What is SMS marketing software?

It's a platform for sending mass text messages to opted-in customers for promotions, reminders, alerts, and conversational support. Most include list management, automation, and delivery reporting.

How much does SMS marketing software cost?

Expect a base subscription starting around $20-$50 per month plus per-message fees, usually a few cents per SMS in the US. Higher tiers add automation, dedicated numbers, and larger sending limits.

Do I need a short code or a regular phone number?

Small senders can use a standard long-code number for low-volume campaigns. Businesses sending thousands of texts typically need a short code or toll-free number, which costs more but improves deliverability and throughput.

Best SMS Marketing Software 2026

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