Comparison
Moosend vs ActiveCampaign
The verdict
Moosend wins for most buyers
Moosend edges ahead with a SaaSTweaks Score of 74/100 vs ActiveCampaign's 67/100, so it's our default email marketing pick for most teams. Moosend offers strong value with unlimited sends and a generous free trial, though trust signals are limited. Where Moosend leads is deal strength; ActiveCampaign, scoring 67/100, is the stronger choice when capability is your priority — A powerful, automation-rich platform offering exceptional value and capability, though the current deal is limited to affiliate ac Both are verified, real deals; the right pick comes down to which pillars below matter most for your team.
See Moosend deal →
Or compare ActiveCampaign deals below.
Pick Moosend if…
- ✓ Deal strength matters most to you: Moosend scores 8.0/10 vs ActiveCampaign's 3.0/10. Verified 30-day free trial with no credit card required, as stated in editorial summary and live site evidence; a strong, extended
- ✓ Time to value matters most to you: Moosend scores 8.0/10 vs ActiveCampaign's 7.0/10. 30-day free trial with no credit card lowers barrier; editorial implies quick setup for testing deliverability and campaigns; usab
Pick ActiveCampaign if…
- ✓ Capability matters most to you: ActiveCampaign scores 9.0/10 vs Moosend's 8.0/10. EDITORIAL SUMMARY rates 'Automation depth 9.4', 'CRM & sales tools 8.9', 'Integrations 9.1'; describes 'full-stack system' with vi
- ✓ Trust & reliability matters most to you: ActiveCampaign scores 8.0/10 vs Moosend's 5.0/10. EDITORIAL SUMMARY states 'powers 180,000+ customers worldwide', 'recognized by independent reviewers (G2, Capterra, TrustRadius) a
- ✓ Flexibility & exit matters most to you: ActiveCampaign scores 7.0/10 vs Moosend's 5.0/10. EDITORIAL SUMMARY mentions 'Free 14-day trial — no credit card required' and multiple pricing tiers; typical SaaS billing with ann
Feature comparison
| Feature | Moosend | ActiveCampaign |
|---|---|---|
| SaaSTweaks Score | 74/100 | 67/100 |
| Deal strength | 8.0/10 | 3.0/10 |
| Value for money | 8.0/10 | 8.0/10 |
| Capability | 8.0/10 | 9.0/10 |
| Time to value | 8.0/10 | 7.0/10 |
| Trust & reliability | 5.0/10 | 8.0/10 |
| Flexibility & exit | 5.0/10 | 7.0/10 |
Pricing side-by-side
| Plan tier | Moosend | ActiveCampaign | Notes |
|---|---|---|---|
| Entry price | Custom | Custom | |
| Free plan | No | No | |
| The deal | 30-day free trial, no credit card required | — |
Migration notes
Migrating between Moosend and ActiveCampaign is straightforward for most teams — export your data (CSV/API) and import into the new tool. Check current export terms on each deal page.
FAQ
It depends on your priorities. Overall, Moosend scores 74/100 versus ActiveCampaign's 67/100 on the SaaSTweaks benchmark, so Moosend is our default pick. That said, ActiveCampaign is the better choice when capability matters more to you. Both are scored across the same six pillars below.
Moosend starts at Custom and ActiveCampaign at Custom on their entry paid tiers. Factor in each verified deal too: Moosend — 30-day free trial, no credit card required; ActiveCampaign — see deal page. The cheaper option depends on your seat count and which plan you need.
On deal strength specifically, Moosend scores 8.0/10 and ActiveCampaign scores 3.0/10. Verified 30-day free trial with no credit card required, as stated in editorial summary and live site evidence; a strong, extended See each deal page for the live offer and terms.
Yes. Before migrating, check each tool's data export and onboarding — most email marketing tools support CSV or API export. Moosend scores 5.0/10 on flexibility & exit and ActiveCampaign 7.0/10, which is a good proxy for how painless switching will be.
Each tool earns a 0–100 SaaSTweaks Score weighted across six pillars: deal strength, value for money, capability, time to value, trust & reliability, and flexibility & exit. The ranking here is strictly by score — never by commission. See our methodology at /how-we-score.