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Pricing breakdown Amazon research
Amazon seller toolkit — 6 tiers from Free to Enterprise. Pricing scales by ASIN volume plus keyword tracking. Hidden cost: extra users on Diamond billed per seat with no included headcount.
Plans & rates
The vendor's own published rates, exactly as the rate card states them. Where we hold a better rate, it is shown against the list price.
$0
The Free tier offers limited access to Helium 10's core tools, suitable for initial exploration and basic product research.
Best for New Amazon sellers, product research exploration
$20/mo $39/mo 49% off
The Starter tier provides essential tools for new sellers to begin product research and keyword analysis with higher usage limits.
Best for Beginner Amazon sellers, small-scale product launches
$83/mo $99/mo 16% off
Platinum is designed for growing sellers, offering expanded access to most tools, including advanced keyword research and listing optimization features.
Best for Growing Amazon businesses, experienced sellers
$234/mo $279/mo 16% off
The Diamond tier caters to established brands and agencies, providing higher limits across all tools, multi-user access, and advanced analytics.
Best for Established Amazon brands, agencies managing multiple accounts
$999/mo
Enterprise is a custom solution for large-scale operations requiring bespoke features, dedicated support, and extensive usage limits.
Best for Large enterprises, high-volume sellers, custom requirements
Room to move
When negotiating Helium 10 pricing, timing can be a significant factor. Sales representatives often have more flexibility towards the end of a fiscal quarter or year when they are trying to meet targets. Approaching them during these periods might yield better discounts or added benefits. It is always advisable to engage with a sales representative directly, even for published plans, as they may have unadvertised promotions.
Buyers should not limit negotiations to just the monthly or annual price. Consider asking for additional seats if on a multi-user plan, an extended contract term at the current rate, or bundled support and onboarding services, especially for the Platinum or Diamond tiers. If managing multiple Amazon accounts or brands, inquire about multi-account discounts, which are sometimes available for larger operations.
Leveraging competitor quotes can also be effective. If a competing Amazon seller tool offers a similar feature set at a lower price, present this information to the Helium 10 sales team. They may be willing to match or beat a competitor's offer to secure the business. Additionally, inquire about any free trials or extended trial periods for specific features that may not be publicly advertised, allowing teams to thoroughly evaluate the toolset before committing to a long-term contract.
Find your tier
Matched to the limits that bite first, not to the tier the vendor highlights on its own pricing page.
The Starter tier provides essential tools and limits for individual sellers beginning their Amazon journey without a significant upfront investment.
Platinum offers expanded access to advanced research, listing optimization, and analytics, suitable for scaling operations and increasing product portfolios.
Diamond includes multi-user access and higher limits across all tools, making it ideal for agencies managing multiple client accounts and larger product volumes.
The Enterprise tier provides custom solutions, dedicated support, and extensive usage limits tailored for high-volume sellers and complex operational requirements.
Helium 10 in 2026: Free tier, Platinum at $99/mo annual ($129 monthly), Diamond at $279/mo annual ($359 monthly). Starter plan was discontinued April 2026.
Scored 76/100 on the SaaSTweaks rubric.
Helium 10 offers a robust Free plan that provides limited access to many of its core tools, functioning as an extended free trial. While there isn't a traditional time-limited free trial for the paid tiers, the Free plan allows users to experience the platform's capabilities before committing to a subscription.
Helium 10 typically offers a significant discount for annual billing compared to monthly payments. Buyers who opt for annual billing pay for the entire year upfront, resulting in a lower effective monthly cost. Monthly billing provides more flexibility but comes at a higher overall price over a 12-month period.
Helium 10 generally offers a 7-day money-back guarantee for new subscriptions. This policy allows buyers to try a paid plan for a short period and receive a full refund if they are not satisfied. It is always recommended to review the most current terms and conditions on the official Helium 10 website for precise details.
For plans like Diamond that include multi-user access, additional seats beyond the included headcount are typically billed at a per-seat rate. This cost varies depending on the specific plan and the number of extra users required. Buyers should consult with Helium 10 sales for exact pricing on additional seats.
Yes, Helium 10 generally allows users to downgrade their subscription plans. If a buyer's business needs decrease or they wish to reduce costs, they can typically switch to a lower-tier plan. Any changes usually take effect at the end of the current billing cycle, whether monthly or annually.
Helium 10 and Jungle Scout offer comparable feature sets for Amazon sellers, with their pricing structures reflecting this. Helium 10's tiers are often perceived as offering more granular control over specific tool limits, while Jungle Scout might present simpler, more bundled options. Both platforms have competitive entry points and scale up for advanced users, so a direct feature-to-feature comparison based on a buyer's specific needs is recommended.
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See the breakdownCanva prices in yearly terms: Free, Pro at US$144/year for one person and Business at US$250/year per person, with Enterprise on custom terms. Buyers misjudge the AI allowance — Pro's '10x more AI' is a shared monthly pool that Ultra tools drain 100 times faster than Standard ones.
See the breakdownEvery figure on this page is the vendor's own published rate at the time we read the rate card (3 May 2026). Where a tier is sold by quote we say so rather than guess a number. The pricing score rates the pricing model, not the product — the product is scored separately on its own rubric.