Frase
SEO Tools
Frase deal: Verified deal via partner link
Frase is an AI SEO content tool that researches SERPs, builds briefs, optimizes drafts for ranking, and now tracks visibility across AI search engines.
- Full content workflow in one tool
- Tracks AI-search visibility
- Lower entry price than rivals
- Research-grounded AI writing
How Frase scored 56/100
6 weighted criteria, each scored out of 10 and published with its reasoning. Featured placements never move a score.
Deal Strength
3.0 /10The offer is a 7-day free trial through a partner link, with no coupon code and no published price cut. It gets you in the door, but the link itself saves you nothing off Frase's normal price.
Value for Money
5.0 /10Frase covers SERP-driven optimization, AI visibility tracking and dual content scoring. Its pricing tiers aren't published alongside the deal, so you can't check the per-seat cost before you start the trial — budget for something near the category average.
Capability
8.0 /10You get SERP research, content briefs, a real-time optimization score, dual SEO and GEO scoring, an AI Agent, internal linking suggestions, and AI visibility tracking across 8 platforms. That covers the SEO and AI content workflow end to end.
Time to Value
8.0 /10The 7-day trial opens full features without a card. You go from keyword to SERP analysis, content brief and optimized draft within hours, so you can judge output quality well inside the trial window.
Trust & Reliability
5.0 /10Frase publishes no uptime SLA and no support-response commitment, and there's no independent review consensus to point to. The product itself is well documented, so you're taking reliability on trust rather than on track record.
Flexibility & Exit
5.0 /10You can start the 7-day trial without a card, which limits the downside of testing. Frase publishes nothing about billing terms, cancellation windows or data export, so expect ordinary monthly terms and basic export only.
Verified deal via partner link
Affiliate link — same price for you, and it never moves the score.
- Full content workflow in one tool
- Tracks AI-search visibility
- Lower entry price than rivals
- Research-grounded AI writing
About Frase
Quick answer
Frase is an AI-powered SEO content platform that handles the full content workflow, SERP research, automated briefs, AI writing, and on-page optimization scoring, and it has added tracking for how your pages get cited across AI search engines. It is built for content marketers, SEO writers, and agencies who want to plan and optimize articles in one place. Plans start affordably and scale by how much content and how many users you need.
What is Frase?
Frase is an AI SEO content platform that takes you from keyword to published, optimized article in one workflow. It analyzes the top-ranking pages for your target query, turns that research into a structured content brief, helps you draft with AI, and then scores your draft against the competition so you know what topics and terms to add before publishing.
What sets the 2026 version apart is its move beyond classic Google SEO. Frase now tracks AI visibility, monitoring whether your content gets cited by engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews, and it optimizes drafts for both traditional ranking and citability in AI answers. That dual SEO-and-GEO focus, plus a price that undercuts the established optimization tools, makes it a strong pick for content teams adapting to AI search.
Key features
SERP research
Analyze the top results for a query to understand what topics, headings, and questions you need to cover.
Automated content briefs
Generate structured briefs with headings, questions, and target terms to hand writers a clear plan.
On-page optimization scoring
Score drafts against ranking competitors and get specific recommendations to improve topical coverage.
AI writing assistant
Draft and expand sections with AI inside the editor, grounded in your research rather than a blank prompt.
AI visibility tracking
Monitor whether your pages are cited across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Site audits and publishing
Run content audits and push finished work to your CMS to close the loop on the workflow.
Frase pricing
Frase is priced in tiers that scale mainly by how many documents (articles) you can create and how many user seats you need. Entry plans start around $40/mo and the higher tiers add more documents, seats, and capacity for teams and agencies; annual billing saves roughly 15%. Every plan includes the full toolkit, research, optimization, AI writing, visibility tracking, and a 7-day trial lets you test it before paying. Compared with Surfer, Clearscope, and MarketMuse, Frase generally lands at a lower entry price. Confirm current document limits and tier names at signup.
Frase vs Surfer SEO vs Clearscope
| Tool | Best for | Pricing | Standout |
|---|---|---|---|
| Frase | End-to-end content workflow on a budget | From ~$40/mo | Briefs, optimization, and AI-visibility tracking in one |
| Surfer SEO | Data-driven on-page optimization | From ~$99/mo | Detailed content editor and SERP correlations |
| Clearscope | Enterprise content quality | From ~$170/mo | Clean grading and trusted by large content teams |
✓ Use it if you
- Want research, briefs, writing, and optimization in one place
- Need to track visibility in AI search, not just Google
- Produce a steady volume of SEO articles
- Want a lower entry price than Surfer or Clearscope
✗ Skip it if you
- Only need a lightweight grammar or writing assistant
- Require the deepest on-page correlation data Surfer offers
- Publish content rarely and cannot justify a subscription
- Already have a content workflow you do not want to change
Is Frase worth it?
Frase is a smart pick for content teams that want one tool to plan, write, and optimize. It covers the full workflow, its briefs and optimization scoring are solid, and the addition of AI-visibility tracking shows the product is keeping pace with how search is changing. The honest caveats are that its on-page data is not quite as deep as Surfer's and AI-generated drafts still need human editing for quality and accuracy. For the price, though, the breadth is hard to beat. We rate it a buy.
What's included
- SERP research and competitor content analysis
- Automated, structured content briefs
- On-page optimization scoring and recommendations
- AI writing assistant inside the editor
- AI-search visibility tracking across LLMs
- Content and site audits
- CMS publishing integrations
- Team seats and API access on higher tiers
Frase pricing
Vendor's published rates at the time we checked — always confirm at checkout.
| Plan | Price | Term | What you get |
|---|---|---|---|
| Free trial | $0 | 7 days | Full Professional feature set, no credit card required. |
| Starter | $49/mo | monthly ($39/mo billed annually) | 1 seat, 1 site, 10 articles and 50 audit pages per month — built for solo operators. |
| Professional | $129/mo | monthly ($103/mo billed annually) | 3 seats, 5 sites, 40 articles and 250 audit pages per month — the most popular tier for content teams. |
| Scale | $299/mo | monthly ($239/mo billed annually) | 5 seats, up to 10 domains, 100 articles and 1,000 audit pages per month for agencies. |
| Enterprise | Custom | custom | Custom seats and domains with white-label, SSO/SAML, and dedicated support. |
How to claim it
4 steps. The last one is the part most people skip.
- 1
Open Frase through the link on this page
It carries our referral tag. The price you pay is identical either way, and it never changes the score on this page.
- 2
Pick the plan that matches your usage
This offer applies automatically through the link — there is no code to enter.
- 3
Confirm the discount before you pay
The order summary should show the reduced amount. If it does not, stop and tell us — we re-test listings that stop working.
- 4
Check what happens at renewal
Note the renewal date and the rate it reverts to, so the second invoice is not a surprise. Annual plans are usually cheaper per month but harder to exit.
Where Frase wins and loses
What works
- Full content workflow in one tool
- Tracks AI-search visibility
- Lower entry price than rivals
- Research-grounded AI writing
What doesn't
- Shallower on-page data than Surfer
- AI drafts need editing
- Document limits can pinch
The bottom line
Frase offers strong SEO and AI visibility capabilities with a quick trial, but deal strength is limited and reliability evidence is thin.
Frase is used to research, plan, write, and optimize SEO content. It analyzes top-ranking pages, builds content briefs, drafts with AI, scores your content for on-page optimization, and now tracks how your pages are cited across AI search engines.
Frase plans start around $40/mo and scale by how many documents you can create and how many seats you need. Annual billing saves roughly 15%, and there is a 7-day free trial. Confirm current limits and tier names at signup.
Yes. In addition to traditional SEO, Frase tracks AI visibility, monitoring whether your content is cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews, and it optimizes drafts for citability in AI answers.
Surfer offers deeper on-page correlation data and a detailed content editor at a higher price. Frase covers the broader workflow, from research to AI-visibility tracking, at a lower entry price. Choose based on whether you want depth or breadth and budget.
Frase includes an AI writing assistant that drafts and expands sections grounded in your research and brief. The output still needs human editing for accuracy and voice before publishing.
For content teams that want one tool to plan, write, and optimize, and that care about visibility in AI search, Frase offers strong value at a lower price than the established optimization tools.
