Trust your attribution
Use the Triple Pixel to cut through inflated ad-platform numbers and allocate budget to channels that actually drive profit.
Triple Whale
eCommerce Analytics
Verified ECOMMERCE ANALYTICS
Triple Whale deal: Free plan + free trial
An ecommerce analytics and attribution platform for Shopify brands, unifying ad data, profit, LTV, and AI insights in one dashboard.
- First-party Triple Pixel
- Everything in one dashboard
- Moby AI analyst
- Genuine free plan to start
SaaSTweaks Score
68/100Solid — with caveats★★★★★
Triple Whale offers a strong free trial and solid capabilities for Shopify analytics, but trust evidence is limited and pricing aligns with norms.
- Deal Strength8.0/10
Extended free trial (Free plan + free trial) verified by editorial summary; free plan includes real-time view, Triple Pixel, basic attribution, and post-purchase survey.
- Value for Money5.0/10
Pricing tiers start at $219/month (Foundation) for multi-touch attribution, custom dashboards, SQL editor, and daily Moby usage; editorial verdict notes value 7.9 and cost justification depends on ad spend, aligning with category norm.
- Capability8.0/10
Unified dashboard for blended ROAS, profit, LTV, creative analytics; first-party Triple Pixel attribution; Moby AI assistant; custom dashboards and SQL editor; post-purchase surveys; editorial summary highlights attribution depth 9.0 and dashboards 8.9, showing broad features with few gaps for Shopify DTC brands.
- Time to Value8.0/10
Free plan includes real-time view and Triple Pixel tracking; editorial summary notes ease of use 8.0 and platform built for quick integration, suggesting usable within hours for Shopify brands.
- Trust & Reliability5.0/10
Editorial summary provides positive signals (attribution depth 9.0, dashboards 8.9, ease of use 8.0) but lacks uptime/SLA, support details, security/compliance specifics, or review counts; thin evidence warrants conservative score for generally positive reputation.
- Flexibility & Exit5.0/10
Free plan available; paid tiers have annual billing with two months free (Foundation), suggesting standard terms; editorial summary mentions GMV-based and custom Enterprise pricing, implying basic export capabilities but no detailed cancellation or portability info.
Scored 2026-07-05 · How we score →
About Triple Whale
Quick answer: Triple Whale is an ecommerce analytics and attribution platform built mainly for Shopify (DTC) brands. It unifies ad spend, revenue, profit, LTV, and creative performance into one dashboard, powered by its first-party Triple Pixel and the Moby AI assistant. There is a free plan and paid tiers starting around $219/month (Foundation); larger brands move to GMV-based or custom Enterprise pricing.
- What it is: A unified analytics and attribution OS for ecommerce, centered on Shopify.
- Best for: DTC and Shopify brands spending on Meta/Google who want clearer attribution and profit.
- Standout: The first-party Triple Pixel plus Moby, an AI analyst that answers questions and runs tasks.
- Pricing: Free plan; Foundation ~$219/mo, Automate ~$749/mo; Enterprise/GMV-based is custom. Confirm at signup.
- Rivals: Northbeam, Polar Analytics, Shopify's native analytics.
What is Triple Whale?
Triple Whale is an analytics and attribution platform built for ecommerce, with a heavy focus on Shopify direct-to-consumer brands. It pulls together data from your store, ad platforms (Meta, Google, TikTok and more), and other tools into a single real-time dashboard so you can see blended ROAS, profit, customer lifetime value, and creative performance without jumping between tabs and spreadsheets.
Its signature is the Triple Pixel, a first-party tracking system that improves attribution accuracy in the post-iOS 14.5 privacy era, where native ad-platform reporting often overcounts or misattributes conversions. On top of the data sits Moby, an AI assistant that can answer plain-English questions about your store, build reports, and, on higher tiers, run automations and act as a pre-built specialist for media buying, creative, and CRO.
Key features
Triple Pixel attribution
First-party pixel that tracks the full customer journey for more accurate, privacy-resilient attribution than native ad reporting.
Unified dashboard
Real-time view of blended ROAS, profit, LTV, and store metrics across all your ad channels in one place.
Moby AI assistant
Ask questions in plain English, generate reports, and on higher tiers run automations and use pre-built AI specialists.
Creative analytics
See which ads and creatives actually drive profit, with breakdowns to guide media buying decisions.
Custom dashboards and SQL
Build your own boards and query data with an SQL editor for deeper, bespoke analysis.
Post-purchase surveys
Capture zero-party attribution data with surveys to complement pixel-based tracking.
Triple Whale pricing explained
Triple Whale offers a free plan that includes a real-time business view, Triple Pixel tracking, basic attribution, and a post-purchase survey. Paid tiers add depth: Foundation runs around $219/month (with roughly two months free on annual billing) for multi-touch attribution, custom dashboards, an SQL editor, and daily Moby usage. Automate is around $749/month and adds Moby automations, pre-built AI specialists, and creative generation. Above roughly $5M GMV, pricing becomes GMV-based and Enterprise is custom-quoted. Add-ons like Retention and Conversion cost extra. Pricing changes by tier and GMV, so confirm current pricing at signup.
Free
Real-time view + Triple Pixel
$219
Foundation / mo (2 mo free annual)
$749
Automate / mo with AI agents
GMV
Custom pricing above ~$5M GMV
Triple Whale vs Northbeam vs Polar Analytics
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Triple Whale | All-in-one Shopify analytics + AI | Free; from ~$219/mo, GMV-based at scale | Triple Pixel attribution plus Moby AI |
| Northbeam | Advanced MTA for bigger spenders | Custom, typically premium | Deep multi-touch and media-mix modeling |
| Polar Analytics | Flexible BI dashboards for DTC | From ~$300/mo by orders | Customizable metrics and connectors |
✓ Use it if you
- Run a growing Shopify brand spending meaningfully on Meta/Google/TikTok.
- Need clearer, first-party attribution and real profit visibility.
- Want an AI assistant to surface insights and run analyses.
✗ Skip it if you
- Are pre-revenue or run very low ad spend where native reports suffice.
- Are not on Shopify (it is most powerful for Shopify stores).
- Only need basic store metrics that Shopify analytics already covers.
✓ Verified · 2026
Triple Whale — analytics and attribution for Shopify brands
Start on the free plan with the Triple Pixel, then upgrade for multi-touch attribution, custom dashboards, and the Moby AI assistant.
Get started with Triple Whale →Is Triple Whale worth it?
For DTC brands on Shopify with real ad spend, Triple Whale is one of the most complete ways to see attribution, profit, and LTV in a single place, and the Triple Pixel meaningfully improves on native ad-platform reporting in a privacy-restricted world. The Moby AI assistant adds genuine time savings as you move up tiers. The honest trade-off is cost: paid plans start in the low hundreds and scale with GMV, so the value depends on your spend and margins. Smaller or pre-revenue stores can start on the free plan, while serious spenders will likely find Foundation or Automate pays for itself in better decisions.
Capabilities
- • Triple Pixel first-party attribution
- • Unified real-time analytics dashboard
- • Blended ROAS, profit, and LTV tracking
- • Moby AI assistant and automations
- • Creative and ad performance analytics
- • Custom dashboards with SQL editor
- • Post-purchase surveys
- • Integrations with Meta, Google, TikTok, Klaviyo
Watch: Triple Whale in action
Official video from the Triple Whale team.
What's included
What SaaSTweaks members actually get with Triple Whale.
See profit in real time
Track blended ROAS, margins, and LTV in one dashboard instead of reconciling spreadsheets across tools.
Put AI to work
Ask Moby questions, automate recurring analyses, and lean on AI specialists for media buying and CRO on higher tiers.
How to claim
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Click claim
Hit the button on this page — opens the partner site in a new tab.
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Sign up through the partner link
No code needed — the offer applies automatically when you register through our Triple Whale link.
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Offer applies automatically
No surcharge to you — verified by the SaaSTweaks Deal Desk, not the vendor.
Frequently asked
Does Triple Whale have a free plan?
Yes. The free plan includes a real-time business view, Triple Pixel tracking, basic first/last-click attribution, and a post-purchase survey, so smaller stores can start without paying. Confirm current free-plan features at signup.
How much does Triple Whale cost?
Paid plans start around $219/month for Foundation (with roughly two months free on annual billing) and about $749/month for Automate. Above roughly $5M GMV pricing becomes GMV-based, and Enterprise is custom. Add-ons cost extra, so confirm current pricing at signup.
What is the Triple Pixel?
The Triple Pixel is Triple Whale's first-party tracking system that follows the customer journey on your store to deliver more accurate, privacy-resilient attribution than native ad-platform reporting alone.
Is Triple Whale only for Shopify?
Triple Whale is built primarily for Shopify and DTC brands, where it is most powerful. Brands on other ecommerce platforms can use parts of it but will get the most value on Shopify.
What is Moby?
Moby is Triple Whale's AI assistant. It answers plain-English questions about your store, builds reports, and on higher tiers runs scheduled automations and acts as pre-built specialists for media buying, creative, and conversion-rate optimization.
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What you get Free plan + free trial
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