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Skyrise Ventures

vc-investor · 5

60% off

across the firm's research and CRM stack

Skyrise Ventures negotiated 60% off annual contracts

$74,000 → $29,800

Annual SaaS spend

$44,200

Annualised savings

60%

Reduction percentage

4 of 5

Vendors renegotiated

The challenge

Skyrise Ventures is a 5-person early-stage venture firm investing in B2B SaaS at the seed and Series A stages. The partners run on a research and CRM stack that is heavy on data — Crunchbase Pro, PitchBook, Apollo.io, Brand24 for portfolio monitoring, and a CRM the firm had inherited from a previous fund vehicle. Combined list price across the five tools at the firm's seat counts: roughly $74,000 annual.

The managing partner did not want to cut tools. Each one demonstrably contributed to a sourcing or due-diligence workflow the firm had refined over three fund cycles. What the partner wanted was a structured renewal effort that treated SaaS procurement the way the firm treated capital deployment — with a documented diligence process, alternatives evaluated, and a written negotiation strategy per vendor.

The solution

The firm's operations lead built a per-vendor renewal brief for each of the five tools. Each brief contained four sections: actual usage data from the past 12 months (logins, queries, exports), the firm's strategic dependence rating (1-5), three named alternative vendors with rough pricing, and a target outcome — either a price reduction percentage or a feature add at the same price.

The negotiation strategy then varied by vendor.

  • Crunchbase Pro: the firm had two seats and used roughly 80% of available query capacity. The renewal ask was a price hold against the prior year (the vendor had pre-announced a 15% increase) plus an additional read-only seat for the analyst at no charge. Outcome: granted, on a one-year commitment.
  • PitchBook: high strategic dependence, low alternative substitutability, and the most expensive line item by a factor of three. The firm prepared a written brief proposing a downsize from the firm-tier to a focused-tier with explicit feature exclusions. Outcome: 38% reduction in annual cost in exchange for a two-year commitment with a price-hold guarantee. The firm accepted.
  • Apollo.io: the firm had over-bought seats during a prior fundraise and had three inactive paid seats. The renewal ask was a seat reduction from 8 to 5 plus a 25% reduction on the per-seat rate. Outcome: granted, with the rep adding a free 30-day enterprise feature trial.
  • Brand24: the firm contacted the rep directly with usage data and a request for a multi-year discount. Outcome: 40% reduction on a two-year commitment.
  • Inherited CRM: low strategic dependence, multiple alternatives evaluated. The firm gave the vendor a two-week window to match a competitor's quote. The vendor declined. The firm migrated to the alternative across a four-week parallel-run period.

Across the five vendors, four resulted in negotiated reductions and one resulted in a vendor switch. The cumulative reduction in annual SaaS spend versus the prior year's renewal totals: approximately 60%.

The results

Total annual SaaS spend dropped from $74,000 to $29,800 — a 60% reduction. The savings split across vendors: Crunchbase $0 (price hold against an announced increase), PitchBook $18,000, Apollo.io $4,200, Brand24 $1,800, CRM switch $20,200. Annualised savings: $44,200.

Beyond the dollar number, the firm built a procurement process that did not exist before. Every annual renewal now generates a written brief 60 days before contract end. The brief gets reviewed at the partner meeting closest to the date. Vendor relationships have improved rather than worsened — the rigorous, data-led approach to negotiation has been received well by the vendor reps, two of whom have asked the firm to participate in their respective annual customer advisory boards.

The managing partner's framing for the LP letter: "We applied the same diligence rigour to our own procurement that we apply to investment decisions. The result is a firm cost structure that scales with assets under management, not with vendor list price increases."

“The diligence rigour we apply to investment decisions belongs in our own procurement. The firm cost structure now scales with AUM, not with vendor list-price drift.”
— Helena Voss, Managing Partner, Skyrise Ventures

Tools used

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