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Pricing breakdown AI Video
Synthesia charges per editor with a pooled credit allowance: a free 10-minutes-a-month plan, then $29-$89 tiers. Buyers misjudge the minutes - 120 minutes a year on Starter sounds ample until one training series eats it, and adding editors means Enterprise.
Plans & rates
The vendor's own published rates, exactly as the rate card states them — including the tiers that only carry a price once you talk to sales.
$0
$0, no credit card required. 1,200 credits a month - up to 10 minutes of video - with 1 editor and 9 stock AI avatars. Videos carry Synthesia branding (logo removal is a paid-plan feature).
Best for Testing scripts and avatars before committing
$29/mo
$29/month billed monthly (10 minutes of video a month) or $18/month billed yearly with 120 minutes pooled across the year - a 38% saving. 1 editor plus 3 guests.
Best for Solo creators producing short explainer or social videos
$89/mo
$89/month billed monthly (30 minutes a month) or $64/month billed yearly with 360 minutes pooled annually. Adds API access, 5 personal avatars, branded video pages and interactive video.
Best for Teams producing regular training or product video
Custom
Custom pricing. The only tier with unlimited video minutes, unlimited personal avatars, SAML/SSO, a dedicated CSM and 1-click translation into 80+ languages.
Best for L&D and comms teams producing video at scale in multiple languages
Room to move
Start with the annual toggle maths: Starter is $348/year billed monthly versus $216 billed yearly - $132 saved, a genuine 38% - and Creator is $1,068 versus $768, saving $300 (28%). Second, understand what annual really buys: the per-month video allowance is the same (10 or 30 minutes), but yearly plans pool it as 120 or 360 minutes usable across the year. If your production is bursty - a quarterly training push rather than a steady drip - the annual pool alone justifies the switch, because monthly allowances don't bank. Third, defer the $1,000/year personal avatar. It's restricted to annual subscribers and is pure sunk cost if the channel doesn't perform; validate your format with the 125-180+ stock avatars first, then add the custom avatar at renewal as a negotiating sweetener. Fourth, know where the negotiable tier starts: Starter and Creator are fixed self-serve prices with no documented coupon codes or cancellation-flow offers, so genuine discounting only happens on Enterprise. If you're rendering anywhere near 90+ minutes a month on Creator, ask sales for an unlimited-minutes quote and bring a HeyGen or Colossyan quote with you - unlimited minutes, SSO and 1-click translation are the chips they hold back to close. Fifth, pilot on the free plan before any commitment: 1,200 credits (about 10 minutes) a month with branding is enough to test scripts, avatars and languages, and it requires no card. Finally, if you're buying Enterprise, negotiate seats and minutes separately - the public tiers prove Synthesia prices editors steeply, so multi-editor commitments are your leverage for a percentage off.
Find your tier
Matched to the limits that bite first, not to the tier the vendor highlights on its own pricing page.
$216/year buys 120 pooled minutes, 125+ avatars and downloads without branding - enough for a steady stream of short product and social videos at the lowest defensible cost.
360 pooled minutes, API access and 5 personal avatars cover a real content calendar; guests can review without extra editor fees. Budget the single-editor bottleneck honestly.
Unlimited minutes, SSO, multiple editors and 1-click translation into 80+ languages only exist here - and it's the only tier where the price is actually negotiable.
Synthesia creates professional AI avatar videos from text scripts — pick an avatar, type your script, and render a polished video without a camera, crew or editing software.
Save 35% on Starter — 30% on Creator
Scored 76/100 on the SaaSTweaks rubric.
Yes. The Basic plan is $0 with no credit card, giving 1,200 credits a month (up to 10 minutes of video), 1 editor and 9 avatars. Videos carry Synthesia branding.
Annual saves 38% on Starter ($18 vs $29/month) and 28% on Creator ($64 vs $89/month), and pools your minutes across the year (120 or 360) instead of a use-it-or-lose-it monthly allowance. If you'll use it more than about 8 months, annual wins.
No public coupon codes exist. The two real discounts are the annual billing rates (28-38% off) and Enterprise negotiation, where volume and competitor quotes can move the price.
Free: about 10 minutes/month. Starter: 10 minutes/month billed monthly, or 120 minutes pooled per year on annual. Creator: 30 minutes/month, or 360/year on annual. Only Enterprise is unlimited.
$1,000 per year for a Studio Express-1 personal avatar, and it's only available to annual subscribers. Creator includes 5 personal avatars; Enterprise includes unlimited.
Starter and Creator include a single editor seat (plus 3 or 5 guests, who can collaborate but are not full editors). Multiple editors is effectively an Enterprise conversation.
A shared currency spent across all AI usage-based features - video generation, dubbing and other AI tools draw from the same pool, so heavy dubbing use reduces your available video minutes.
Free-plan output carries Synthesia branding - logo removal is listed as a paid-plan feature. Paid tiers export in Full HD (1920x1080).
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See the breakdownEvery figure on this page is the vendor's own published rate at the time we read the rate card (5 Jul 2026). Where a tier is sold by quote we say so rather than guess a number. The pricing score rates the pricing model, not the product — the product is scored separately on its own rubric.