Efficient
Start here if you're pre-PMF or bootstrapped. Focuses on foundational CRM, basic event tracking, and workflow automation. You'll do more manual work but avoid unused seats and complexity.
- HubSpot Starter CRM · Lightweight CRM with built-in email and basic automation. Enough for early sales teams; no Salesforce overhead.
- Segment · Pipes user behavior into your analytics and CRM without custom code. Single source of truth for customer events.
- Notion Team · Shared docs, playbooks, and lightweight project tracking. Replaces scattered Google Docs and Confluence for small teams.
- Zapier Starter · Connects tools when native integrations don't exist. Handles lead routing and notification workflows without engineering.