vs 
GetResponse vs ActiveCampaign
Email Marketing GetResponse wins overall
GetResponse edges ahead with a SaaSTweaks Score of 68/100 vs ActiveCampaign's 67/100, so it's our default email marketing pick for most teams. A mature, multi-feature platform offering exceptional value by bundling email, webinars, and funnels, though the current deal is a Where GetResponse leads is time to value; ActiveCampaign, scoring 67/100, is the stronger choice when capability is your priority — A powerful, automation-rich platform offering exceptional value and capability, though the current deal is limited to affiliate ac Both are verified, real deals; the right pick comes down to which pillars below matter most for your team.
The verdict
GetResponse edges ahead with a SaaSTweaks Score of 68/100 vs ActiveCampaign's 67/100, so it's our default email marketing pick for most teams. A mature, multi-feature platform offering exceptional value by bundling email, webinars, and funnels, though the current deal is a Where GetResponse leads is time to value; ActiveCampaign, scoring 67/100, is the stronger choice when capability is your priority — A powerful, automation-rich platform offering exceptional value and capability, though the current deal is limited to affiliate ac Both are verified, real deals; the right pick comes down to which pillars below matter most for your team.
Feature by feature
7 points of difference, taken from each vendor's published plans.
| GetResponse | ActiveCampaign | |
|---|---|---|
| SaaSTweaks Score | GetResponse 68/100 | ActiveCampaign 67/100 |
| Deal strength | GetResponse 3.0/10 | ActiveCampaign 3.0/10 |
| Value for money | GetResponse 8.0/10 | ActiveCampaign 8.0/10 |
| Capability | GetResponse 8.0/10 | ActiveCampaign 9.0/10 |
| Time to value | GetResponse 8.0/10 | ActiveCampaign 7.0/10 |
| Trust & reliability | GetResponse 8.0/10 | ActiveCampaign 8.0/10 |
| Flexibility & exit | GetResponse 8.0/10 | ActiveCampaign 7.0/10 |
What each one actually costs
Published rates at the time we checked. Confirm at checkout — vendors re-cut plans often.
| Plan | GetResponse | ActiveCampaign | Notes |
|---|---|---|---|
| Entry price | Custom | Custom | |
| Free plan | Yes | No | |
| The deal | — | — |
Which one is right for you?
Pick GetResponse if
- Time to value matters most to you: GetResponse scores 8.0/10 vs ActiveCampaign's 7.0/10. EDITORIAL SUMMARY mentions 'conversion funnel feature genuinely shortens the path from sign-up to revenue'. LIVE SITE states 'Star
- Flexibility & exit matters most to you: GetResponse scores 8.0/10 vs ActiveCampaign's 7.0/10. LIVE SITE states 'Cancel anytime'. EDITORIAL SUMMARY confirms a free plan and paid tiers. No evidence of restrictive annual lock-i
Pick ActiveCampaign if
- Capability matters most to you: ActiveCampaign scores 9.0/10 vs GetResponse's 8.0/10. EDITORIAL SUMMARY rates 'Automation depth 9.4', 'CRM & sales tools 8.9', 'Integrations 9.1'; describes 'full-stack system' with vi
Moving from one to the other
The migration cost is part of the price. Here is what it actually involves.
GetResponse vs ActiveCampaign FAQ
The questions people actually ask before switching.
Ask us something elseIt depends on your priorities. Overall, GetResponse scores 68/100 versus ActiveCampaign's 67/100 on the SaaSTweaks benchmark, so GetResponse is our default pick. That said, ActiveCampaign is the better choice when capability matters more to you. Both are scored across the same six pillars below.
GetResponse starts at Custom and ActiveCampaign at Custom on their entry paid tiers. Factor in each verified deal too: GetResponse — see deal page; ActiveCampaign — see deal page. The cheaper option depends on your seat count and which plan you need.
On deal strength specifically, GetResponse scores 3.0/10 and ActiveCampaign scores 3.0/10. INPUTS state 'access_only — affiliate/partner access, no verified public discount (CAP dealStrength at 3)' and 'SAVINGS CLAIM: non See each deal page for the live offer and terms.
Yes. Before migrating, check each tool's data export and onboarding — most email marketing tools support CSV or API export. GetResponse scores 8.0/10 on flexibility & exit and ActiveCampaign 7.0/10, which is a good proxy for how painless switching will be.
Each tool earns a 0–100 SaaSTweaks Score weighted across six pillars: deal strength, value for money, capability, time to value, trust & reliability, and flexibility & exit. The ranking here is strictly by score — never by commission. See our methodology at /how-we-score.