vs 
Apollo vs Lemlist
CRM Apollo wins overall
Apollo edges ahead with a SaaSTweaks Score of 81/100 vs Lemlist's 78/100, so it's our default crm pick for most teams. Apollo offers exceptional all-in-one capability and value for SMB sales teams, though trust signals are good but not fully detaile Where Apollo leads is value for money; Lemlist, scoring 78/100, is the stronger choice when specific use cases is your priority — Lemlist offers a strong verified discount with bundled warmup, delivering high capability for personalized outbound, though annual Both are verified, real deals; the right pick comes down to which pillars below matter most for your team.
The verdict
Apollo edges ahead with a SaaSTweaks Score of 81/100 vs Lemlist's 78/100, so it's our default crm pick for most teams. Apollo offers exceptional all-in-one capability and value for SMB sales teams, though trust signals are good but not fully detaile Where Apollo leads is value for money; Lemlist, scoring 78/100, is the stronger choice when specific use cases is your priority — Lemlist offers a strong verified discount with bundled warmup, delivering high capability for personalized outbound, though annual Both are verified, real deals; the right pick comes down to which pillars below matter most for your team.
Feature by feature
7 points of difference, taken from each vendor's published plans.
| Apollo | Lemlist | |
|---|---|---|
| SaaSTweaks Score | Apollo 81/100 | Lemlist 78/100 |
| Deal strength | Apollo 8.0/10 | Lemlist 8.0/10 |
| Value for money | Apollo 9.0/10 | Lemlist 8.0/10 |
| Capability | Apollo 9.0/10 | Lemlist 9.0/10 |
| Time to value | Apollo 8.0/10 | Lemlist 7.0/10 |
| Trust & reliability | Apollo 7.0/10 | Lemlist 7.0/10 |
| Flexibility & exit | Apollo 6.0/10 | Lemlist 6.0/10 |
What each one actually costs
Published rates at the time we checked. Confirm at checkout — vendors re-cut plans often.
| Plan | Apollo | Lemlist | Notes |
|---|---|---|---|
| Entry price | Custom | Custom | |
| Free plan | Yes | No | |
| The deal | Free plan + paid tiers from ~$49/user/mo | Founder rate via SaaSTweaks + 20% off annual + Lemwarm included free |
Which one is right for you?
Pick Apollo if
- Value for money matters most to you: Apollo scores 9.0/10 vs Lemlist's 8.0/10. Editorial verdict states 'price-to-capability ratio is unmatched' and scores value for money 9.4; pricing is dramatically more aff
- Time to value matters most to you: Apollo scores 8.0/10 vs Lemlist's 7.0/10. Editorial summary and live site emphasize quick setup with free sign-up, Chrome extension for immediate data pulling, and position
Pick Lemlist if
- Deal strength matters most to you: Lemlist scores 8.0/10 vs Apollo's 8.0/10. Verified exclusive founder rate via SaaSTweaks stacks with annual billing (~20% off) and includes Lemwarm free (a $24–$40 standalo
- Value for money matters most to you: Lemlist scores 8.0/10 vs Apollo's 9.0/10. After discount and bundled Lemwarm, effective per-seat cost is lower; pricing tiers (e.g., Email Pro $63/seat annual) offer strong
- Capability matters most to you: Lemlist scores 9.0/10 vs Apollo's 9.0/10. Broad feature set: custom liquid variables for text/image/video personalization, multichannel sequences (email, LinkedIn, calls),
- Time to value matters most to you: Lemlist scores 7.0/10 vs Apollo's 8.0/10. 14-day free trial and onboarding resources; however, setup requires domain warmup (Lemwarm recommended for 14 days pre-campaign) a
Moving from one to the other
The migration cost is part of the price. Here is what it actually involves.
It depends on your priorities. Overall, Apollo scores 81/100 versus Lemlist's 78/100 on the SaaSTweaks benchmark, so Apollo is our default pick. That said, Lemlist is the better choice when specific use cases matters more to you. Both are scored across the same six pillars below.
Apollo starts at Custom and Lemlist at Custom on their entry paid tiers. Factor in each verified deal too: Apollo — Free plan + paid tiers from ~$49/user/mo; Lemlist — Founder rate via SaaSTweaks + 20% off annual + Lemwarm included free. The cheaper option depends on your seat count and which plan you need.
On deal strength specifically, Apollo scores 8.0/10 and Lemlist scores 8.0/10. Editorial summary confirms a genuinely useful free plan and paid tiers from ~$49/user/month, representing a strong verified discou See each deal page for the live offer and terms.
Yes. Before migrating, check each tool's data export and onboarding — most crm tools support CSV or API export. Apollo scores 6.0/10 on flexibility & exit and Lemlist 6.0/10, which is a good proxy for how painless switching will be.
Each tool earns a 0–100 SaaSTweaks Score weighted across six pillars: deal strength, value for money, capability, time to value, trust & reliability, and flexibility & exit. The ranking here is strictly by score — never by commission. See our methodology at /how-we-score.