TimeTuna

What TimeTuna is

TimeTuna is a scheduling tool built around one idea the category mostly ignores: that the booking page is a piece of your brand, not a form. Its own pitch is "if Calendly was as beautiful as WeTransfer", and the differentiator is literal — you can put a custom image or a full video background behind your booking page and serve it from your own domain.

Underneath the presentation it is a normal, competent scheduler. It syncs with Google Calendar, Microsoft and iCal — Proton included, which is unusual — and creates meetings in Zoom, Google Meet or Microsoft Teams. It handles cross-timezone scheduling, in-person events, round-robin routing and multi-host pages where guests see the combined availability of a team.

It is made by two people, Pavel and Yannick, who answer support themselves on the paid plans. That is worth knowing in both directions: you get direct access to the people who build it, and you are depending on a company of two.

The capabilities that matter

Three things here are better than the category norm.

Multiple durations on one page. You can offer a free 15-minute intro and a paid 60-minute deep-dive on the same link and let the guest pick. Most tools make you publish separate event types and separate URLs, which means choosing which one to put in your email signature.

Payment before confirmation. On the Executive plan you can take money through Stripe, and the slot is only confirmed once the payment clears. This is the actual fix for no-shows. Reminder emails reduce them; requiring payment removes the incentive entirely. If you sell consultations, this single feature can justify the plan.

SMS with no markup. SMS confirmations and reminders run through your own Twilio account. Twilio bills you directly at their rates, and TimeTuna adds no per-message fee and imposes no cap. Most schedulers that offer SMS resell it at a margin or ration it by plan. This is more setup work for you and less money for them, which is an unusual trade to make.

The white-label tier is aimed at agencies: up to ten client companies at six seats each, every one of them getting the Executive feature set, with TimeTuna's branding replaced by yours on your own domain.

Pricing, explained

Four tiers, and the free one is not a demo.

Free gives you custom image and video backgrounds, unlimited booking pages, calendar sync, Zoom/Meet/Teams, in-person events, cross-timezone scheduling, website embedding and email confirmations, with no card required. For a solo consultant that is a complete product. It is worth comparing directly with Calendly's free plan, which limits you to a single event type.

Pro at $70/year adds the things that make the page yours: a custom domain, custom form and branding, custom reminders, multi-host pages and round-robin scheduling. There is a 14-day trial.

Executive at $140/year is where the revenue features live — Stripe payments, team sharing for up to six people, SMS through your Twilio, webhooks and Zapier, and direct founder support.

White label at $1,400/year is billed yearly only and set up on a 45-minute call rather than through checkout. Extra client companies are $140/year each and extra seats $25/year. EU customers are billed in euros, everyone else in dollars.

Note that the paid plans are annual. The yearly price is roughly half the monthly equivalent, which is why the headline numbers look so low — the real comparison against a monthly competitor is the annual total, and even there TimeTuna comes out cheaper.

What the free tier actually gets you

It is worth being precise about this, because "free plan" means very little in scheduling software and here it means more than usual.

On the free plan you get the video and image backgrounds — the thing the product is known for is not paywalled. You get unlimited booking pages, not one event type. You get calendar sync across Google, Microsoft and iCal, meetings created in Zoom, Google Meet or Microsoft Teams, in-person event types, cross-timezone handling, a "best 3 slots" shortcut for guests, embedding into your own site, and email confirmations. No card, no trial clock.

Where it stops is ownership and money. The free page lives on a timetuna.com URL, not your domain. You cannot change the form fields or apply your own branding beyond the background. You cannot take payment, run a team, route round-robin or send SMS. Those are the paid lines, and they are drawn in a defensible place: the free tier is complete for one person booking meetings, and the paid tiers are for people whose bookings are a business.

The no-show maths

The Executive plan's Stripe integration deserves more than a bullet point, because it changes the economics rather than the workflow.

A reminder email reduces no-shows. Requiring payment before the slot is confirmed removes the reason for them. TimeTuna does the second: the booking is provisional until the payment clears, so an unpaid slot never occupies your calendar in the first place.

If you sell consultations at any real rate, one recovered no-show a year pays for the $140 plan several times over. That is the honest case for upgrading past Pro, and it has nothing to do with how the page looks.

The related touch is being able to put a free intro and a paid session on the same page. Most schedulers force these into separate event types with separate links, which means picking one for your email signature and losing the other. Here the guest sees both and self-selects, which is a better funnel than making them find the right URL.

Setting it up

The claim is a live page in under sixty seconds, and on the free tier that is close to true — connect a calendar, pick a background, and the link works.

The custom domain on Pro is the part that takes longer, and not because of the product: DNS propagation is DNS propagation. Budget an afternoon before you put the branded URL anywhere permanent.

The SMS setup on Executive is the one piece of genuine configuration work. You connect your own Twilio account, which means creating one, buying a number and pasting credentials. In exchange Twilio bills you directly at their rates with no markup and no message cap from TimeTuna. Most competitors resell SMS at a margin and ration it by plan tier; this is more work for you and less revenue for them, and it is the better deal if you send any real volume.

The company behind it

TimeTuna is two founders, Pavel and Yannick, and the product has been featured on Product Hunt more than once under both its current name and its earlier one, Bookva.

On the paid plans they answer support themselves. The site has a "tell us what you need and we will look at building it next" line that goes straight to the two of them rather than a ticket form. For a small user with a specific need, that is a real advantage — you can influence a roadmap in a way you cannot with a company of two hundred.

The same fact is the main risk. There is no published uptime figure, no service-level agreement and no security certification. Two people cannot cover an incident around the clock. None of that is a criticism of the product; it is the shape of a company this size, and it is the thing to weigh against the price.

How it compares

Against Calendly, the incumbent: TimeTuna is cheaper at every equivalent tier, has a materially more generous free plan, and offers branding Calendly does not sell at any price. Calendly has the deeper integration catalogue, routing forms, a much larger company behind it and the kind of reliability record that comes from years of scale. If your organisation already runs on Calendly, the migration is not worth it for aesthetics alone.

Against Cal.com: Cal.com is open source and self-hostable, which matters if you need to own the infrastructure or audit the code. TimeTuna is the better answer if you want a beautiful page in sixty seconds and have no interest in hosting anything.

Against SavvyCal: SavvyCal's differentiator is the guest experience — overlaying your calendar with theirs. TimeTuna's is how the page looks and what it costs. They are solving adjacent problems and SavvyCal is the more expensive of the two.

Who should skip it

Skip it if scheduling is load-bearing infrastructure for your business. There is no published uptime figure, no SLA and no security certification, and the company is two people. That combination is fine for a founder's calendar and wrong for a support organisation booking hundreds of appointments a day.

Skip it if you need scheduling to be part of a larger system — lead routing based on form answers, writing back to a CRM, or a long tail of native integrations. TimeTuna does scheduling and stops, deliberately.

Skip it if you cannot commit annually. The paid plans bill yearly, and the 14-day trial is your only window to test the paid features before that decision.

Otherwise: if you are a consultant, coach, founder or small team who wants a booking page that looks like it belongs to your brand, and you would rather pay $70 a year than $120 a seat, this is the strongest option in the category right now.