Clearbit
Analytics Verified May 2026
B2B data enrichment and intelligence — now HubSpot's Breeze Intelligence — adding firmographic and contact data to records and forms.
- High-quality firmographic data
- Deep HubSpot integration
- Form shortening lifts conversion
- Visitor de-anonymization
How Clearbit scored 49/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10This is affiliate access with no verified public discount and no stated saving. It is a fine starting point, but it does not reduce what you pay.
Value for Money
5.0 /10The Chrome extension is free, while paid plans are quote-based and commonly cited in the low-to-mid four figures annually for entry tiers. Pricing transparency is poor, which is typical for enterprise data vendors.
Capability
8.0 /10Enrichment and Reveal are best-in-class, sitting alongside Prospector and Connect, and the whole stack is now built into HubSpot Data Hub. If you run HubSpot, coverage is broad with few gaps.
Time to Value
5.0 /10Enrichment via the API or Chrome extension works quickly, but pricing is quote-based and Clearbit recommends a short pilot first, so realistic time to a decision is days rather than minutes.
Trust & Reliability
5.0 /10Data accuracy is Clearbit's strongest area and its support and documentation hold up, but the product has shifted since the HubSpot acquisition and pricing is custom only. No uptime SLA or review counts are published.
Flexibility & Exit
3.0 /10Clearbit sells custom annual contracts with credit and lookup limits, so run a short pilot before locking in annual terms. Data-portability and cancellation detail are thin, so ask directly.
About Clearbit
Quick answer
Clearbit is a B2B data-enrichment service that appends firmographic, company, and contact information to your CRM records, web forms, and visitor traffic. HubSpot acquired it and rebranded it as Breeze Intelligence, so it now works primarily inside HubSpot with credit-based pricing; there is no standalone free tier. Confirm pricing at signup.
What is Clearbit?
Clearbit is a B2B data-intelligence platform that enriches your customer data with firmographic and contact details — company size, industry, location, technologies used, revenue band, role, and more. Historically it powered three common jobs: enriching CRM records automatically, shortening web forms by auto-filling known fields, and de-anonymizing website visitors to reveal which companies were browsing. It was a developer-friendly, API-first product widely embedded into go-to-market stacks.
HubSpot acquired Clearbit and rebranded it as Breeze Intelligence, part of HubSpot's broader Breeze AI suite. The practical effect is that Clearbit's enrichment now lives natively inside HubSpot — tightly integrated with HubSpot records, forms, and workflows — but is no longer sold as a standalone product the way it once was. For HubSpot customers that integration is a major plus; for everyone else, the platform is far less accessible than it used to be.
Key features
Record enrichment
Automatically append firmographic and contact data to companies and contacts in HubSpot.
Form shortening
Auto-fill known fields so prospects fill out fewer form fields, lifting conversion.
Visitor de-anonymization
Identify the companies visiting your site to feed account-based and sales workflows.
Buyer-intent & scoring
Use enriched data to segment, score, and route leads based on fit and signals.
Native HubSpot workflows
Trigger enrichment and routing directly inside HubSpot automation and lists.
Credit-based usage
Enrichment consumes credits, sold in packs, so cost scales with how much data you pull.
Clearbit (Breeze Intelligence) pricing
As Breeze Intelligence, pricing is credit-based and layered on top of a HubSpot subscription. Entry pricing starts around $45/mo (annual) or $50/mo (monthly) for roughly 100 credits, with larger credit packs available; each enrichment or data action consumes credits, and credits typically expire monthly without rollover. Because it now requires HubSpot underneath, the real all-in cost includes your HubSpot tier plus credits, which can reach into the thousands per month for active mid-market teams. There is no free tier and no standalone access — confirm exact credit packs and total cost at signup.
Clearbit vs ZoomInfo vs Apollo
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Clearbit (Breeze) | HubSpot-native enrichment | Credit-based, from ~$45/mo + HubSpot | Deep HubSpot integration |
| ZoomInfo | Enterprise B2B data & intent | Custom, enterprise | Broad contact & intent database |
| Apollo | Prospecting + enrichment value | Free; paid from ~$49/seat/mo | All-in-one prospecting at lower cost |
✓ Use it if you
- Run your go-to-market stack on HubSpot.
- Want enrichment, form shortening, and routing inside HubSpot workflows.
- Value high-quality firmographic data over raw contact volume.
✗ Skip it if you
- Do not use HubSpot — there is no standalone product anymore.
- Need a free tier or standalone API-first access.
- Want the largest contact and intent database (consider ZoomInfo or Apollo).
Is Clearbit worth it?
If your team runs on HubSpot, Breeze Intelligence (formerly Clearbit) is a strong enrichment layer — high-quality firmographic data, form shortening, and visitor identification woven natively into your workflows. The big caveat is that it no longer works as a standalone, API-first product: you must be a HubSpot customer, there is no free tier, and credits expire monthly. Teams on other stacks should evaluate Apollo or ZoomInfo instead. We rate it Wait — great for HubSpot users, a poor fit for everyone else.
What's included
- Automatic CRM record enrichment
- Web form shortening with auto-fill
- Website visitor de-anonymization
- Lead scoring and routing on enriched data
- Native HubSpot workflow triggers
- Firmographic and technographic data
- Credit-based usage model
- Segmentation for account-based marketing
Clearbit pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Breeze Intelligence (HubSpot) | Included with HubSpot | varies | Clearbit was acquired by HubSpot in Dec 2023 and rebranded as Breeze Intelligence |
| Legacy Clearbit | Custom | annual | Existing customers may still be on legacy plans; new customers redirected to HubSpot |
Getting started
4 steps. The last one is the part most people skip.
- 1
Open Clearbit through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Compare the tiers against what you actually use
The pricing table on this page lists what each plan includes. Match it to real usage rather than the tier the vendor highlights.
- 3
Start on the smallest plan that fits
Most vendors let you move up mid-cycle and bill the difference, so starting low costs you nothing but starting high does.
- 4
Check the renewal terms before you commit
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Clearbit wins and loses
What works
- High-quality firmographic data
- Deep HubSpot integration
- Form shortening lifts conversion
- Visitor de-anonymization
What doesn't
- No standalone product
- No free tier
- Credits expire monthly
The bottom line
Clearbit offers strong B2B data capabilities, especially within HubSpot, but its affiliate-only deal, custom pricing, and post-acquisition changes limit deal strength and flexibility.
Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence. Its enrichment now lives inside HubSpot rather than as a standalone, API-first product.
Pricing is credit-based, starting around $45/mo (annual) for roughly 100 credits, on top of a HubSpot subscription. Larger credit packs are available; there is no free tier.
Not really. As Breeze Intelligence it is designed to run inside HubSpot, so teams on other CRMs should look at alternatives like Apollo or ZoomInfo.
It appends firmographic and contact data — company size, industry, location, technologies, revenue band, role, and more — to records, forms, and website visitors.
ZoomInfo offers a larger contact and intent database aimed at enterprise prospecting, while Clearbit/Breeze focuses on high-quality firmographic enrichment tightly integrated into HubSpot.
