SerpApi delivers real-time Google, Bing, YouTube and other search engine results via a clean JSON API — scrape structured SERP data at scale without maintaining browser automation infrastructure.
Building a scraper that stays unblocked by Google requires constant proxy rotation, CAPTCHA handling, JavaScript rendering, and ongoing maintenance as Google updates its anti-bot infrastructure. For developers whose core product is not "scrape Google", this infrastructure overhead is a distraction from building the actual product. SerpApi absorbs all of that complexity and returns clean, structured JSON for any Google search — organic results, local pack, shopping listings, featured snippets, image results, or knowledge graph — with a single API call and no infrastructure to manage.
SerpApi works by sending a search query to their API endpoint with your API key and the search parameters you want — query, location, language, device type, search engine (Google, Bing, YouTube, Amazon, Google Images, Google Shopping, and more). SerpApi executes the search through their own infrastructure, handles all anti-bot challenges, and returns a structured JSON response with every result parsed into clean, labelled fields. Organic results, ads, local results, knowledge panels, and SERP features are all represented as typed JSON objects.
The API is language-agnostic — SerpApi provides official libraries for Python, Ruby, JavaScript, PHP, Rust, Go, and Java, plus a Playground interface for testing queries before writing any code. Pagination is handled automatically across multi-page result sets. Location targeting supports country, city, and GPS-coordinate level granularity for local search result simulation from any location in the world.
The free plan provides 100 searches per month — enough for development, testing, and proof-of-concept work. Hobby at $50/month covers 5,000 searches per month, which handles a modest production tool or daily tracking script. Business at $150/month extends to 30,000 searches. Professional at $250/month covers 70,000 searches.
The JoinSecret 50% discount halves the cost of all plans for 12 months: Hobby drops to $25/month, Business to $75/month, Professional to $125/month. At those rates, the cost-per-search comparison against building and maintaining your own scraping infrastructure overwhelmingly favours SerpApi for any team that does not have dedicated infrastructure engineering resources.
| Tool | Real-time results | Structured JSON | Proxy management | Entry price |
|---|---|---|---|---|
| SerpApi | Yes | Yes — fully typed | Handled by API | $25/mo (with deal) |
| DataForSEO | Yes (async option) | Yes | Handled by API | Pay-per-use (~$0.001/call) |
| ValueSERP | Yes | Yes | Handled by API | $50/mo (5,000 searches) |
| Custom Scrapy/Playwright | Yes (when working) | Requires parsing | Must manage | $20–200/mo (proxies + server) |
| Google Search API | Yes | Yes | N/A | $5/1,000 queries |
SerpApi reduces the cost of reliable Google search data from an engineering problem to a line item. The 50% JoinSecret discount makes Hobby plan $25/month — the right price for any developer building a product that needs search result data without the overhead of scraper maintenance. Start with the 100 free monthly searches to validate your integration, then upgrade when you move to production.
Try SerpApi free — 100 searches/monthUse SerpApi to retrieve daily keyword rankings, detect SERP feature appearances (featured snippets, People Also Ask, knowledge panels), and surface competitive intelligence without building or maintaining scraping infrastructure.
Query Google Shopping API for specific products across multiple locations and currencies. SerpApi returns structured product listings with prices, sellers, and availability — the foundation for any price comparison or dynamic repricing tool.
Use SerpApi to collect large-scale SERP data for training search relevance models, building question-answering datasets, or creating search intent classifiers — without the noise of custom HTML parsing.
Track which competitors appear in local packs, shopping results, and featured snippets for your target keywords across multiple countries. SerpApi's location targeting makes global search visibility monitoring a simple API query.
Bonus credits redeemable on partner tooling.
We re-verify the offer every quarter so it never goes stale.
Hit the button on this page — opens the partner site in a new tab.
Check your investor or accelerator benefits portal for the SerpApi partner code. Y Combinator, Sequoia, and most Tier 1 VCs have codes available.
Renewals stay at the same rate — verified by us, not the vendor.
| Feature | SerpApi |
|---|---|
| Free trial | 14 days |
| Cheapest paid plan | $0/mo |
| Annual discount | Up to 25% |
| Refund window | 30 days |
| Setup time | < 1 hour |
| Best for | Founders |
“Free 100 searches/mo is enough to build and test”
“Structured JSON output makes SERP data immediately usable”
“Replaced our broken Selenium SERP scraper in one afternoon”
Verified offer
Verified offer
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Free trial via referral — no credit card to start
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50% off the first month (Essentials $45 vs $89; Professional $175 vs $349)
7-day money-back guarantee + ~26% saving on annual billing
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