Moz Pro is the SEO platform that invented Domain Authority — keyword research, site audits, rank tracking and link analysis with the industry-standard DA/PA metrics used by millions of SEOs.
Moz invented Domain Authority -- the metric used by the majority of the SEO industry to evaluate link prospects and benchmark site strength. Whether you use Moz, Ahrefs, or Semrush as your primary SEO tool, the DA scores you reference in link building outreach come from Moz. For link building teams, this means Moz gives you the most granular and historically deep link data for the metric that your outreach targets actually care about. The Moz Pro suite also covers keyword research, site audits, rank tracking, and SERP analysis in one of the most accessible interfaces in the category for teams without a dedicated SEO engineer.
Moz Pro organises around four core workflows. Keyword Explorer surfaces keyword difficulty scores, organic click-through estimates, SERP feature analysis, and competitor keyword gaps. Link Explorer provides backlink analysis, spam score evaluation, and link opportunity discovery for any domain. Site Crawl audits technical SEO issues across up to 500K pages, prioritised by severity. Rank Tracker monitors position changes for tracked keywords over time with local ranking support.
The MozBar browser extension adds Domain Authority, Page Authority, and spam scores to every Google search results page and website you visit -- making it the most practical day-to-day tool in the suite for SEO practitioners who evaluate link prospects continuously. The extension is free and available to non-subscribers, making it the most widely used individual Moz product.
Four tiers from Standard at $99/month to Premium at $599/month. The JoinSecret 25% deal reduces Standard to $74.25/month (monthly billing) or approximately $59.25/month on annual billing. Medium at $143/month (annual) is the tier most link building teams need -- it covers 3 tracked domains, 5,000 keyword rankings, and full Link Explorer access with no daily query limits.
| Tool | Link index | DA metric | Keyword research | Entry price |
|---|---|---|---|---|
| Moz Pro | 47T+ links indexed | Yes (the original) | Yes | $79/mo (annual) |
| Ahrefs | Largest index | No (DR instead) | Yes, best-in-class | $99/mo (annual) |
| Semrush | Large index | No (AS instead) | Yes | $108/mo (annual) |
| Majestic | Large (historic) | No (TF/CF) | No | $41/mo |
| Mangools | Powered by Majestic | No (DA via Moz API) | Yes | $29/mo |
For link building teams, Moz is the most accurate tool for the metric the industry actually uses -- Domain Authority. The 25% JoinSecret discount makes Standard plan $74.25/month, competitive with Ahrefs and Semrush at similar feature breadth. If your team spends time qualifying link prospects by DA every day, Moz is the authoritative source worth paying for.
Try Moz Pro -- 30-day free trialUse Link Explorer to identify prospects DA scores, spam scores, and anchor text profiles. Build outreach lists filtered by DA range and spam score threshold -- Moz DA data is the definitive reference for the metric you quote in outreach emails.
Use Keyword Explorer to identify keywords competitors rank for that you do not. Filter by difficulty score and monthly search volume to build a realistic content calendar targeting achievable ranking opportunities.
Moz Pro custom reports export DA scores, keyword rankings, and site crawl issues in white-label format. Use Domain Authority as the primary benchmark metric in client QBRs -- it is the language most clients already understand.
Schedule automated Site Crawl reports to surface new technical issues before they affect rankings. The severity-prioritised issue queue gives a clear weekly action list without requiring manual crawl analysis.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Moz partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
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| Feature | Moz |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“Good for DA checks, outclassed on link analysis by Ahrefs”
“Keyword Explorer difficulty scores are reliable for prioritisation”
“DA is still the metric every client asks for”
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Free trial via referral — no credit card to start
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50% off the first month (Essentials $45 vs $89; Professional $175 vs $349)
7-day money-back guarantee + ~26% saving on annual billing
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