Best Sales Automation (2026)
Sales automation software streamlines repetitive sales tasks like email outreach, follow-ups, lead scoring, and CRM updates so reps can focus on closing deals. Used by SDRs, BDRs, and sales managers to scale prospecting and pipeline management.
Top Sales Automation deals
Expertise AI
AI sales agent (formerly Chatsimple) that turns website visitors into booked meetings — visitor ID, voice AI and HubSpot-native workflows.
Verified 3d ago
Get deal 
Aira
AI sales-intelligence agent covering 65M European companies and 140M decision-makers — real-time alerts, meeting briefs, and CRM sync.
Verified 3d ago
Get deal 
Zoho CRM
CRM for sales teams that scales from startup to enterprise
Verified 14d ago
Get deal 
Freshsales
Freshsales packs AI lead scoring, built-in phone/email/chat, and a free tier into one of the most approachable CRMs for SMB sales teams.
Verified 14d ago
Get deal 
bpm’online CRM
No-code CRM and process automation platform (formerly bpm'online) — unify sales, marketing, and service workflows on one low-code canvas.
Verified 14d ago
Get deal 
Apollo.io
All-in-one B2B sales intelligence and engagement platform with 275M+ contacts — find, enrich, and contact ideal buyers with AI-powered outreach automation.
Verified 14d ago
Get deal 
BookYourData
BookYourData review: pay-as-you-go B2B contacts with built-in verification and no monthly subscription lock-in.
Verified 14d ago
Get deal ColdClicks
ColdClicks pairs verified B2B contact data with AI-written first lines, so your cold sequence ships in hours not weeks — but treat it as a starting point, not a finished campaign.
Verified 14d ago
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DeckLinks
DeckLinks gives you a tracked, on-brand link for every investor deck or sales document — see who opened, what they read and who they forwarded it to before the next call.
Verified 14d ago
Get deal Fable
Fable turns your product into a clickable interactive demo in under an hour — no engineering, no recorded video, just a guided product tour your prospect actually clicks through.
Verified 14d ago
Get deal All Sales Automation side-by-side
27 deals in Sales Automation
Filter:
| Tool | Starts at | Highlights | Savings | Action |
|---|---|---|---|---|
| Expertise AI AI sales agent (formerly Chatsimple) that turns website visitors into booked meetings — visitor ID, voice AI and HubSpot-native workflows. | — |
| Free trial via partner link — pricing custom per use case | View deal |
| Aira AI sales-intelligence agent covering 65M European companies and 140M decision-makers — real-time alerts, meeting briefs, and CRM sync. | — |
| 14-day free trial, no card required | View deal |
| Zoho CRM CRM for sales teams that scales from startup to enterprise | — |
| Free trial available | View deal |
| Freshsales Freshsales packs AI lead scoring, built-in phone/email/chat, and a free tier into one of the most approachable CRMs for SMB sales teams. | — |
| Free plan + free trial available | View deal |
| bpm’online CRM No-code CRM and process automation platform (formerly bpm'online) — unify sales, marketing, and service workflows on one low-code canvas. | — |
| Free trial available | View deal |
| Apollo.io All-in-one B2B sales intelligence and engagement platform with 275M+ contacts — find, enrich, and contact ideal buyers with AI-powered outreach automation. | — |
| Save 50% in year one | View deal |
| BookYourData BookYourData review: pay-as-you-go B2B contacts with built-in verification and no monthly subscription lock-in. | — |
| — | View deal |
| | — |
| 30% CASHBACK | View deal |
| DeckLinks DeckLinks gives you a tracked, on-brand link for every investor deck or sales document — see who opened, what they read and who they forwarded it to before the next call. | — |
| — | View deal |
| | — |
| 30% CASHBACK | View deal |
| | — |
| 20% CASHBACK | View deal |
| | — |
| — | View deal |
 Leverly AI-powered sales coaching from live call recordings | — |
| — | View deal |
 Chili Piper Chili Piper turns inbound form fills into instantly-booked sales meetings, with Salesforce-native routing most schedulers can't touch. | — |
| — | View deal |
 Walnut Walnut is the enterprise interactive demo platform for sales-led B2B SaaS — codeless HTML capture, CRM-linked demo analytics and personalised demo environments per prospect. | — |
| — | View deal |
 Storylane Storylane lets buyers click through your product before a sales call — HTML-captured interactive demos embedded on your website, in emails or shared as a link. | — |
| 20% CASHBACK | View deal |
 SmartReach AI Multi-channel sales engagement with AI-powered sequence building and deliverability tools | — |
| 20% CASHBACK | View deal |
 Dripify Cloud-based LinkedIn automation that runs server-side while you sleep | — |
| 20% Discount | View deal |
 Outreach Outreach is an AI-driven sales execution platform — sequences, call intelligence, deal management and revenue forecasting in one system for enterprise revenue teams. | — |
| — | View deal |
 Keap Keap bundles CRM, email, automations, and payments into one platform built for service-based small businesses scaling past the spreadsheet s | — |
| — | View deal |
 Apollo Sales intelligence and engagement platform combining a 275M+ contact database, email sequences, dialer, and AI-powered enrichment for revenue teams. | — |
| — | View deal |
 Smartlead Cold email infrastructure platform with unlimited mailboxes, AI personalisation, and email warm-up — built for agencies and growth teams running high-volume outreach. | — |
| — | View deal |
 Instantly Scale cold email outreach with unlimited inboxes, built-in warmup, and a massive B2B lead database — built for agencies. | — |
| — | View deal |
 Drift Drift turns your website into a 24/7 B2B sales rep with AI conversations that book meetings while you sleep. | — |
| — | View deal |
 Salesloft Salesloft turns B2B sales teams into closers with AI cadences, auto-dialers, and Drift-powered chat — built for serious revenue orgs. | — |
| — | View deal |
 HubSpot CRM HubSpot CRM: free forever for unlimited users, Sales Hub Starter at $15/seat/mo, Professional at $90/seat/mo — 4.4/5 on G2 across 12,000+ reviews. | $15/mo |
| 75% off + 6 months free | View deal |
 Lemlist Cold outreach platform for personalised email and multichannel sales sequences — used by SDRs and growth teams to send high-converting personalised cold email at scale. | — |
| Founder rate via SaaSTweaks + 20% off annual + Lemwarm included free | View deal |
No deals match the current filters.
Buying guide
How to choose
Choosing sales automation software depends on your team size, existing tech stack, and the specific tasks you want to automate. The best tools integrate cleanly with your CRM and offer reporting that helps managers track rep activity and pipeline velocity.
- 01
CRM and tool integrations
Look for native integrations with your CRM (Salesforce, HubSpot, Pipedrive) and other tools in your stack. Poor integrations force manual data entry that defeats the purpose of automation. - 02
Email deliverability and sequencing
If the tool sends outreach emails, check its deliverability infrastructure, including dedicated IPs, warmup features, and spam testing. Built-in multi-step sequences with branching logic are standard for serious tools. - 03
Reporting and analytics
Reps and managers need visibility into open rates, reply rates, meetings booked, and pipeline generated. Good platforms attribute revenue back to specific sequences and campaigns.
Pricing reality
Most sales automation tools charge per user per month, typically $50–$150 per seat for mid-market plans, with enterprise tiers running $200+. Platforms like Outreach and SalesLoft often require annual contracts with minimum seat counts, while newer tools offer monthly billing for smaller teams.
Frequently asked questions
Sales automation software handles repetitive sales tasks like sending outreach emails, scheduling follow-ups, scoring leads, and updating CRM records. It frees reps from manual work so they can spend more time selling.
A CRM stores customer data and tracks deals through your pipeline. Sales automation tools act on that data, sending emails, booking meetings, and triggering workflows, often syncing directly with your CRM.
SDRs, BDRs, and account executives use them for prospecting and follow-ups. Sales managers and RevOps teams use them for forecasting, pipeline visibility, and enforcing consistent sales processes.