Skip to main content
◆ PRICING BREAKDOWN

Synthesia pricing

Pricing score: 62/10

Synthesia charges per editor with a pooled credit allowance: a free 10-minutes-a-month plan, then $29-$89 tiers. Buyers misjudge the minutes - 120 minutes a year on Starter sounds ample until one training series eats it, and adding editors means Enterprise.

◆ PLANS & RATES

Plans, list price, and your SaaSTweaks rate

  • Basic (Free)

    $0, no credit card required. 1,200 credits a month - up to 10 minutes of video - with 1 editor and 9 stock AI avatars. Videos carry Synthesia branding (logo removal is a paid-plan feature).

    List price

    Free

    SaaSTweaks deal

    Best for: Testing scripts and avatars before committing

    • 1,200 credits/month (up to 10 min of video)
    • 1 editor seat
    • 9 AI avatars
    • 160+ languages & voices
  • Starter

    $29/month billed monthly (10 minutes of video a month) or $18/month billed yearly with 120 minutes pooled across the year - a 38% saving. 1 editor plus 3 guests.

    List price

    $29/month

    SaaSTweaks deal

    Best for: Solo creators producing short explainer or social videos

    • 10 min/month (monthly) or 120 min/year (annual)
    • 1 editor & 3 guests
    • 125+ AI avatars
    • AI Video Assistant & AI Dubbing
  • Creator

    $89/month billed monthly (30 minutes a month) or $64/month billed yearly with 360 minutes pooled annually. Adds API access, 5 personal avatars, branded video pages and interactive video.

    List price

    $89/month

    SaaSTweaks deal

    Best for: Teams producing regular training or product video

    • 30 min/month (monthly) or 360 min/year (annual)
    • 1 editor & 5 guests
    • 180+ AI avatars + 5 personal avatars
    • API access
  • Enterprise

    Custom pricing. The only tier with unlimited video minutes, unlimited personal avatars, SAML/SSO, a dedicated CSM and 1-click translation into 80+ languages.

    List price

    Free

    SaaSTweaks deal

    Best for: L&D and comms teams producing video at scale in multiple languages

    • Unlimited video minutes
    • 240+ stock avatars, unlimited personal avatars
    • SAML/SSO & dedicated CSM
    • 1-click translations into 80+ languages

Hidden costs to watch for

  • The headline $18 and $64 monthly prices require paying a full year upfront ($216 / $768); month-to-month is $29 and $89 - a 38% premium on Starter.
  • Personal avatars cost $1,000/year each (Studio Express-1) and are only available to annual subscribers, so the avatar quietly locks you into yearly billing too.
  • Credits are a shared currency across all AI usage-based features - dubbing and other AI features draw from the same pool as video minutes, so your '10 minutes' shrinks if you use anything else.
  • Both paid self-serve tiers include just 1 editor; a second person who actually edits videos pushes you towards Enterprise, where pricing is unpublished.
  • 1-click translation into 80+ languages - a headline Synthesia capability - is Enterprise-only; Starter and Creator users localise manually.
  • Free-plan videos carry Synthesia branding; logo removal is a paid feature.

Negotiation tips

Start with the annual toggle maths: Starter is $348/year billed monthly versus $216 billed yearly - $132 saved, a genuine 38% - and Creator is $1,068 versus $768, saving $300 (28%). Second, understand what annual really buys: the per-month video allowance is the same (10 or 30 minutes), but yearly plans pool it as 120 or 360 minutes usable across the year. If your production is bursty - a quarterly training push rather than a steady drip - the annual pool alone justifies the switch, because monthly allowances don't bank. Third, defer the $1,000/year personal avatar. It's restricted to annual subscribers and is pure sunk cost if the channel doesn't perform; validate your format with the 125-180+ stock avatars first, then add the custom avatar at renewal as a negotiating sweetener. Fourth, know where the negotiable tier starts: Starter and Creator are fixed self-serve prices with no documented coupon codes or cancellation-flow offers, so genuine discounting only happens on Enterprise. If you're rendering anywhere near 90+ minutes a month on Creator, ask sales for an unlimited-minutes quote and bring a HeyGen or Colossyan quote with you - unlimited minutes, SSO and 1-click translation are the chips they hold back to close. Fifth, pilot on the free plan before any commitment: 1,200 credits (about 10 minutes) a month with branding is enough to test scripts, avatars and languages, and it requires no card. Finally, if you're buying Enterprise, negotiate seats and minutes separately - the public tiers prove Synthesia prices editors steeply, so multi-editor commitments are your leverage for a percentage off.
◆ FIND YOUR TIER

Which tier is right for you?

Solo founder

→ Starter (annual)

$216/year buys 120 pooled minutes, 125+ avatars and downloads without branding - enough for a steady stream of short product and social videos at the lowest defensible cost.

Small team (5-15)

→ Creator (annual)

360 pooled minutes, API access and 5 personal avatars cover a real content calendar; guests can review without extra editor fees. Budget the single-editor bottleneck honestly.

Scaling company

→ Enterprise

Unlimited minutes, SSO, multiple editors and 1-click translation into 80+ languages only exist here - and it's the only tier where the price is actually negotiable.

◆ FAQ

FAQ

Yes. The Basic plan is $0 with no credit card, giving 1,200 credits a month (up to 10 minutes of video), 1 editor and 9 avatars. Videos carry Synthesia branding.

Annual saves 38% on Starter ($18 vs $29/month) and 28% on Creator ($64 vs $89/month), and pools your minutes across the year (120 or 360) instead of a use-it-or-lose-it monthly allowance. If you'll use it more than about 8 months, annual wins.

No public coupon codes exist. The two real discounts are the annual billing rates (28-38% off) and Enterprise negotiation, where volume and competitor quotes can move the price.

Free: about 10 minutes/month. Starter: 10 minutes/month billed monthly, or 120 minutes pooled per year on annual. Creator: 30 minutes/month, or 360/year on annual. Only Enterprise is unlimited.

$1,000 per year for a Studio Express-1 personal avatar, and it's only available to annual subscribers. Creator includes 5 personal avatars; Enterprise includes unlimited.

Starter and Creator include a single editor seat (plus 3 or 5 guests, who can collaborate but are not full editors). Multiple editors is effectively an Enterprise conversation.

A shared currency spent across all AI usage-based features - video generation, dubbing and other AI tools draw from the same pool, so heavy dubbing use reduces your available video minutes.

Free-plan output carries Synthesia branding - logo removal is listed as a paid-plan feature. Paid tiers export in Full HD (1920x1080).

Related deals

VEED.io logo

VEED.io

Save up to 51% with annual billing — Creator from $12/user/mo

Browser-based AI video editor — auto subtitles, translation into 125+ languages, AI avatars and screen recording, with up to 51% off on annual billing.

Get deal
HeyGen logo

HeyGen

Verified deal via partner link

HeyGen creates studio-quality AI avatar videos and translates clips into 175+ languages with lip-sync, no camera, studio, or film crew required.

Get deal
Fliki logo

Fliki

Verified deal via partner link

Fliki is an AI text-to-video and text-to-speech tool with 2,000+ lifelike voices in 80+ languages, turning scripts, blogs, or ideas into narrated videos.

Get deal