Identify the companies visiting your website and turn them into pipeline
Leadfeeder (now part of Dealfront) tells you which companies have visited your website even when they did not fill in a form. We picked it because it is the most pragmatic visitor-identification tool for small B2B teams: cheaper than 6sense or Demandbase, accurate enough for European data, and integrated with the CRMs sales actually use. The trade-off is that you identify companies, not specific people, so it is a sales trigger rather than a complete intent platform.
You add the Leadfeeder tracking script to your site. It uses reverse-IP lookup against Dealfront's European company database to match visitors to companies, then enriches them with industry, headcount and contact info. You set up filters (visited pricing page, three sessions in seven days, ICP industries) and route hot accounts to a Slack channel, an email digest, or directly to Salesforce, HubSpot, Pipedrive or Microsoft Dynamics.
Custom feeds and assignment rules let an SDR own all visiting accounts in a territory. The Chrome extension surfaces visit history on a company's LinkedIn page, useful before an outbound call.
Leadfeeder Lite is free with 7 days of data and no filters — useful to confirm the tool sees companies. Paid plans start around $139/month annual and scale with the number of identified companies you keep. Pricing has shifted with the Dealfront merger, so confirm current quotes before signing. Versus Albacross or Lead Forensics the cost is comparable; versus 6sense or Demandbase it is an order of magnitude cheaper.
| Tool | Strength | Weakness vs Leadfeeder |
|---|---|---|
| Leadfeeder | Pragmatic visitor ID, EU-focused data, fair price | — |
| Albacross | Similar visitor ID, good UX | Smaller integration set |
| Lead Forensics | UK-strong company database | Sales-led pricing, often pricier |
| 6sense / Demandbase | Full intent platform | 5-10x the price, enterprise-only |
Buy if you run B2B with measurable site traffic and an SDR or AE who can follow up on warm accounts. The free Lite plan tells you within a week whether identification rates are useful for your traffic mix.
Skip if you sell B2C, your traffic is mostly mobile or consumer ISPs (low identification rate), or you already pay for 6sense or Demandbase.
Click through the verified link for the current Leadfeeder promotion. We re-check pricing monthly.
Founders using Leadfeeder see which companies have visited their pricing or demo pages multiple times. Pairs with outbound to prioritize warm prospects. Reduces cold-call noise by focusing on companies already researching solutions.
RevOps teams configure Leadfeeder to auto-populate company fields in Salesforce or HubSpot. Sales reps see visitor history on accounts, shortening research time. Helps teams avoid duplicate lead creation.
Agencies managing multiple client websites use Leadfeeder to report on visitor quality and company-level engagement. Justifies retainer spend and identifies upsell opportunities for high-intent accounts.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Leadfeeder partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | Leadfeeder |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“Essential for any B2B company with an active sales team”
“Turns paid ad traffic into named account intelligence”
“Best signal we have for ABM target account engagement”
30% CASHBACK
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90% Discount
20% Discount
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30% CASHBACK
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