BigSpy
Advertising
BigSpy deal: 20% off with code AFFCOUPON
A broad cross-platform ad spy tool covering Facebook, Instagram, TikTok, YouTube and more, with one of the largest ad databases and a genuinely usable forever-free plan.
- Widest platform coverage
- Usable free plan
- Affordable entry tier
- Deep filtering
How BigSpy scored 64/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
5.0 /10BigSpy pairs a 20% discount on any paid plan (code AFFCOUPON) with a genuinely free forever tier and a $1 three-day Pro trial. The coupon is a fair rather than headline saving, but the free plan and cheap trial let buyers test the full toolset before paying anything meaningful.
Value for Money
8.0 /10Few ad-spy tools match BigSpy's coverage per dollar. An entry Basic tier, a mid-range Pro plan and annual billing that trims the monthly rate put a cross-platform creative library within reach for less than many rivals charge to spy on a single network. Value is strongest on an annual commitment.
Capability
7.0 /10BigSpy searches over a billion ad creatives across roughly ten networks, including Facebook, Instagram, TikTok, YouTube and Pinterest, with deep filtering, Top Charts and Featured Ads discovery, ad tracking and downloads. Full network access sits on the higher tiers, so Basic and Pro users work from a narrower slice of the database.
Time to Value
8.0 /10Getting a first result is fast. The free plan and $1 three-day Pro trial let a new user run competitor searches within minutes of signing up, with no pixel install or ad-account connection required. The filter-heavy interface rewards a little practice but needs no formal onboarding to be useful.
Trust & Reliability
5.0 /10BigSpy has operated since 2018 and advertises data on nearly ten million advertisers across 71 countries, a longer track record than many ad-spy tools. Public detail on uptime, support responsiveness and how frequently the database refreshes is thinner, which keeps its reliability rating solid but not fully proven.
Flexibility & Exit
5.0 /10Monthly and annual billing are both offered, and creatives can be downloaded and saved to a swipe file for offline use. BigSpy does not clearly publish cancellation or bulk-export terms, and unlocking the best rate means committing annually, so leaving is straightforward but not entirely friction-free.
20% off with code AFFCOUPON
Affiliate link — same price for you, and it never moves the score.
- Widest platform coverage
- Usable free plan
- Affordable entry tier
- Deep filtering
About BigSpy
Quick answer
BigSpy is a cross-platform ad spy tool with one of the largest ad databases in the market, spanning Facebook, Instagram, TikTok, YouTube, Pinterest, and more. It is aimed at marketers, ad creators, and ecommerce sellers who want creative inspiration and competitor monitoring across networks. There is a forever-free plan with strict limits, then affordable Basic, Pro, and team tiers.
What is BigSpy?
BigSpy is an ad-intelligence platform that helps marketers, ad creators, and ecommerce sellers discover advertising strategies and track trends across a wide range of networks. Its core appeal is breadth: rather than indexing one channel, it pulls ads from Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter/X, AdMob, Yahoo, and more into a single searchable database, one of the largest in the industry.
You search the library with detailed filters, ad platform, country, language, CTA type, ad format, engagement range, campaign duration, landing-page URL, advertiser domain, and keyword exclusions, then save and download the creatives that inspire your next campaign. For agencies and teams, higher tiers add Facebook Page analysis, more downloads, and collaborative access, while solo marketers can get a lot of value from the affordable Basic plan or even the limited free tier.
Key features
Multi-platform database
Ads from Facebook, Instagram, TikTok, YouTube, Pinterest, and other networks in one place.
Advanced filters
Filter by platform, country, language, format, engagement, campaign duration, landing page, and advertiser domain.
Creative inspiration feed
Browse featured and top-performing creatives to spark ideas for your own ads.
Ad downloads
Download winning creatives, with daily download allowances that scale by plan.
Facebook Page analysis
Higher tiers let you analyze specific advertiser pages and their ad activity.
Forever-free plan
A no-cost tier with strict daily query and download limits for casual research.
BigSpy pricing
BigSpy is one of the more affordable ad-spy tools at the entry level. There is a forever-free plan with strict daily limits (a handful of queries and downloads) for light research. Paid pricing typically starts around $9 per month for a Basic plan covering Facebook and Instagram with capped queries and downloads, while the Pro plan, often cheaper on longer commitments, unlocks unlimited queries, more downloads, additional platforms, and Page analysis. Group and enterprise tiers add team seats and full platform access. Tiers and limits change, so confirm the current numbers and what each plan includes at signup.
BigSpy vs Minea vs Dropispy
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| BigSpy | Broad cross-platform ad inspiration | Free, then ~$9+/mo Basic | Nine-platform database, generous free tier |
| Minea | Multi-platform product research | Free credits, then ~$34+/mo | AI search and influencer-ad data |
| Dropispy | Facebook-first dropshippers on a budget | Free, then ~$30/mo Premium | Cheap Facebook ad library + Shop Spy |
✓ Use it if you
- Want the widest platform coverage for the price
- Run campaigns across multiple ad networks
- Need a usable free tier for casual research
- Mainly want creative inspiration and trends
✗ Skip it if you
- Want deep dropshipping product-research workflows
- Need built-in AI ad analysis and image search
- Require influencer-ad data as a core feature
Is BigSpy worth it?
BigSpy earns its place as a go-to budget ad-spy tool because it covers more platforms than almost any rival at the price, and its forever-free plan is genuinely useful for sampling creatives. For marketers and ecommerce sellers who mainly want broad inspiration and competitor monitoring across networks, the Basic and Pro plans deliver strong value. It is lighter on dropshipping-specific product research and AI tooling than Minea, so if those workflows matter most, weigh it against Minea, but for breadth-per-dollar, BigSpy is an easy buy.
What's included
- Cross-platform ad database (9+ networks)
- Advanced filtering by platform, country, format, and engagement
- Featured creative-inspiration feed
- Ad downloads with plan-based allowances
- Facebook Page analysis on higher tiers
- Forever-free plan for casual research
- Team and enterprise seats
- Keyword and advertiser-domain search
BigSpy pricing
Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Basic | $9/mo | monthly | 20 queries and 25 ad tracks per day, Facebook and Instagram only — a taster tier. |
| Pro | $99/mo | monthly ($69/mo billed annually) | Unlimited queries, 250 daily ad tracks, 5 ad platforms; a $1 three-day trial is usually available. |
| Group | $249/mo | monthly | Team plan with per-seat tracking limits across the same 5 platforms. |
| VIP Enterprise | from $2,000/yr | annual (custom) | Unlocks all 9 platforms including TikTok and YouTube with unlimited tracking. |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open BigSpy through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Enter the code AFFCOUPON at checkout
Paste it into the promo or coupon field before you pay. If the field is hidden, it is usually behind an "Add promo code" link on the payment step.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where BigSpy wins and loses
What works
- Widest platform coverage
- Usable free plan
- Affordable entry tier
- Deep filtering
- Strong for inspiration
What doesn't
- Lighter product research
- Limited free-tier usage
- Fewer AI tools
The bottom line
BigSpy is one of the broadest, best-value ad-spy tools available: over a billion creatives across roughly ten networks, a genuinely free tier and a $1 three-day Pro trial make competitor ad research cheap to start. Tiered network limits and thin public reliability signals hold it back, but for most marketers it is a confident Buy.
BigSpy uses tiered pricing: a free forever plan, an entry Basic tier, a mid-range Pro plan, and a Group and VIP Enterprise level for teams, with annual billing cutting the effective monthly rate. A 20% discount applies with code AFFCOUPON, and a $1 three-day Pro trial lets buyers test the full feature set before committing to a paid plan.
Yes. BigSpy offers a genuinely free forever plan with capped daily searches and downloads, plus a $1 three-day trial of the Pro plan that unlocks the complete toolset. The free tier suits light, occasional research, while the cheap trial is the fastest way to judge whether the paid usage limits fit a real workflow before paying full price.
BigSpy indexes ads from roughly ten networks, including Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter/X, Yahoo, Google AdMob and Unity, plus creatives from around 40 e-commerce sites such as Shopify and Amazon. That cross-platform breadth is among the widest in the ad-spy category, though access to every network is reserved for the higher-priced tiers.
For marketers, dropshippers and agencies who research competitor creatives regularly, BigSpy is worth it: over a billion ads, strong filters and a low entry price make it one of the best value-for-money spy tools around. It is less compelling for anyone who only needs a single network or wants deep product-research analytics rather than creative inspiration.
BigSpy's edge is breadth and price, covering more networks at a cheaper entry point than most rivals. AdSpy goes deeper on Facebook and Instagram, including commenter data, while Minea is more specialised for dropshipping product research with dedicated winning-product tools. Choose BigSpy when wide cross-platform creative coverage matters more than one-network depth or product analytics.
To find a competitor's ads, search their brand name or website domain in BigSpy and filter by platform, country, ad format, engagement or date to narrow the results. Facebook Page analysis on the higher tiers surfaces a specific competitor's active creatives directly, and any ad can be saved or downloaded into a swipe file for reference.