Clean, complete CRM records
Auto-enrich companies and contacts in HubSpot so segmentation, scoring, and routing run on accurate firmographic data.
Clearbit
Analytics
Verified ANALYTICS
Clearbit deal: Exclusive Clearbit access
B2B data enrichment and intelligence — now HubSpot's Breeze Intelligence — adding firmographic and contact data to records and forms.
- High-quality firmographic data
- Deep HubSpot integration
- Form shortening lifts conversion
- Visitor de-anonymization
SaaSTweaks Score
49/100Situational★★★★★
Clearbit offers strong B2B data capabilities, especially within HubSpot, but its affiliate-only deal, custom pricing, and post-acquisition changes limit deal strength and flexibility.
- Deal Strength3.0/10
INPUTS state 'access_only — affiliate/partner access, no verified public discount (CAP dealStrength at 3)' and 'SAVINGS CLAIM: none'.
- Value for Money5.0/10
EDITORIAL SUMMARY notes 'pricing snapshot: Free Chrome extension; paid plans are quote-based (commonly cited in the low-to-mid four figures annually for entry tiers)' and 'Pricing transparency 5.5', indicating pricing is at a typical custom enterprise level for the category.
- Capability8.0/10
EDITORIAL SUMMARY describes 'best-in-class' enrichment and Reveal, with four product pillars (Enrichment API, Reveal, Prospector, Connect) and integration into HubSpot Data Hub, indicating broad, few gaps.
- Time to Value5.0/10
EDITORIAL SUMMARY suggests a 'short pilot' is needed and pricing is custom/quote-based, implying days to value rather than instant or hours, but core enrichment via API or Chrome extension can be quick.
- Trust & Reliability5.0/10
EDITORIAL SUMMARY gives scores like 'Data accuracy 8.7' and 'Support & docs 7.8', but notes recent product changes post-acquisition and custom pricing only; no uptime/SLA or review count data provided, so scoring conservatively at generally positive.
- Flexibility & Exit3.0/10
EDITORIAL SUMMARY advises 'run a short pilot before locking in annual terms' and 'Watch-outs: Custom pricing only, credit/lookup limits', indicating likely annual lock-in and potential awkward export, though specific cancellation/data portability details are thin.
Scored 2026-06-06 · How we score →
About Clearbit
Quick answer: Clearbit is a B2B data-enrichment service that appends firmographic, company, and contact information to your CRM records, web forms, and visitor traffic. HubSpot acquired it and rebranded it as Breeze Intelligence, so it now works primarily inside HubSpot with credit-based pricing; there is no standalone free tier. Confirm pricing at signup.
- What it is: A B2B data-enrichment and intelligence layer, now HubSpot's Breeze Intelligence.
- Best for: HubSpot customers who want to enrich records, shorten forms, and de-anonymize traffic.
- Standout: High-quality firmographic enrichment baked natively into HubSpot workflows.
- Pricing: Credit-based, from ~$45/mo for 100 credits on top of a HubSpot plan; no free tier.
- Rivals: ZoomInfo, Apollo, Cognism.
What is Clearbit?
Clearbit is a B2B data-intelligence platform that enriches your customer data with firmographic and contact details — company size, industry, location, technologies used, revenue band, role, and more. Historically it powered three common jobs: enriching CRM records automatically, shortening web forms by auto-filling known fields, and de-anonymizing website visitors to reveal which companies were browsing. It was a developer-friendly, API-first product widely embedded into go-to-market stacks.
HubSpot acquired Clearbit and rebranded it as Breeze Intelligence, part of HubSpot's broader Breeze AI suite. The practical effect is that Clearbit's enrichment now lives natively inside HubSpot — tightly integrated with HubSpot records, forms, and workflows — but is no longer sold as a standalone product the way it once was. For HubSpot customers that integration is a major plus; for everyone else, the platform is far less accessible than it used to be.
Key features
Record enrichment
Automatically append firmographic and contact data to companies and contacts in HubSpot.
Form shortening
Auto-fill known fields so prospects fill out fewer form fields, lifting conversion.
Visitor de-anonymization
Identify the companies visiting your site to feed account-based and sales workflows.
Buyer-intent & scoring
Use enriched data to segment, score, and route leads based on fit and signals.
Native HubSpot workflows
Trigger enrichment and routing directly inside HubSpot automation and lists.
Credit-based usage
Enrichment consumes credits, sold in packs, so cost scales with how much data you pull.
Clearbit (Breeze Intelligence) pricing
As Breeze Intelligence, pricing is credit-based and layered on top of a HubSpot subscription. Entry pricing starts around $45/mo (annual) or $50/mo (monthly) for roughly 100 credits, with larger credit packs available; each enrichment or data action consumes credits, and credits typically expire monthly without rollover. Because it now requires HubSpot underneath, the real all-in cost includes your HubSpot tier plus credits, which can reach into the thousands per month for active mid-market teams. There is no free tier and no standalone access — confirm exact credit packs and total cost at signup.
~$45/mo
100 credits (annual)
Credit-based
Usage consumes credits
No free tier
Requires a HubSpot plan
Monthly
Credits often expire (no rollover)
Clearbit vs ZoomInfo vs Apollo
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Clearbit (Breeze) | HubSpot-native enrichment | Credit-based, from ~$45/mo + HubSpot | Deep HubSpot integration |
| ZoomInfo | Enterprise B2B data & intent | Custom, enterprise | Broad contact & intent database |
| Apollo | Prospecting + enrichment value | Free; paid from ~$49/seat/mo | All-in-one prospecting at lower cost |
✓ Use it if you
- Run your go-to-market stack on HubSpot.
- Want enrichment, form shortening, and routing inside HubSpot workflows.
- Value high-quality firmographic data over raw contact volume.
✗ Skip it if you
- Do not use HubSpot — there is no standalone product anymore.
- Need a free tier or standalone API-first access.
- Want the largest contact and intent database (consider ZoomInfo or Apollo).
Is Clearbit worth it?
If your team runs on HubSpot, Breeze Intelligence (formerly Clearbit) is a strong enrichment layer — high-quality firmographic data, form shortening, and visitor identification woven natively into your workflows. The big caveat is that it no longer works as a standalone, API-first product: you must be a HubSpot customer, there is no free tier, and credits expire monthly. Teams on other stacks should evaluate Apollo or ZoomInfo instead. We rate it Wait — great for HubSpot users, a poor fit for everyone else.
Capabilities
- • Automatic CRM record enrichment
- • Web form shortening with auto-fill
- • Website visitor de-anonymization
- • Lead scoring and routing on enriched data
- • Native HubSpot workflow triggers
- • Firmographic and technographic data
- • Credit-based usage model
- • Segmentation for account-based marketing
What's included
What SaaSTweaks members actually get with Clearbit.
Higher-converting forms
Shorten forms by auto-filling known fields, reducing friction while still capturing full firmographic detail.
Spot interested accounts
De-anonymize website traffic to see which companies are visiting and trigger timely account-based follow-up.
How to claim
-
Click claim
Hit the button on this page — opens the partner site in a new tab.
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Sign up through the partner link
No code needed — the offer applies automatically when you register through our Clearbit link.
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Offer applies automatically
No surcharge to you — verified by the SaaSTweaks Deal Desk, not the vendor.
Frequently asked
Is Clearbit still available?
Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence. Its enrichment now lives inside HubSpot rather than as a standalone, API-first product.
How much does Clearbit cost?
Pricing is credit-based, starting around $45/mo (annual) for roughly 100 credits, on top of a HubSpot subscription. Larger credit packs are available; there is no free tier.
Can I use Clearbit without HubSpot?
Not really. As Breeze Intelligence it is designed to run inside HubSpot, so teams on other CRMs should look at alternatives like Apollo or ZoomInfo.
What does Clearbit enrich?
It appends firmographic and contact data — company size, industry, location, technologies, revenue band, role, and more — to records, forms, and website visitors.
How does Clearbit compare to ZoomInfo?
ZoomInfo offers a larger contact and intent database aimed at enterprise prospecting, while Clearbit/Breeze focuses on high-quality firmographic enrichment tightly integrated into HubSpot.
SaaSTweaks members
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