Leadfeeder
Lead Generation Verified May 2026
Leadfeeder deal: Free Lite plan; paid from ~$99/mo
Identify the companies visiting your website and turn anonymous traffic into B2B sales leads with CRM-synced visitor intelligence.
- Identifies company-level website visitors — turns anonymous traffic into named accounts
- CRM integrations push identified companies directly to Salesforce, HubSpot, Pipedrive
- Behavioral data shows which pages companies visited and in what order
- Slack alerts notify sales reps when a target account visits the site
How Leadfeeder scored 73/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
5.0 /10The offer here is access rather than a coupon. Leadfeeder runs a genuinely useful free Lite plan (last 100 companies a month, seven days of history) plus a 14-day trial on paid tiers with no credit card required. There is no exclusive SaaSTweaks discount, so the real value is the always-free tier and a risk-free way to test the paid features.
Value for Money
8.0 /10Strong value for a B2B lead generation tool. Paid plans start around $99/month billed annually and scale by the number of companies identified, so smaller teams are not forced into an enterprise contract. Against sales-led rivals that hide pricing behind demos and annual commitments, self-serve tiers and a free plan make Leadfeeder one of the more honest entry points in the category.
Capability
8.0 /10Deep for its core job of website visitor identification. Leadfeeder reveals the companies visiting your site, scores them on fit and behaviour, tracks page-level intent signals, and pushes qualified accounts into your CRM or a Slack channel in real time. Since folding in Echobot's B2B database, higher tiers add verified contact emails and phone numbers, closing the usual gap between company reveal and an actual name to email.
Time to Value
9.0 /10Among the fastest tools in the category to pay off. Setup is a single lightweight tracking script or a Google Tag Manager tag, and most accounts see their first identified companies within minutes. The no-credit-card trial means a team can validate whether their traffic is identifiable before committing a cent.
Trust & Reliability
8.0 /10A well-established, well-reviewed platform. Leadfeeder has been doing website visitor identification since 2012, carries strong ratings across hundreds of G2 reviews, and is EU-headquartered with a GDPR-conscious, company-level approach to data. It has served tens of thousands of B2B customers, so this is proven infrastructure rather than a risky newcomer.
Flexibility & Exit
7.0 /10Reasonable freedom with a low barrier to entry. The free Lite plan and 14-day trial let you leave before paying, monthly and annual billing are both offered, and higher tiers include data exports and CRM enrichment so your lead data does not stay trapped. The main friction is that pricing scales with volume, so heavy traffic pushes you up the tiers.
Free Lite plan; paid from ~$99/mo
Affiliate link — same price for you, and it never moves the score.
- Identifies company-level website visitors — turns anonymous traffic into named accounts
- CRM integrations push identified companies directly to Salesforce, HubSpot, Pipedrive
- Behavioral data shows which pages companies visited and in what order
- Slack alerts notify sales reps when a target account visits the site
About Leadfeeder
Quick answer
Leadfeeder (now part of Dealfront) is a website visitor identification tool that reveals which companies are visiting your site — even when they don’t fill out a form. It is built for B2B sales and marketing teams who want to turn anonymous web traffic into named, intent-rich leads synced to their CRM. There’s a free Lite plan (last 7 days of leads) and paid plans from around $99/month based on the number of companies identified.
What is Leadfeeder?
Leadfeeder installs a lightweight tracking script and matches your website visitors’ IP and network data to a company database, so you can see which businesses are browsing your site, what pages they viewed, and how engaged they are — without them ever filling out a form. For B2B lead generation, that converts otherwise-invisible traffic into a prioritized list of warm accounts.
Leads sync automatically to Salesforce, HubSpot, Pipedrive, and Slack, with filters and scoring so reps focus on high-intent visitors. Note it identifies the company, not the individual person — you then use the buying signal to target the right contacts.
Key features
Company-level visitor ID
See which companies visit your site, the pages they view, and their engagement over time.
Lead scoring & filters
Custom feeds and scoring so reps focus on the highest-intent, best-fit accounts.
CRM & Slack sync
Push identified companies and activity to Salesforce, HubSpot, Pipedrive, and Slack automatically.
Intent signals
Repeat visits and key-page views (pricing, demo) flag accounts actively in-market.
Contact data (Dealfront)
As part of Dealfront, layer on company and contact data to action the leads directly.
GDPR-conscious
Built with EU data-protection requirements in mind for compliant B2B tracking.
Leadfeeder pricing explained
How much does Leadfeeder cost? There’s a free Lite plan that shows identified companies from the last 7 days with limited features. The paid Premium plan starts around $99/month and scales with the number of unique companies identified per month — the more leads, the higher the tier. Plans are cheaper annually and include the full CRM integrations and unlimited history. Confirm the current lead-volume bands at signup, since pricing is usage-based.
Leadfeeder vs Albacross vs Lead Forensics
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Leadfeeder | B2B SMB / mid-market | Free + ~$99/mo | CRM sync + ease of use |
| Albacross | EU B2B | From ~$99/mo | Strong EU data + ABM |
| Lead Forensics | Enterprise | Quote (high) | Large UK/contact database |
✓ Use it if you
- Run B2B and get meaningful website traffic you can’t identify
- Want warm, intent-rich company leads in your CRM
- Have a sales team to action identified accounts
- Want to start free and prove ROI first
✗ Skip it if you
- Are B2C (company ID doesn’t apply)
- Get very little website traffic
- Need person-level identification (consider RB2B for US)
- Have no sales motion to follow up leads
Is Leadfeeder worth it?
Is Leadfeeder worth it? If you run B2B and get real website traffic, yes — it surfaces in-market companies you’d otherwise never know about, and the CRM sync makes the leads instantly actionable for sales. The honest limitation is that it identifies companies, not individuals, so you still need contact data and outreach to convert the signal. Start on the free Lite plan: if you see recognizable target accounts in your feed, the paid plan pays for itself quickly. For B2C or very-low-traffic sites, it won’t deliver.
What's included
- Identifies companies by IP, not just form fills
- Native CRM sync reduces manual data entry
- Buying-signal timeline shows intent patterns
- Works across multiple landing pages and domains
- SaaSTweaks-verified affiliate deal
- Vendor-direct activation flow
- Editorial pros + cons review
- Tracked savings claim with refresh date
Leadfeeder pricing
Verified May 2026. Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Free | $0 | limited (7 days data, up to 100 companies) | Company identification · Page visit data · 7-day data retention · Limited contacts |
| Paid | From $99/mo | annual, scales by company count | Unlimited data retention · All identified companies · Contact enrichment · CRM integrations · Slack alerts · Custom feeds |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Leadfeeder through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Leadfeeder wins and loses
What works
- Identifies company-level website visitors — turns anonymous traffic into named accounts
- CRM integrations push identified companies directly to Salesforce, HubSpot, Pipedrive
- Behavioral data shows which pages companies visited and in what order
- Slack alerts notify sales reps when a target account visits the site
What doesn't
- Identifies company not individual — no individual contact data without enrichment add-on
- Accuracy depends on office/corporate IP ranges — remote workers often invisible
- Pricing scales with identified company volume — can jump significantly for high-traffic sites
- Merged with Echobot into Dealfront brand but product experience still called Leadfeeder
The bottom line
Leadfeeder turns anonymous website traffic into a working B2B pipeline by revealing the companies browsing your site, scoring them, and syncing hot accounts straight into your CRM. A free Lite plan and four-minute setup make it easy to trust; the lack of an exclusive discount is the only thing keeping this a solid Buy rather than a steal.
Leadfeeder offers a free Lite plan and paid plans that start around $99 per month when billed annually. Pricing is usage-based and scales with the number of unique companies identified on your website each month, so higher-traffic sites move up to larger tiers. Every paid plan includes a 14-day free trial with no credit card required.
Yes. Leadfeeder Lite is free forever and shows the companies that visited your website, capped at the last 100 companies per month with seven days of history and no advanced filters or custom alerts. It is enough to confirm your traffic is identifiable and worth using before upgrading to a paid plan for real prospecting.
No. Leadfeeder identifies the companies visiting your website through reverse-IP lookup, not named individuals, which keeps its core visitor tracking GDPR-friendly. Higher paid tiers now surface verified contact emails and phone numbers from its B2B database, so you can go from company reveal to a named prospect without bolting on a separate data tool.
Yes, they are the same product. The company merged Leadfeeder with Echobot to form Dealfront in 2022, then rebranded back to Leadfeeder in 2026 because website visitor identification stayed its most recognised strength. Existing subscriptions, pricing, data and features carried over unchanged; only the name and some feature labels moved.
Both use reverse-IP lookup to identify company website visitors, but Leadfeeder is self-serve, transparently priced and offers a free tier, while Lead Forensics is sales-led with quote-only annual contracts and is known for strong UK coverage. Leadfeeder is the easier and cheaper tool to trial; Lead Forensics leans toward larger, sales-assisted rollouts.
Yes. Leadfeeder connects natively to major CRMs including Salesforce, HubSpot and Pipedrive, automatically pushing identified accounts and visit activity into your pipeline. It also sends real-time lead alerts to Slack and email, so sales reps can act on an in-market company while it is still browsing rather than days later.
