Best Sales Automation (2026)
Verified deals on the sales automation tools real teams actually use.
Top Sales Automation deals
Zoho CRM
82 score
A feature-rich, affordable CRM with AI (Zia), deep automation, and omnichannel sales — enterprise capability at a fraction of Salesforce pricing.
Verified 2mo ago
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Apollo
81 score
All-in-one B2B sales intelligence + engagement platform: a 275M+ contact database, email sequences, and a dialer in one tool.
Verified 2mo ago
Get deal FullEnrich
81 score
Waterfall B2B contact enrichment that cascades 15+ data vendors to find verified work emails and mobile numbers others miss.
Bigin by Zoho CRM
80 score
A refreshingly simple, affordable CRM built for small businesses — pipeline management without the bloat, from about $7 per user a month.
Verified 2mo ago
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Freshsales
79 score
Freshsales packs AI lead scoring, built-in phone/email/chat, and a free tier into one of the most approachable CRMs for SMB sales teams.
Verified 2mo ago
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Pipedrive CRM
78 score
Pipedrive in 2026: the visual sales CRM with AI Sales Assistant on every plan — Lite at $14/seat, Growth at $39/seat, Premium at $49/seat, and Ultimate at $79/seat (annual billing).
Verified 2mo ago
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Lemlist
78 score
Cold outreach platform for personalised email and multichannel sales sequences — used by SDRs and growth teams to send high-converting personalised cold email at scale.
Verified 2mo ago
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Aira
76 score
AI sales-intelligence agent covering 65M European companies and 140M decision-makers — real-time alerts, meeting briefs, and CRM sync.
Verified 1mo ago
Get deal Close CRM
76 score
Sales-first CRM with built-in calling, SMS and email sequences for outbound teams of 1-20 reps.
Storylane
70 score
Storylane turns your product into clickable, lead-generating demos — no engineering required.
Verified 2mo ago
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34 deals in Sales Automation
Filter:
| Tool | Starts at | Highlights | Savings | Action |
|---|---|---|---|---|
| Zoho CRM A feature-rich, affordable CRM with AI (Zia), deep automation, and omnichannel sales — enterprise capability at a fraction of Salesforce pricing. | — |
| Save up to ~42% with annual billing | View deal |
| Apollo All-in-one B2B sales intelligence + engagement platform: a 275M+ contact database, email sequences, and a dialer in one tool. | — |
| Free plan + paid tiers from ~$49/user/mo | View deal |
| | $26/mo |
| 50 free credits — no card | View deal |
| Bigin by Zoho CRM A refreshingly simple, affordable CRM built for small businesses — pipeline management without the bloat, from about $7 per user a month. | — |
| Free plan; paid from ~$7/user/mo | View deal |
| Freshsales Freshsales packs AI lead scoring, built-in phone/email/chat, and a free tier into one of the most approachable CRMs for SMB sales teams. | — |
| Free plan + free trial available | View deal |
| Pipedrive CRM Pipedrive in 2026: the visual sales CRM with AI Sales Assistant on every plan — Lite at $14/seat, Growth at $39/seat, Premium at $49/seat, and Ultimate at $79/seat (annual billing). | $14/mo |
| 20% off for 12 months | View deal |
| Lemlist Cold outreach platform for personalised email and multichannel sales sequences — used by SDRs and growth teams to send high-converting personalised cold email at scale. | — |
| Founder rate via SaaSTweaks + 20% off annual + Lemwarm included free | View deal |
| Aira AI sales-intelligence agent covering 65M European companies and 140M decision-makers — real-time alerts, meeting briefs, and CRM sync. | — |
| 14-day free trial, no card required | View deal |
| | $9/mo |
| Close for Startups: 30-60% off for 12 months (accelerator/VC-network members, under $2M raised) + 14-day free trial, no card required | View deal |
| Storylane Storylane turns your product into clickable, lead-generating demos — no engineering required. | — |
| 20% CASHBACK | View deal |
 HubSpot CRM HubSpot CRM: free forever for unlimited users, Sales Hub Starter at $15/seat/mo, Professional at $90/seat/mo — 4.4/5 on G2 across 12,000+ reviews. | $15/mo |
| 75% off + 6 months free | View deal |
 NeverBounce Email verification with deep ESP integrations, now part of the ZoomInfo stack. | — |
| — | View deal |
 Dripify Cloud-based LinkedIn automation that runs server-side while you sleep | — |
| 20% Discount | View deal |
 Claap AI meeting recorder and revenue intelligence for sales teams — captures calls, emails and in-person meetings, then feeds the whole sales context to your own AI agents through a hosted MCP server. | $24/mo |
| Free forever plan + 20% off annual — Pro from €24/license/mo | View deal |
 BookYourData BookYourData review: pay-as-you-go B2B contacts with built-in verification and no monthly subscription lock-in. | — |
| — | View deal |
 DeckLinks DeckLinks gives you a tracked, on-brand link for every investor deck or sales document — see who opened, what they read and who they forwarded it to before the next call. | — |
| — | View deal |
 Leverly Speed-to-lead software that phones your sales rep within seconds of a new lead — connecting you to prospects while they’re still hot to dramatically lift conversions. | — |
| Free trial; paid from ~$45/user/mo | View deal |
 SmartReach AI Multi-channel sales engagement with AI-powered sequence building and deliverability tools | — |
| 20% CASHBACK | View deal |
| | — |
| 20% CASHBACK | View deal |
 Nimble CRM A simple relationship CRM that works inside your inbox and across social — auto-enriches contacts and surfaces the right people to engage, without data-entry busywork. | — |
| 14-day trial; one plan ~$25/user/mo | View deal |
 Chili Piper Chili Piper turns inbound form fills into instantly-booked sales meetings, with Salesforce-native routing most schedulers can't touch. | — |
| — | View deal |
 Smartlead Cold email infrastructure platform with unlimited mailboxes, AI personalisation, and email warm-up — built for agencies and growth teams running high-volume outreach. | — |
| — | View deal |
 Instantly Scale cold email outreach with unlimited inboxes, built-in warmup, and a massive B2B lead database — built for agencies. | — |
| — | View deal |
| | $34/mo |
| 14-day free trial | View deal |
 Expertise AI AI sales agent (formerly Chatsimple) that turns website visitors into booked meetings — visitor ID, voice AI and HubSpot-native workflows. | — |
| Free trial via partner link — pricing custom per use case | View deal |
 Keap Keap bundles CRM, email, automations, and payments into one platform built for service-based small businesses scaling past the spreadsheet s | — |
| — | View deal |
 Walnut The interactive product-demo platform that turns your SaaS into clickable, personalized demos for sales, marketing, and PLG teams. | — |
| Verified Walnut offer — book a demo | View deal |
 Mailwarm Automated inbox warm-up that builds sender reputation by mailing a private network of real inboxes. | — |
| — | View deal |
 Outreach The enterprise sales execution platform: AI-powered sequences, deal management, conversation intelligence, and forecasting for 30+ rep teams. | — |
| Custom enterprise pricing — book a demo | View deal |
 Synthflow AI Synthflow AI lets you build and deploy voice AI agents with no code — drag-and-drop conversation flows, 20+ languages, and per-minute pricing from $29/mo. | — |
| — | View deal |
| | — |
| — | View deal |
 bpm’online CRM bpm'online CRM, now Creatio — a process-driven, no-code CRM and workflow platform with embedded AI agents for marketing, sales, and service teams. | — |
| Free trial available | View deal |
 Drift Conversational marketing and AI chat platform for B2B websites — now part of Salesloft and being sunset, with migration to a named successor. | — |
| — | View deal |
 Salesloft AI-powered revenue platform unifying sales engagement, cadences, conversation intelligence, deal management, and forecasting for B2B sales teams. | — |
| — | View deal |
No deals match the current filters.
Sales automation tools handle the repetitive parts of selling — sequences, follow-ups, enrichment and dialing — so reps spend time with buyers, not busywork.
Sales teams use them to run cadences, auto-log activity and book more meetings at scale.
Compare on per-seat pricing, email and credit caps, deliverability features, and CRM sync depth.
Buying guide
How to choose
Choosing sales automation software depends on your team size, existing tech stack, and the specific tasks you want to automate. The best tools integrate cleanly with your CRM and offer reporting that helps managers track rep activity and pipeline velocity.
- 01
CRM and tool integrations
Look for native integrations with your CRM (Salesforce, HubSpot, Pipedrive) and other tools in your stack. Poor integrations force manual data entry that defeats the purpose of automation. - 02
Email deliverability and sequencing
If the tool sends outreach emails, check its deliverability infrastructure, including dedicated IPs, warmup features, and spam testing. Built-in multi-step sequences with branching logic are standard for serious tools. - 03
Reporting and analytics
Reps and managers need visibility into open rates, reply rates, meetings booked, and pipeline generated. Good platforms attribute revenue back to specific sequences and campaigns.
Pricing reality
Most sales automation tools charge per user per month, typically $50–$150 per seat for mid-market plans, with enterprise tiers running $200+. Platforms like Outreach and SalesLoft often require annual contracts with minimum seat counts, while newer tools offer monthly billing for smaller teams.
Frequently asked questions
Sales automation software handles repetitive sales tasks like sending outreach emails, scheduling follow-ups, scoring leads, and updating CRM records. It frees reps from manual work so they can spend more time selling.
A CRM stores customer data and tracks deals through your pipeline. Sales automation tools act on that data, sending emails, booking meetings, and triggering workflows, often syncing directly with your CRM.
SDRs, BDRs, and account executives use them for prospecting and follow-ups. Sales managers and RevOps teams use them for forecasting, pipeline visibility, and enforcing consistent sales processes.