The original WordPress SEO plugin, still the conservative default
Yoast SEO is the longest-standing and most widely installed SEO plugin on WordPress, with around 13 million active installations. We picked it because, despite Rank Math taking aggressive market share, Yoast remains the conservative default for site owners who prioritise stability, predictable updates and clear documentation over feature breadth. The free tier covers the basics most blogs need: title and meta tags, XML sitemap, breadcrumbs, Search Console integration, basic schema and a readability analysis. The Premium tier layers on internal linking suggestions, redirect manager, multi-keyword optimisation and content insights.
You install the plugin from the WordPress repo, run the setup wizard (it asks about site type, organisation vs person, social profiles), and connect Search Console. Each post gets a sidebar with focus keyword, on-page SEO traffic-light score, readability score (Flesch reading ease, sentence length, passive voice flags), and snippet preview. Premium adds an internal linking tool that suggests related posts as you write, a redirect manager that catches deletes and slug changes automatically, optimisation for multiple keywords per page, social previews for Facebook, Twitter/X and LinkedIn, and the Yoast SEO academy course library. Add-ons for WooCommerce, Local, News and Video are sold separately at $79/year each.
Free covers on-page SEO basics, sitemap, breadcrumbs, basic schema and Search Console connection on unlimited sites. Premium is $99/year for one site, with bulk discounts: $135 for 5 sites, $360 for 20 sites, $675 for 50 sites. Add-ons (WooCommerce SEO, Local SEO, News SEO, Video SEO) are $79/year each, also priced per site. The full Yoast SEO Bundle (Premium + all four add-ons) is $229/year for one site. This per-site model is the structural difference vs Rank Math (where one PRO licence covers unlimited personal sites at $84/year). For a single blog Yoast Premium is competitive; for ten sites it costs roughly four times more than Rank Math PRO.
| Plugin | Pricing | Best for |
|---|---|---|
| Yoast SEO | Free / $99/yr per site | Conservative default with strong support and documentation |
| Rank Math | Free / $84/yr unlimited | More features in free tier, unlimited sites on one licence |
| All in One SEO | $49-299/yr | Tier-laddered features, similar per-site model |
| SEOPress | $54/yr unlimited | Cheapest unlimited-site option |
| The SEO Framework | Free + add-ons | Minimalist setup, no upsells |
Free version covers on-page SEO basics. Premium adds internal linking, redirects and multi-keyword optimisation from $99/year. Use the link below.
Marketing teams running WordPress blogs use Yoast's bulk editor to refresh meta descriptions and titles across entire content libraries in hours instead of weeks. Readability feedback helps junior writers improve first-draft quality before editorial review.
Agencies install Yoast on client sites and use the premium redirect manager to consolidate URL changes across projects. Internal linking suggestions reduce scope creep on content optimization projects and let junior account managers execute tasks without SEO expertise.
E-commerce teams use Yoast's bulk editor to ensure consistent title and meta description formatting across thousands of product pages. The XML sitemap generation automatically prioritizes high-traffic categories, improving crawl efficiency for Google.
Quarterly access to product leadership.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the Yoast partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | Yoast |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“The readability checker has improved our content quality”
“Still good for clients, but I've switched to Rank Math personally”
“Perfect for non-technical site owners who want SEO guidance”
Verified offer
Verified offer
Verified offer
Free trial via referral — no credit card to start
50% off the first month (Essentials $45 vs $89; Professional $175 vs $349)
7-day money-back guarantee + ~26% saving on annual billing
Verified offer
Verified offer
