Semrush pricing
Pricing score: 62/10Semrush now sells four flat-rate plans — SEO, Starter, Pro+ and Advanced — from $117.33/mo billed annually, each covering one user. Buyers misjudge the single-seat rule: every extra colleague costs from $45/mo on top of an already premium price.
Plans, list price, and your SaaSTweaks rate
| Plan | List price | SaaSTweaks deal | Best for |
|---|---|---|---|
| Free A permanently free account for trying the platform — no credit card required. Enough to sanity-check a domain, not enough to run campaigns.
| Free | — | Occasional lookups and evaluating the interface before a trial |
| SEO The classic entry plan for pure SEO work. $117.33/mo when billed annually (about 17% off the $139 monthly rate). One user included.
| $139/month | — | Beginners and individual projects that live in Google, not AI search |
| Starter SEO + AI Search entry bundle. $165.17/mo billed annually versus $199 monthly. Same 5-site/500-keyword SEO limits as the SEO plan, plus AI visibility tracking.
| $199/month | — | Brands starting to track how they appear in ChatGPT, Perplexity and Gemini |
| Pro+ The scaling tier: $248.17/mo billed annually versus $299 monthly. Triples project capacity and unlocks historical data and content tooling.
| $299/month | — | Growing brands and small agencies juggling multiple sites |
| Advanced Maximum-power plan at $455.67/mo billed annually versus $549 monthly. The only tier with API access and share of voice reporting.
| $549/month | — | Agencies and in-house teams needing API automation and 40 projects |
-
Free
A permanently free account for trying the platform — no credit card required. Enough to sanity-check a domain, not enough to run campaigns.
List price
Free
SaaSTweaks deal
—
Best for: Occasional lookups and evaluating the interface before a trial
- 1 demo project
- 10 reports per day across all vital tools
- AI Visibility features
- Help Center & basic onboarding
-
SEO
The classic entry plan for pure SEO work. $117.33/mo when billed annually (about 17% off the $139 monthly rate). One user included.
List price
$139/month
SaaSTweaks deal
—
Best for: Beginners and individual projects that live in Google, not AI search
- 5 websites to monitor
- 500 keywords to track daily
- Basic keyword research and competitor analysis
- Position Tracking and Site Audit
-
Starter
SEO + AI Search entry bundle. $165.17/mo billed annually versus $199 monthly. Same 5-site/500-keyword SEO limits as the SEO plan, plus AI visibility tracking.
List price
$199/month
SaaSTweaks deal
—
Best for: Brands starting to track how they appear in ChatGPT, Perplexity and Gemini
- 5 websites and 500 keywords tracked daily
- 50 AI prompts tracked daily
- 1 domain for AI brand performance
- 300 AI visibility reports per day
-
Pro+
The scaling tier: $248.17/mo billed annually versus $299 monthly. Triples project capacity and unlocks historical data and content tooling.
List price
$299/month
SaaSTweaks deal
—
Best for: Growing brands and small agencies juggling multiple sites
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimisation and keyword cannibalisation analysis
-
Advanced
Maximum-power plan at $455.67/mo billed annually versus $549 monthly. The only tier with API access and share of voice reporting.
List price
$549/month
SaaSTweaks deal
—
Best for: Agencies and in-house teams needing API automation and 40 projects
- 40 websites to monitor
- 5,000 keywords to track daily
- API data integration
- SEO share of voice
Hidden costs to watch for
- Every plan includes just one user — additional users are a paid add-on starting at $45/mo each, so a three-person team on the SEO plan really costs about $207/mo, not $117
- Monthly billing carries roughly a 17% premium over annual: the SEO plan is $139/mo monthly versus $117.33/mo annually, and Advanced is $549 versus $455.67
- Client reporting is an add-on: Base Reports cost $10/mo and white-labelled Pro Reports $20/mo on top of your subscription
- The Agency Partners lead-generation listing is a separate $90/mo add-on
- API access is locked to the Advanced tier ($455.67/mo annually) — there is no API bolt-on for cheaper plans
- The SEO and Starter tiers share identical 5-project/500-keyword limits, so upgrading between them buys AI visibility features, not more SEO capacity
Negotiation tips
Which tier is right for you?
Solo founder
→ SEO
At $117.33/mo billed annually you get the full Position Tracking and Site Audit workflow for one user and up to 5 sites — the AI visibility extras in Starter can wait until AI search actually drives your traffic.
Small team (5-15)
→ Pro+
15 projects and 1,500 tracked keywords fit a multi-site operation, and adding two or three $45/mo seats on one Pro+ plan is far cheaper than multiple separate subscriptions.
Scaling company
→ Advanced
It is the only tier with API access, share of voice and 40 projects — and paying annually at $455.67/mo rather than $549 monthly saves over $1,100 a year.
FAQ
Yes. Semrush offers a genuinely free account with no credit card required — you get 1 demo project and 10 reports per day across the core tools, plus a taste of the AI Visibility features. It is fine for occasional lookups but far too limited for ongoing campaign work.
A lot. Annual billing saves up to 17%: the SEO plan is $117.33/mo annually versus $139 monthly, Starter $165.17 versus $199, Pro+ $248.17 versus $299, and Advanced $455.67 versus $549. On Advanced that is more than $1,100 a year.
Semrush does not run public coupon codes on its pricing page. The reliable savings are the 7-day free trial and the up-to-17% annual billing discount. Third-party 'discount codes' you see around the web are almost always just trial links.
One. Every tier from SEO to Advanced covers a single login; additional users are an add-on starting at $45/mo each. Factor this in before comparing Semrush with per-seat competitors.
Semrush restructured its line-up around AI search. The current public tiers are SEO ($117.33/mo annually), Starter ($165.17), Pro+ ($248.17) and Advanced ($455.67), with the paid tiers bundling AI visibility tracking on top of classic SEO limits.
Only Advanced ($455.67/mo billed annually, $549 monthly) includes API data integration. There is no API add-on for the cheaper tiers, so heavy automation users should budget for the top plan or an Enterprise agreement.
Yes — Semrush's own FAQ states you can cancel, downgrade or upgrade at any time unless you have signed custom terms. Annual plans are cheaper per month but you are paying for the year up front.
They are built into Starter, Pro+ and Advanced at increasing limits — 50, 100 and 200 tracked prompts daily respectively. The base SEO plan includes lighter AI search tracking; full LLM coverage including Grok and Claude is reserved for Enterprise.
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