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Pricing breakdown SEO Tools
Semrush now sells four flat-rate plans — SEO, Starter, Pro+ and Advanced — from $117.33/mo billed annually, each covering one user. Buyers misjudge the single-seat rule: every extra colleague costs from $45/mo on top of an already premium price.
Plans & rates
The vendor's own published rates, exactly as the rate card states them.
$0
A permanently free account for trying the platform — no credit card required. Enough to sanity-check a domain, not enough to run campaigns.
Best for Occasional lookups and evaluating the interface before a trial
$139/mo
The classic entry plan for pure SEO work. $117.33/mo when billed annually (about 17% off the $139 monthly rate). One user included.
Best for Beginners and individual projects that live in Google, not AI search
$199/mo
SEO + AI Search entry bundle. $165.17/mo billed annually versus $199 monthly. Same 5-site/500-keyword SEO limits as the SEO plan, plus AI visibility tracking.
Best for Brands starting to track how they appear in ChatGPT, Perplexity and Gemini
$299/mo
The scaling tier: $248.17/mo billed annually versus $299 monthly. Triples project capacity and unlocks historical data and content tooling.
Best for Growing brands and small agencies juggling multiple sites
$549/mo
Maximum-power plan at $455.67/mo billed annually versus $549 monthly. The only tier with API access and share of voice reporting.
Best for Agencies and in-house teams needing API automation and 40 projects
Room to move
Start with the seven-day free trial: the pricing FAQ confirms you can cancel, upgrade or downgrade at any time, so pressure-test the 500-keyword and 5-project limits before money leaves your account. Pay annually if you are staying — the SEO plan drops from $139 to $117.33 a month (about $260 back per year), Starter from $199 to $165.17 (roughly $406 saved), Pro+ from $299 to $248.17 (about $610), and Advanced from $549 to $455.67 (over $1,100 a year, the full 17% haircut). Buy seats, not duplicate plans: an additional user starts at $45 a month, so two people on one SEO plan cost about $162 monthly versus $278 for two separate subscriptions — a saving of over $1,300 a year. Match the tier to project counts rather than the marketing label: SEO and Starter both cap at 5 websites and 500 tracked keywords, so only step up to Pro+ when you genuinely need 15 projects, historical data or content optimisation, and to Advanced only for API access, share of voice or 40 projects. Skip the reporting add-ons until a client actually asks — Base Reports are $10 a month and white-label Pro Reports $20, which agencies recoup and solo operators rarely do; the same logic applies to the $90 a month Lead Generation listing, which only pays for itself if you sell services. Semrush rarely discounts list prices beyond the annual rate, but there is a custom-plan route on the Advanced tier and an Enterprise demo path — if you need more than 40 projects or full LLM coverage (Grok and Claude included), asking sales for custom terms beats stacking add-ons. Finally, keep the free account alive during any pause: 10 reports a day and one demo project cost nothing while you decide whether to resubscribe.
Find your tier
Matched to the limits that bite first, not to the tier the vendor highlights on its own pricing page.
At $117.33/mo billed annually you get the full Position Tracking and Site Audit workflow for one user and up to 5 sites — the AI visibility extras in Starter can wait until AI search actually drives your traffic.
15 projects and 1,500 tracked keywords fit a multi-site operation, and adding two or three $45/mo seats on one Pro+ plan is far cheaper than multiple separate subscriptions.
It is the only tier with API access, share of voice and 40 projects — and paying annually at $455.67/mo rather than $549 monthly saves over $1,100 a year.
All-in-one SEO and digital marketing platform with keyword research, site audit, backlink analytics, and competitive intelligence tools.
Scored 85/100 on the SaaSTweaks rubric.
Yes. Semrush offers a genuinely free account with no credit card required — you get 1 demo project and 10 reports per day across the core tools, plus a taste of the AI Visibility features. It is fine for occasional lookups but far too limited for ongoing campaign work.
A lot. Annual billing saves up to 17%: the SEO plan is $117.33/mo annually versus $139 monthly, Starter $165.17 versus $199, Pro+ $248.17 versus $299, and Advanced $455.67 versus $549. On Advanced that is more than $1,100 a year.
Semrush does not run public coupon codes on its pricing page. The reliable savings are the 7-day free trial and the up-to-17% annual billing discount. Third-party 'discount codes' you see around the web are almost always just trial links.
One. Every tier from SEO to Advanced covers a single login; additional users are an add-on starting at $45/mo each. Factor this in before comparing Semrush with per-seat competitors.
Semrush restructured its line-up around AI search. The current public tiers are SEO ($117.33/mo annually), Starter ($165.17), Pro+ ($248.17) and Advanced ($455.67), with the paid tiers bundling AI visibility tracking on top of classic SEO limits.
Only Advanced ($455.67/mo billed annually, $549 monthly) includes API data integration. There is no API add-on for the cheaper tiers, so heavy automation users should budget for the top plan or an Enterprise agreement.
Yes — Semrush's own FAQ states you can cancel, downgrade or upgrade at any time unless you have signed custom terms. Annual plans are cheaper per month but you are paying for the year up front.
They are built into Starter, Pro+ and Advanced at increasing limits — 50, 100 and 200 tracked prompts daily respectively. The base SEO plan includes lighter AI search tracking; full LLM coverage including Grok and Claude is reserved for Enterprise.
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See the breakdownNotion charges per member: free for individuals, Plus at $10/member/month annually ($12 monthly), Business at $20 ($24 monthly). What buyers misjudge: full Notion AI now requires Business — the old AI add-on is gone, roughly doubling per-seat cost for AI.
See the breakdownEmail triage layered over Gmail / Outlook — 3 tiers (Snack, Lunch, Dinner) priced per mailbox. Hidden cost: extra connected accounts billed individually rather than per-user.
See the breakdownCanva prices in yearly terms: Free, Pro at US$144/year for one person and Business at US$250/year per person, with Enterprise on custom terms. Buyers misjudge the AI allowance — Pro's '10x more AI' is a shared monthly pool that Ultra tools drain 100 times faster than Standard ones.
See the breakdownEvery figure on this page is the vendor's own published rate at the time we read the rate card (5 Jul 2026). Where a tier is sold by quote we say so rather than guess a number. The pricing score rates the pricing model, not the product — the product is scored separately on its own rubric.