Comparison
Brevo vs ActiveCampaign
The verdict
Brevo wins for most buyers
Brevo edges ahead with a SaaSTweaks Score of 80/100 vs ActiveCampaign's 67/100, so it's our default email marketing pick for most teams. Brevo offers a powerful, all-in-one marketing platform with an exceptionally generous free tier and a verified deep discount that Where Brevo leads is value for money; ActiveCampaign, scoring 67/100, is the stronger choice when capability is your priority — A powerful, automation-rich platform offering exceptional value and capability, though the current deal is limited to affiliate ac Both are verified, real deals; the right pick comes down to which pillars below matter most for your team.
See Brevo deal →
Or compare ActiveCampaign deals below.
Pick Brevo if…
- ✓ Value for money matters most to you: Brevo scores 9.0/10 vs ActiveCampaign's 8.0/10. After discount, $6.25/month for unlimited contacts, 9k+ emails/month, transactional email, CRM, and multichannel features beats Ma
- ✓ Deal strength matters most to you: Brevo scores 8.0/10 vs ActiveCampaign's 3.0/10. Verified 75% off annual Starter and Standard plans for 12 months via JoinSecret, making effective cost $6.25/month, a strong verif
- ✓ Time to value matters most to you: Brevo scores 8.0/10 vs ActiveCampaign's 7.0/10. Free tier with no expiry, drag-and-drop builder, 40+ templates, and intuitive tools allow setup within hours; unlimited contacts a
Pick ActiveCampaign if…
- ✓ Capability matters most to you: ActiveCampaign scores 9.0/10 vs Brevo's 8.0/10. EDITORIAL SUMMARY rates 'Automation depth 9.4', 'CRM & sales tools 8.9', 'Integrations 9.1'; describes 'full-stack system' with vi
- ✓ Trust & reliability matters most to you: ActiveCampaign scores 8.0/10 vs Brevo's 7.0/10. EDITORIAL SUMMARY states 'powers 180,000+ customers worldwide', 'recognized by independent reviewers (G2, Capterra, TrustRadius) a
Feature comparison
| Feature | Brevo | ActiveCampaign |
|---|---|---|
| SaaSTweaks Score | 80/100 | 67/100 |
| Deal strength | 8.0/10 | 3.0/10 |
| Value for money | 9.0/10 | 8.0/10 |
| Capability | 8.0/10 | 9.0/10 |
| Time to value | 8.0/10 | 7.0/10 |
| Trust & reliability | 7.0/10 | 8.0/10 |
| Flexibility & exit | 7.0/10 | 7.0/10 |
Pricing side-by-side
| Plan tier | Brevo | ActiveCampaign | Notes |
|---|---|---|---|
| Entry price | Custom | Custom | |
| Free plan | Yes | No | |
| The deal | Save up to $5,661/year | — |
Migration notes
Migrating between Brevo and ActiveCampaign is straightforward for most teams — export your data (CSV/API) and import into the new tool. Check current export terms on each deal page.
FAQ
It depends on your priorities. Overall, Brevo scores 80/100 versus ActiveCampaign's 67/100 on the SaaSTweaks benchmark, so Brevo is our default pick. That said, ActiveCampaign is the better choice when capability matters more to you. Both are scored across the same six pillars below.
Brevo starts at Custom and ActiveCampaign at Custom on their entry paid tiers. Factor in each verified deal too: Brevo — Save up to $5,661/year; ActiveCampaign — see deal page. The cheaper option depends on your seat count and which plan you need.
On deal strength specifically, Brevo scores 8.0/10 and ActiveCampaign scores 3.0/10. Verified 75% off annual Starter and Standard plans for 12 months via JoinSecret, making effective cost $6.25/month, a strong verif See each deal page for the live offer and terms.
Yes. Before migrating, check each tool's data export and onboarding — most email marketing tools support CSV or API export. Brevo scores 7.0/10 on flexibility & exit and ActiveCampaign 7.0/10, which is a good proxy for how painless switching will be.
Each tool earns a 0–100 SaaSTweaks Score weighted across six pillars: deal strength, value for money, capability, time to value, trust & reliability, and flexibility & exit. The ranking here is strictly by score — never by commission. See our methodology at /how-we-score.