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Pricing breakdown Marketing
Marketing Hub runs from free tools to $3,600/mo Enterprise, priced on seats plus marketing-contact tiers. Buyers misjudge the Starter-to-Professional cliff: the jump is from $7-20 per seat to $800/mo with an annual commitment and a mandatory $3,000 onboarding fee.
Plans & rates
The vendor's own published rates, exactly as the rate card states them.
$0
Free marketing, sales, service, content and data tools for up to 2 users — no credit card required. Email carries HubSpot branding and is capped at 2,000 sends per calendar month.
Best for Testing HubSpot's CRM and basic email before spending anything
$20/mo
Per-seat plan at $20/mo/seat monthly, currently from $7/mo/seat with the up-to-65%-off Starter promotion (new customers, monthly or annual subscription). Includes 1,000 marketing contacts and 500 HubSpot Credits.
Best for Small businesses that want branding-free email and simple automation
$890/mo
$800/mo with an annual commitment ($890 month-to-month), including 3 Core Seats; extra seats from $45/mo. A required one-time $3,000 Professional Onboarding fee applies. Includes 2,000 marketing contacts.
Best for Marketing teams running omni-channel campaigns and custom reporting
$3,600/mo
From $3,600/mo including 5 Core Seats; extra seats from $75/mo. A required one-time $7,000 Enterprise Onboarding fee applies. Includes 10,000 marketing contacts.
Best for Organisations needing multi-touch attribution, journey analytics and governance
Room to move
Never pay the month-to-month rate on Professional: the annual commitment prices it at $800/mo versus $890, saving $1,080 a year — and since the $3,000 onboarding fee is unavoidable either way, the commitment is usually worth it once you have validated the platform on Starter or Free. Ride the Starter promotion first: HubSpot is currently advertising up to 65% off Starter for new customers ($7/mo/seat versus the $20 list), and Starter's 1,000 marketing contacts plus branding-free email cover most small businesses for a fraction of Professional. Budget the onboarding fees as real line items — $3,000 on Professional and $7,000 on Enterprise are required, one-time and printed in HubSpot's own fine print, so use them in negotiation: agencies in HubSpot's partner programme can often deliver onboarding instead, and sales teams have discretion at quarter-end when you are signing an annual Professional or Enterprise deal. Manage marketing contacts ruthlessly: you are only billed for contacts you market to, non-marketing contacts are free, and contact tiers cannot be downgraded until renewal — so set contacts to non-marketing before each billing cycle rather than after, and start at the lowest tier you can defend. Ask about the startups and nonprofits route: HubSpot's own pricing FAQ confirms discounted pricing programmes exist for both — eligible early-stage companies should apply before paying list price, as this is the single largest documented discount HubSpot offers. Finally, watch the credit meter: HubSpot Credits cost $9 per 1,000 annually and AI agents consume them per action (50 credits per Customer Agent conversation), so pilot AI features against your included allowance (500/3,000/5,000 credits) before authorising overage spend.
Find your tier
Matched to the limits that bite first, not to the tier the vendor highlights on its own pricing page.
The free tools give you a real CRM and 2,000 branded email sends for nothing; when branding removal matters, the Starter promo at $7/mo/seat is one of the cheapest paid entry points in marketing software.
Per-seat Starter stays affordable for a whole team, whereas Professional means $800/mo plus $3,000 onboarding plus $45/mo per extra seat — only justified once omni-channel automation and custom reporting drive revenue.
The annual commitment saves $1,080 a year versus month-to-month, 3 Core Seats and 300 workflows cover a serious demand-gen engine, and you can defer Enterprise's $3,600/mo and $7,000 onboarding until you truly need attribution and governance.
The all-in-one customer platform that helps growing teams centralise sales, marketing and service.
Scored 55/100 on the SaaSTweaks rubric.
Yes — HubSpot's free tier includes marketing, sales, service, content and data tools for up to 2 users with no credit card. Marketing-wise you get forms, ad management and 2,000 email sends per calendar month, though emails carry HubSpot branding.
On Professional, committing annually prices you at $800/mo versus $890 month-to-month — $1,080 a year saved. On Starter, paying annually gets the advertised from-$7/mo/seat rate versus $20 monthly. Enterprise is quoted from $3,600/mo via sales.
Two documented routes: the current Starter promotion (up to 65% off for new customers on select limited-time offers) and HubSpot's discounted pricing for eligible startups and nonprofits, confirmed in its own pricing FAQ. Beyond those, discounts come from negotiating annual Professional/Enterprise deals with sales.
Yes. HubSpot's pricing page states the cost shown excludes the required one-time Professional Onboarding at $3,000 and Enterprise Onboarding at $7,000. Working with a HubSpot partner agency for onboarding is the usual way to restructure this cost.
You only pay for contacts you actively market to; the rest sit free in the CRM. Starter includes 1,000, Professional 2,000 and Enterprise 10,000. Crucially, once you buy a higher contact tier you cannot downgrade it until contract renewal, so overshooting is expensive.
Sending limits scale with your contact tier: Starter can send 5x its marketing-contact tier per calendar month, Professional 10x and Enterprise 20x. The free plan is capped at 2,000 HubSpot-branded sends monthly.
A usage currency for AI features: $9 per 1,000 credits when paid annually. Plans include an allowance (500 on Starter, 3,000 on Professional, 5,000 on Enterprise) and agents draw it down — the Customer Agent, for instance, uses 50 credits per resolved conversation.
Starter is priced per seat. Professional includes 3 Core Seats with extras from $45/mo each; Enterprise includes 5 Core Seats with extras from $75/mo. View-only access does not require a paid seat, so reserve paid seats for people who actually work in the tools.
Video editor with strong free tier — 3 paid tiers (Pro, Commercial, Enterprise). Hidden cost: commercial licensing required for any branded post; AI export quotas refresh monthly.
See the breakdownAI voice generation — 6 tiers from Free to Enterprise. Pricing scales by character quota and voice-cloning seats. Hidden cost: commercial-use rights gated to Creator tier and above.
See the breakdownAmazon seller toolkit — 6 tiers from Free to Enterprise. Pricing scales by ASIN volume plus keyword tracking. Hidden cost: extra users on Diamond billed per seat with no included headcount.
See the breakdownNotion charges per member: free for individuals, Plus at $10/member/month annually ($12 monthly), Business at $20 ($24 monthly). What buyers misjudge: full Notion AI now requires Business — the old AI add-on is gone, roughly doubling per-seat cost for AI.
See the breakdownEmail triage layered over Gmail / Outlook — 3 tiers (Snack, Lunch, Dinner) priced per mailbox. Hidden cost: extra connected accounts billed individually rather than per-user.
See the breakdownCanva prices in yearly terms: Free, Pro at US$144/year for one person and Business at US$250/year per person, with Enterprise on custom terms. Buyers misjudge the AI allowance — Pro's '10x more AI' is a shared monthly pool that Ultra tools drain 100 times faster than Standard ones.
See the breakdownEvery figure on this page is the vendor's own published rate at the time we read the rate card (5 Jul 2026). Where a tier is sold by quote we say so rather than guess a number. The pricing score rates the pricing model, not the product — the product is scored separately on its own rubric.