Brand24
Social Media Verified May 2026
AI-powered media monitoring and social listening platform that tracks brand mentions, analyses sentiment, and measures share of voice across the web and social channels.
- Real-time mention tracking across social media, news, blogs, podcasts, and forums in one dashboard
- AI sentiment analysis and events detection automatically surfaces reputation-critical alerts
- Share of voice metrics show how brand visibility compares to competitors over time
- Automated PDF and email reports make stakeholder communication effortless
How Brand24 scored 62/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10There's no exclusive coupon; the value is a 14-day free trial with no credit card, letting a brand set up keywords and see real mention data before paying. It's a try-before-you-buy on-ramp rather than a discount on the subscription.
Value for Money
8.0 /10For real-time social listening the pricing is strong relative to the category: plans run from $199/month (Individual, 3 keywords) up through Team, Pro and Business, well below the five-figure contracts of enterprise incumbents like Brandwatch and Meltwater. The trade-off is that keyword and monthly-mention caps scale with price, so heavy monitoring pushes you up the tiers.
Capability
8.0 /10Coverage is broad — mentions across X, Instagram, Facebook, TikTok, LinkedIn, Reddit, news and blogs — layered with AI sentiment analysis, reach and engagement metrics, influencer identification, geo/demographic breakdowns and exportable PDF/Excel reports. Higher tiers add AI Events Detection and an AI Brand Assistant, making it category-competitive for monitoring and reputation work.
Time to Value
8.0 /10Setup is fast: create a project, enter your keywords, and Brand24 starts pulling mentions within minutes, with a live dashboard and mobile app rather than a lengthy onboarding. A brand can go from sign-up to a working listening dashboard the same day, which is why it's a common pick for lean marketing teams.
Trust & Reliability
5.0 /10Brand24 is an established, widely used monitoring platform with a solid base of SMB and agency customers, supporting a reasonable reputation. The score stays mid-range because coverage depth on some platforms is constrained by API access, and it publishes limited formal reliability detail such as an uptime SLA versus the largest enterprise vendors.
Flexibility & Exit
5.0 /10Billing is flexible with monthly and annual options and data exports to PDF, Excel and PowerPoint, so your reports travel with you. The practical limits are that historical mention data and configured projects live in the platform, and keyword/mention caps mean a growing program is tied to moving up tiers rather than a clean lateral switch.
About Brand24
Quick answer
AI-powered media monitoring and social listening platform that tracks brand mentions, analyses sentiment, and measures share of voice across the web and social channels.
Brand24, in 30 seconds
Brand24 is a social listening and online-mention tracking tool that monitors 25M+ sources — Instagram, Facebook, TikTok, X, YouTube, Reddit, blogs, news, podcasts, reviews, forums — for keywords you set, then runs sentiment analysis, influence scoring and AI summaries on what it finds. We picked it because, in a category dominated by enterprise giants like Brandwatch and Talkwalker that quote $40,000+ a year, Brand24 covers about 80 per cent of the same use cases for under $3,000/year on Pro. For a small marketing team that genuinely needs listening (not a vanity dashboard), it is the realistic option.
How it works
You create projects (one per brand or campaign) with keyword rules using Boolean operators and required/excluded terms. Brand24 polls public sources continuously and pushes new mentions into a feed where you can filter by source, sentiment, language, country, influence score and reach. Each mention is scored for sentiment (positive, neutral, negative) and the platform clusters them by topic, surfacing emerging conversations and crisis signals before they go viral.
The AI layer (Brand Assistant) ships ChatGPT-style summaries of the last 24 hours per project, identifies anomalies, and drafts ready-to-send PR responses. Slack and email alerts can fire on volume spikes, sentiment dives or specific influencer mentions. Reporting templates are PDF-export-ready for monthly client decks. There is also a Hashtag tracker for campaign-level analytics.
Pricing reality
Annual billing: Individual $99/month ($1,188/year, 3 keywords, 2,000 mentions/month, 1 user, no AI Brand Assistant), Team $179/month ($2,148/year, 7 keywords, 10,000 mentions, unlimited users, AI Assistant), Pro $249/month ($2,988/year, 12 keywords, 40,000 mentions, advanced analytics, API access), and Enterprise $499/month ($5,988/year, 25 keywords, 100,000 mentions, white-label reports, manager-led onboarding). Monthly billing is roughly 20 per cent more expensive. Mention quotas are the trap to watch — once a keyword starts trending you can blow through Individuals 2,000-mention cap in a day, and the upgrade prompt is unavoidable. Enterprise also adds a dedicated success manager and SLA.
Brand24 vs alternatives
| Platform | Pricing | Best for |
|---|---|---|
| Brand24 | $99-499/month | SMB and mid-market listening with credible AI summaries |
| Mention | $41-179/month | Solo marketers and small agencies on a budget |
| Sprout Social | $249-499/seat/month | Teams that want listening + publishing + inbox in one suite |
| Talkwalker | From $9,000/year | Enterprise brands wanting image recognition and TV monitoring |
| Brandwatch | From $20,000/year | Global enterprise with deep historical archive |
Decision matrix
- Buy if: you run a marketing team of 3 to 30, you have at least 5,000 mentions/month, and you have been quoted $20,000+ by Brandwatch or Talkwalker for what is essentially the same job.
- Wait if: your mention volume is under 1,000/month — Mention or Hootsuite Insights gives you 80 per cent of the value at a third of the price.
- Skip if: you need TV/radio broadcast monitoring, image recognition or Chinese-language coverage. That is enterprise-tier territory and Brand24 cannot match it.
What's included
- Real-time brand mention monitoring across news, social, blogs, and forums
- Sentiment analysis classifying mentions as positive, negative, or neutral
- AI-powered anomaly detection alerting on sudden mention volume spikes
- Influencer identification sorting mention authors by reach and engagement
- Comparison reports benchmarking your brand against competitors
- Share of Voice tracking showing brand presence relative to category
- PDF and Excel reports for client-ready social listening exports
- Slack and email alerts for immediate notification of critical mentions
- SaaSTweaks-verified affiliate deal
- Vendor-direct activation flow with editorial pros + cons review
Brand24 pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Individual | $199/mo | annual | $249/mo monthly; 3 keywords, 2K mentions/month, AI sentiment analysis |
| Team | $299/mo | annual | $349/mo monthly; 7 keywords, 10K mentions/month, unlimited users, hourly updates |
| Pro | $399/mo | annual | $499/mo monthly; 12 keywords, 40K mentions/month, real-time updates, AI events detection |
| Business | $599/mo | annual | $699/mo monthly; 25 keywords, 100K mentions/month, dedicated success lead |
| Enterprise | From $1,499/mo | annual | Custom keywords and mentions, unlimited analytics, dedicated consulting |
Getting started
4 steps. The last one is the part most people skip.
- 1
Open Brand24 through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Compare the tiers against what you actually use
The pricing table on this page lists what each plan includes. Match it to real usage rather than the tier the vendor highlights.
- 3
Start on the smallest plan that fits
Most vendors let you move up mid-cycle and bill the difference, so starting low costs you nothing but starting high does.
- 4
Check the renewal terms before you commit
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Brand24 wins and loses
What works
- Real-time mention tracking across social media, news, blogs, podcasts, and forums in one dashboard
- AI sentiment analysis and events detection automatically surfaces reputation-critical alerts
- Share of voice metrics show how brand visibility compares to competitors over time
- Automated PDF and email reports make stakeholder communication effortless
- Influence score on each mention helps prioritise responses to high-reach sources first
What doesn't
- Pricing is significantly higher than comparable tools like Mention or Talkwalker at entry level
- Mention volume limits on Individual and Team plans can be exhausted during PR events or product launches
- Historical data access is limited to 12 months on most plans — less for longer-term trend analysis
- Social channel coverage can miss some niche platforms or private groups by design
The bottom line
Brand24 is an accessible, AI-powered media-monitoring and social-listening platform that tracks mentions across social, news and the web with sentiment analysis and influencer scoring — enterprise-grade insight at a fraction of Meltwater or Brandwatch money. Reputation and data-completeness caveats keep it just short of top marks, but for most brands it's a buy.
Brand24's plans start at $199/month for Individual (3 keywords, 2,000 mentions), then Team at $299, Pro at $399 and Business at $599 per month on annual billing, with Enterprise from about $1,499/month. Each tier raises the keyword and monthly-mention limits, and monthly billing costs roughly 25% more than annual.
Yes — Brand24 offers a 14-day free trial with no credit card required. You can create projects, set up keyword monitoring and see live mention and sentiment data during the trial, which is enough to judge coverage for your brand before committing to a paid plan. There's no permanent free tier.
Brand24 tracks mentions of your chosen keywords across social platforms (X, Instagram, Facebook, TikTok, LinkedIn, Reddit and more), plus news sites, blogs, forums, podcasts and the wider web. It adds AI sentiment analysis, reach and engagement metrics, influencer scoring and geographic and demographic breakdowns on top of the raw mentions.
For most SMBs and agencies, yes — it delivers real-time monitoring, sentiment and influencer insight at a small fraction of what Brandwatch or Meltwater charge. Very large enterprises needing exhaustive historical data, deep API access and custom analytics may still need those heavier platforms, but Brand24 covers the core listening use case affordably.
Yes. Brand24 includes AI sentiment analysis across plans, and higher tiers add AI Events Detection (flagging notable spikes or crises), an AI Brand Assistant and AI Insights, with the top tiers adding an AI Visibility module for tracking how your brand appears on AI platforms. These turn raw mention volume into summarized, actionable signals.
Coverage caps and depth are the honest ones: keyword and monthly-mention limits scale with the plan, so serious monitoring means paying up, and mention completeness on some networks depends on the platform's API access. Formal reliability guarantees like an uptime SLA are also lighter than at the largest enterprise vendors.
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