Search, observe, and protect your data with the Elastic Stack
Elastic is the company behind Elasticsearch, Kibana and the wider Elastic Stack. It is three products fighting for space in one platform: enterprise search, observability (logs and metrics) and security (SIEM). Best in class as a search engine; competitive but not dominant on observability; honest middle of the pack on SIEM.
You either run Elastic Cloud (managed on AWS, Azure or GCP) or self-host the open-source-licensed core. Data is indexed into Elasticsearch, queried through the Search and ES|QL APIs, and visualised in Kibana. The Elastic Stack adds Beats and Elastic Agent for shipping logs and metrics, plus integrations for hundreds of sources.
For builders, the interesting story over the past two years has been hybrid search — combining BM25 with dense vector search and the in-house ELSER sparse model. That gives genuine RAG and semantic search out of the box without standing up a separate vector database.
Elastic Cloud now sells on a "serverless" consumption model for new projects, billed per search-VCU and ingest-VCU, alongside the older hosted deployments billed by node and storage. In practice that means small workloads start at tens of dollars a month and a serious observability stack lands in the high four to low five figures per month.
The licence model is also worth understanding. Elasticsearch is offered under AGPL, the Elastic Licence, and SSPL — fine for almost everyone, but if you are building a competing managed search service, read the licence carefully.
| Use case | Elastic | Better-fit alternative |
|---|---|---|
| Site/app search | Excellent, especially with hybrid + ELSER | Algolia (faster to ship, less tuning) |
| Logs + APM | Strong, especially with existing ES skills | Datadog (richer UX) or Grafana Loki (cheaper) |
| SIEM | Credible, integrated with logs | Splunk or Microsoft Sentinel for compliance-led buyers |
| Pure vector DB | Workable for hybrid use cases | Pinecone, Weaviate, pgvector |
Verified deal
The 14-day trial is genuinely useful for sizing — load real data, watch ingest-VCU, and only commit once you understand your workload.
See the Elastic offerSecurity ops ingest logs from firewalls, endpoints, cloud APIs, and applications into Elastic. Elastic correlates millions of events per second, flags anomalies via machine learning, and generates audit trails for compliance. Teams respond to incidents faster and prove regulatory adherence.
Engineering teams ship application logs, infrastructure metrics, and traces to Elastic. When a service degrades, teams search logs by trace ID, correlate errors across services, and identify root cause without jumping between tools. Elastic reduces mean time to resolution by 60-80% versus traditional logging stacks.
Product teams use Elastic to power search bars, filters, and recommendations in user-facing applications. Elastic delivers sub-100ms search latency across millions of documents, handles typos and synonyms, and supports faceted navigation. Teams avoid building search from scratch.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Elastic partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | Elastic |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“SIEM capabilities have improved dramatically”
“Enterprise search done right, if you plan for costs”
“The gold standard for search and observability”
