes, and ongoing deliverability monitoring. It also offers a dedicated agency panel with white-label branding and separated client workspaces, which is why outbound agencies tend to favor it over more volume-focused rivals.
Key features
Multi-step sequences
Build automated follow-up campaigns with conditional logic that stop sending the moment a prospect replies or books a meeting.
Free email warm-up
Built-in warm-up gradually builds sender reputation so your cold emails land in the inbox instead of the spam folder.
Inbox rotation
Spread sending across multiple connected mailboxes to protect domain reputation and increase safe daily volume.
A/B testing
Test subject lines and email copy against each other to see which version drives more opens and replies.
White-label agency panel
Manage campaigns for multiple clients from one dashboard with separated data and your own branding.
Deliverability monitoring
Track inbox placement and sender health so you can catch reputation problems before they tank a campaign.
Woodpecker pricing explained
Woodpecker prices on contacted prospects, not send volume — every new person you add to a campaign counts toward your monthly limit, regardless of how many follow-ups they receive. Pricing scales on a slider (roughly $4.80 per 100 contacted prospects), and free warm-up, email verification, unlimited mailboxes, and unlimited team members are bundled in. The named tiers commonly cited are Starter from about $29/mo (around 500 prospects), Growth in the mid-$80s (around 3,000 prospects), and Scale near $188/mo (around 10,000 prospects), with a custom Max tier on top. A 14-day free trial with no credit card lets you connect a mailbox and test sending before paying. Exact limits and prices change, so confirm current pricing at signup.
14 days
Free trial, no card required
~$29
Starter, per month
Per prospect
Billed on contacted prospects
~$188
Scale, per month
Woodpecker vs Lemlist vs Instantly
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Woodpecker | Agencies and deliverability-conscious senders | From ~$29/mo, per contacted prospect | Free warm-up plus white-label agency panel |
| Lemlist | Hyper-personalized, multichannel outreach | From ~$39/mo | LinkedIn steps and image/video personalization |
| Instantly | High-volume cold email at scale | From ~$37/mo | Unlimited inboxes for big sending volume |
✓ Use it if you
- Run cold outreach for clients and need white-label, separated workspaces
- Care most about inbox placement and want warm-up included
- Send to tight, well-targeted prospect lists rather than huge volumes
- Want a clean, focused tool without a steep learning curve
✗ Skip it if you
- Need LinkedIn and multichannel steps native in every sequence
- Plan to blast very large lists, where per-prospect pricing gets expensive
- Want a free forever plan rather than a trial
- Need a full CRM rather than a dedicated outreach tool
✓ Verified · 2026
Woodpecker — deliverability-first cold email
Start the 14-day free trial (no card required), connect your mailbox, and test warm-up and sequences before you commit to a paid plan.
Get started with Woodpecker →Is Woodpecker worth it?
For agencies and teams that live or die by inbox placement, Woodpecker is an easy recommendation: the included warm-up, inbox rotation, and white-label panel cover the deliverability and client-management headaches that usually cost extra elsewhere. The caveat is its per-contacted-prospect model — if you send to large, loosely qualified lists, the bill climbs faster than with volume-priced rivals like Instantly. If your outbound is targeted and you value clean deliverability over raw scale, it earns its price.
Capabilities
- • Multi-step automated email sequences
- • Free built-in email warm-up
- • Inbox rotation across mailboxes
- • Condition-based follow-ups that stop on reply
- • A/B testing for subject lines and copy
- • White-label agency panel
- • Deliverability monitoring
- • Connects to Google Workspace and Microsoft 365
Watch: Woodpecker in action
Official video from the Woodpecker team.
What's included
What SaaSTweaks members actually get with Woodpecker.
Book meetings with reliable inbox placement
Send personalized sequences that pause on reply, backed by warm-up and inbox rotation to stay out of spam.
Start cold email without a full CRM
Spin up targeted sequences quickly from your own mailbox without learning a heavy sales platform.
How to claim
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Click claim
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Sign up through the partner link
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Offer applies automatically
No surcharge to you — verified by the SaaSTweaks Deal Desk, not the vendor.
Frequently asked
Does Woodpecker have a free trial?
Yes. Woodpecker offers a 14-day free trial with no credit card required, so you can connect a mailbox and test warm-up and sequences before paying. There is no permanent free plan, so confirm the current trial terms at signup.
How does Woodpecker pricing work?
Plans are priced by contacted prospects — every new person you add to a campaign counts toward your monthly limit, at roughly $4.80 per 100 prospects. Named tiers run Starter (from about $29/mo), Growth (mid-$80s), Scale (near $188/mo), and a custom Max, with higher tiers adding prospects, seats, and agency features.
Do I need my own email accounts?
Yes. Like other cold email platforms, Woodpecker sends from your own Google Workspace or Microsoft 365 mailboxes, which you connect to the app. It does not provide inboxes for you.
Is Woodpecker good for agencies?
It is one of its strongest use cases. The white-label agency panel lets you run campaigns for multiple clients with separate workspaces and your own branding from a single dashboard.
How is Woodpecker different from Instantly?
Instantly is built for very high sending volume across many inboxes, while Woodpecker emphasizes deliverability tooling and agency management. If you send to tight, targeted lists, Woodpecker fits; for massive volume, Instantly may be cheaper per prospect.
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