vs 
Zoho CRM vs Apollo
CRM Zoho CRM wins overall
Zoho CRM edges ahead with a SaaSTweaks Score of 82/100 vs Apollo's 81/100, so it's our default crm pick for most teams. A highly capable, value-packed CRM with a strong free tier and competitive pricing, though annual billing and some complexity mode Where Zoho CRM leads is trust & reliability; Apollo, scoring 81/100, is the stronger choice when time to value is your priority — Apollo offers exceptional all-in-one capability and value for SMB sales teams, though trust signals are good but not fully detaile Both are verified, real deals; the right pick comes down to which pillars below matter most for your team.
The verdict
Zoho CRM edges ahead with a SaaSTweaks Score of 82/100 vs Apollo's 81/100, so it's our default crm pick for most teams. A highly capable, value-packed CRM with a strong free tier and competitive pricing, though annual billing and some complexity mode Where Zoho CRM leads is trust & reliability; Apollo, scoring 81/100, is the stronger choice when time to value is your priority — Apollo offers exceptional all-in-one capability and value for SMB sales teams, though trust signals are good but not fully detaile Both are verified, real deals; the right pick comes down to which pillars below matter most for your team.
Feature by feature
7 points of difference, taken from each vendor's published plans.
| Zoho CRM | Apollo | |
|---|---|---|
| SaaSTweaks Score | Zoho CRM 82/100 | Apollo 81/100 |
| Deal strength | Zoho CRM 8.0/10 | Apollo 8.0/10 |
| Value for money | Zoho CRM 9.0/10 | Apollo 9.0/10 |
| Capability | Zoho CRM 9.0/10 | Apollo 9.0/10 |
| Time to value | Zoho CRM 7.0/10 | Apollo 8.0/10 |
| Trust & reliability | Zoho CRM 8.0/10 | Apollo 7.0/10 |
| Flexibility & exit | Zoho CRM 7.0/10 | Apollo 6.0/10 |
What each one actually costs
Published rates at the time we checked. Confirm at checkout — vendors re-cut plans often.
| Plan | Zoho CRM | Apollo | Notes |
|---|---|---|---|
| Entry price | Custom | Custom | |
| Free plan | Yes | Yes | |
| The deal | Free for 3 users; paid from ~$14/user/mo | Free plan + paid tiers from ~$49/user/mo |
Which one is right for you?
Pick Zoho CRM if
- Trust & reliability matters most to you: Zoho CRM scores 8.0/10 vs Apollo's 7.0/10. Live site shows major brand trust (Amazon, L'Oreal); editorial summary implies strong reputation; privacy commitment noted; no upt
- Flexibility & exit matters most to you: Zoho CRM scores 7.0/10 vs Apollo's 6.0/10. Pricing tiers billed annually (some lock-in); free plan exists; data export likely available but not detailed; cancellation terms
Pick Apollo if
- Time to value matters most to you: Apollo scores 8.0/10 vs Zoho CRM's 7.0/10. Editorial summary and live site emphasize quick setup with free sign-up, Chrome extension for immediate data pulling, and position
Moving from one to the other
The migration cost is part of the price. Here is what it actually involves.
It depends on your priorities. Overall, Zoho CRM scores 82/100 versus Apollo's 81/100 on the SaaSTweaks benchmark, so Zoho CRM is our default pick. That said, Apollo is the better choice when time to value matters more to you. Both are scored across the same six pillars below.
Zoho CRM starts at Custom and Apollo at Custom on their entry paid tiers. Factor in each verified deal too: Zoho CRM — Free for 3 users; paid from ~$14/user/mo; Apollo — Free plan + paid tiers from ~$49/user/mo. The cheaper option depends on your seat count and which plan you need.
On deal strength specifically, Zoho CRM scores 8.0/10 and Apollo scores 8.0/10. Verified free plan for up to 3 users and paid tiers from ~$14/user/month; strong discount vs. enterprise competitors like Salesfor See each deal page for the live offer and terms.
Yes. Before migrating, check each tool's data export and onboarding — most crm tools support CSV or API export. Zoho CRM scores 7.0/10 on flexibility & exit and Apollo 6.0/10, which is a good proxy for how painless switching will be.
Each tool earns a 0–100 SaaSTweaks Score weighted across six pillars: deal strength, value for money, capability, time to value, trust & reliability, and flexibility & exit. The ranking here is strictly by score — never by commission. See our methodology at /how-we-score.