Woodpecker
Email Deliverability
Woodpecker deal: 14-day free trial
Cold email and outreach platform built for deliverability, with email warm-up, inbox rotation, and a white-label agency panel.
- Deliverability built in
- Excellent for agencies
- Smart, condition-based sequences
- Clean and approachable
How Woodpecker scored 56/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10The deal is a 14-day free trial with no card required — access, not a discount. You can send real campaigns before paying, but the subscription costs exactly what it would without the link.
Value for Money
5.0 /10Woodpecker charges per contacted prospect and bundles free email warm-up with unlimited mailboxes, which is fair value on small, targeted lists. Costs climb quickly as prospect volume grows, so model a month of real sending before you commit.
Capability
8.0 /10You get multi-step sequences, free email warm-up, inbox rotation, A/B testing, deliverability monitoring and a white-label agency panel. It's deliberately deliverability-first rather than an all-in-one sales suite, which suits agencies sending from client mailboxes.
Time to Value
8.0 /10The 14-day trial lets you connect your own mailboxes and test sending before committing. Campaign setup and your first sequence take hours rather than days, because there's nothing to migrate and no CRM to configure first.
Trust & Reliability
5.0 /10Built-in warm-up and deliverability monitoring show Woodpecker takes sender reputation seriously. It publishes no uptime SLA and no aggregated review consensus, so its reliability record is harder to verify than its feature list.
Flexibility & Exit
5.0 /10Billing is monthly and scales with the number of prospects you contact, and the trial needs no card. Woodpecker doesn't publish cancellation terms or export detail, so expect standard month-to-month terms and a basic contact export.
- Deliverability built in
- Excellent for agencies
- Smart, condition-based sequences
- Clean and approachable
About Woodpecker
Quick answer
Woodpecker is a cold email outreach tool for B2B sales teams and agencies that sends personalized, multi-step sequences from your own mailboxes while protecting deliverability with built-in warm-up and inbox rotation. It is priced per contacted prospect, with a 14-day free trial (no card required) to test sending before you commit, and paid plans that start around $29 per month and scale up by volume and seats.
What is Woodpecker?
Woodpecker is a cold email outreach platform that lets sales teams and agencies send automated, personalized email sequences from their own Google Workspace or Microsoft 365 mailboxes. Instead of mass-blasting one generic message, you build multi-step campaigns with conditional follow-ups that pause automatically when a prospect replies. The product has always leaned hard into deliverability — the things that keep your messages out of spam — rather than chasing the highest possible send volume.
The core differentiator is that Woodpecker bundles deliverability tooling that competitors often charge extra for: free email warm-up to build sender reputation, inbox rotation so sending is spread across multiple mailboxes, and ongoing deliverability monitoring. It also offers a dedicated agency panel with white-label branding and separated client workspaces, which is why outbound agencies tend to favor it over more volume-focused rivals.
Key features
Multi-step sequences
Build automated follow-up campaigns with conditional logic that stop sending the moment a prospect replies or books a meeting.
Free email warm-up
Built-in warm-up gradually builds sender reputation so your cold emails land in the inbox instead of the spam folder.
Inbox rotation
Spread sending across multiple connected mailboxes to protect domain reputation and increase safe daily volume.
A/B testing
Test subject lines and email copy against each other to see which version drives more opens and replies.
White-label agency panel
Manage campaigns for multiple clients from one dashboard with separated data and your own branding.
Deliverability monitoring
Track inbox placement and sender health so you can catch reputation problems before they tank a campaign.
Woodpecker pricing explained
Woodpecker prices on contacted prospects, not send volume — every new person you add to a campaign counts toward your monthly limit, regardless of how many follow-ups they receive. Pricing scales on a slider (roughly $4.80 per 100 contacted prospects), and free warm-up, email verification, unlimited mailboxes, and unlimited team members are bundled in. The named tiers commonly cited are Starter from about $29/mo (around 500 prospects), Growth in the mid-$80s (around 3,000 prospects), and Scale near $188/mo (around 10,000 prospects), with a custom Max tier on top. A 14-day free trial with no credit card lets you connect a mailbox and test sending before paying. Exact limits and prices change, so confirm current pricing at signup.
Woodpecker vs Lemlist vs Instantly
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Woodpecker | Agencies and deliverability-conscious senders | From ~$29/mo, per contacted prospect | Free warm-up plus white-label agency panel |
| Lemlist | Hyper-personalized, multichannel outreach | From ~$39/mo | LinkedIn steps and image/video personalization |
| Instantly | High-volume cold email at scale | From ~$37/mo | Unlimited inboxes for big sending volume |
✓ Use it if you
- Run cold outreach for clients and need white-label, separated workspaces
- Care most about inbox placement and want warm-up included
- Send to tight, well-targeted prospect lists rather than huge volumes
- Want a clean, focused tool without a steep learning curve
✗ Skip it if you
- Need LinkedIn and multichannel steps native in every sequence
- Plan to blast very large lists, where per-prospect pricing gets expensive
- Want a free forever plan rather than a trial
- Need a full CRM rather than a dedicated outreach tool
Is Woodpecker worth it?
For agencies and teams that live or die by inbox placement, Woodpecker is an easy recommendation: the included warm-up, inbox rotation, and white-label panel cover the deliverability and client-management headaches that usually cost extra elsewhere. The caveat is its per-contacted-prospect model — if you send to large, loosely qualified lists, the bill climbs faster than with volume-priced rivals like Instantly. If your outbound is targeted and you value clean deliverability over raw scale, it earns its price.
What's included
- Multi-step automated email sequences
- Free built-in email warm-up
- Inbox rotation across mailboxes
- Condition-based follow-ups that stop on reply
- A/B testing for subject lines and copy
- White-label agency panel
- Deliverability monitoring
- Connects to Google Workspace and Microsoft 365
Woodpecker pricing
Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price |
|---|---|
| Starter | $29/mo |
| Growth | $84/mo |
| Scale | $188/mo |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Woodpecker through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Woodpecker wins and loses
What works
- Deliverability built in
- Excellent for agencies
- Smart, condition-based sequences
- Clean and approachable
What doesn't
- Per-prospect pricing can sting
- Email-first, lighter multichannel
- No free forever plan
The bottom line
A deliverability-focused cold email tool with a strong trial but pricing that scales with prospect volume.
Yes. Woodpecker offers a 14-day free trial with no credit card required, so you can connect a mailbox and test warm-up and sequences before paying. There is no permanent free plan, so confirm the current trial terms at signup.
Plans are priced by contacted prospects — every new person you add to a campaign counts toward your monthly limit, at roughly $4.80 per 100 prospects. Named tiers run Starter (from about $29/mo), Growth (mid-$80s), Scale (near $188/mo), and a custom Max, with higher tiers adding prospects, seats, and agency features.
Yes. Like other cold email platforms, Woodpecker sends from your own Google Workspace or Microsoft 365 mailboxes, which you connect to the app. It does not provide inboxes for you.
It is one of its strongest use cases. The white-label agency panel lets you run campaigns for multiple clients with separate workspaces and your own branding from a single dashboard.
Instantly is built for very high sending volume across many inboxes, while Woodpecker emphasizes deliverability tooling and agency management. If you send to tight, targeted lists, Woodpecker fits; for massive volume, Instantly may be cheaper per prospect.
