SaaSTweaks Guide · 2026

Best HubSpot Alternatives (2026), Ranked & Scored

Looking for HubSpot alternatives? HubSpot is a strong CRM and marketing platform, but it isn’t the right fit (or price) for everyone. These HubSpot alternatives cover the same job — each with a verified SaaSTweaks deal and a transparent score so you can see what’s genuinely worth switching to.

Here are the top-scoring options right now.

Zoho CRM 82/100

A feature-rich, affordable CRM with AI (Zia), deep automation, and omnichannel sales — enterprise capability at a fraction of Salesforce pricing.

Free for 3 users; paid from ~$14/user/mo Get deal → Details

Apollo 81/100

All-in-one B2B sales intelligence + engagement platform: a 275M+ contact database, email sequences, and a dialer in one tool.

Free plan + paid tiers from ~$49/user/mo Get deal → Details

Bigin by Zoho CRM 80/100

A refreshingly simple, affordable CRM built for small businesses — pipeline management without the bloat, from about $7 per user a month.

Free plan; paid from ~$7/user/mo Get deal → Details

Freshsales 79/100

Freshsales packs AI lead scoring, built-in phone/email/chat, and a free tier into one of the most approachable CRMs for SMB sales teams.

Free plan + free trial available Get deal → Details

Pipedrive CRM 78/100

Pipedrive in 2026: the visual sales CRM with AI Sales Assistant on every plan — Lite at $14/seat, Growth at $39/seat, Premium at $49/seat, and Ultimate at $79/seat (annual billing).

20% off for 12 months Get deal → Details

Lemlist 78/100

Cold outreach platform for personalised email and multichannel sales sequences — used by SDRs and growth teams to send high-converting personalised cold email at scale.

Founder rate via SaaSTweaks + 20% off annual + Lemwarm included free Get deal → Details

Why look for a HubSpot alternative

HubSpot gets expensive fast as contacts and seats grow.
Many teams only need the CRM, not the full marketing suite.
Alternatives offer similar pipelines and automation for far less.

How we ranked these

Each tool carries a transparent SaaSTweaks Score (0–100) across six pillars — deal strength, value, capability, time-to-value, trust, and flexibility. We rank strictly by score, never by commission, and each pick links to a verified deal. See the methodology →

Want the full category ranking? See Best crm.

FAQ

What is the best HubSpot alternative in 2026?

Our top-scored pick in this category is listed first above, ranked by the SaaSTweaks Score. The best alternative depends on your size and needs — see /best/crm for the full ranking.

Is there a cheaper alternative to HubSpot?

Yes — several options here are cheaper than HubSpot at scale. Check each deal for current pricing and the verified discount.