HubSpot pricing
Pricing score: 48/10Marketing Hub runs from free tools to $3,600/mo Enterprise, priced on seats plus marketing-contact tiers. Buyers misjudge the Starter-to-Professional cliff: the jump is from $7-20 per seat to $800/mo with an annual commitment and a mandatory $3,000 onboarding fee.
Plans, list price, and your SaaSTweaks rate
| Plan | List price | SaaSTweaks deal | Best for |
|---|---|---|---|
| Free Free marketing, sales, service, content and data tools for up to 2 users — no credit card required. Email carries HubSpot branding and is capped at 2,000 sends per calendar month.
| Free | — | Testing HubSpot's CRM and basic email before spending anything |
| Starter Per-seat plan at $20/mo/seat monthly, currently from $7/mo/seat with the up-to-65%-off Starter promotion (new customers, monthly or annual subscription). Includes 1,000 marketing contacts and 500 HubSpot Credits.
| $20/month | — | Small businesses that want branding-free email and simple automation |
| Professional $800/mo with an annual commitment ($890 month-to-month), including 3 Core Seats; extra seats from $45/mo. A required one-time $3,000 Professional Onboarding fee applies. Includes 2,000 marketing contacts.
| $890/month | — | Marketing teams running omni-channel campaigns and custom reporting |
| Enterprise From $3,600/mo including 5 Core Seats; extra seats from $75/mo. A required one-time $7,000 Enterprise Onboarding fee applies. Includes 10,000 marketing contacts.
| $3,600/month | — | Organisations needing multi-touch attribution, journey analytics and governance |
-
Free
Free marketing, sales, service, content and data tools for up to 2 users — no credit card required. Email carries HubSpot branding and is capped at 2,000 sends per calendar month.
List price
Free
SaaSTweaks deal
—
Best for: Testing HubSpot's CRM and basic email before spending anything
- Free CRM plus marketing, sales and service tools
- 2,000 email sends/month (HubSpot-branded)
- Forms and basic ad management
- Up to 2 users
-
Starter
Per-seat plan at $20/mo/seat monthly, currently from $7/mo/seat with the up-to-65%-off Starter promotion (new customers, monthly or annual subscription). Includes 1,000 marketing contacts and 500 HubSpot Credits.
List price
$20/month
SaaSTweaks deal
—
Best for: Small businesses that want branding-free email and simple automation
- 1,000 marketing contacts included
- Email sends up to 5x your contact tier per month
- Remove HubSpot branding from email and live chat
- Forms, simple automation, ad management and retargeting
-
Professional
$800/mo with an annual commitment ($890 month-to-month), including 3 Core Seats; extra seats from $45/mo. A required one-time $3,000 Professional Onboarding fee applies. Includes 2,000 marketing contacts.
List price
$890/month
SaaSTweaks deal
—
Best for: Marketing teams running omni-channel campaigns and custom reporting
- Includes 3 Core Seats (extra seats from $45/mo)
- Omni-channel marketing automation (up to 300 workflows)
- Lead scoring, social media, custom reporting
- Email sends up to 10x contact tier
-
Enterprise
From $3,600/mo including 5 Core Seats; extra seats from $75/mo. A required one-time $7,000 Enterprise Onboarding fee applies. Includes 10,000 marketing contacts.
List price
$3,600/month
SaaSTweaks deal
—
Best for: Organisations needing multi-touch attribution, journey analytics and governance
- Includes 5 Core Seats (extra seats from $75/mo)
- Multi-touch revenue attribution and customer journey analytics
- Up to 1,000 workflows for 300 teams
- Email sends up to 20x contact tier
Hidden costs to watch for
- Mandatory onboarding fees: a one-time $3,000 for Professional and $7,000 for Enterprise are required and excluded from the advertised monthly price
- Marketing-contact tiers only ratchet up: once you exceed your included contacts (1,000 Starter / 2,000 Professional / 10,000 Enterprise) you buy more, and the tier cannot be downgraded until contract renewal
- The advertised $800/mo Professional price requires an annual commitment — month-to-month is $890, and the promotional $7 Starter seat price is for new customers on select limited-time offers
- Seats beyond the included Core Seats cost from $45/mo (Professional) and $75/mo (Enterprise) each
- AI agent usage is metered in HubSpot Credits at $9 per 1,000 (paid annually) — e.g. Customer Agent burns 50 credits per resolved conversation, on top of your plan's included credits
- Email volume is tied to your contact tier (5x/10x/20x sends per month), so growing your list quietly raises the cost of staying compliant with your sending needs
Negotiation tips
Which tier is right for you?
Solo founder
→ Free, then Starter
The free tools give you a real CRM and 2,000 branded email sends for nothing; when branding removal matters, the Starter promo at $7/mo/seat is one of the cheapest paid entry points in marketing software.
Small team (5-15)
→ Starter (stretch to Professional only when automation demands it)
Per-seat Starter stays affordable for a whole team, whereas Professional means $800/mo plus $3,000 onboarding plus $45/mo per extra seat — only justified once omni-channel automation and custom reporting drive revenue.
Scaling company
→ Professional (annual)
The annual commitment saves $1,080 a year versus month-to-month, 3 Core Seats and 300 workflows cover a serious demand-gen engine, and you can defer Enterprise's $3,600/mo and $7,000 onboarding until you truly need attribution and governance.
FAQ
Yes — HubSpot's free tier includes marketing, sales, service, content and data tools for up to 2 users with no credit card. Marketing-wise you get forms, ad management and 2,000 email sends per calendar month, though emails carry HubSpot branding.
On Professional, committing annually prices you at $800/mo versus $890 month-to-month — $1,080 a year saved. On Starter, paying annually gets the advertised from-$7/mo/seat rate versus $20 monthly. Enterprise is quoted from $3,600/mo via sales.
Two documented routes: the current Starter promotion (up to 65% off for new customers on select limited-time offers) and HubSpot's discounted pricing for eligible startups and nonprofits, confirmed in its own pricing FAQ. Beyond those, discounts come from negotiating annual Professional/Enterprise deals with sales.
Yes. HubSpot's pricing page states the cost shown excludes the required one-time Professional Onboarding at $3,000 and Enterprise Onboarding at $7,000. Working with a HubSpot partner agency for onboarding is the usual way to restructure this cost.
You only pay for contacts you actively market to; the rest sit free in the CRM. Starter includes 1,000, Professional 2,000 and Enterprise 10,000. Crucially, once you buy a higher contact tier you cannot downgrade it until contract renewal, so overshooting is expensive.
Sending limits scale with your contact tier: Starter can send 5x its marketing-contact tier per calendar month, Professional 10x and Enterprise 20x. The free plan is capped at 2,000 HubSpot-branded sends monthly.
A usage currency for AI features: $9 per 1,000 credits when paid annually. Plans include an allowance (500 on Starter, 3,000 on Professional, 5,000 on Enterprise) and agents draw it down — the Customer Agent, for instance, uses 50 credits per resolved conversation.
Starter is priced per seat. Professional includes 3 Core Seats with extras from $45/mo each; Enterprise includes 5 Core Seats with extras from $75/mo. View-only access does not require a paid seat, so reserve paid seats for people who actually work in the tools.
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