Merge.dev is a unified API platform — integrate once against a single endpoint and get native connections to 200+ HRIS, ATS, CRM, accounting and ticketing tools for your product.
Merge gives you one normalised API per category — HRIS, ATS, CRM, Accounting, Ticketing, File Storage, Marketing — instead of bespoke integrations with each vendor. You write code once against Merge's schema and your customers connect their tool of choice. It is the cleanest example of the unified-API pattern, and the strongest pick when integrations are a backend dependency rather than a workflow product.
You drop in Merge Link (a hosted authentication widget) so your customers can connect their HRIS, ATS or whatever. Merge handles OAuth, polling and webhooks, normalises the data into a Common Model, and exposes it through one API per category. Field-level customisations let you map provider-specific fields when the Common Model isn't enough.
Recent additions worth knowing about: AI-friendly endpoints for embedding, Issues for surface-level error visibility, scoped Selective Sync for cost control, and an expanding catalogue of "Custom Objects" for fields outside the common model.
Merge sells per-category, with Launch, Professional and Enterprise tiers. Headline prices for Launch are public — typically a few hundred dollars a month per category — but real Professional and Enterprise pricing depends on connected accounts, sync frequency and which categories you need. A typical multi-category B2B SaaS deployment lands in the low-to-mid five figures per year.
That sounds expensive until you price the alternative: maintaining 20+ integrations across an HRIS or ATS category in-house is at least one full-time engineer, plus support overhead. Merge usually wins on total cost once you have more than three or four integrations in a category.
| Approach | Strength | Watch out for |
|---|---|---|
| Merge | Best-of-breed unified APIs across multiple categories | Common Model can leak through on edge cases |
| Finch (HRIS) | Deeper HRIS coverage and assisted/automated connections | Single category only |
| Codat (Accounting) | Strong accounting and banking data | Narrower category set |
| Build it yourself | Total control of mapping and behaviour | Real engineering cost; integrations as a permanent maintenance team |
Verified deal
Merge prices per category — start with the one driving deals (often HRIS or ATS) and add others once usage justifies it.
See the Merge offerEarly-stage founders building CRM or accounting platforms need Salesforce, QuickBooks, and Stripe connectors to close enterprise deals. Merge eliminates 8–12 weeks of integration engineering per vendor, letting founders focus on product. The $5,000 credit covers pilot integrations while the business validates customer demand.
RevOps leads running Salesforce, HubSpot, Marketo, and NetSuite need reliable, real-time data flow. Merge normalizes data schemas and handles sync logic so RevOps teams spend time on GTM strategy, not debugging API rate limits or field mapping errors.
Agencies building custom workflows for SMB clients (e.g., Shopify → QuickBooks sync) use Merge to ship integrations in days instead of weeks. Merge's pre-built connectors and webhooks let agencies focus on business logic and client customization, not plumbing.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Merge partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | Merge |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“Best choice for B2B SaaS that needs CRM + accounting integrations”
“Integration page went from 3 connectors to 40 in one sprint”
“Saved 18 months of integration engineering work”
