Triple Whale
eCommerce Analytics
Triple Whale deal: Free plan + free trial
An ecommerce analytics and attribution platform for Shopify brands, unifying ad data, profit, LTV, and AI insights in one dashboard.
- First-party Triple Pixel
- Everything in one dashboard
- Moby AI analyst
- Genuine free plan to start
How Triple Whale scored 68/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
8.0 /10The real draw is a permanent free plan, not a coupon: it includes the Triple Pixel, first- and last-click attribution, a post-purchase survey, real-time dashboards, 10 users, and a 12-month data lookback at no cost. There is no exclusive discount code, but the free tier alone covers what smaller Shopify stores need to start tracking profit and attribution.
Value for Money
5.0 /10Paid plans open at $219/month for Foundation and scale with annual GMV, which lands mid-pack for ecommerce analytics. The spend is easy to justify once a brand runs enough paid media that better attribution recovers wasted ad budget, but it is a real commitment for stores under roughly $1M in revenue where the free plan is the smarter fit.
Capability
8.0 /10Triple Whale is deep for Shopify and DTC: Sonar and the Triple Pixel deliver first-party, privacy-resilient attribution, while unified dashboards blend ROAS, profit, LTV, and creative performance across 60+ connected platforms. The Moby AI operator answers plain-English questions, builds segments, and drafts campaigns, and custom dashboards plus a SQL editor give analysts room to go further.
Time to Value
8.0 /10Most Shopify brands see live numbers within hours. The Triple Pixel installs directly on a Shopify store, the free plan surfaces a real-time business view immediately, and Moby lets non-technical operators pull answers by asking in plain English rather than building reports. Fully trusting multi-touch attribution takes a few weeks of data to season.
Trust & Reliability
5.0 /10Triple Whale is SOC 2 Type II certified and GDPR and CCPA compliant, and the platform is widely adopted across the DTC space with well-known apparel and consumer brands among its users. Published uptime commitments and independent, high-volume third-party reviews are thinner than the adoption suggests, so it reads as a well-established but still maturing standard.
Flexibility & Exit
5.0 /10The free plan carries no commitment and can be used indefinitely, but paid tiers require a 12-month contract, with annual prepayment adding two months free. That lock-in is the main flexibility trade-off; because the platform reads live Shopify and ad-account data rather than owning it, walking away mainly means disconnecting integrations rather than untangling your store.
Free plan + free trial
Affiliate link — same price for you, and it never moves the score.
- First-party Triple Pixel
- Everything in one dashboard
- Moby AI analyst
- Genuine free plan to start
About Triple Whale
Quick answer
Triple Whale is an ecommerce analytics and attribution platform built mainly for Shopify (DTC) brands. It unifies ad spend, revenue, profit, LTV, and creative performance into one dashboard, powered by its first-party Triple Pixel and the Moby AI assistant. There is a free plan and paid tiers starting around $219/month (Foundation); larger brands move to GMV-based or custom Enterprise pricing.
What is Triple Whale?
Triple Whale is an analytics and attribution platform built for ecommerce, with a heavy focus on Shopify direct-to-consumer brands. It pulls together data from your store, ad platforms (Meta, Google, TikTok and more), and other tools into a single real-time dashboard so you can see blended ROAS, profit, customer lifetime value, and creative performance without jumping between tabs and spreadsheets.
Its signature is the Triple Pixel, a first-party tracking system that improves attribution accuracy in the post-iOS 14.5 privacy era, where native ad-platform reporting often overcounts or misattributes conversions. On top of the data sits Moby, an AI assistant that can answer plain-English questions about your store, build reports, and, on higher tiers, run automations and act as a pre-built specialist for media buying, creative, and CRO.
Key features
Triple Pixel attribution
First-party pixel that tracks the full customer journey for more accurate, privacy-resilient attribution than native ad reporting.
Unified dashboard
Real-time view of blended ROAS, profit, LTV, and store metrics across all your ad channels in one place.
Moby AI assistant
Ask questions in plain English, generate reports, and on higher tiers run automations and use pre-built AI specialists.
Creative analytics
See which ads and creatives actually drive profit, with breakdowns to guide media buying decisions.
Custom dashboards and SQL
Build your own boards and query data with an SQL editor for deeper, bespoke analysis.
Post-purchase surveys
Capture zero-party attribution data with surveys to complement pixel-based tracking.
Triple Whale pricing explained
Triple Whale offers a free plan that includes a real-time business view, Triple Pixel tracking, basic attribution, and a post-purchase survey. Paid tiers add depth: Foundation runs around $219/month (with roughly two months free on annual billing) for multi-touch attribution, custom dashboards, an SQL editor, and daily Moby usage. Automate is around $749/month and adds Moby automations, pre-built AI specialists, and creative generation. Above roughly $5M GMV, pricing becomes GMV-based and Enterprise is custom-quoted. Add-ons like Retention and Conversion cost extra. Pricing changes by tier and GMV, so confirm current pricing at signup.
Triple Whale vs Northbeam vs Polar Analytics
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Triple Whale | All-in-one Shopify analytics + AI | Free; from ~$219/mo, GMV-based at scale | Triple Pixel attribution plus Moby AI |
| Northbeam | Advanced MTA for bigger spenders | Custom, typically premium | Deep multi-touch and media-mix modeling |
| Polar Analytics | Flexible BI dashboards for DTC | From ~$300/mo by orders | Customizable metrics and connectors |
✓ Use it if you
- Run a growing Shopify brand spending meaningfully on Meta/Google/TikTok.
- Need clearer, first-party attribution and real profit visibility.
- Want an AI assistant to surface insights and run analyses.
✗ Skip it if you
- Are pre-revenue or run very low ad spend where native reports suffice.
- Are not on Shopify (it is most powerful for Shopify stores).
- Only need basic store metrics that Shopify analytics already covers.
Is Triple Whale worth it?
For DTC brands on Shopify with real ad spend, Triple Whale is one of the most complete ways to see attribution, profit, and LTV in a single place, and the Triple Pixel meaningfully improves on native ad-platform reporting in a privacy-restricted world. The Moby AI assistant adds genuine time savings as you move up tiers. The honest trade-off is cost: paid plans start in the low hundreds and scale with GMV, so the value depends on your spend and margins. Smaller or pre-revenue stores can start on the free plan, while serious spenders will likely find Foundation or Automate pays for itself in better decisions.
What's included
- Triple Pixel first-party attribution
- Unified real-time analytics dashboard
- Blended ROAS, profit, and LTV tracking
- Moby AI assistant and automations
- Creative and ad performance analytics
- Custom dashboards with SQL editor
- Post-purchase surveys
- Integrations with Meta, Google, TikTok, Klaviyo
Triple Whale pricing
Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price |
|---|---|
| Free | $0 |
| Foundation | $219/mo |
| Automate | $749/mo |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Triple Whale through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
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- 3
Confirm the discount before you pay
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- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Triple Whale wins and loses
What works
- First-party Triple Pixel
- Everything in one dashboard
- Moby AI analyst
- Genuine free plan to start
What doesn't
- Gets expensive at scale
- Best for Shopify
- Overkill for low spend
The bottom line
Triple Whale is the analytics and attribution command center most serious Shopify and DTC brands eventually adopt: Sonar's first-party tracking, blended-ROAS dashboards, and the Moby AI operator turn scattered ad data into decisions. A generous free plan lets any store start today, but paid tiers open at $219/month on a 12-month commitment, so it earns a confident buy for growth-stage brands rather than tiny shops.
Triple Whale offers a free plan at $0 and paid plans starting at $219/month for Foundation, which adds multi-touch attribution and the Moby AI operator. The Automate tier runs $749/month for automations and Moby Specialists, brands above $20M GMV start around $539/month, and Enterprise with Compass is custom. Paid plans require a 12-month commitment.
Yes. Triple Whale's free plan costs nothing and needs no credit card. It includes the Triple Pixel, first- and last-click attribution, a post-purchase survey, a real-time business dashboard, up to 10 users, and a 12-month data lookback. It is a genuine free tier rather than a limited trial, so smaller Shopify stores can track profit and attribution without paying.
For growth-stage Shopify and DTC brands running meaningful paid media, Triple Whale is usually worth it: better first-party attribution and blended-ROAS reporting recover ad budget that native platform reporting misses. Stores spending little on ads or under roughly $1M in revenue are better served by the free plan until paid media scales enough to justify the $219/month entry.
Triple Whale is built primarily for Shopify and DTC brands, where the Triple Pixel and attribution features are most powerful. It connects 60+ marketing, sales, and operations platforms, so brands on other systems can use parts of it, but Shopify stores get the deepest, most accurate tracking and the fastest setup.
Triple Whale's accuracy comes from Sonar and the Triple Pixel, a first-party tracking system that follows the customer journey across devices to recover conversions that iOS privacy changes hide from native ad-platform reporting. It is generally more reliable than platform-reported ROAS alone, though like all attribution it needs a few weeks of data before multi-touch models settle.
Triple Whale's free plan has no contract and can be used indefinitely, but all paid tiers require a 12-month commitment. Annual prepayment includes two months free. Because the platform reads live data from connected Shopify and ad accounts rather than storing your store's system of record, leaving mainly means disconnecting integrations rather than migrating data out.